This document contains a summer project report submitted by four students to Shri Shambhubhai V. Patel College Of Computer Science & Business Management. The report provides an overview of Kisan Tractor Traders, a tractor company operating in 18 key industries. It then summarizes the company's marketing, product offerings, human resources, financial, and ratio analysis departments. The report aims to provide a comprehensive overview of Kisan Tractor Traders' operations.

1. A
Summer Project Report
Objective by
Kisan Tractor Traders
Submitted to:
Shri Shambhubhai V. Patel College Of Computer Science & Business Management
Submitted by:
Shivshankar V. Prajapati ( Roll no. 16)
Vishal A. Maheta ( Roll no. 85)
Vashishtha P. Rawal ( Roll no. 104)
Ankit R. Dhulekar ( Roll no. 147)

2. Introduction
 Overview of industry
 Overview of company
- Operation Span in 18 key industries
 Overview of Competitors
- Sonalika
- Holland
- Swaraj
- Jhon dheer
- Messy fraguson
- Eicher

3. Marketing and sales department
 Introduction
 Vision – Leading independent player in glob
 Mission – Differentiated product offering to customer
 Core purpose
 Core Values
Good Corporate citizenship
professionalism
Consumer first
Quality focus
 Structure of marketing Department
 Functions of Marketing Department
Sales Process
How to sell

4. Product mix & its various Brand
 UPTO 20 HP
◦ YUVRAJ 215 NXT (15 HP)
 21 TO 30 HP
◦ MAHINDRA 255 DI (25 HP)
◦ MAHINDRA 265 DI (30 HP)
 31 TO 40 HP
◦ MAHINDRA 365 DI (35 HP)
◦ MAHINDRA 275 ECO (35 HP)
◦ MAHINDRA 275 DITU (39 HP)
◦ MAHINDRA 295 DI (39 HP)
◦ MAHINDRA 405 DI (40 HP)
 41 TO 50 HP
◦ MAHINDRA 475 DI (42 HP)
◦ MAHINDRA 575 DI (45 HP)
◦ MAHINDRA 595 DI (50 HP)
◦ Arjun 555 DI (50 HP)
 50 HP PLUS
◦ ARJUN NOVO 605 DI-I (57 HP)
◦ ARJUN NOVO DI-PS (52 HP)
◦ ARJUN INTERNATIONAL (85 HP)

5. Mahindra tractor implements
 Gryrovator ZLX, SLX
 Laser laveler
 Rice Transplanter ( LV63A), ( MP-46)
 Fertilizer Spreader, Sickle sword, Cane thumper
 Harvestor, Mulcher, Spreader, 13 FT Loader, Balar
Price
Survival in market.
Maximum current profit & revenue.
Place
Kisan tractor traders are at Navagam, Udyog nagar, National highway-8, Kamrej Char Rasta Tal
Kemrej., Dist – Surat 394185
Promotion
Exclusive show room for attract customer, offering discount, offers services

6. • Brand - Company Brand
• Labeling - Brand label
• Functions of labeling
• PLC stages (Growth stage strategies)
• Segmentation
• Targeting
• Positioning
Pricing Methods adopts by company
Cost based
Demand based
Cost-demand based ( Data from accounting records)
Channel of distribution for all product lines ( one level)
Customer Relation Management & Customer Support activities

7. Human Resource Department
 Introduction to HR Department
No. of employees & Branch
Organizational Structure
Activities of HR Manager
Activities of HR Department
 HRP
Job description, Job specification
 Source of Recruitment
 Training & Development
Training for employee
Management development program offered by company

8.  Performance Appraisal System
Graphic rating scale & its objectives
 Promotion , Demotion , & Transfer
 Payment of wages
Minimum wage
Living wage
Fair wage
 Employee welfare activities

9. Financial Department
 Introduction of finance & financial analysis
 Introduction of financial statement
 P & L A/C , Balances sheet
 Tools of financial analysis
 Comparative financial analysis.
 Common size statements.
 Trend analysis.
 Ratio analysis
Significance
Limitations

10. Ratio 2014 2013 2012
Revenue Statement Ratio
Gross Profit Ratio 2.79% 4.11% 2.46%
Net Profit Ratio 0.35% 0.32% 0.28%
Operating Ratio 199.13% 99.96% 100.61%
Administrative Expense Ratio 3.44% 3.96% 3.06%
Stock turnover Ratio 7 Days 8 Days 13 Days
Balance sheet Ratio
Current Ratio 2.34:1 2.16:1 3.02:1
Liquid Ratio 0.96:1 0.72:1 1.74:1
Acid Test Ratio 0.96:1 0.72:1 1.74:1
Long term funds to fixed assets 16.08 12.88 11.95
Composite Ratio
Return on capital employed 0.35% 0.32% 0.28%
Debtors turnover Ratio 7.63 7.67 9.53
Creditors turnover Ratio 7.16 7.43 9.80
Asset turnover 3.95 4.88 5.23