Olive Tree Foods Limited launched Cold Stone Creamery in Bangladesh completely through social media platforms. They launched the Cold Stone Creamery Facebook page and generated thousands of likes. Video posts of the production facility and employee training went viral. Teaser posts built hype for the grand opening. A private preview party was held with 500 influencers. The grand opening videos reached over 1.8 million people. Post-launch contests and live broadcasts engaged followers. Media coverage of the launch was extensive. The fully digital and social media based launch was a success in introducing Cold Stone Creamery to Bangladesh.

1. Olive Tree Foods
Limited
Launching of Cold Stone Creamery
in Bangladesh through Social Media Platform

2. The Unique Brand Launch…
We are the first
organization in
Bangladesh to
launch an
international
brand
completely
digitally based
on social media!

3. All the activities presented here are executed
in Social Media platforms for launching
Cold Stone Creamery in Bangladesh

4. Olive Tree Foods Limited
•Country’s leading and most progressive multi-brand retail F&B
operator of brands including:
–Orange & Half Café
–Watercress Restaurant
–Signature Dining by Watercress
–Cold Stone Creamery Café

5. Newest Addition:
Cold Stone Creamery
• Owned by Kahala Brands, USA
• Started at 1988 in Arizona, USA
• US super premium ice cream brand
• Operating in 27 countries with 1,500 stores
• Bangladesh is Cold Stone’s 27th market!

6. Brand’s USPs
• # 1 Super Premium Ice Cream of USA
• Made Fresh Daily
• Experience Factor

7. Pre Launch
Activities in
Social Media

8. • We launched our Facebook page for Cold Stone Creamery
Bangladesh before doing anything else in public!
• We executed extensive market research on our target market
demographic and discovered that digitally approaching our target
group would be the best approach in communicating our brand
values
• We attracted 90% of our market by launching a Facebook centric
campaign thus we could intensely focus on our followers and
engage them throughout our journey
Facebook Page Launch

9. Facebook Page Launch
https://www.facebook.com/coldstonebd

10. • We generated thousands of likes on our page
• Followers began asking questions about our brand creating a
wonderful buzz of what was to come!
Facebook Page Launch (Outcome)

11. • Besides the organic growth, our boosting and advertisements
pushed our name on Facebook beyond normal limits
Facebook Page Launch (Outcome)

12. Facebook Page Posts
• We deployed the appeal of our decadent and delicious
products to entice our followers on Facebook
• The frequent posts on our page encouraged our customers to
eagerly anticipate our grand opening
• Multiple postings, both static and audiovisual, have been
posted to our Facebook page since its launching

13. Video Posts
• In order to promote our major USPs, including freshly made
super premium products and experience factors, [for the first
time in Bangladesh] - we included our own management staff
and crew in the marketing campaign of the brand’s launch
• Our employee recruitment through an “audition” and training
process was posted, promoting the depth of fun and
excitement this brand will be!
• Since our ice cream is “Made Fresh Daily”, unheard of in
Bangladesh, we put up a video highlighting our state of the art
on-site production facility

14. Video Posts
Available on our social media pages

15. Video Posts (Outcome)
• Instantly, each and every video we posted went viral drawing
unprecedented customer engagement
• The Facebook page experienced hundreds and thousands of
views, likes, queries, shares, and comments!
• We achieved around 520,000 Reach, 120,000 Views and
5,000 Likes in all our videos!

16. • We posted
several teaser
photos and
information
about the brand
and steadily
promoted them
in Facebook
keeping all our
followers fully
informed
Teaser Posts

17. Teaser Posts (Outcome)
• For every post, the followers responded with Likes and shares
• It gave us the positive hype we needed right before our store
opening to launch on a very positive note
• We achieved around 165,000 Reach and 11,000 Likes in
these teaser posts!

18. Pre Grand Launch Announcement

19. Grand Launch
Activities in
Social Media

20. Private Preview Party
• For the first time in Bangladesh, a Private Preview Party was arranged in
advance of the grand launch. We invited influential people from media,
celebrities, socialites, diplomats and opinion leaders
• We sent out formal invitations including a velvet pouch containing Cold Stone
Creamery goodies. Naturally this unique approach was well received creating
further interest in our launch.

21. The Party…
• Our Private Preview party was held in our 4,000 SFT state-of-the-
art flagship store located in the exclusive commercial enclave,
Gulshan!
• The venue was decorated in such a manner that reflects the
brand’s international affiliation, premium positioning, excitement,
fun and the total exclusive experience that it promises

22. Begins…
Our event was a major success in Dhaka. We invited 500 of the
countries most popular socialites, celebrities, influential
individuals and ice cream lovers to come try out our products and
enjoy a fun night! We invited the US Deputy Chief of Mission to
Dhaka to accompany the ribbon cutting

23. Attractions of the Night
After formal ribbon cutting and speeches, the fun began with
random dancing flash-mobs, an unique ice cream fashion show
promoting our Signature Creation ice creams, confetti in the air and
a live band on stage!

24. Attractions of the Night

25. Celeb Studded Night

26. Celeb Studded Night

27. Post Launch
Activities in
Social Media

28. Grand Launch Videos
Click on the links to see the videos!

29. Grand Launch Videos (Outcome)
• The hype created by us worked massively. In our first 10 days
of operation, we served around 8,000 customers and we
received raving customer reviews!
• Our team worked very long-long hours in store and could only
sleep for 4 hours a day in initial days!
• We achieved around 1,800,000 Reach, 1,600,000 Views and
20,000 Likes in our two Grand Launch videos!

30. Post Launch Reviews in Facebook

31. Post Launch Footfall

32. Post Launch Footfall

33. Special Day Celebrations
• Later, we posted videos of our first day of operation and
special day celebrations in Facebook
• Click on the links to see the videos!
Initial Days
Special Day Celebration Videos

34. Post Launch Social Engagements
• Due to such unexpected interest from our Facebook followers
we had fun with our ongoing engagement initiatives including
- Selfie Contest, DubSmash Contest, and what not!
• We even held a live broadcast matches of some ongoing
cricket tournaments in giant LED screen at our store!

35. Post Launch Social Engagements:
Contests

36. Post Launch Social Engagements:
Videos
LIVE Broadcast of Asia Cup

37. Post Launch Social Engagements
(Outcome)
• At static posts and contests during post launch period, we
have achieved around 1,010,000 Reach 130,000 Likes!
• Whereas, in videos highlighting our live broadcast of cricket
matches and DubSmash contest, we have achieved around
1,200,000 Reach, 240,000 Views and 10,000 Likes!

38. Media Coverage and PR

39. Media Coverage and PR

40. Media Coverage and PR

41. Media Coverage and PR

42. Media Coverage and PR

43. Media Coverage and PR

44. Media Coverage and PR

45. Media Coverage and PR

46. Media Coverage and PR

47. Media Coverage and PR

48. Media Coverage and PR

49. Media Coverage and PR

50. Key Success Factors
• Vast local market knowledge
• Passionate & dynamic mindset
• Efficient team work
• Robust management team with proven records
• Meticulous planning and time management
• Successfully identifying the right TG, media and message
• High level industry, media, regulatory and social network
• Concrete infrastructure to develop new market for a brand

51. info@olivetreefoods.org
Thank You!