A structured plan for the campaign with focused posts on Facebook, Twitter and Instagram was carried out which strengthened the bond with regulars and educated the first timers well about the fest and experience.
Social Media Case Study : Sula Fest 2014 Campaign ReportSocial Samosa
This is social media case study of Vero Moda SulaFest which recently hosted on 1st & 2nd February, 2014, it is a one of a kind wine and music festival. The festival brought together music lovers, wine enthusiasts, partners and foodies. The objective of the Social Media campaign was to create a buzz around this festival on the digital platform. The objective was to attract new audiences and loyalists to attend SulaFest 2014, highlight new partnerships and drive sales through digital.
MindShift Interactive managed the Digital mandate for #SulaFest 2016, helping increase awareness and buzz for the campaign across Facebook, Twitter, YouTube, Instagram and Snapchat through media spends increasing visits to the website.
Read on as we showcase how each platform resulted in an ROI and the innovative use of technology, such as the Sula Drone helped increase excitement levels among the audiences.
MindShift Interactive partnered with Laqshya Events to promote their IP, Bollywood Music Project. Marketing Events through social media is the obvious norm and being a new Festival conducted by Laqshya, we gained insight onto what the consumers wanted and create the positioning as #LetGo, asking festgoers to get rid of their inhibitions and live in the moment with us.
Engaging content, micro videos and new forms of rich media kept the social media fans interacting and drove sales for the festival. With a mix of social media marketing, influencer marketing, digital advertising and live streaming of the event, the brand Bollywood Music Project was established in the minds of Mumbaiites, helping the fest move forward to other cities.
High Street Phoenix Food Festival 2015 - Digital Outreach Strategy by MindShi...MindShift Interactive
The Phoenix Food Festival was held on March 25-26, 2015 at the High Street Phoenix and Palladium malls. Social media outreach was conducted to promote the festival and its special food menus and workshops. A contest was launched on Twitter using the hashtag "#ForkingAmazin" where people could share photos of their favorite dishes and restaurants. The campaign reached over 3.3 million people across Facebook and Twitter. It engaged 151 contributors and received 1,400 posts.
Being the culinary trendsetters, JW Marriott Mumbai Juhu set out to give their guests an unprecedented and unrivaled world-class gastronomic experience – the #JWJuhuMichelinPopup!
Associated with Singapore’s 4XFour, the idea was to give Mumbai a taste of internationally celebrated cuisines patented with Michelin techniques.
Here’s the digital story that we built through MindShift Interactive
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document summarizes a proposed party event to take place on September 27th at The Caravan venue. The event will include live bands, a flea market, laser tag, and sumo wrestling. It provides details on the venue, activities, promotion plan through social media and print ads, and deliverables for sponsors. Marketing will begin on September 12th through Facebook pages and posters at the venue.
Social Media Case Study : Sula Fest 2014 Campaign ReportSocial Samosa
This is social media case study of Vero Moda SulaFest which recently hosted on 1st & 2nd February, 2014, it is a one of a kind wine and music festival. The festival brought together music lovers, wine enthusiasts, partners and foodies. The objective of the Social Media campaign was to create a buzz around this festival on the digital platform. The objective was to attract new audiences and loyalists to attend SulaFest 2014, highlight new partnerships and drive sales through digital.
MindShift Interactive managed the Digital mandate for #SulaFest 2016, helping increase awareness and buzz for the campaign across Facebook, Twitter, YouTube, Instagram and Snapchat through media spends increasing visits to the website.
Read on as we showcase how each platform resulted in an ROI and the innovative use of technology, such as the Sula Drone helped increase excitement levels among the audiences.
MindShift Interactive partnered with Laqshya Events to promote their IP, Bollywood Music Project. Marketing Events through social media is the obvious norm and being a new Festival conducted by Laqshya, we gained insight onto what the consumers wanted and create the positioning as #LetGo, asking festgoers to get rid of their inhibitions and live in the moment with us.
Engaging content, micro videos and new forms of rich media kept the social media fans interacting and drove sales for the festival. With a mix of social media marketing, influencer marketing, digital advertising and live streaming of the event, the brand Bollywood Music Project was established in the minds of Mumbaiites, helping the fest move forward to other cities.
High Street Phoenix Food Festival 2015 - Digital Outreach Strategy by MindShi...MindShift Interactive
The Phoenix Food Festival was held on March 25-26, 2015 at the High Street Phoenix and Palladium malls. Social media outreach was conducted to promote the festival and its special food menus and workshops. A contest was launched on Twitter using the hashtag "#ForkingAmazin" where people could share photos of their favorite dishes and restaurants. The campaign reached over 3.3 million people across Facebook and Twitter. It engaged 151 contributors and received 1,400 posts.
Being the culinary trendsetters, JW Marriott Mumbai Juhu set out to give their guests an unprecedented and unrivaled world-class gastronomic experience – the #JWJuhuMichelinPopup!
Associated with Singapore’s 4XFour, the idea was to give Mumbai a taste of internationally celebrated cuisines patented with Michelin techniques.
Here’s the digital story that we built through MindShift Interactive
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document summarizes a proposed party event to take place on September 27th at The Caravan venue. The event will include live bands, a flea market, laser tag, and sumo wrestling. It provides details on the venue, activities, promotion plan through social media and print ads, and deliverables for sponsors. Marketing will begin on September 12th through Facebook pages and posters at the venue.
Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Bra...Social Samosa
HomeShop18’s ideology became its brand campaign ‘Shopping Makes Me Happy’. Targeted at value shoppers, the company wanted to deliver this message by breaking the clutter and presenting someone loveable yet, impactful. The aim was to deliver the brand message in a charming way. After various sessions of brainstorming and research, was decided that the mascots would be animated cats - Billy and Sunny, a father and son duo. The cats were positioned as the co-founders of HomeShop18 with an aim to spread happiness or shopping through its 360 degree marketing approach.
HomeShop18 perfected the character-driven marketing code by launching their new mascots, Billy and Sunny, across all marketing platforms offline and online. The brand campaign was launched as a TVC, along with a microsite, Facebook and a Twitter page.
The document provides etiquette guidelines for proper social behavior and interactions between men and women in the late 19th century. Some key points covered include: how to behave politely in public and private spaces; rules for introductions, greetings, and small talk; expectations for gentlemanly conduct toward ladies; and etiquette surrounding visits, seating, and correspondence. Proper etiquette was important for maintaining elegance, grace, and avoiding offense in social situations.
Este documento presenta un deseo navideño de regalar a amigos y seres queridos un árbol especial en el corazón que está adornado no con decoraciones tradicionales sino con los nombres de todas las personas importantes en la vida del autor, ya sean amigos cercanos o lejanos, familiares, conocidos o desconocidos, que le han enseñado o aprendido de él. El autor quiere que este árbol sea robusto para que nunca se olviden esos nombres y sus ramas se extiendan para incluir nuevos nombres, convirtiénd
Ringkasan dokumen tersebut adalah:
1. PAUD Bina Insani didirikan oleh warga untuk membantu pemberantasan kriminal dan narkoba di kampung tersebut
2. Pembelajaran di PAUD ini menitikberatkan pada kemampuan membaca dan menulis anak didiknya
3. Beberapa hal yang perlu diperbaiki antara lain pengembangan kurikulum, penggunaan metode dan media pembelajaran, serta pengelolaan sarana prasarana indoor dan outdoor."
This document discusses developing apps that are accessible for the visually challenged. It notes that visually impaired users come in many forms, from needing corrective lenses to complete blindness, so apps need to support varied needs. It provides tips for both Android and iOS accessibility, such as using content descriptions, ensuring all elements can be navigated, and testing with accessibility services. Specific apps that help visually impaired users are also mentioned, like TalkBack on Android and VoiceOver on iOS.
The document outlines a daily routine that involves waking up, having breakfast, doing various activities like jogging, cooking, dancing, homework, playing computer games or basketball, going to the gym, having dinner, and going to bed.
Osana Suomen energia- ja ilmastopoliittisten toimenpiteiden valmistelua ympäristöministeriö teetti selvityksen "Energiatehokkuuden parantamisen menetelmät olemassa olevassa rakennuskannassa" (EPAT). Se koskee olemassa olevan rakennuskannan korjaustoimintaan liittyviä energiatehokkuuden parantamistoimenpiteitä ja -menetelmiä sekä energiansäästöpotentiaalia. Tämä raportti on selvityksen loppuraportin liiteraportti.
Tutkimus toteutettiin Tampereen teknillisen yliopiston (TTY) Rakennustekniikan laitoksella. Projektin johtajana ja tutkijana toimi TTY:llä Juhani Heljo ja tutkijoina Antti Kurvinen ja Jaakko Vihola. Eero Nippala Tampereen ammattikorkeakoulusta toimi rakennuskannan, poistuman ja korjaustoiminnan asiantuntijana. Martti Hekkanen Oulun ammattikorkeakoulusta toimi korjausasiantuntijana.
Toteuttamiskelpoisten energiansäästömahdollisuuksien arviointi rakennuskanan korjaustoiminnassa aikavälillä 2010–2050 on haastava ja monitahoinen tehtävä. Realistisen kuvan mahdollisuuksista saa vain tutustumalla mahdollisimman moniin aiheeseen liittyviin selvityksiin.
Tämän liiteraportin tavoitteena on esittää kootusti loppuraportin tuloksia tukevaa materiaalia. Liitteet 1 ja 2 ovat referaatteja muista selvityksistä. Liitteet 3–5 ovat osa tehtyä selvitystä.
The document discusses a study on the effect of different water regimes (wet, medium, dry) on corn and wheat production in Saudi Arabia over four years from 1985-1988. For corn, the yield was not significantly affected by the water treatments, possibly due to the amount of water applied and water quality. For wheat, the wet regime produced significantly taller plants, heavier seeds, and greater seed and biological yields compared to the medium and dry regimes. It was concluded that corn may not tolerate irrigation deficits or saline water, while wheat can withstand some water stress.
The document proposes an advertising campaign for Rihanna's perfume "Reb'l Fleur". The key points are:
1) The perfume is not as popular as other celebrity fragrances and needs more promotion.
2) The ad will target women who see Rihanna as an inspiration and want to emulate her successful, confident style.
3) The campaign will use images of beautiful models and emphasize that buying the perfume will make the user more attractive and like their role model, Rihanna.
Authorities in many countries have set objectives for emission reduction, and energy consumption of buildings has an essential role in achieving those target levels. At the moment, a big part of Finnish building stock is facing refurbishment needs. To transform the existing building stock towards energy-efficiency, it is of importance that all economically profitable energy saving measures would be executed within the refurbishments actions. However, in many cases the full energy saving potential is not exploited in refurbishment projects.
During the last years, numerous pilot projects have shown how energy consumption can be remarkably decreased. However, even in the case of all pilot projects had succeeded, their accelerating impact on refurbishment projects’ energy-efficiency would not have been enough to decrease the energy consumption of the whole building stock level so much that the set emission saving objectives would be achieved. Such macro scale impact is our target. In addition to successful pilot projects, there have been also cases, in which the impacts have not been as positive as expected. Disappointments together with noticeably higher investment costs, as compared to basic solutions, slow down the popularity of energy saving refurbishments much more than good examples are able to accelerate it.
In such climate conditions as Finland achieving nearly zero-energy level in refurbishments is so expensive that it is hard to give economically profitable reasons for decision-making. Hence, it would be more beneficial option to concentrate on ensuring that as big part of the economically profitable energy saving measures as possible would be executed within refurbishments. If this opportunity is not used now, it will soon be too late.
Because investors will always require profitability for their investments, it is important to use systematic methodology in energy saving measure related decision-making. In this way the effective allocation of financial resources can be ensured and energy economically profitable measures will probably be executed.
Myntra Fashion Weekend by Myntra.com & IMG Reliance, was the first of its kind launched in Mumbai, in 2014. MindShift Interactive was brought in to create awareness about the Fashion Weekend, helping create differentiation from its other counterpart, Lakme Fashion Week.
MindShift Interactive leveraged social media marketing, digital media and influencer marketing to give this event the much deserved attention and boost amongst the Fashion, Lifestyle, Luxury community across India.
The usage of influencers and their integration with the Event, whilst leveraging Instagram beyond the basic levels helped the campaign truly scale up and get noticed while driving in a considerable amount of traffic to the event.
Do check out the website built by MindShift Interactive for them too on www.myntrafashionweekend.com.
Skyfest Facebook Marketing - Case StudyAnish Kholay
The document provides details about the Skyfest event held in Hyderabad from December 23-27, 2015. It discusses the objectives of creating awareness, engaging fans, and increasing footfall through a Facebook marketing campaign. Key activities included posting content like photos, videos and trivia, boosting posts, and running Facebook ads to promote the event and sell tickets. The campaign was successful, receiving high engagement and reaching hundreds of thousands of people, leading to increased ticket sales for the inaugural festival.
The document provides a summary of Nexen Tire's brand marketing partnerships and campaigns in 2015. It details numerous partnerships across various industries including Angels baseball, Nitro Circus, ESPN, EnduroCross, SuperPark, Surfer Magazine, Powder Awards, Canoe & Kayak, SUP Magazine, and Ask Patty. For each partnership, it lists the marketing channels used and total impressions generated, with totals ranging from millions to over 100 million impressions. It also discusses Nexen Tire's print collateral, POP displays, and involvement in the SEMA International Tradeshow.
JW Marriott Bengaluru partnered with MindShift Interactive in order to amplify their association with World On A Plate as
the Official Hospitality Partners. World On A Plate is India’s first ever food festival. The event revolved around the 3 MasterChef's visiting Bengaluru for a culinary journey, which included a MasterClass, tete-a-tete sessions and VIP brunch. The aim of the campaign was to highlight JW Marriott Bengaluru as the official hospitality partner for the Food Carnival. A digital story was told through
engaging content online and live coverage across Twitter, Instagram and Facebook which captured the MasterChef judges through interviews, boomerang's and interesting influencer-curated content.
Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Bra...Social Samosa
HomeShop18’s ideology became its brand campaign ‘Shopping Makes Me Happy’. Targeted at value shoppers, the company wanted to deliver this message by breaking the clutter and presenting someone loveable yet, impactful. The aim was to deliver the brand message in a charming way. After various sessions of brainstorming and research, was decided that the mascots would be animated cats - Billy and Sunny, a father and son duo. The cats were positioned as the co-founders of HomeShop18 with an aim to spread happiness or shopping through its 360 degree marketing approach.
HomeShop18 perfected the character-driven marketing code by launching their new mascots, Billy and Sunny, across all marketing platforms offline and online. The brand campaign was launched as a TVC, along with a microsite, Facebook and a Twitter page.
The document provides etiquette guidelines for proper social behavior and interactions between men and women in the late 19th century. Some key points covered include: how to behave politely in public and private spaces; rules for introductions, greetings, and small talk; expectations for gentlemanly conduct toward ladies; and etiquette surrounding visits, seating, and correspondence. Proper etiquette was important for maintaining elegance, grace, and avoiding offense in social situations.
Este documento presenta un deseo navideño de regalar a amigos y seres queridos un árbol especial en el corazón que está adornado no con decoraciones tradicionales sino con los nombres de todas las personas importantes en la vida del autor, ya sean amigos cercanos o lejanos, familiares, conocidos o desconocidos, que le han enseñado o aprendido de él. El autor quiere que este árbol sea robusto para que nunca se olviden esos nombres y sus ramas se extiendan para incluir nuevos nombres, convirtiénd
Ringkasan dokumen tersebut adalah:
1. PAUD Bina Insani didirikan oleh warga untuk membantu pemberantasan kriminal dan narkoba di kampung tersebut
2. Pembelajaran di PAUD ini menitikberatkan pada kemampuan membaca dan menulis anak didiknya
3. Beberapa hal yang perlu diperbaiki antara lain pengembangan kurikulum, penggunaan metode dan media pembelajaran, serta pengelolaan sarana prasarana indoor dan outdoor."
This document discusses developing apps that are accessible for the visually challenged. It notes that visually impaired users come in many forms, from needing corrective lenses to complete blindness, so apps need to support varied needs. It provides tips for both Android and iOS accessibility, such as using content descriptions, ensuring all elements can be navigated, and testing with accessibility services. Specific apps that help visually impaired users are also mentioned, like TalkBack on Android and VoiceOver on iOS.
The document outlines a daily routine that involves waking up, having breakfast, doing various activities like jogging, cooking, dancing, homework, playing computer games or basketball, going to the gym, having dinner, and going to bed.
Osana Suomen energia- ja ilmastopoliittisten toimenpiteiden valmistelua ympäristöministeriö teetti selvityksen "Energiatehokkuuden parantamisen menetelmät olemassa olevassa rakennuskannassa" (EPAT). Se koskee olemassa olevan rakennuskannan korjaustoimintaan liittyviä energiatehokkuuden parantamistoimenpiteitä ja -menetelmiä sekä energiansäästöpotentiaalia. Tämä raportti on selvityksen loppuraportin liiteraportti.
Tutkimus toteutettiin Tampereen teknillisen yliopiston (TTY) Rakennustekniikan laitoksella. Projektin johtajana ja tutkijana toimi TTY:llä Juhani Heljo ja tutkijoina Antti Kurvinen ja Jaakko Vihola. Eero Nippala Tampereen ammattikorkeakoulusta toimi rakennuskannan, poistuman ja korjaustoiminnan asiantuntijana. Martti Hekkanen Oulun ammattikorkeakoulusta toimi korjausasiantuntijana.
Toteuttamiskelpoisten energiansäästömahdollisuuksien arviointi rakennuskanan korjaustoiminnassa aikavälillä 2010–2050 on haastava ja monitahoinen tehtävä. Realistisen kuvan mahdollisuuksista saa vain tutustumalla mahdollisimman moniin aiheeseen liittyviin selvityksiin.
Tämän liiteraportin tavoitteena on esittää kootusti loppuraportin tuloksia tukevaa materiaalia. Liitteet 1 ja 2 ovat referaatteja muista selvityksistä. Liitteet 3–5 ovat osa tehtyä selvitystä.
The document discusses a study on the effect of different water regimes (wet, medium, dry) on corn and wheat production in Saudi Arabia over four years from 1985-1988. For corn, the yield was not significantly affected by the water treatments, possibly due to the amount of water applied and water quality. For wheat, the wet regime produced significantly taller plants, heavier seeds, and greater seed and biological yields compared to the medium and dry regimes. It was concluded that corn may not tolerate irrigation deficits or saline water, while wheat can withstand some water stress.
The document proposes an advertising campaign for Rihanna's perfume "Reb'l Fleur". The key points are:
1) The perfume is not as popular as other celebrity fragrances and needs more promotion.
2) The ad will target women who see Rihanna as an inspiration and want to emulate her successful, confident style.
3) The campaign will use images of beautiful models and emphasize that buying the perfume will make the user more attractive and like their role model, Rihanna.
Authorities in many countries have set objectives for emission reduction, and energy consumption of buildings has an essential role in achieving those target levels. At the moment, a big part of Finnish building stock is facing refurbishment needs. To transform the existing building stock towards energy-efficiency, it is of importance that all economically profitable energy saving measures would be executed within the refurbishments actions. However, in many cases the full energy saving potential is not exploited in refurbishment projects.
During the last years, numerous pilot projects have shown how energy consumption can be remarkably decreased. However, even in the case of all pilot projects had succeeded, their accelerating impact on refurbishment projects’ energy-efficiency would not have been enough to decrease the energy consumption of the whole building stock level so much that the set emission saving objectives would be achieved. Such macro scale impact is our target. In addition to successful pilot projects, there have been also cases, in which the impacts have not been as positive as expected. Disappointments together with noticeably higher investment costs, as compared to basic solutions, slow down the popularity of energy saving refurbishments much more than good examples are able to accelerate it.
In such climate conditions as Finland achieving nearly zero-energy level in refurbishments is so expensive that it is hard to give economically profitable reasons for decision-making. Hence, it would be more beneficial option to concentrate on ensuring that as big part of the economically profitable energy saving measures as possible would be executed within refurbishments. If this opportunity is not used now, it will soon be too late.
Because investors will always require profitability for their investments, it is important to use systematic methodology in energy saving measure related decision-making. In this way the effective allocation of financial resources can be ensured and energy economically profitable measures will probably be executed.
Myntra Fashion Weekend by Myntra.com & IMG Reliance, was the first of its kind launched in Mumbai, in 2014. MindShift Interactive was brought in to create awareness about the Fashion Weekend, helping create differentiation from its other counterpart, Lakme Fashion Week.
MindShift Interactive leveraged social media marketing, digital media and influencer marketing to give this event the much deserved attention and boost amongst the Fashion, Lifestyle, Luxury community across India.
The usage of influencers and their integration with the Event, whilst leveraging Instagram beyond the basic levels helped the campaign truly scale up and get noticed while driving in a considerable amount of traffic to the event.
Do check out the website built by MindShift Interactive for them too on www.myntrafashionweekend.com.
Skyfest Facebook Marketing - Case StudyAnish Kholay
The document provides details about the Skyfest event held in Hyderabad from December 23-27, 2015. It discusses the objectives of creating awareness, engaging fans, and increasing footfall through a Facebook marketing campaign. Key activities included posting content like photos, videos and trivia, boosting posts, and running Facebook ads to promote the event and sell tickets. The campaign was successful, receiving high engagement and reaching hundreds of thousands of people, leading to increased ticket sales for the inaugural festival.
The document provides a summary of Nexen Tire's brand marketing partnerships and campaigns in 2015. It details numerous partnerships across various industries including Angels baseball, Nitro Circus, ESPN, EnduroCross, SuperPark, Surfer Magazine, Powder Awards, Canoe & Kayak, SUP Magazine, and Ask Patty. For each partnership, it lists the marketing channels used and total impressions generated, with totals ranging from millions to over 100 million impressions. It also discusses Nexen Tire's print collateral, POP displays, and involvement in the SEMA International Tradeshow.
JW Marriott Bengaluru partnered with MindShift Interactive in order to amplify their association with World On A Plate as
the Official Hospitality Partners. World On A Plate is India’s first ever food festival. The event revolved around the 3 MasterChef's visiting Bengaluru for a culinary journey, which included a MasterClass, tete-a-tete sessions and VIP brunch. The aim of the campaign was to highlight JW Marriott Bengaluru as the official hospitality partner for the Food Carnival. A digital story was told through
engaging content online and live coverage across Twitter, Instagram and Facebook which captured the MasterChef judges through interviews, boomerang's and interesting influencer-curated content.
Amplify your #GivingTuesday Campaign with Social MediaRazooGiving
Get a top-level strategic overview of how your organization can use social media to enhance and amplify your #GivingTuesday campaign.
In this presentation we discuss the major social platforms you should consider for your #GivingTuesday, and highlight several case studies from previous events that will help you devise and plan your own social strategy.
IN THIS WEBINAR YOU WILL LEARN:
• An overview of using Facebook, Twitter, Instagram, and YouTube
• Tips and case studies from successful nonprofit strategies
• How to get started with #GivingTuesday on Razoo
Is your nonprofit ready to participate in #GivingTuesday this year? Visit http://givingtuesday.razoo.com to register your organization and get started!
Budweiser organized a Tweetup event in Bangalore to encourage fans to come together and celebrate the 2014 FIFA World Cup under the theme of #RiseAsOne. Influencers with thousands of Twitter followers were invited to engage with fans through live tweeting and contests. The event featured introductions to the Rise As One campaign, a new sport called PoolBall that combines football and pool, drinks, food and dancing to recreate the carnival atmosphere of the World Cup in Brazil. The goal was to unite football fans across countries while soaking in the spirit of the game. The Tweetup was successful in garnering close to 4.3 million impressions in a single day.
Periscope is a live video streaming platform owned by Twitter that allows users to broadcast live video to their followers. As of August 2015, Periscope had over 10 million users who had created over 10 billion broadcasts watched for over 40 years of total watch time each day. The document provides examples of how organizations can use Periscope for entertainment, education, and promotion through live broadcasts like Q&As, tutorials, and behind-the-scenes content to engage audiences. It also offers best practices for promoting, conducting, and extending the reach of live broadcasts.
The document describes a campaign to select a "Gay Travel Guru" to generate content for a gay travel website. It involved a multi-round application process to narrow over 1,200 initial applicants down to 8 finalists. The finalists participated in challenges in Las Vegas judged by a panel. The winner will travel monthly for 6 months, creating social media content to promote the site. The campaign resulted in significant increases to the site's social media following and traffic. Lessons included the importance of aligned promotion, selecting an influencer who resonates with the audience, and providing a compelling ongoing reason for people to engage with the brand.
Launching of cold stone creamery in bangladesh by olive tree foods limitedRobert Ancill
Olive Tree Foods Limited launched Cold Stone Creamery in Bangladesh completely through social media platforms. They launched the Cold Stone Creamery Facebook page and generated thousands of likes. Video posts of the production facility and employee training went viral. Teaser posts built hype for the grand opening. A private preview party was held with 500 influencers. The grand opening videos reached over 1.8 million people. Post-launch contests and live broadcasts engaged followers. Media coverage of the launch was extensive. The fully digital and social media based launch was a success in introducing Cold Stone Creamery to Bangladesh.
The document discusses the South Beach Food & Wine Festival, which is a 4-day culinary event held in Miami that attracts over 60,000 guests. It highlights the festival's 15 year history, fundraising efforts that have raised $20 million for FIU's hospitality program, and community engagement through highlighting ethnic foods from around the world. The festival utilizes Facebook, Twitter, and Instagram to promote the event, engage audiences, and generate interactions, though it could improve its social media strategy by creating standalone accounts and increasing engagement and content variety across platforms. In particular, it lacks a strong Instagram presence and could better leverage hashtags.
The document discusses the South Beach Food & Wine Festival, which is a 4-day culinary event held in Miami that attracts over 60,000 guests. It highlights the festival's 15 year history, fundraising efforts that have raised $20 million for FIU's hospitality program, and community engagement through highlighting ethnic foods from around the world. The festival utilizes Facebook, Twitter, and Instagram to promote the event, engage audiences, and generate interactions, though it could improve its social media strategy by creating standalone accounts and increasing engagement and content variety across platforms. In particular, it lacks a strong Instagram presence and could better leverage hashtags.
The document discusses the South Beach Food & Wine Festival, which is a 4-day annual event celebrating its 15th year in 2016. It attracts over 60,000 guests and raises $20 million for FIU's hospitality program. The festival utilizes Facebook, Twitter, and Instagram to promote the event. It analyzes the festival's social media presence, noting strengths like a large Facebook following but also weaknesses like lacking separate Twitter/Instagram accounts. Overall strategies are discussed to better engage audiences and improve the festival's online presence.
Classmates and I did a S.W.O.T. presentation on different social media outlets that the very popular event of the South Beach Food and Wine Festival uses to attracts its guests.
The document discusses the South Beach Food & Wine Festival, which is a 4-day culinary event held in Miami that attracts over 60,000 guests. It highlights the festival's 15 year history, fundraising efforts that have raised $20 million for FIU's hospitality program, and community engagement through highlighting ethnic foods from around the world. The festival utilizes Facebook, Twitter, and Instagram to promote the event, engage audiences, and generate interactions, though it could improve its social media strategy by creating standalone accounts and increasing engagement and content variety across platforms. In particular, it lacks a strong Instagram presence and could better leverage hashtags.
Social media SWOT analysis for South Beach Food and Wine Festival Shalley Villamarin
Classmates and I created a SWOT analysis of the the variety of social media outlets that the South Beach Food and Wine may use to interact and engage with its followers.
Max Bupa Health Insurance & MindShift Interactive worked together to build awareness for the Season 3 of Walk For Health 2014.
#WalkForHealth 2014 worked towards creating a MindShift amongst consumers to walk towards a better lifestyle, encouraging their friends and family members to come along with them.
With a strong messaging, MindShift created a strategy across digital, using their website, social media presence on Facebook, Twitter, Google +, Youtube, Instagram and leveraging WhatsApp Marketing to drive users to Register for the event via social media and to encourage others too.
The campaigns run on Twitter, Facebook drove massive amount of participation through the Application developed for users to Pledge their participation for the walk, while the Google Hangout done through Influencers such as Mickey Mehta raises interesting questions by followers and fans towards ensuring a healthier lifestyle. Instagram was an innovative addition to our social media strategy, making a generic handle, @WalkForHealth, which shared visuals of people walking and living a fitter lifestyle. The Instagram handle also proved to be an interesting mix to the overall social media strategy as it enabled the brand to upload Instagram Videos that linked back to Twitter & Facebook.
This document summarizes a webinar about boosting fundraising event participation and profits through the use of online tools. It introduces the presenters from VolunteerSpot.com and Bing in the Classroom and provides an agenda covering fundraising overviews, product fundraisers, building online communities, and real-world fundraising events. Tips are provided on using social media and online tools to promote events and recognize volunteers and sponsors.
The document outlines sponsorship opportunities for the Clicks Beauty Playground festival, which will have 2500 fans over 2 days. It details the Clicks and Cosmopolitan communities and media reach. Sponsorship packages ranging from R50,000 to R150,000 are available, and provide event branding, social media exposure, activation space, and tickets. The highest "Gold & Bold" sponsorship of R150,000 offers a prominent activation space and logo placement on main stages in addition to media benefits.
#HIQTravellerMeetup with the JW Marriott Mumbai Juhu HolidayIQ
HolidayIQ celebrates the spirit of wanderlust with it's top travellers over an exclusive evening with Chef Valencio Cadavida from the JW Marriott Mumbai Juhu.
To be a part of future events, write in to community@holidayiq.com
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According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESAJHSSR Journal
ABSTRACT: Illegal logging poses significant environmental, economic, and social challenges worldwide. This
research explores the problems associated with illegal logging in the present and future, shedding light on the
multifaceted nature of this issue and the accompanying challenges faced by governments, organizations, and
communities. The study employs a comprehensive literature review to analyze the current state of illegal
logging, its causes, and its consequences. It examines the environmental impact of deforestation, including
biodiversity loss, habitat degradation, and climate change. The researchers identify the challenges faced in
combating illegal logging in the present and anticipate future obstacles. It considers illegal logging networks'
complex and elusive nature, the limited enforcement capacity, and the need for international cooperation and
coordination. The study also examines the adoption and effectiveness of policies, regulations, and technological
advancements in curbing illegal logging practices in Davao City.
Keywords -Problems and Challenges, Cultural Disruptions, Anticipate future problems.
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
Creating Immersive Language Learning Environments for Young LearnersAJHSSR Journal
ABSTRACT: Creating immersive language learning environments for young learners in English as a Foreign
Language (EFL) contexts has been a topic of considerable interest and debate among educators. Despite
numerous constraints such as time, curriculum, and stakeholder expectations, it is feasible to develop effective
immersive environments. This paper explores the concept of immersion language learning, tracing its historical
development and highlighting its benefits, particularly for young learners. It discusses the distinctions between
total, partial, and dual-immersion programs, emphasizing the critical role of using the target language as the
medium of instruction. Furthermore, it examines the cognitive and academic advantages documented in seminal
immersion programs like Saint-Lambert and Coral Way. By synthesizing research and offering practical
strategies for EFL settings, this paper underscores the importance of teacher commitment, the selection of
appropriate materials, and the adoption of Content and Language Integrated Learning (CLIL) principles.
Ultimately, the findings affirm that immersive environments significantly enhance language proficiency,
cognitive flexibility, and academic achievement, advocating for their broader implementation in EFL
classrooms.
KEYWORDS : CLIL, EFL, immersion, young learners
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
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The Influence of Green Tax Implementation and Social Responsibility Programs ...AJHSSR Journal
ABSTRACT : The issue of climate change related to carbon emissions has become an alarming global
phenomenon. The manufacturing sector contributes significantly to global greenhouse gas emissions. Therefore,
efforts to mitigate climate change through the implementation of green taxes and Social Responsibility
Programsare important for manufacturing industry. This research aims to analyze the effect of implementing
green tax and Social Responsibility Programs on environmentally sustainable development in manufacturing
industry. A quantitative approach is used with the research object of manufacturing industry listed on the
Indonesia Stock Exchange in 2020-2022. Analyzed using Partial Least Square (PLS) method. The research
results show that the implementation of green tax has a significant effect on environmentally sustainable
development, while Social Responsibility Programsdo not have a significant effect. These findings indicate that
green tax policies are effective in encouraging companies to switch to more environmentally friendly business
practices, but Social Responsibility Programshave not been fully integrated with environmental sustainability
efforts. This research contributes to the literature related to fiscal policy instruments and corporate social
responsibility practices in supporting environmentally sound sustainable development in the manufacturing
sector.
KEYWORDS: Green tax; Social responsibility; Environmentally sustainable development; Manufacturing
industry
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
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2. q Increase
buzz,
engagement
and
desire
to
attend
SulaFest
‘15
q Create
awareness
of
the
schedule,
what’s
new
and
leverage
partnerships
q Drive
sales
for
the
Fest
q Capture
the
Fest
live
&
engage
with
Fest
goers
OBJECTIVES
3. CHALLENGE
INSIGHT
• The
need
to
break
away
from
the
clutter
of
Fests
was
necessary
• A
personal
connect
with
Fest
goers
was
important
• Fest
goers
look
for
popular
artists,
an
amazing
ambience
and
fun
things
to
do
at
a
Fest
• Tell
a
tale
of
SulaFest
completing
8
years
towards
creating
a
bond
with
the
regulars
&
Pirst
timers
• Engage
with
partners
and
bands,
to
highlight
the
various
differentiations
via
Social
Media
• Create
Video
Content
that
starts
conversations
• Excite
Fest
Goers
with
more
than
the
regular
–
Drones,
Vineyard
Tours,
Live
Contests
&
Exciting
Instagram
Videos
• Increase
desire
to
attend
amongst
new
audiences
&
the
regulars
• Stand
out
from
the
crowd
of
Festivals
• Capture
the
Event
Live
&
keep
excitement
levels
high
INSIGHTFUL
DIGITAL
OUTREACH
SOLUTION
4. Twitter
Outreach
34.87M
Facebook
Outreach
4.25M
Instagram
Outreach
30.39M
Total
Outreach
69.52M
Total
Tweets
664
Twitter
Interactions
6,046
Total
Facebook
Posts
136
Facebook
Interactions
26,881
Total
Instagram
Posts
118
Instagram
Interactions
8,539
YouTube
Views
7,477
YouTube
Videos
5
Total
Facebook
Fans
45,774
Total
Twitter
Followers
6,775
Total
Instagram
Followers
2,973
OVERALL
CAMPAIGN
OUTREACH
5. Phase
1
• Pre-‐
Event
Promotion
• Oct
19th
–
Feb
6th
,
2015
Phase
2
• Event
Promotion
• Feb
7th
–
Feb
8th
2015
Phase
3
• Post
Event
Promotion
• Feb
9th
–
Feb
16th
2015
PROMOTION
SCHEDULE
8. Going:
5,300
The
event
served
as
a
great
platform
to
inform
the
guests
about:
-‐
Main
stage
line-‐up
-‐
Atmasphere
line-‐up
-‐
Travel
and
Accommodation
-‐
Website
-‐
Ticket
details
-‐
Ticket
Exchanges
-‐
Partner
Promotion
-‐
Post
Event
Feedback
SULAFEST
’15
EVENT
PAGE
10. We
relived
the
excitement
of
SulaFest
‘14
through
visuals
and
videos
that
got
memories
alive
&
excitement
levels
for
2015
soaring
Interactions:
402
Outreach:
4,386
SULAFEST
‘14
FLASHBACK:
ALBUM
11. Total
Posts:
4
Interactions:
834
Outreach:
15,288
SAVE
THE
DATE
15. 10
tips
around
what
to
do
and
how
to
enjoy
the
festival,
along
with
the
promotion
of
the
“early
bird
offer”
Total
Posts:
10
Interactions:
1,697
Outreach:
32,738
#SULAFEST
TIPS
38. Artists
Bytes
increased
interactions
while
performance
videos
&
happenings
around
SulaFest
kept
everyone
aware!
BACKSTAGE
&
BEYOND
VIDEOS
DRONE
VIDEOS
YOUNG
THE
GIANT
SWARATHMA
VIDEO
39. Artists
Bytes
Exclusively
For
Our
Instagram
Feed
LIVE
BACKSTAGE
INSTAVIDEOS
Rodney
Branigan
BOMBAY
BASSMENT
Lucky
Ali
40. Hyperlapse
videos
of
the
Vero
Moda
fashion
show
&
live
pictures
giving
the
fans
a
sneak
peek
into
their
SS
’15
collection
LIVE
INSTAVIDEOS
Interactions:
53
Interactions:
82
Interactions:
42
43. We
summed
up
each
day
of
#SulaFest
with
videos
capturing
the
best
of
the
fest
which
got
excellent
Facebook,
Twitter
&
Instagram
interactions
INSTAVIDEOS
ROCKED!
Interac>ons:
88
Outreach:
427,200
Interac>ons:
150
Outreach:
445,950
44. For
the
very
Pirst
time,
SulaFest
had
its
own
Drone
at
the
Vineyards,
covering
the
beautiful
vineyards,
the
exciting
festival
&
the
fun
fest
goers!
THE
#SULADRONE
WAS
A
HIT!!
49. • Facebook
Album
with
all
the
celebs,
bloggers,
performers
&
friends
• Posts
thanking
fans
for
their
love
&
support
• Responses
to
all
comments
&
reviews
• Posting
Blogs,
Press
Coverage
• Videos
of
all
the
activities
THROWBACK
TO
SULAFEST
’15
Interactions:
1,101
Outreach:
25,184
57. 53.5%
of
the
conversations
around
SulaFest’15
were
positive
in
nature,
with
most
people
sharing
their
views
about
Food,
Music
Concerts,
Location
and
the
scenic
beauty
at
Sula
Vineyards
37.5%
Neutral
conversations
were
primarily
about
them
heading
to
#SulaFest
’15
SENTIMENT
ANALYSIS
58. Particulars
SulaFest
‘14
SulaFest
‘15
Facebook
Fan
Growth
4,805
8,513
Current
Number
of
Facebook
fans
22,249
45,774
Engagement
Ratio
(Facebook)
12%
13.15%
Twitter
Follower
Growth
802
794
Current
Number
of
Twitter
Followers
5,291
6,775
Instagram
Outreach
5.7M
30.39M
Facebook
outreach
25.5M
4.25M
Twitter
outreach
19.16M
34.87M
Total
outreach
50.36M
69.52M
The
overall
outreach
of
the
campaign
grew
by
~19.16M
as
compared
to
last
year
COMPARATIVE
ANALYSIS:
2014
VS
2015
59. • 56%
of
the
outreach
through
posts
was
organic
on
Facebook
• Videos
on
Facebook
contributed
with
an
outreach
of
156K
for
the
campaign
• Instagram
proved
to
be
a
powerful
platform
for
SulaFest
with
an
outreach
of
30.39M
and
an
achievement
of
1.4K
new
Followers
• Twitter
interactions
soared
with
reviews,
check-‐ins
&
appreciation
for
the
Event
• Audiences
at
SulaFest
loves
the
Drone
Activity
&
engaged
with
it
thoroughly
• Blogger
associations
helped
spiking
the
virality
through
out
the
event
promotions
and
should
be
followed
as
a
trend
HIGHLIGHTS