WGSN-HomeBuildLife is an online trend forecasting and product design tool that focuses on the design, home, and interior industries. It provides resources for design inspiration, research, and staying up-to-date on industry trends. The database can be accessed through the NTU library and contains reports, images, city guides, and tools to help users with concept development, research, and marketing strategies. Navigation of the database is organized through primary menus, search functions, and areas displaying popular and new reports.

1. 5-MINUTE GUIDE TO
Specially compiled by NTU Libraries
040814 Nanyang Technological University Libraries

2. WHAT IS
WGSN-HOMEBUILDLIFE?
WGSN-homebuildlife is an online trend
forecasting and product design tool that
focuses on the design, home and interior
industries.
040814 Nanyang Technological University Libraries

3. WHAT ARE THE BENEFITS FOR USING
WGSN-HOMEBUILDLIFE?
With WGSN-HomeBuildLife, you can:
• gather inspirations and ideas for design
• obtain resources and research materials for concept
briefs and mood boards
• do background research on different consumer
profiles, cities and regions, branding and strategy
• stay abreast with the latest news and happenings in
the industry
040814 Nanyang Technological University Libraries

4. Login
Go to http://www.ntu.edu.sg/library/databases, select “Art & Design > WGSN Home Build Life”.
040814 Nanyang Technological University Libraries

5. NAVIGATION ZONES
An overview of the key navigation sections in homebuildlife homepage.
PRIMARY MENU
Select to access
WGSN content by
function
SEARCH
To search of WGSN content by
keyword. You may narrow your
search by content type, such as
image and design library, news, city by
city and blogs
HELP
Access support
content from WGSN -
cheatsheets, FAQs and
how-to videos
MOST POPULAR AND
LATEST REPORTS
View latest reports
added to homebuildlife
040814 Nanyang Technological University Libraries

6. PRIMARY MENU
Contains three sections to access reports and tools offered by homebuildlife
CENTER PANEL
Design & Inspiration
Discover trend forecasts and creative
inspiration to facilitate decision-
making
Product Categories
Browse ideas that translate into
products across specialist categories
Martket Intelligence
Access real-time information to bring
best-selling products to the consumer
marketplace
LEFT PANEL
Think Tank
Explore long-term
insights and to stimulate
strategy and ideation in
technology, consumer
and culture
Trend Forecast
Seasonal macro trends,
which are the big ideas
that will drive the
market, two years ahead
of season
Tradeshows
Coverage of global
shows and fairs
Image & Design
Library
Facet-search to access
design resources, such
as colour-swatch and
downloadable files
City by City Travel
Essential information
about cities around the
world through city
reports, guides, insider
tips, and more
LEFT PANEL
Design Tools
(Under development)
Make use of tools to
organise your visual
review and create colour
palettes
Media and Mobile
Allow you to stay
updated with WGSN
through moblie apps,
blog updates, trend
webninars and videos
Archives
Access archived content
from homebuildlife and
Stylesight interiors
040814 Nanyang Technological University Libraries

7. Worth the wait…
As WGSN HomeBuildLife is graphic intensive, the
database may take a longer time to load. Please be
patient and refresh your browser if it fails to load.
040814 Nanyang Technological University Libraries

8. ONE LAST THING…
When using WGSN-HomeBuildLife, please adhere to
the following 7 simple rules…
040814 Nanyang Technological University Libraries

9. 1. Do not print out more than 1 copy of any page from the WGSN site and
do not download any content from the WGSN site onto a disc, or
incorporate WGSN content into an unrestricted database, library or
website.
2. You can use extracts of WGSN content to form a collage of ideas, either
electronically or in hard copy, but always mark the collage “© WGSN”,
use your collage only within Nanyang Technological University and do
not make any further copies of your collage.
3. Students may use WGSN only as part of their studies at Nanyang
Technological University and not for any other reason. For example, you
may not use WGSN to carry out work on any work placement you might
have.
4. Teaching staff may use WGSN only to teach students at Nanyang
Technological University and not for any other reason. For example, you
may not use WGSN to write any commissioned articles.
5. No one may use WGSN for personal or financial gain. For example, do
not use images on items of clothing or other fabric.
6. Download only what you need. Unauthorised access & excessive
downloading of data will be monitored.
7. Stop using the WGSN site as soon as you are told to do so by Nanyang
Technological University Libraries.
040814 Nanyang Technological University Libraries

10. FOR ANY ENQUIRIES ON
WGSN-HOMEBUILDLIFE, CONTACT …
HEDREN SUM
Art Librarian (Visual Communication & Product Design)
Assistant Librarian (New Media Group)
NTU Libraries
Email: hedrensum@ntu.edu.sg
Blog: http://blogs.ntu.edu.sg/library-resources/design
040814 Nanyang Technological University Libraries