SMA – The Future of Solar Technology  SMA Solar Technology AG
The inverter is the “heart” of every PV system Modules create  direct current Sunny Boy converts direct current into alternating current Visual representation of a PV System Sunny Beam monitors the entire PV system Grid monitoring  + services Inverters are “high-tech products”: The computing power of the seven microprocessors alone is comparable to that of a notebook System monitoring Solar generator control MPP tracking 1 2 3 Direct current (DC) Solar inverter Alternating current (AC) Additional inverter tasks  1 2 3
SMA is market and technology leader for PV inverters SMA offers inverters for all applications in photovoltaics On-grid From <1 kW To >1 MW Thin film Crystalline  modules Concentrator modules Back-up Off-grid All PV applications All performance ranges All module types
Successful with 6 product families SMA product families SMA is present in the market with the largest range of products Residential <15 kW Commercial <250 kW Industrial >250 kW Off Grid Back-up Monitoring Market segments Off Grid Back-up Monitoring Systems Commercial Commercial/Industrial SMA PRODUCT FAMILIES Residential/Commercial
References SUNNY ISLAND Village Power Supply in Yunnan, China 6 kW 2 x Sunny Island 4500 2 x Sunny Boy 3000 SUNNY BACKUP Templar Order Soup Kitchen, Germany  12 kWp 3 Sunny Island 7 Sunny Boy SMA inverters are used worldwide SUNNY CENTRAL Waldpolenz,  Energy Park near Brandis Germany`s largest solar power plant 40 MWp 62 x  Sunny Central 500HE SUNNY MINI CENTRAL Papal audience hall,  Vatican, Italy 220 kWp 19 Sunny Mini Central  11000TL 2 Sunny Boy  5000TL HC SUNNY BOY Solar building complex, Germany 5 kWp 1 x Sunny Boy 5000TL
SMA – From pioneer to market leader Founded in 1981 Turnover of about 934 million euros  in 2009*   Share in exports > 40 % More than 4,000 employees all over  the globe Approx. 250 trainees Subsidiaries in 13 countries on four continents Best efficiency worldwide (98.7 %) Annual production reached about  3.4 gigawatts in 2009 Market share is based on the ratio to MW power sold by the companies (Photon 5/2008) to the total size of the PV market of 2,826 MW (Solarbuzz LLC, 3/2008) Market share is based on the ratio to MW power sold by the companies (Sonne Wind & Wärme, 5/2009) to the total size of the PV market of 5,750 MW (BSW, 2/2009) 1) 2) * Provisional figures
Comment: (1) Reduction of specific price in terms of Sunny Boy and Sunny Mini Central. Calculation based on the catalog price per Watt for the most efficient and most powerful product in the respective year. Facts Extension of the development capacities to approx. 450 developers by 2010 OptiCool (2005) Full efficiency up to 40 °C through for a patent applied modes OptiTrac  (2007) Yield increase of the PV system through optimization of the  Maximum Power Point (MPP) H5 Topology (2007) Innovative connection technology increasing the efficiency to 98 % Electronic Solar Switch (2007) First integrated direct current load disconnection unit for highest security Major innovations Technology is the driver for cost reduction and increase of efficiency
Clear technology leadership with new products also in 2009 SUNNY BOY 3000HF SUNNY CENTRAL  630HE SUNNY CENTRAL  630 OUTDOOR SUNNY TRIPOWER  17000TL BLUETOOTH Communication Up to six new products per year ensure SMA's competitive advantage
More than 500 sales and services representatives globally    Consistent internationalization in order to take over key positions in all  future solar markets Service Sales & Service
Outstanding flexibility Our flexibility is the best and safest response to the high market fluctuations Annual production fluctuation SUNNY BOY/SUNNY MINI CENTRAL
SMA products regularly win awards Intersolar AWARD  Sunny Boy 5000TL IPO of  the Year 2008 Product Design Award Sunny Boy 4000TL Design Award of  the Federal Republic of Germany Sunny Boy 4000TL Awards underline our exceptional performance
We involve our employees with their minds, their hearts, and their wallets ...   Cooperative management at SMA High transparency and “Open-door policy” Employees' equity participation scheme (shares) Bonuses based on the company's success for all employees Continuous personnel training  (5 training days per year & employee)  Low number of sick leave at 2.8 %  (SMA Germany)  Low employee fluctuation  (approx. 0.7 %) Life Long Learning Award 2007 Great Place to Work Award 2009 Entrepreneur of the Year 2006 Extraordinary corporate culture fosters flexibility and innovation Fairness Award 2008
We contribute to the solution of social problems Charitable commitment at SMA Orphans in Uganda Tsunami victims in Sri Lanka Combating poverty in Africa Charitable organizations in Germany Our social and ecological responsibility already begins within our company (employee culture, environmentally compliant production) Our employees are proud of SMA and commit themselves!
SMA is committed to Germany World's largest solar inverter factory CO 2e  neutral factory with a size of 18,500  sqm and an annual production of 4 GWp  Production energy from renewable resources (building-integrated PV system, gas-driven combined heat and power plant, biogas supply) Energy-efficient design (low-energy building concept, use of process waste heat, natural ventilation...) About 1,000 new jobs Solar Academy will be completed in 2010 Training center for more than 6,000 installers per year  Renewable supply with independent off-grid system Investment of 60 million Euros in the region Northern Hesse in 2008  (of which 45 million euros are invested in new factory)  Co 2 -emission neutral factory: Building-integrated PV system of 1 MW,  biogas-driven combined heat and power plant of 225 kW of electrical  and 351 kW of thermal energy etc.  Solar Academy: Building-integrated PV system of 120 kWp with  Sunny Island battery inverters, biogas-driven combined heat and  power plant etc.
15 Further expansion of production capacities and production site Market fluctuations and demand peaks require high flexibility in production Expansion of the annual capacity to nine to ten GWp through short-term interim solutions in the industrial area in Waldau/Kassel until June 2010 Medium-term replacement of interim solutions by expanding the production site to the new industrial area Sandershäuser Berg Construction of a Service Center and main warehouse for components Establishment of further production modules if demand is correspondingly high Expansion of the infrastructure at the headquarters by creating new office space Planned SMA location Sandershäuser Berg, top view from east Planned investments from 2010 until 2012 of about 80 to 120 million euros/year
16 SMA builds first international production The USA will in the medium-term become the world's largest PV market Building a production site in Denver, Colorado Reduction of transport and warehousing costs as well as minimization of exchange rate risk Capacity of about one GW can be flexibly expanded Creation of approx. 700 jobs Start of production scheduled for July 2010 Planned investments of around 15 million euros
Our motto Let’s be realistic and try the impossible!

Sma company presentation-en

  • 1.
    SMA – TheFuture of Solar Technology SMA Solar Technology AG
  • 2.
    The inverter isthe “heart” of every PV system Modules create direct current Sunny Boy converts direct current into alternating current Visual representation of a PV System Sunny Beam monitors the entire PV system Grid monitoring + services Inverters are “high-tech products”: The computing power of the seven microprocessors alone is comparable to that of a notebook System monitoring Solar generator control MPP tracking 1 2 3 Direct current (DC) Solar inverter Alternating current (AC) Additional inverter tasks 1 2 3
  • 3.
    SMA is marketand technology leader for PV inverters SMA offers inverters for all applications in photovoltaics On-grid From <1 kW To >1 MW Thin film Crystalline modules Concentrator modules Back-up Off-grid All PV applications All performance ranges All module types
  • 4.
    Successful with 6product families SMA product families SMA is present in the market with the largest range of products Residential <15 kW Commercial <250 kW Industrial >250 kW Off Grid Back-up Monitoring Market segments Off Grid Back-up Monitoring Systems Commercial Commercial/Industrial SMA PRODUCT FAMILIES Residential/Commercial
  • 5.
    References SUNNY ISLANDVillage Power Supply in Yunnan, China 6 kW 2 x Sunny Island 4500 2 x Sunny Boy 3000 SUNNY BACKUP Templar Order Soup Kitchen, Germany 12 kWp 3 Sunny Island 7 Sunny Boy SMA inverters are used worldwide SUNNY CENTRAL Waldpolenz, Energy Park near Brandis Germany`s largest solar power plant 40 MWp 62 x Sunny Central 500HE SUNNY MINI CENTRAL Papal audience hall, Vatican, Italy 220 kWp 19 Sunny Mini Central 11000TL 2 Sunny Boy 5000TL HC SUNNY BOY Solar building complex, Germany 5 kWp 1 x Sunny Boy 5000TL
  • 6.
    SMA – Frompioneer to market leader Founded in 1981 Turnover of about 934 million euros in 2009* Share in exports > 40 % More than 4,000 employees all over the globe Approx. 250 trainees Subsidiaries in 13 countries on four continents Best efficiency worldwide (98.7 %) Annual production reached about 3.4 gigawatts in 2009 Market share is based on the ratio to MW power sold by the companies (Photon 5/2008) to the total size of the PV market of 2,826 MW (Solarbuzz LLC, 3/2008) Market share is based on the ratio to MW power sold by the companies (Sonne Wind & Wärme, 5/2009) to the total size of the PV market of 5,750 MW (BSW, 2/2009) 1) 2) * Provisional figures
  • 7.
    Comment: (1) Reductionof specific price in terms of Sunny Boy and Sunny Mini Central. Calculation based on the catalog price per Watt for the most efficient and most powerful product in the respective year. Facts Extension of the development capacities to approx. 450 developers by 2010 OptiCool (2005) Full efficiency up to 40 °C through for a patent applied modes OptiTrac (2007) Yield increase of the PV system through optimization of the Maximum Power Point (MPP) H5 Topology (2007) Innovative connection technology increasing the efficiency to 98 % Electronic Solar Switch (2007) First integrated direct current load disconnection unit for highest security Major innovations Technology is the driver for cost reduction and increase of efficiency
  • 8.
    Clear technology leadershipwith new products also in 2009 SUNNY BOY 3000HF SUNNY CENTRAL 630HE SUNNY CENTRAL 630 OUTDOOR SUNNY TRIPOWER 17000TL BLUETOOTH Communication Up to six new products per year ensure SMA's competitive advantage
  • 9.
    More than 500sales and services representatives globally  Consistent internationalization in order to take over key positions in all future solar markets Service Sales & Service
  • 10.
    Outstanding flexibility Ourflexibility is the best and safest response to the high market fluctuations Annual production fluctuation SUNNY BOY/SUNNY MINI CENTRAL
  • 11.
    SMA products regularlywin awards Intersolar AWARD Sunny Boy 5000TL IPO of the Year 2008 Product Design Award Sunny Boy 4000TL Design Award of the Federal Republic of Germany Sunny Boy 4000TL Awards underline our exceptional performance
  • 12.
    We involve ouremployees with their minds, their hearts, and their wallets ... Cooperative management at SMA High transparency and “Open-door policy” Employees' equity participation scheme (shares) Bonuses based on the company's success for all employees Continuous personnel training (5 training days per year & employee) Low number of sick leave at 2.8 % (SMA Germany) Low employee fluctuation (approx. 0.7 %) Life Long Learning Award 2007 Great Place to Work Award 2009 Entrepreneur of the Year 2006 Extraordinary corporate culture fosters flexibility and innovation Fairness Award 2008
  • 13.
    We contribute tothe solution of social problems Charitable commitment at SMA Orphans in Uganda Tsunami victims in Sri Lanka Combating poverty in Africa Charitable organizations in Germany Our social and ecological responsibility already begins within our company (employee culture, environmentally compliant production) Our employees are proud of SMA and commit themselves!
  • 14.
    SMA is committedto Germany World's largest solar inverter factory CO 2e neutral factory with a size of 18,500 sqm and an annual production of 4 GWp Production energy from renewable resources (building-integrated PV system, gas-driven combined heat and power plant, biogas supply) Energy-efficient design (low-energy building concept, use of process waste heat, natural ventilation...) About 1,000 new jobs Solar Academy will be completed in 2010 Training center for more than 6,000 installers per year Renewable supply with independent off-grid system Investment of 60 million Euros in the region Northern Hesse in 2008 (of which 45 million euros are invested in new factory) Co 2 -emission neutral factory: Building-integrated PV system of 1 MW, biogas-driven combined heat and power plant of 225 kW of electrical and 351 kW of thermal energy etc. Solar Academy: Building-integrated PV system of 120 kWp with Sunny Island battery inverters, biogas-driven combined heat and power plant etc.
  • 15.
    15 Further expansionof production capacities and production site Market fluctuations and demand peaks require high flexibility in production Expansion of the annual capacity to nine to ten GWp through short-term interim solutions in the industrial area in Waldau/Kassel until June 2010 Medium-term replacement of interim solutions by expanding the production site to the new industrial area Sandershäuser Berg Construction of a Service Center and main warehouse for components Establishment of further production modules if demand is correspondingly high Expansion of the infrastructure at the headquarters by creating new office space Planned SMA location Sandershäuser Berg, top view from east Planned investments from 2010 until 2012 of about 80 to 120 million euros/year
  • 16.
    16 SMA buildsfirst international production The USA will in the medium-term become the world's largest PV market Building a production site in Denver, Colorado Reduction of transport and warehousing costs as well as minimization of exchange rate risk Capacity of about one GW can be flexibly expanded Creation of approx. 700 jobs Start of production scheduled for July 2010 Planned investments of around 15 million euros
  • 17.
    Our motto Let’sbe realistic and try the impossible!

Editor's Notes

  • #8 Number of innovations 2005-07
  • #10 Access to key clients and core PV-markets headquarters in Germany 8 international subsidiaries In depth know-how of local market dynamics and technical requirements Ownership of sales channels (push and pull strategy) Service infrastructure ensures inverter availability and maximizes investment certainty (under a PPA)
  • #16 1
  • #17 2