SUNBRID CEYLON (Pvt) LTD Производство и поставка Цейлонского чая и специй из Шри-Ланка Поиск партнеров в России и в странах СНГ 210/6A Galle Road, Ratmalana, Sri Lanka

1. WELCOME TO
Sunbird Ceylon
(Pvt) Ltd

2. Sri Lanka
It was the South Asia’s first liberalization in 1977 and after the 30 years
of war Sri Lanka is truly a great place to live and invest with friendly Sri
Lankan Hospitality Culture, Including quality living environment with
world-class shopping, theatre, cafes, art and host of star class
hotels, comfortable housing, good healthcare and medical
facilities, excellent educational institutions with international
standards, and world-class recreational sites.

3. Evaluating a Business from a Communication perspectives
“It is not what you say, but
how you say it”
Large or small in any business to perform its operations, whether in goods or
services, everyone needs effective communication tools and methods.

4. The PROCESS from
tree to cup
for 7,000,000,000
people

5. Sri Lanka is the world’s BEST TEA MANUFACTURE and
it is the main agricultural export commodity in the country

6. Tea Industry In Sri Lanka
After 1824 A tea plant was brought to Sri
Lanka planted by the British from China and
was in the Royal Botanical
Gardens, Peradeniya.
In 1867 James Taylor started the first
commercial Tea plantation 19 acres of tea in
Loolecondra Estate near Kandy.
In 1872 Loolecondra Estate started sale teas in Kandy and 1873 Sri
Lanka's first tea consignment of 23 lbs from Loolecondra Estate
exported to London. After it is known as Ceylon Tea in the world.

7. For Growers, Small holders, Manufacturers
To improve the product quality Tea Board
has to educate the above categories and to
reach them the have use
seminars, lectures, presentations, workshops
area vice.
Organize the foreign tours to planters and
manufactures get an idea and the behaviors
about foreign buyers

8. Sri Lanka Tea Board
The Sri Lanka Tea Board was established on
the 1st January, 1976, under the Sri Lanka
Tea Board Law No.14 of 1975
Our Tea Export License Number issued by Sri Lanka Tea Board - 123456

9. The objectives of the Tea Board
It is the main government agency for development of the tea industry in
Sri Lanka and promotion of Sri Lankan Tea (Ceylon Tea ) globally.
The responsible authority for regulating the activities of the tea
industry, viz. production, cultivating new area and
replanting, rehabilitating old gardens.
The establishment of factories and their operation.

10. Vision of Tea Board
The apex Authority for the Tea Industry
in positioning Ceylon Tea to be
the "Preferred beverage" in the global
market by the year 2015"

11. Mission of Tea Board
"Be committed to sustainable
development and Promotion of Ceylon
Tea, satisfying the needs of
Growers, Small
holders, Manufacturers, Exporters, and
global consumers while ensuring the
interests of other Stakeholders"
Sunbird Ceylon (Pvt) Ltd
Tea Export License
TC/E/R 1578
Tea Packers
TC/E/R 1578/1293
Approved and issued by Sri Lanka Tea Board

12. Findings & Conclusion
They have forgotten the Vision and Mission
and they have not mention it on their
marketing campaign.
Our mission is give our quality products
directly to tea lovers.

13. How they can improve their
communication?
First they should get the readers interest
and have to understand the readers view
point.

14. Tea and Health
Nowadays it often seems as if everything we eat or drink is bad for us
in some way. Foods once considered healthy and nourishing
contain, we are told, ingredients like carbohydrates, sodium and
saturated fats which can cause dreadful diseases when consumed
frequently or in excess. Every few days we hear, read or see on
television news of some medical discovery exposing the harmful effects
of yet another favourite food or beverage, now to be banished from the
tables of health-conscious folk. The parade of bad news seems to have
no end.

15. Types of Organic Tea and Benefits
Tea is the second most consumed beverage in the world after water
and for a lot of people it's a way of life. Researchers say that drinking
three or more cups of tea a day is as good for you as drinking plenty of
water and may even have extra health benefits.
Many conventional tea plantations are converting to organic after
seeing the harmful effects of chemical fertilizers and pesticides. The
conventional way of growing tea is also non-sustainable. It leads to soil
erosion and disease, and the pesticides are a health hazard for the
workers who pick the leaves. This conversion is a long term process
requiring the planting of forests alongside the tea. This allows the
original forest to restore environmental stability so slowly the forest is
reverting back to the natural ways of nourishment without adulteration
by chemicals. The tea is said to provide a fuller and richer taste, which is
healthier for consumption.

16. Our Brands

17. Our Private Labels

18. Our Private Labels

19. Promotions
They can organize overseas promotion with
supper market chains and by introducing
their own brands etc.
Display posters and promotional material with a
message in supermarkets and public places.
Use travel industry promote to the travelers by
showing the selected factories (by using
hotels, travel agencies).

20. Exhibitions and Events
Organize the exhibitions in foreign countries
and aware the people.
Sponsor the events like sports festivals, pageants,
film festivals.

21. Thank You