The document discusses the South Beach Food & Wine Festival, which is a 4-day culinary event held in Miami that attracts over 60,000 guests. It highlights the festival's 15 year history, fundraising efforts that have raised $20 million for FIU's hospitality program, and community engagement through highlighting ethnic foods from around the world. The festival utilizes Facebook, Twitter, and Instagram to promote the event, engage audiences, and generate interactions, though it could improve its social media strategy by creating standalone accounts and increasing engagement and content variety across platforms. In particular, it lacks a strong Instagram presence and could better leverage hashtags.
Classmates and I did a S.W.O.T. presentation on different social media outlets that the very popular event of the South Beach Food and Wine Festival uses to attracts its guests.
My classmates and I have constructed a presentation highlighting the strengths, weaknesses, opportunities and threats that this organization faces. We have also included our ideas on how to improve their social media content.
Social Media Strategy for Tropical Smoothie CaféNicole Vecchio
A thorough social media strategy and plan for Tropical Smoothie Café. Covers everything from social media audit to the results after the new strategies and tactics have been implement for a month. Includes all information on the brand's social media platforms.
The organization's goal is to educate visitors about home gardening and its benefits. A new website launched incorporating social features and live user content. While this improved engagement, navigation tabs were confusing. Recommendations include clearer tab labels and reducing banners to allow more contact/social media links. The site gets consistent traffic, with a peak when the founder was featured on a TED Talk. Most visitors spend little time on the site. Grouping related content could encourage longer browsing. The top traffic sources are Google, a prominent Italian blog, and the organization's Facebook page. Keywords are mostly how-to searches for gardening and cooking topics. The homepage gets the most views but also exits. Individual pages should link to more pages to
Eli Jones, Lauren Sittig, Trever Panter, and Jesse Baxter - Yellow Sub Gastro...Jesse Baxter
The document outlines a digital media marketing campaign for Yellow Sub Gastro Pub. It includes objectives to boost brand awareness, engagement, and sales during the restaurant's launch through a six-week campaign. The campaign goals are to generate website traffic, increase social media engagement, and achieve a 20% return on investment. A competitive analysis of similar restaurants finds they effectively use websites, social media, email, and mobile apps. The strategy proposes utilizing these same digital channels to promote Yellow Sub's "Free Love" happy hour deal and drive traffic.
The promotion plan aims to raise awareness, enhance preference, and build loyalty for Weetabix cereal through the musical Tiny Times. The strategy includes 30% print, 50% digital, and 20% social media promotions. On social media, the plan partners with key opinion leaders and food websites to start conversations and increase influence. In print, magazines and newspapers will publish reports on healthy lifestyles and behind-the-scenes features of Tiny Times. Celebrities will help promote healthy eating habits online. The overall goal is to increase brand awareness, promote a healthy lifestyle, and strengthen customer relationships.
Facebook allows brands, companies, and organizations to create fan pages to promote themselves and share information with followers. People can like these pages and see updates posted by page administrators in their newsfeeds. Fan pages have features like total likes, photos, videos, and a wall where updates can be posted. Some pages allow user comments on the wall while others do not. Over 800 million people use Facebook every month and visit fan pages in various categories like music, movies, brands, and companies to learn more about these entities.
The document discusses strategies for using Pinterest boards to promote food tours and restaurants in San Francisco. It analyzes the effective and ineffective tactics used by two existing boards, SF Food Tour and Eat24.com. It then provides recommendations for how the boards could link content across social media platforms like Twitter and blogs to increase awareness, drive traffic, and boost sales.
Classmates and I did a S.W.O.T. presentation on different social media outlets that the very popular event of the South Beach Food and Wine Festival uses to attracts its guests.
My classmates and I have constructed a presentation highlighting the strengths, weaknesses, opportunities and threats that this organization faces. We have also included our ideas on how to improve their social media content.
Social Media Strategy for Tropical Smoothie CaféNicole Vecchio
A thorough social media strategy and plan for Tropical Smoothie Café. Covers everything from social media audit to the results after the new strategies and tactics have been implement for a month. Includes all information on the brand's social media platforms.
The organization's goal is to educate visitors about home gardening and its benefits. A new website launched incorporating social features and live user content. While this improved engagement, navigation tabs were confusing. Recommendations include clearer tab labels and reducing banners to allow more contact/social media links. The site gets consistent traffic, with a peak when the founder was featured on a TED Talk. Most visitors spend little time on the site. Grouping related content could encourage longer browsing. The top traffic sources are Google, a prominent Italian blog, and the organization's Facebook page. Keywords are mostly how-to searches for gardening and cooking topics. The homepage gets the most views but also exits. Individual pages should link to more pages to
Eli Jones, Lauren Sittig, Trever Panter, and Jesse Baxter - Yellow Sub Gastro...Jesse Baxter
The document outlines a digital media marketing campaign for Yellow Sub Gastro Pub. It includes objectives to boost brand awareness, engagement, and sales during the restaurant's launch through a six-week campaign. The campaign goals are to generate website traffic, increase social media engagement, and achieve a 20% return on investment. A competitive analysis of similar restaurants finds they effectively use websites, social media, email, and mobile apps. The strategy proposes utilizing these same digital channels to promote Yellow Sub's "Free Love" happy hour deal and drive traffic.
The promotion plan aims to raise awareness, enhance preference, and build loyalty for Weetabix cereal through the musical Tiny Times. The strategy includes 30% print, 50% digital, and 20% social media promotions. On social media, the plan partners with key opinion leaders and food websites to start conversations and increase influence. In print, magazines and newspapers will publish reports on healthy lifestyles and behind-the-scenes features of Tiny Times. Celebrities will help promote healthy eating habits online. The overall goal is to increase brand awareness, promote a healthy lifestyle, and strengthen customer relationships.
Facebook allows brands, companies, and organizations to create fan pages to promote themselves and share information with followers. People can like these pages and see updates posted by page administrators in their newsfeeds. Fan pages have features like total likes, photos, videos, and a wall where updates can be posted. Some pages allow user comments on the wall while others do not. Over 800 million people use Facebook every month and visit fan pages in various categories like music, movies, brands, and companies to learn more about these entities.
The document discusses strategies for using Pinterest boards to promote food tours and restaurants in San Francisco. It analyzes the effective and ineffective tactics used by two existing boards, SF Food Tour and Eat24.com. It then provides recommendations for how the boards could link content across social media platforms like Twitter and blogs to increase awareness, drive traffic, and boost sales.
The Bier Stein is a bottle shop and restaurant in Eugene, Oregon that promotes its food and drinks through social media like Facebook and Twitter. It posts daily pictures and updates about new beers and food specials. While it still has a Myspace page, it is not used much. The summary aims to increase engagement and sales by driving traffic to its social media pages, with a goal of 100 more Facebook likes within three months. Strategies include featuring beers of the day on Facebook with discounts and info, promoting events on Twitter, and asking customers to tag photos on Facebook for prizes. Progress will be evaluated by measuring increases in Facebook likes, tagged photos, and engagement with posts.
Insights to Little Debbie's "A Million Smiles" Social Media Campaign, as presented by Emily Barnett at the Social Media Alliance of Chattanooga's Luncheon on 5/18/11.
This document outlines the social media strategy for Blaze Pizza. It includes an audit of current social media performance, objectives to increase engagement and followers, and strategies around content creation, paid promotion, and customer response. Key performance indicators such as growth rates and engagement are identified to measure the success of the plan. The roles and responsibilities of the social media team are also defined.
This document provides a social media marketing plan for Popolinos Pizza, a family-owned pizza restaurant. It begins with an overview of Popolinos' current limited social media presence on Facebook and Twitter. It then performs a SWOT analysis and sets goals to increase sales and market share through improved social media engagement. The plan targets college students and proposes strategies to build Popolinos' presence on Facebook, Twitter, and Instagram through regular posting, contests, and responsiveness to increase followers and engagement. Key metrics include new followers, likes, shares and reach across the three platforms.
The University of Florida social media strategy for 2016 aims to increase enrollment in UF Online programs and improve the school's image. The strategy focuses on growing followers on Twitter and Instagram and increasing traffic to the website. Key performance indicators include the number of visitors from social media, new followers, and amount of engaging content posted. The strategy outlines brand voice, content calendars, and a social media policy. Measurement of the #BEAGATOR campaign showed low usage and needs increased promotion across networks.
This document provides Chipotle's social media strategy for 2016. The objectives are to increase social media followers and website engagement by keeping customers engaged with online promotions. The strategy involves increasing engagement on platforms like Facebook and Twitter. It also aims to grow Instagram followers by 5000 in 5 months and increase visual content on Facebook and Instagram. The document includes an analysis of Chipotle's social media presence and competitors, and provides plans for roles, policies, response to issues, and metrics.
The document discusses how brands can build successful social media presences. It notes that Facebook has over 450 million users and is the most popular social site in Puerto Rico. It recommends that brands create Facebook fan pages to build communities of brand ambassadors and use pictures and promotional applications to engage users. An example is given of a taco maker that saw increased sales after promotions on social media, growing its fan base larger than competitors. The document stresses that the brand with the most fans wins in today's social world.
The document outlines the Chicago Bulls' social media strategy and objectives for 2017. The objectives are to grow their online followers and engagement to increase ticket sales and support revenue goals. Two major strategies are providing more content from players and coaches and increased social media interactions with followers through contests and giveaways. Key dates include holidays like Valentine's Day and roles include the Marketing Director, Social Media Manager, and supporting social media team members.
Chipotle's 2017 social media strategy focuses on increasing customer satisfaction and revenue through social media. Two key strategies are increasing online traffic and promoting employee advocacy and positive customer feedback. Facebook currently drives the most traffic to Chipotle's website and has the largest follower count, while Twitter has the most weekly activity. The strategy involves owned, earned, and paid tactics across major holidays and events using tools like Hootsuite and Kapost.
An international food festival celebrating diversity is being held at the Ringsend & Irishtown Community Centre on Thorncastle Street in Ringsend, Dublin 4 on Thursday, June 23rd 2011 starting at 7:30pm. Attendees are asked to bring a traditional dish from their culture to share with others. The event is hosted by the community centre and held in association with another organization.
Poland is a parliamentary republic located in Central Europe. It has a population of about 38 million people. The government has three branches: the executive, led by the president and prime minister; the legislature, consisting of the Sejm and Senate; and the judiciary, headed by the Supreme Court. The constitution guarantees fundamental human rights and freedoms.
The Crail Food Festival has grown significantly over the past 5 years in attendance, participants, and economic impact on the local community. Based on visitor and producer feedback from 2014, the 2015 plans include expanding the number of participating producers and food-related activities, improving accessibility and facilities, increasing promotion through social media and public relations, and establishing a Scottish Charitable Incorporated Organisation to further support the goals and viability of the festival going forward. The budget has been increased to accommodate these growth plans while continuing to rely on funding from local and national sponsors.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This recipe is for a traditional English strawberry and apple crumble, which was created during World War 2 to feed people with limited ingredients. The crumble consists of layers of sliced strawberries and apples, covered with a mixture of butter, sugar, and flour that is baked until golden brown. It serves as a comforting dessert and can be enjoyed warm or cool, often with a scoop of ice cream.
Real Food Festival Sunshine Coast - Stakeholdersrealfoodfestival
The Real Food Festival is a fantastic celebration of the wonderful variety of food that Sunshine Coast producers, manufacturers and restaurants have to offer, and a brilliant way to talk, taste and buy from them.
The various events, demonstrations, discussions and other activities throughout the weekend mean that the Festival has something for everyone and is a great way for people to support the best of Sunshine Coast regional food.
http://realfoodfestival.com.au
The document outlines plans for the Sinful & Sweet Food Festival to be held in Pittsburgh on February 14, 2016. It will be managed by Jazzy Events and aims to provide culinary experiences through food vendor booths, cooking demonstrations, and tastings. The event budget, venue, staffing roles, promotion, and month-by-month planning timeline are delineated to achieve the goals of a successful community event that educates about food and cooking. Potential risks and emergency procedures are also addressed to ensure a safe festival.
This presentation discusses street food in Dhaka, Bangladesh. It provides details on popular street foods in Dhaka like pitha, chotpoti, puchka, and jhalmuri. Around Bangladesh University of Engineering and Technology (BUET), common street foods are bel puri, fuchka, jhal muri, somucha, singara, and doi fuchka. Street food vendors earn their living by selling these inexpensive foods near schools, universities, and offices. A survey found that BUET students' most preferred street foods are singara, bel puri, fuchka, jhal muri, and somucha. While street food is affordable and convenient for students
The document discusses food practices and culture in Singapore. It explains that food plays an important role in cultural celebrations and traditions. The three main ethnic groups in Singapore - Chinese, Malay, and Indian - each have their own distinctive food practices, including preferred ingredients, cooking methods, and signature dishes. Some examples of cultural festivals mentioned are Lunar New Year celebrated by Chinese families, Hari Raya Puasa celebrated by Muslims, and Deepavali celebrated by Hindus in Singapore.
Best Practices on Building a Corporate Facebook Fan Page for U.S. HispanicsHispanic PR Blog
This document provides best practices for building a corporate Facebook fan page for U.S. Hispanics. It discusses who is on Facebook and key facts about activity and the language breakdown. It then outlines best practices for pages, including creating engaging content, joining conversations, using tools to increase relevance, and making the page social. The document also discusses targeted Facebook ads and resources for PR professionals.
The social media strategy document outlines the Theatre Strike Force's goals of establishing an online brand presence and promoting their club. Their objectives include increasing followers on Twitter and visual content on Facebook. Their brand persona is conversational, relatable, fun, and engaging. Key dates include upcoming shows in August, September and October. Roles include social media chairs who will post and engage, and PR chairs who will create event pages. Metrics like followers, engagement, and website traffic will be tracked.
The Bier Stein is a bottle shop and restaurant in Eugene, Oregon that promotes its food and drinks through social media like Facebook and Twitter. It posts daily pictures and updates about new beers and food specials. While it still has a Myspace page, it is not used much. The summary aims to increase engagement and sales by driving traffic to its social media pages, with a goal of 100 more Facebook likes within three months. Strategies include featuring beers of the day on Facebook with discounts and info, promoting events on Twitter, and asking customers to tag photos on Facebook for prizes. Progress will be evaluated by measuring increases in Facebook likes, tagged photos, and engagement with posts.
Insights to Little Debbie's "A Million Smiles" Social Media Campaign, as presented by Emily Barnett at the Social Media Alliance of Chattanooga's Luncheon on 5/18/11.
This document outlines the social media strategy for Blaze Pizza. It includes an audit of current social media performance, objectives to increase engagement and followers, and strategies around content creation, paid promotion, and customer response. Key performance indicators such as growth rates and engagement are identified to measure the success of the plan. The roles and responsibilities of the social media team are also defined.
This document provides a social media marketing plan for Popolinos Pizza, a family-owned pizza restaurant. It begins with an overview of Popolinos' current limited social media presence on Facebook and Twitter. It then performs a SWOT analysis and sets goals to increase sales and market share through improved social media engagement. The plan targets college students and proposes strategies to build Popolinos' presence on Facebook, Twitter, and Instagram through regular posting, contests, and responsiveness to increase followers and engagement. Key metrics include new followers, likes, shares and reach across the three platforms.
The University of Florida social media strategy for 2016 aims to increase enrollment in UF Online programs and improve the school's image. The strategy focuses on growing followers on Twitter and Instagram and increasing traffic to the website. Key performance indicators include the number of visitors from social media, new followers, and amount of engaging content posted. The strategy outlines brand voice, content calendars, and a social media policy. Measurement of the #BEAGATOR campaign showed low usage and needs increased promotion across networks.
This document provides Chipotle's social media strategy for 2016. The objectives are to increase social media followers and website engagement by keeping customers engaged with online promotions. The strategy involves increasing engagement on platforms like Facebook and Twitter. It also aims to grow Instagram followers by 5000 in 5 months and increase visual content on Facebook and Instagram. The document includes an analysis of Chipotle's social media presence and competitors, and provides plans for roles, policies, response to issues, and metrics.
The document discusses how brands can build successful social media presences. It notes that Facebook has over 450 million users and is the most popular social site in Puerto Rico. It recommends that brands create Facebook fan pages to build communities of brand ambassadors and use pictures and promotional applications to engage users. An example is given of a taco maker that saw increased sales after promotions on social media, growing its fan base larger than competitors. The document stresses that the brand with the most fans wins in today's social world.
The document outlines the Chicago Bulls' social media strategy and objectives for 2017. The objectives are to grow their online followers and engagement to increase ticket sales and support revenue goals. Two major strategies are providing more content from players and coaches and increased social media interactions with followers through contests and giveaways. Key dates include holidays like Valentine's Day and roles include the Marketing Director, Social Media Manager, and supporting social media team members.
Chipotle's 2017 social media strategy focuses on increasing customer satisfaction and revenue through social media. Two key strategies are increasing online traffic and promoting employee advocacy and positive customer feedback. Facebook currently drives the most traffic to Chipotle's website and has the largest follower count, while Twitter has the most weekly activity. The strategy involves owned, earned, and paid tactics across major holidays and events using tools like Hootsuite and Kapost.
An international food festival celebrating diversity is being held at the Ringsend & Irishtown Community Centre on Thorncastle Street in Ringsend, Dublin 4 on Thursday, June 23rd 2011 starting at 7:30pm. Attendees are asked to bring a traditional dish from their culture to share with others. The event is hosted by the community centre and held in association with another organization.
Poland is a parliamentary republic located in Central Europe. It has a population of about 38 million people. The government has three branches: the executive, led by the president and prime minister; the legislature, consisting of the Sejm and Senate; and the judiciary, headed by the Supreme Court. The constitution guarantees fundamental human rights and freedoms.
The Crail Food Festival has grown significantly over the past 5 years in attendance, participants, and economic impact on the local community. Based on visitor and producer feedback from 2014, the 2015 plans include expanding the number of participating producers and food-related activities, improving accessibility and facilities, increasing promotion through social media and public relations, and establishing a Scottish Charitable Incorporated Organisation to further support the goals and viability of the festival going forward. The budget has been increased to accommodate these growth plans while continuing to rely on funding from local and national sponsors.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This recipe is for a traditional English strawberry and apple crumble, which was created during World War 2 to feed people with limited ingredients. The crumble consists of layers of sliced strawberries and apples, covered with a mixture of butter, sugar, and flour that is baked until golden brown. It serves as a comforting dessert and can be enjoyed warm or cool, often with a scoop of ice cream.
Real Food Festival Sunshine Coast - Stakeholdersrealfoodfestival
The Real Food Festival is a fantastic celebration of the wonderful variety of food that Sunshine Coast producers, manufacturers and restaurants have to offer, and a brilliant way to talk, taste and buy from them.
The various events, demonstrations, discussions and other activities throughout the weekend mean that the Festival has something for everyone and is a great way for people to support the best of Sunshine Coast regional food.
http://realfoodfestival.com.au
The document outlines plans for the Sinful & Sweet Food Festival to be held in Pittsburgh on February 14, 2016. It will be managed by Jazzy Events and aims to provide culinary experiences through food vendor booths, cooking demonstrations, and tastings. The event budget, venue, staffing roles, promotion, and month-by-month planning timeline are delineated to achieve the goals of a successful community event that educates about food and cooking. Potential risks and emergency procedures are also addressed to ensure a safe festival.
This presentation discusses street food in Dhaka, Bangladesh. It provides details on popular street foods in Dhaka like pitha, chotpoti, puchka, and jhalmuri. Around Bangladesh University of Engineering and Technology (BUET), common street foods are bel puri, fuchka, jhal muri, somucha, singara, and doi fuchka. Street food vendors earn their living by selling these inexpensive foods near schools, universities, and offices. A survey found that BUET students' most preferred street foods are singara, bel puri, fuchka, jhal muri, and somucha. While street food is affordable and convenient for students
The document discusses food practices and culture in Singapore. It explains that food plays an important role in cultural celebrations and traditions. The three main ethnic groups in Singapore - Chinese, Malay, and Indian - each have their own distinctive food practices, including preferred ingredients, cooking methods, and signature dishes. Some examples of cultural festivals mentioned are Lunar New Year celebrated by Chinese families, Hari Raya Puasa celebrated by Muslims, and Deepavali celebrated by Hindus in Singapore.
Best Practices on Building a Corporate Facebook Fan Page for U.S. HispanicsHispanic PR Blog
This document provides best practices for building a corporate Facebook fan page for U.S. Hispanics. It discusses who is on Facebook and key facts about activity and the language breakdown. It then outlines best practices for pages, including creating engaging content, joining conversations, using tools to increase relevance, and making the page social. The document also discusses targeted Facebook ads and resources for PR professionals.
The social media strategy document outlines the Theatre Strike Force's goals of establishing an online brand presence and promoting their club. Their objectives include increasing followers on Twitter and visual content on Facebook. Their brand persona is conversational, relatable, fun, and engaging. Key dates include upcoming shows in August, September and October. Roles include social media chairs who will post and engage, and PR chairs who will create event pages. Metrics like followers, engagement, and website traffic will be tracked.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
This document provides information about Facebook usage and strategies for brands. It includes statistics such as over 800 million active daily users, an average of 250 million photos updated per day, and that 87% of people like brands on Facebook. It then discusses strategies for brands such as creating a content calendar, running contests to engage users, and using Facebook Insights to measure engagement. Finally, it discusses tools for monitoring what is being said about brands on social media and lists the top 10 most engaging brands on Facebook.
The document discusses using social media for charity fundraising and promotion. It provides examples of campaigns on Facebook and Weibo that drove engagement and participation. It also discusses tactics to achieve different objectives like awareness, participation and donations. Performance tracking tools for Facebook are discussed. The document concludes with discussing using online forums and videos to generate awareness, discussions and support for charities.
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...CraftBev
The document discusses social media marketing strategies for craft beverage brands. It begins with introductions of Matt Toomey from Social Bacon and Mike Giese from Liberty School Wines. It then covers legal restrictions on social media for alcohol brands, defining a social media strategy, creating engaging content, using paid social advertising, measuring social media effectiveness, and conducting giveaways. It concludes with a case study of Liberty School's "Merlot Madness" campaign which saw over 3,000 new Facebook fans and strong engagement through partnering with bloggers and varied content focused on recipes. The key takeaways emphasize defining goals, focusing platforms, producing varied content, leveraging user generated content, tracking social advertising metrics, and pursuing brand collabor
Likeable Company is a social media marketing firm that helps clients build a presence on platforms like Facebook. The document discusses statistics on social media usage and provides examples of top performing client Facebook pages. It emphasizes that word-of-mouth remains important and social media allows brands to leverage online "friends" to amplify their message.
The document discusses theKbuzz company and their expertise in social media marketing. They have experience building and managing over 250 Facebook pages. They provide strategies and execution of social media plans for clients. The document also shares statistics on social media usage and examples of top performing Facebook pages based on engagement, interactivity, and other criteria.
This document analyzes the Twitter accounts of three organizations that promote restaurants and food: Eater SF, Chaophraya Thai, and Thai Food in SF. It examines their design, frequency of posts, strategies and tactics from both consumer and marketer perspectives. Key recommendations include using consistent branding, frequent updates and engaging with followers to increase exposure and build relationships. Photos of food are also emphasized as important to attracting consumers.
Boston Coffeehouse wants to promote their "Frappe Friday" happy hour event at their 4 locations starting September 2nd. Frappe's will be half price from 2-5pm on Fridays. Their target market is young adults ages 18-24. Their social media campaign will focus on Facebook, Twitter, and Instagram. They will use the hashtag #FrappeFriday and track engagement. They plan to post 1-2 times daily, sharing images, GIFs and memes. Their goals are to increase awareness of the event and encourage sharing experiences. They will work with influencers and use paid ads to amplify their content to the right audiences.
This is a social media strategy plan that I made for my social media management course at the University of Florida. I followed the layout from the Hootsuite social media learning course.
Budweiser organized a Tweetup event in Bangalore to encourage fans to come together and celebrate the 2014 FIFA World Cup under the theme of #RiseAsOne. Influencers with thousands of Twitter followers were invited to engage with fans through live tweeting and contests. The event featured introductions to the Rise As One campaign, a new sport called PoolBall that combines football and pool, drinks, food and dancing to recreate the carnival atmosphere of the World Cup in Brazil. The goal was to unite football fans across countries while soaking in the spirit of the game. The Tweetup was successful in garnering close to 4.3 million impressions in a single day.
How to make use of Facebook to create WOMCynthia Chan
Facebook has over 400 million active users who spend significant time on the platform. It is a powerful tool for brands to connect with customers and promote their products. The document provides examples of how brands like Gap, Burger King, and Bossini have successfully used Facebook for word-of-mouth marketing through interactive content, promotions, games and Facebook pages. Maintaining an active Facebook page allows brands to regularly engage customers and build brand awareness.
The document provides an overview of social media marketing and best practices for platforms like Facebook and Twitter. It discusses the importance of social media, outlines the social media ROI cycle as having launch, management, and optimization stages, and gives tips for using major social media sites like setting goals for Facebook pages and groups, using hashtags and retweets on Twitter. The document aims to educate young women social entrepreneurs on effectively using social media.
What is Your Brand's Social Media Diet?Coy Caballes
Brands today have been either undernourished or overusing social media for marketing purposes. For you to get just the right amount of social media goodness into your system, do this social media diet with today’s menu.
This document outlines Starbucks' 2016 social media strategy. The goals are to become more active and engaging on social platforms to support revenue and build customer relationships. The strategy involves increasing promotions, daily posting, and follower growth across platforms. Key tactics include paid social advertising, owned content like monthly promotions, and leveraging hashtags. Performance will be measured through website traffic, follower counts, and engagement metrics.
Here is a presentation called Running a Social Media Newsroom I prepared for the Northern Kentucky Chamber. Let me know if you have any additional thoughts.
Social Media Case Study : Sula Fest 2014 Campaign ReportSocial Samosa
This is social media case study of Vero Moda SulaFest which recently hosted on 1st & 2nd February, 2014, it is a one of a kind wine and music festival. The festival brought together music lovers, wine enthusiasts, partners and foodies. The objective of the Social Media campaign was to create a buzz around this festival on the digital platform. The objective was to attract new audiences and loyalists to attend SulaFest 2014, highlight new partnerships and drive sales through digital.
The document provides an agenda for a social media seminar, including presentations on definitions of social media, why brands use social media, social commerce tools, and monitoring social media. It then discusses various social media strategies and best practices for brands, including examples from Marks & Spencer, H&M, Compare the Meerkat, and Cobra. It emphasizes engaging customers in conversations rather than just broadcasting messages.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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3. Celebrating 15th year in 2016
National, Star-Studded, Four-day destination event
Talents of world’s most renowned wine & spirits
producers, chefs & culinary personalities
Hosted by FIU & Southern Wine & Spirits of Florida
One of largest & most well-known festivals of its kind
Attracts more than 60,000 guests to it’s 75+ events
BACKGROUND
4. To date the Food Network & Cooking Channel SOBE
WFF has raised approximately $20Million in support of
educational programs at FIU’s Chaplin School of
Hospitality & Tourism
Additional funds are awarded as scholarships to
students demonstrating exceptional performance
while volunteering in all aspects of the festival
Providing opportunities for community as it highlights
cultural and ethnic food from all over the world
COMMUNITY & CULTURE
5. SOBE WFF has three major social media outlets to
inform audiences about the event and generate
community interaction.
The three main platforms used are
STRENGTHS
6. STRENGTHS CONTINUED
SOBE WFF appeals to both genders who enjoy food, wine, and celebrity
chefs.
Informative website that is easy to navigate. It includes a “Media” tab that
informs its audience that they can share SOBEWFF by using Facebook,
Twitter, GooglePlus, and Pinterest.
Utilizes a Facebook “Like” page in order to communicate to its audience
about ticket sales, recognize celebrities birthdays’ that have participated,
merchandise discounts, and promotes its audience to download their
mobile app during festival days.
Its Twitter account is managed by its founder, Lee Brian Schrager. It has
over 21.1K followers.
The SOBEWFF promotes the hashtag #SOBEWFF to tag pictures throughout
the festival on various forms of social media.
7. The information on its Facebook page is very repetitive. It
posts the same two pictures to inform its fans about ticket
sales. Also, it lacks on engaging with its fans.
It does not have an Instagram account. Fans can tag
photos using its hashtag #SOBEWFF, however there are
other similar hashtags that use the #SOBEWFF but ends
with the event year. Example: #SOBEWFF2015
It does not have its own Twitter account. Even though its
managed by its founder, he uses it as a personal account.
The link that is attached to share the SOBEWFF to Pinterest
does not work. Which can confuse followers if they are
trying to reach out to others.
WEAKNESSES
8. Creating a Twitter account solely for SOBE Food and Wine Festival will
direct followers towards this particular festival location.
Launch an Instagram page in order to spark interest in followers while
promoting the #SOBEWFF
SOBE WFF’s Facebook has about 42,000 likes where a majority of the
pictures being displayed are ads.
Redesigning its present Facebook page by demonstrating pictures of the
culinary personalities, renowned chefs and wine/spirit producers, as well
as introducing incentives such as contests sporadically will generate new
potential customers while increasing engagement led by a staff of Social
Media influencers, interacting with its audience.
OPPORTUNITIES
9. On Pinterest, when searching SOBE Food and Wine Festival less than a thousand
pins appear from previous years.
In order to strengthen their presence on Pinterest, a small team should be
hired to collect photos taken by the professional photographers sifting
through the most popular drinks and dishes. Establishing new Pinterest
boards organized annually while providing the recipes in description will
produce positive word-of-mouth advertising.
SOBE Food and Wine Festivals website is currently displaying its hashtag
(#SOBEWFF) and select Instagram pictures on its homepage in a discrete
manner.
By positioning the hash tag and embedding the social media sites onto the
homepage instead of the taskbar, will enhance engagement levels therefore
increasing web traffic and attracting more people to the event.
OPPORTUNITIES CONTINUED
10. Major competitors such as Epcot’s Food and Wine
Festival has an advantage over SOBE WFF by simply
allowing customers to take pictures themselves
which most likely will be instantly shared on social
media
Insufficient exposure/advertising of the festival
Lack of interaction and creative strategies on social
media sites
Potential negative feedback causing harm to SOBE
WFF brand on any of the social media platforms
THREATS
12. SOCIAL MEDIA: FACEBOOK
42,101 people have liked this
page (increases daily)
There is more audience
engagement within the FB
account compared to the Twitter
account.
Most likes observed: 65
Most comments observed: 9
Most shares observed: 35
Posts are focused around ticket-
sale promos
Posts frequency: Every 2 days
(on average)
13. SOCIAL MEDIA: TWITTER
Twitter account belongs to the
founder and director of
#SOBEWFF, Lee Schrager
About 21,000 followers
Tweets related to the festival
receive the most likes and
retweets (highest # of
retweets: 10)
Retweets the Food Network
often
Didn’t observe frequent
comments
14. SOCIAL MEDIA: INSTAGRAM
Instagram account also belongs to Lee
Schrager
1,605 followers (fluctuates)
#SOBEWFF is the most commonly used
hashtag to engage with its audience
31,990 posts hash-tagged
Majority of posts consist of food from
local restaurants, and Lee Schrager
photographed with people such as
chefs, celebrities, event employees
and friends
More personal than
business/promotion oriented
Most likes observed: 65
Most comments observed: 5
15. SOCIAL MEDIA STRATEGY ANALYSIS
Target Audience:
Males and Females
College-educated adults
Age: 22-44
Middle and high social class
How Consumers Use SobeWFF
Social Media
Posting Picture on Instagram.
Hashtagging and tagging
location
Twitting tweets
Leaving Facebook comments
on SobeWFF page
Tagging friends on SobeWFF
social media pages.
16. 3 Best Tools For SobeWFF Social Media
33Across: tool that helps SobeWFF gets a bigger and complete picture of their online
audience.
Google Analytics: This tool gives you a social report and Activity Stream to show what people
are talking about your SobeWFF site on social network.
Hootsuits: This tool can help keep track and manage all your social media accounts. Also
helps you to know what people are saying about SobeWFF and helps you respond quickly.
Advantages
Helps manage your content you want to share in a faster and better way.
Save you time
Shows you what type of people are viewing your social media
Shows what they are doing
Gives you an idea of what needs improvement
Disadvantage of Tools.
It can be hard to keep track of all the social media analytic.
SOCIAL MEDIA TOOLS
17. What SobeWFF is Doing Right
Advertisement on Facebook is constant
Keeps profile updated
Founder & Director interacts with followers
Solid hashtag trend
Improvements
More Social media platforms like:
Instagram
Twitter
Vine
Youtube
Gain more Followers, have the consumers be more interested in following SobeWFF
social media.
Add more visuals to catch viewer attention
Be more interesting on social media; get the audience excited for event by using good
content.
SOCIAL MEDIA RIGHTS &
IMPROVEMENTS
18. Robshaw-Bryan, S. (2014, February 13). 8 Compelling Reasons Why You Should Be Using Social Media, from
http://www.socialmediatoday.com/content/8-compelling-reasons-why-you-should-be-using-social-media
Bell, L. (2008, August 11). Food Wine to serve up a 25,000 rate base increase. Retrieved, from
http://www.dmnews.com/mediacirculation/food-wine-to-serve-up-a-25000-rate-base-increase/article/113662/
Hardawar, D. (2013, December 20). Top 10 social media analytics tools: The VentureBeat index. Retrieved, from
http://venturebeat.com/2013/12/20/top-10-social-media-analytics-tools-the-venturebeat-index
FOOD & WINE. (2015, October 22 ). Social Media. Retrieved from
http://www.sobefest.com/media.php?view=social
FOOD & WINE. (2015, October 22). Frequently Asked Questions. Retrieved from
http://www.sobefest.com/about.php?view=faq
Visit Florida. (2015, February 27). Get a Taste of the South beach Wine & Food Festival. Retrieved from
https://www.youtube.com/watch?v=ak576_4doCE
Schefer, M. (2014, February 17) Social Media Explained: Untangling the World’s Misunderstood Business Trend.
Ross, S. (2015) Social Media Mastery: 75+ Tips to Help you Expand your Reach, Build your Platform, and Establish your
Online Authority (Daily Actions)
REFERENCES
Editor's Notes
SobeWFF social media target audience is mainly women, but men are beginning to attend the festival more through out the years. So the men population on SobesWFF’s social media is rising. Most of SobeWFF’s consumers are college-educated adults between the ages 22-44, and those are the ones who are more active in the social media account. They post pictures hashtagging SobeWFF as well as tagging the location. They also tweet about SobeWFF and mention the Director and founder of SobeWFF (Lee Brain Schrager).
SobeWFF has a good Facebook page where they advertise nicely and gives the audience enough information about the event. The Facebook page is also updated and active daily. SobeWFF doesn’t provide its audience with a twitter account but they have the founder and director twitter page. He is constantly retweeting, and interacting with his followers. This can actually be an advantage for the organization because they able to communicate directly the man who created it all. In their website they provide a personal hashtag (#SOBEWFF) this is a good way to give the audience the opportunity to use the hashtage in any social media.
Improvements: There is a significant amount of improvements when it comes to Sobe’s social media. To begin with they need to create more social media accounts like: Instagram, and a SobeWFF twitter page, Vine and a YouTube account. This will increase exposure and receive more real customer insights. Also social media helps manage the organizations reputations. SobeWFF needs to gain more followers since it’s the #1 Food & Restaurant industry Event in the US and that needs to reflect on their social media. Adding more visuals and being more interesting is very effect in social media. Visual grabs people attention and ones the attention is grab it’s necessary to be interesting. SobeWFF need to give their audience an attention grabber, by creating an Intagram this can improve drastically. People want to get a visual of what SobeWFF is all about. Even though they promote very well they still need to step up their game on the social media world.