As product people we can play a pivotal role in creating a product culture and instilling a product mindset. This talk covers the 'what and why' of product culture, and provides tools to create such a culture.
Start small but
Our product vision:
For (target customer)
Who (statement of the need or opportunity)
The (product name) is a (product category)
That (key beneﬁt, compelling reason to buy)
Unlike (primary competitive alternative)
Our product (statement of primary differentiation)
Which problems are we solving NOW?
Individual OKRs for “Acquire
better, process better”
Objective 4 - Improve on core metrics constantly and iteratively
1. Ensure that those clients who complete the registration form become 6 out of
every 10 by the end of December ’17.
2. Create a bespoke onboarding experience for our Asian clients, and increase
registration completion to 60% by end of December ’17 from 40% currently.
3. Work toward reducing the onboarding error rate by 10% globally by end of
Data driven hypotheses