Common Mistakes &amp; Distribution Channels for Video

Learn some of the common mistakes made in video production in addition to the channels for distribution of your videos.

@SocialAndy
&
AAnnddrreeww HHeeaallyy
• Dublin Born – Napa Resident
• Worked in Wine – Production, Logistics, National
Account Sales, Retail, Restaurants, Branding
• In 5 Countries - in both hemispheres
• Lecture in Wine & Social Media at SSU
• Clients include Great Wine Capitals,
Visit Napa Valley, Beau Wine Tours,
Mia’s Kitchen, Wine Country This Week
• Co-Curator of TEDxNapaValley – VP of Napa Cricket
• Lover of Riesling & Zinfandel
@SocialAndy @3rockmarketing @CANVAS_Connect

&
CCoonnttiinnuuiittyy
@SocialAndy @3rockmarketing @CANVAS_Connect

IInnffoorrmmaattiioonn -- cchhaannnneell
@SocialAndy @3rockmarketing @CANVAS_Connect &

IInnffoorrmmaattiioonn -- vviiddeeoo
@SocialAndy @3rockmarketing @CANVAS_Connect &

TToooo LLoonngg……
15 seconds
30 - 45 seconds
60 – 90 seconds
Solid Storyboarding
@SocialAndy @3rockmarketing @CANVAS_Connect &

MMaarrkkeettiinngg IInnvveessttmmeenntt
@SocialAndy @3rockmarketing @CANVAS_Connect &

&
DDiissttrriibbuuttiioonn -- YYoouuTTuubbee
Part of Google / Google +
Advertising potential is huge
Embed code – blogs / press page
Facebook page app integration
Twitter thumbnail
Pin to Pinterest Board
Reaches more US Adults aged 18-34 than
any cable network
@SocialAndy @3rockmarketing @CANVAS_Connect

&
DDiissttrriibbuuttiioonn -- VViimmeeoo
Used for HD videos
Less “viral” than YT
Considered more professional
Sleeker interface
@SocialAndy @3rockmarketing @CANVAS_Connect

&
DDiissttrriibbuuttiioonn -- VViinnee
“Twitter Video” – own “Vines” sub-culture
6 second max
Thumbnails show in Twitter
3rd Party Apps for outside editing
 Windows – 6Sec
 Android – VLoader for Vine
 iOS – Upload Custom Video to Vine
@SocialAndy @3rockmarketing @CANVAS_Connect

DDiissttrriibbuuttiioonn -- IInnssttrrggrraamm
&
Allows 15 second videos
Shot outside app
Professional shot then upload
@SocialAndy @3rockmarketing @CANVAS_Connect

DDiissttrriibbuuttiioonn –– CCaammeeoo CCiinneemmaa
&
Videos before screenings
Captive Audience
@SocialAndy @3rockmarketing @CANVAS_Connect

&
WWhhyy VViiddeeooss GGoo VViirraall??
http://www.ted.com/talks/kevin_allocca_why_videos_go_viral?
language=en
@SocialAndy @3rockmarketing @CANVAS_Connect

How
Do
I?
15
@SocialAndy @3rockmarketing @CANVAS_Connect

WWhhaatt ddoo wwee ddoo aatt
33 rroocckk mmaarrkkeettiinngg??
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@SocialAndy @3rockmarketing @CANVAS_Connect

MindShift Interactive managed the Digital mandate for #SulaFest 2016, helping increase awareness and buzz for the campaign across Facebook, Twitter, YouTube, Instagram and Snapchat through media spends increasing visits to the website. Read on as we showcase how each platform resulted in an ROI and the innovative use of technology, such as the Sula Drone helped increase excitement levels among the audiences.

Social Media Case Study : Sula Fest 2014 Campaign Report

Social Samosa

This is social media case study of Vero Moda SulaFest which recently hosted on 1st & 2nd February, 2014, it is a one of a kind wine and music festival. The festival brought together music lovers, wine enthusiasts, partners and foodies. The objective of the Social Media campaign was to create a buzz around this festival on the digital platform. The objective was to attract new audiences and loyalists to attend SulaFest 2014, highlight new partnerships and drive sales through digital.

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MindShift Interactive partnered with Laqshya Events to promote their IP, Bollywood Music Project. Marketing Events through social media is the obvious norm and being a new Festival conducted by Laqshya, we gained insight onto what the consumers wanted and create the positioning as #LetGo, asking festgoers to get rid of their inhibitions and live in the moment with us. Engaging content, micro videos and new forms of rich media kept the social media fans interacting and drove sales for the festival. With a mix of social media marketing, influencer marketing, digital advertising and live streaming of the event, the brand Bollywood Music Project was established in the minds of Mumbaiites, helping the fest move forward to other cities.

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Time capsule

Maria Montes Gonzalez

Digital Marketing Case Study: SulaFest 2015

MindShift Interactive managed the Digital mandate for #SulaFest 2015, helping increase awareness and buzz for the campaign across Facebook, Twitter, YouTube, Instagram and through media spends increasing visits to the website. Read on as we showcase how each platform resulted in an ROI and the innovative use of technology, such as the Sula Drone helped increase excitement levels amongst the audiences.

Max Bupa in association with MindShift Interactive introduced the digital campaign - #EveryIndianFamilyNeeds. The campaign highlighted the peculiar things that make our families quintessentially Indian. With the main objective to educate people about the importance of health insurance in a fun and quirky manner, the first half of the campaign focused on generic things like cricket and Bollywood – elements that drive us and that are found in all Indian families. During the campaign, Max Bupa also hosted a Twitter contest asking people to share their unique family needs, thereby garnering high interaction and engagement on the platform as well as some user generated content. The latter half of the campaign took a more educational approach and focused on the different kinds of health insurance plans, their suitability and significance for each kind of family, making the whole campaign very informative and helpful.

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JW Marriott Bengaluru partnered with MindShift Interactive in order to amplify their association with World On A Plate as the Official Hospitality Partners. World On A Plate is India’s first ever food festival. The event revolved around the 3 MasterChef's visiting Bengaluru for a culinary journey, which included a MasterClass, tete-a-tete sessions and VIP brunch. The aim of the campaign was to highlight JW Marriott Bengaluru as the official hospitality partner for the Food Carnival. A digital story was told through engaging content online and live coverage across Twitter, Instagram and Facebook which captured the MasterChef judges through interviews, boomerang's and interesting influencer-curated content.

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INTERNATIONAL MARKET DEVELOPMENT CLASS PROJECT - WINE TRADE Students have been assigned to a team of 2 or 3 to develop an international market development project. Students are assigned to work for the same fictitious wine domaine: Domaine de X, with the same product line. They will be given fixed parameters/constraints regarding the wines and the domaine. Each team will be assigned a different market for these wines, specifically: -a specific country: Switzerland -a type of retailer : Niche Supermarkets

Le vin à l'ère du digital

Le Figaro Vin

Chaque année l’agence SOWINE publie son Baromètre SOWINE/SSI pour nous éclairer sur le comportement des consommateurs de vins en France et sur l’influence des nouvelles technologies sur cette consommation. Cette année, Le Figaro Vin et SOWINE ont organisé une matinée de conférence pour présenter le baromètre en avant-première. Nous avions également invité de nombreux experts, du vin et du digital, pour faire le point sur les tendances, les perspectives et les facteurs clés de ce secteur en changement. - Ouverture de la matinée par Alexis Brézet, directeur des rédactions du Figaro. - Présentation du Figaro Vin par Thibault Nguyen - directeur du pôle Figaro Vin et Bernard Burtschy, dégustateur, expert et journaliste vins et spiritueux. - "Quelle est l’influence des nouvelles technologies sur le comportement des consommateurs de vins en France ?" Présentation en avant-première du baromètre SOWINE/SSI - Marie Mascré et Sylvain Dadé, fondateurs de l'agence SOWINE. - "Les Maisons de Champagne et le numérique" - Marie Mascré et Sylvain Dadé. - "Mobility : new challenges, new opportunities. Vivino and Mobile - a sommelier in your pocket" - Torben Mottes, VP Product Management, Vivino. - "Asie et e-commerce : le retour sur expérience de The French Cellar" - Vincent Morello, CEO, The French Cellar. - "Marketing du vin sur Facebook : comment cibler les consommateurs ?" - Alexandre Ventadour, Directeur de clientèle, Facebook.

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