The document discusses Suncol's integrated solar roof element called THE Roof Element. It is a multifunctional roof panel that integrates solar thermal energy collection, thermal insulation, and a weatherproof structural element. This provides an all-in-one solution for building roofs compared to separate, piecemeal existing solutions. Suncol believes THE Roof Element will be more affordable and attractive for new zero-energy building requirements. It has the potential to disrupt current solar thermal and insulation panel markets in Europe.