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The document discusses strategies for a new music magazine. It will feature an interview with an upcoming new artist to attract readers interested in discovering new talent. This unique selling point will draw in a new audience as well as appeal to existing readers of popular magazines like NME that focus on present artists. NME has been very successful for over 20 years due to its large audience base, but the new magazine will differentiate itself by spotlighting upcoming rather than just established artists.
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Nme case study
NME is a weekly music magazine owned by Time Inc that has been published since 1952. It targets mostly male readers aged 25 from the UK who are students or middle-class professionals. Two-thirds discover new music from NME ads. The magazine is free and funded through advertisements. It covers genres like indie, rock, and punk through print, online videos, and social media. Common advertisements promote movies, TV, phones, drinks, fast food, and upcoming concerts. The documenter chooses NME as inspiration for their own music magazine due to its focus on indie-rock music and appealing presentation.
Initial introductory task 1
This document discusses music magazines, including their content, images, and characteristics. It then focuses on analyzing music magazine covers. Key points:
- Music magazines contain articles, interviews, and images related to various music genres like pop, R&B, rock. They target specific demographics.
- Covers typically feature an artist's image with the magazine masthead. Coverlines promote topics and puffs advertise prizes. Layout follows the rule of thirds.
- These cover design elements are important to identify the publication, attract readers with the artist, and entice them with topics and prizes. Proper layout also improves visual appeal.
- An example R&B magazine cover is analyzed to show how
Initial introductory task 1
This document discusses the key features and content typically found in music magazines. It explains that music magazines cover a wide variety of music genres and include articles, interviews, and photos of musicians. Images would usually have a musical theme and feature instruments or musical notes. All music magazines typically include standard magazine elements like mastheads, cover lines, and a consistent house style. The target audience of the sample magazine cover is identified as young girls based on the pink color theme and inclusion of teenage celebrity images.
Product & audience analysis
NME magazine targets a primarily male audience aged 23 on average. It is published weekly and includes articles, reviews, interviews, and photos related to new music and albums. The goal is to keep readers informed about new artists and music trends through in-depth reviews, charts of popular songs, and interviews that provide insider perspectives on favorite musicians.
Similar magazines ahmad wahab
The document summarizes information about three music magazines - Rolling Stone, NME, and Spin. It provides details about each magazine's founding date, publication frequency, founder, location, publisher, and musical genres covered. It also comments that the images and styles of NME and Spin would make good templates for a music magazine in the same genres due to their professional layouts, clear text, and colors that complement the content.
Treatment
This document outlines the target readership, format and style, themes and features, potential advertisers, and editorial team for a proposed music magazine. The target audience is 16-22 year olds interested in music and charts. The magazine will be full color A4 size featuring artist interviews, charts, and graphics to appeal to teenagers. It will have consistent branding and include advertisements from music and teen-focused companies. The editorial team will be experienced in engaging younger audiences through their writing and design skills.
Change in genre of my music magazine
The document discusses the genres of various music magazines. It begins by explaining how the author initially planned to create a pop music magazine but later decided to change the genre to indie/alternative after researching popular magazines in each genre. It then provides details on several prominent indie/alternative magazines including their history, format, ownership, and coverage of underground music scenes.
Task 4
IPC Media has published magazines covering a wide range of topics and audiences over the past century including men's lifestyle, women's lifestyle, hobbies, interests, sports, music and home magazines. Specifically, IPC previously published NME which targets teens and young adults with rock, indie, hip hop and pop music content. The author's new rock/indie music magazine would compete directly with NME, so IPC would likely not be interested in publishing it. Similarly, Bauer's music magazines Q and Kerrang! also focus on rock, indie and alternative music, so Bauer also would not make sense as a publisher to avoid competition across similar titles.
Recommended
Nme case study
NME is a weekly music magazine owned by Time Inc that has been published since 1952. It targets mostly male readers aged 25 from the UK who are students or middle-class professionals. Two-thirds discover new music from NME ads. The magazine is free and funded through advertisements. It covers genres like indie, rock, and punk through print, online videos, and social media. Common advertisements promote movies, TV, phones, drinks, fast food, and upcoming concerts. The documenter chooses NME as inspiration for their own music magazine due to its focus on indie-rock music and appealing presentation.
Initial introductory task 1
This document discusses music magazines, including their content, images, and characteristics. It then focuses on analyzing music magazine covers. Key points:
- Music magazines contain articles, interviews, and images related to various music genres like pop, R&B, rock. They target specific demographics.
- Covers typically feature an artist's image with the magazine masthead. Coverlines promote topics and puffs advertise prizes. Layout follows the rule of thirds.
- These cover design elements are important to identify the publication, attract readers with the artist, and entice them with topics and prizes. Proper layout also improves visual appeal.
- An example R&B magazine cover is analyzed to show how
Initial introductory task 1
This document discusses the key features and content typically found in music magazines. It explains that music magazines cover a wide variety of music genres and include articles, interviews, and photos of musicians. Images would usually have a musical theme and feature instruments or musical notes. All music magazines typically include standard magazine elements like mastheads, cover lines, and a consistent house style. The target audience of the sample magazine cover is identified as young girls based on the pink color theme and inclusion of teenage celebrity images.
Product & audience analysis
NME magazine targets a primarily male audience aged 23 on average. It is published weekly and includes articles, reviews, interviews, and photos related to new music and albums. The goal is to keep readers informed about new artists and music trends through in-depth reviews, charts of popular songs, and interviews that provide insider perspectives on favorite musicians.
Similar magazines ahmad wahab
The document summarizes information about three music magazines - Rolling Stone, NME, and Spin. It provides details about each magazine's founding date, publication frequency, founder, location, publisher, and musical genres covered. It also comments that the images and styles of NME and Spin would make good templates for a music magazine in the same genres due to their professional layouts, clear text, and colors that complement the content.
Treatment
This document outlines the target readership, format and style, themes and features, potential advertisers, and editorial team for a proposed music magazine. The target audience is 16-22 year olds interested in music and charts. The magazine will be full color A4 size featuring artist interviews, charts, and graphics to appeal to teenagers. It will have consistent branding and include advertisements from music and teen-focused companies. The editorial team will be experienced in engaging younger audiences through their writing and design skills.
Change in genre of my music magazine
The document discusses the genres of various music magazines. It begins by explaining how the author initially planned to create a pop music magazine but later decided to change the genre to indie/alternative after researching popular magazines in each genre. It then provides details on several prominent indie/alternative magazines including their history, format, ownership, and coverage of underground music scenes.
Task 4
IPC Media has published magazines covering a wide range of topics and audiences over the past century including men's lifestyle, women's lifestyle, hobbies, interests, sports, music and home magazines. Specifically, IPC previously published NME which targets teens and young adults with rock, indie, hip hop and pop music content. The author's new rock/indie music magazine would compete directly with NME, so IPC would likely not be interested in publishing it. Similarly, Bauer's music magazines Q and Kerrang! also focus on rock, indie and alternative music, so Bauer also would not make sense as a publisher to avoid competition across similar titles.
Task 4
IPC Media has published magazines covering a wide range of topics and audiences over the past century including men's lifestyle, women's lifestyle, hobbies, interests, sports, music and home magazines. Specifically, IPC previously published NME which targets teens and young adults with rock, indie, hip hop and pop music content. The author's new music magazine would also target teens and young adults with rock and indie music, so IPC would not be interested due to competition with NME. Similarly, Bauer publishes Q and Kerrang! magazines focused on rock, indie and alternative music, so they would also not be an appropriate publisher.
Formal proposal
The document proposes a new music magazine called ANM that would feature alternative, indie, and pop genres. The magazine's target audience would be 15-19 year olds interested in new and upcoming alternative music. The initial front cover idea features a close-up photo of a new female alternative artist with a quote from her double-page interview inside. The contents page would list the main features similarly to Q Magazine with band photos and reviews of concerts and new artists.
Yays
The document outlines plans for a new indie music magazine called Reverb focused on North London. It will be published both physically and digitally every two weeks, profiling upcoming indie artists to promote their music. The target audience is creative individuals aged 15-25 living in London. Content will include articles, photos of artists, and scannable Spotify codes linking to featured music. Marketing will occur on social media and at concerts to promote the magazine and indie genre.
Yays
The document outlines a proposal for a new indie music magazine called Reverb focused on North London. It will be a print and digital magazine promoting upcoming indie artists through articles, photos, and Spotify playlists. The target audience is 15-25 year olds interested in indie music. It will be distributed at schools, music stores, and concerts and marketed through social media and Spotify.
YEET
The document outlines a proposal for a new indie music magazine called Reverb focused on North London. It will be a print and digital magazine promoting upcoming indie artists through articles, photos, and Spotify playlists. The target audience is 15-25 year olds interested in indie music. It will be distributed at schools, music stores, and concerts and marketed through social media and Spotify.
Initial ideas
The magazine would focus on indie music similar to NME, targeting 16-26 year olds as research shows that is the main audience for magazines like NME. It would be published monthly at a price of £2.50.
4 questions on ipc
IPC has been publishing magazines for over 150 years, initially targeting audiences interested in outdoor activities and country life. In later decades, they expanded to topics like women's interests, music, and homes/gardens. IPC would be an appropriate publisher for a new music magazine due to their long history in publishing widely read magazines and experience targeting music audiences. They are likely to publish genres not covered by other magazines, such as indie rock. Alternative publishers like Bauer could also be suitable since they currently do not publish a music-focused magazine and have experience with multiple successful music titles across genres.
NME
NME is a magazine that promotes indie rock music. It was first published in 1952 as a weekly tabloid newspaper and has since evolved its design and format over the decades. NME targets males aged 24 and some teenagers, who are interested in attending live music events and keeping up with new artists. The magazine uses simple layouts with large images and text-heavy articles to appeal to its serious music fan readership. It focuses on reviews, interviews, and news related to both emerging and established indie rock bands.
NME Case Study
The NME music magazine is owned by Time Inc, a large publishing company that owns over 100 magazines. NME was first published in 1952 and has over 400,000 loyal readers. It is distributed weekly for free, with revenue coming from advertisements. The target audience of NME is 16-25 year olds, who are mostly male and middle class. They enjoy indie, rock, and punk music genres and use NME to discover new music and stay informed about music events.
Media remade presentation
The document outlines a proposal for a new indie music magazine called Reverb focused on North London. The magazine will be published both physically and digitally every two weeks to promote upcoming indie artists and educate readers on the indie genre. It will feature articles on new albums, competitions, interviews with artists, and indie style recommendations. The target audience is 15-25 year old British males and females interested in independent music.
Music magazine research
Music magazines use bold titles and famous artists on their covers to attract readers. They feature artists relevant to the genre the magazine covers, such as alternative artists for NME and rock bands for Kerrang. The magazines rely on these iconic cover stars to sell copies, as their names alone capture people's attention. Strengths include eye-catching designs that draw in fans of the music featured. Weaknesses include only appealing to certain music genres and age groups, making competition easier for other magazines addressing similar audiences.
NME
NME is a magazine that has celebrated and promoted indie rock music since 1952. It began as a weekly tabloid newspaper and has undergone various changes to its design and format over the decades. Currently owned by IPC media, NME targets males aged 24 and some teenagers, who are passionate about music and consider it an important part of their lives. The magazine uses a simple layout with large images and focuses its editorial content on articles, interviews, and information about new releases, concerts, festivals, album reviews and indie rock news to engage its dedicated readership.
4 questions on ipc
IPC has been publishing magazines for over 150 years, starting with titles focused on outdoor activities and gardening. In later decades, they expanded to topics like women's interests and music. Their magazines have targeted a variety of audiences. IPC would be an appropriate publisher for a new music magazine due to their long history in publishing, broad range of audiences, and experience with successful music titles like NME. They may focus on genres not covered by other magazines, such as indie rock. While IPC publishes some music magazines, alternative publishers like Bauer could also work well since they do not currently have a magazine dedicated to music but do have experience publishing multiple music-focused titles.
Thought shower based on chosen audience
The document discusses the competition and target audience for a new music magazine. The main competitors are other music magazines like MOJO and NME that focus on similar genres like indie and indie rock. While pop music magazines appeal to younger teenagers, the new magazine aims at an older demographic from 15+. To attract a similar audience, the magazine will emulate the color schemes and layouts of competitors like MOJO and NME but distinguish itself by covering a wider range of lesser-known artists.
Question 4
This magazine is targeted towards teenagers and young adults aged 14 to 20+, as the genre of indie and rock music remains relevant. It aims to appeal to both genders through a simple house style similar to other music magazines. The intended audience would also be interested in fashion, social media, independent and satirical films, television, photography, and music gigs and festivals.
Theories
This document discusses several media theories:
Laura Mulvey's theory of visual pleasure and narrative cinema argues that women are often portrayed as objects for the male gaze in films. Signs and signifiers refers to how physical forms take on meanings through social and cultural contexts. The hypodermic needle theory views media as directly injecting ideas into passive audiences. The two-step flow theory proposes that media effects occur through social discussion of media with opinion leaders. Uses and gratifications suggests that audiences actively select media to fulfill different needs like information, identity, and entertainment.
A2 cw guide
This document outlines the research, planning, construction, and evaluation stages of creating a music video project. It includes a checklist of over 15 items to research for providing background and influence on the project. The planning section lists over 10 items like moodboards, costumes, locations, and scheduling. Construction evidence includes collecting raw footage, draft edits, technical difficulties encountered, and receiving feedback. The evaluation section proposes answering 5 questions about how the project used or challenged media conventions, the effectiveness of related materials, lessons from audiences, and how new technologies were utilized.
Music video directors
This document profiles four music video directors: Spike Jonze, Marc Klasfeld, Jake Nava, and Jamie Allen. It provides details about some of their most notable music videos from 2011, including Katy Perry's "Last Friday Night" directed by Marc Klasfeld, and Kanye West's "Monster" and Adele's "Someone Like You" both directed by Jake Nava. It also mentions Spike Jonze's work with Weezer, Beastie Boys, and Bjork.
History of music videos
Music videos originated in the early 20th century but came to prominence in the 1980s with the launch of MTV, which was the first channel dedicated to playing music videos 24/7. Michael Jackson's "Thriller" video from 1983 was hugely influential in helping establish the modern music video as a major marketing tool for the music industry and getting black artists' videos played on MTV. The growth of video sharing websites like YouTube in the 2000s further propelled the popularity of online music videos.
Digipak analysis
The digipak for Mumford and Sons' album "Babel" features the four band members sitting on a bench on the front, reflecting the relaxed nature of their music. In the background is a pub with fictional flags representing the different nations that enjoy their worldwide popular album. The back provides the song list and production details, showing a window that is likely the back of the pub depicted on the front cover.
Music channels
MTV was originally launched in 1981 as a music video channel but now focuses on reality and scripted programming targeted at youth. It has spawned numerous sister channels internationally. MTV Unplugged was resurrected in 2009 and features acoustic performances online and occasionally on TV. Other music channels discussed include Kerrang!, Channel AKA (focusing on UK urban music), and VIVA in the UK/Ireland which replaced TMF.
Codes and conventions of a music videos
This document discusses some common codes and conventions used in music videos. It explains that mise-en-scene involves the arrangement of performers and props to represent something. Camera shots usually include long shots, close ups, and mid shots to emphasize the artist, location, and emotions. Camera movements like tilts, pans, tracking, and crane shots are used to follow the artist. Editing techniques like cuts, jump cuts, fades, and dissolves allow sudden changes between scenes or transitions.
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Task 4
IPC Media has published magazines covering a wide range of topics and audiences over the past century including men's lifestyle, women's lifestyle, hobbies, interests, sports, music and home magazines. Specifically, IPC previously published NME which targets teens and young adults with rock, indie, hip hop and pop music content. The author's new music magazine would also target teens and young adults with rock and indie music, so IPC would not be interested due to competition with NME. Similarly, Bauer publishes Q and Kerrang! magazines focused on rock, indie and alternative music, so they would also not be an appropriate publisher.
Formal proposal
The document proposes a new music magazine called ANM that would feature alternative, indie, and pop genres. The magazine's target audience would be 15-19 year olds interested in new and upcoming alternative music. The initial front cover idea features a close-up photo of a new female alternative artist with a quote from her double-page interview inside. The contents page would list the main features similarly to Q Magazine with band photos and reviews of concerts and new artists.
Yays
The document outlines plans for a new indie music magazine called Reverb focused on North London. It will be published both physically and digitally every two weeks, profiling upcoming indie artists to promote their music. The target audience is creative individuals aged 15-25 living in London. Content will include articles, photos of artists, and scannable Spotify codes linking to featured music. Marketing will occur on social media and at concerts to promote the magazine and indie genre.
Yays
The document outlines a proposal for a new indie music magazine called Reverb focused on North London. It will be a print and digital magazine promoting upcoming indie artists through articles, photos, and Spotify playlists. The target audience is 15-25 year olds interested in indie music. It will be distributed at schools, music stores, and concerts and marketed through social media and Spotify.
YEET
The document outlines a proposal for a new indie music magazine called Reverb focused on North London. It will be a print and digital magazine promoting upcoming indie artists through articles, photos, and Spotify playlists. The target audience is 15-25 year olds interested in indie music. It will be distributed at schools, music stores, and concerts and marketed through social media and Spotify.
Initial ideas
The magazine would focus on indie music similar to NME, targeting 16-26 year olds as research shows that is the main audience for magazines like NME. It would be published monthly at a price of £2.50.
4 questions on ipc
IPC has been publishing magazines for over 150 years, initially targeting audiences interested in outdoor activities and country life. In later decades, they expanded to topics like women's interests, music, and homes/gardens. IPC would be an appropriate publisher for a new music magazine due to their long history in publishing widely read magazines and experience targeting music audiences. They are likely to publish genres not covered by other magazines, such as indie rock. Alternative publishers like Bauer could also be suitable since they currently do not publish a music-focused magazine and have experience with multiple successful music titles across genres.
NME
NME is a magazine that promotes indie rock music. It was first published in 1952 as a weekly tabloid newspaper and has since evolved its design and format over the decades. NME targets males aged 24 and some teenagers, who are interested in attending live music events and keeping up with new artists. The magazine uses simple layouts with large images and text-heavy articles to appeal to its serious music fan readership. It focuses on reviews, interviews, and news related to both emerging and established indie rock bands.
NME Case Study
The NME music magazine is owned by Time Inc, a large publishing company that owns over 100 magazines. NME was first published in 1952 and has over 400,000 loyal readers. It is distributed weekly for free, with revenue coming from advertisements. The target audience of NME is 16-25 year olds, who are mostly male and middle class. They enjoy indie, rock, and punk music genres and use NME to discover new music and stay informed about music events.
Media remade presentation
The document outlines a proposal for a new indie music magazine called Reverb focused on North London. The magazine will be published both physically and digitally every two weeks to promote upcoming indie artists and educate readers on the indie genre. It will feature articles on new albums, competitions, interviews with artists, and indie style recommendations. The target audience is 15-25 year old British males and females interested in independent music.
Music magazine research
Music magazines use bold titles and famous artists on their covers to attract readers. They feature artists relevant to the genre the magazine covers, such as alternative artists for NME and rock bands for Kerrang. The magazines rely on these iconic cover stars to sell copies, as their names alone capture people's attention. Strengths include eye-catching designs that draw in fans of the music featured. Weaknesses include only appealing to certain music genres and age groups, making competition easier for other magazines addressing similar audiences.
NME
NME is a magazine that has celebrated and promoted indie rock music since 1952. It began as a weekly tabloid newspaper and has undergone various changes to its design and format over the decades. Currently owned by IPC media, NME targets males aged 24 and some teenagers, who are passionate about music and consider it an important part of their lives. The magazine uses a simple layout with large images and focuses its editorial content on articles, interviews, and information about new releases, concerts, festivals, album reviews and indie rock news to engage its dedicated readership.
4 questions on ipc
IPC has been publishing magazines for over 150 years, starting with titles focused on outdoor activities and gardening. In later decades, they expanded to topics like women's interests and music. Their magazines have targeted a variety of audiences. IPC would be an appropriate publisher for a new music magazine due to their long history in publishing, broad range of audiences, and experience with successful music titles like NME. They may focus on genres not covered by other magazines, such as indie rock. While IPC publishes some music magazines, alternative publishers like Bauer could also work well since they do not currently have a magazine dedicated to music but do have experience publishing multiple music-focused titles.
Thought shower based on chosen audience
The document discusses the competition and target audience for a new music magazine. The main competitors are other music magazines like MOJO and NME that focus on similar genres like indie and indie rock. While pop music magazines appeal to younger teenagers, the new magazine aims at an older demographic from 15+. To attract a similar audience, the magazine will emulate the color schemes and layouts of competitors like MOJO and NME but distinguish itself by covering a wider range of lesser-known artists.
Question 4
This magazine is targeted towards teenagers and young adults aged 14 to 20+, as the genre of indie and rock music remains relevant. It aims to appeal to both genders through a simple house style similar to other music magazines. The intended audience would also be interested in fashion, social media, independent and satirical films, television, photography, and music gigs and festivals.
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Theories
This document discusses several media theories:
Laura Mulvey's theory of visual pleasure and narrative cinema argues that women are often portrayed as objects for the male gaze in films. Signs and signifiers refers to how physical forms take on meanings through social and cultural contexts. The hypodermic needle theory views media as directly injecting ideas into passive audiences. The two-step flow theory proposes that media effects occur through social discussion of media with opinion leaders. Uses and gratifications suggests that audiences actively select media to fulfill different needs like information, identity, and entertainment.
A2 cw guide
This document outlines the research, planning, construction, and evaluation stages of creating a music video project. It includes a checklist of over 15 items to research for providing background and influence on the project. The planning section lists over 10 items like moodboards, costumes, locations, and scheduling. Construction evidence includes collecting raw footage, draft edits, technical difficulties encountered, and receiving feedback. The evaluation section proposes answering 5 questions about how the project used or challenged media conventions, the effectiveness of related materials, lessons from audiences, and how new technologies were utilized.
Music video directors
This document profiles four music video directors: Spike Jonze, Marc Klasfeld, Jake Nava, and Jamie Allen. It provides details about some of their most notable music videos from 2011, including Katy Perry's "Last Friday Night" directed by Marc Klasfeld, and Kanye West's "Monster" and Adele's "Someone Like You" both directed by Jake Nava. It also mentions Spike Jonze's work with Weezer, Beastie Boys, and Bjork.
History of music videos
Music videos originated in the early 20th century but came to prominence in the 1980s with the launch of MTV, which was the first channel dedicated to playing music videos 24/7. Michael Jackson's "Thriller" video from 1983 was hugely influential in helping establish the modern music video as a major marketing tool for the music industry and getting black artists' videos played on MTV. The growth of video sharing websites like YouTube in the 2000s further propelled the popularity of online music videos.
Digipak analysis
The digipak for Mumford and Sons' album "Babel" features the four band members sitting on a bench on the front, reflecting the relaxed nature of their music. In the background is a pub with fictional flags representing the different nations that enjoy their worldwide popular album. The back provides the song list and production details, showing a window that is likely the back of the pub depicted on the front cover.
Music channels
MTV was originally launched in 1981 as a music video channel but now focuses on reality and scripted programming targeted at youth. It has spawned numerous sister channels internationally. MTV Unplugged was resurrected in 2009 and features acoustic performances online and occasionally on TV. Other music channels discussed include Kerrang!, Channel AKA (focusing on UK urban music), and VIVA in the UK/Ireland which replaced TMF.
Codes and conventions of a music videos
This document discusses some common codes and conventions used in music videos. It explains that mise-en-scene involves the arrangement of performers and props to represent something. Camera shots usually include long shots, close ups, and mid shots to emphasize the artist, location, and emotions. Camera movements like tilts, pans, tracking, and crane shots are used to follow the artist. Editing techniques like cuts, jump cuts, fades, and dissolves allow sudden changes between scenes or transitions.
Name ideas
The document discusses naming a new music magazine, considering inspiration from established magazines like NME, Q, and Rolling Stone. It evaluates three potential names: "1, 2, 3, 4" which references bands counting in songs but would require thought; "Musical Express" which clearly identifies the music genre; and "Music Mayhem" which combines music with mayhem to attract both music fans and a more individual audience, targeting indie fans in particular.
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Evaluation questions Jack Thompson
This document provides details about the planning and design for a new music magazine. It discusses the target audience as being males and females aged 17-28 who enjoy a wide variety of music genres. The magazine will focus on reviewing instruments to attract both musicians and music fans. It will fill a gap in the market for reviewing instruments. The magazine's name is UpBeat and it will be published weekly at a lower price than competitors. It will include a free song download code with each issue. The document discusses cover designs, featuring ordinary-looking indie rock band members to appeal to readers. Color schemes and visual elements are described to catch readers' attention.
Magazine planning pitch sheet
The document outlines plans for a new music magazine called "U". It will focus on indie and pop/rock genres, featuring both established and up-and-coming artists. The magazine will be released monthly at a lower price point than competitors to attract a wider audience. The target reader is described as 17-year-old Oliver, who is passionate about music and hopes to pursue a career in it. He enjoys discovering new indie music online and through social media.
Music Magazine Initial Plan
The document outlines the initial plans for an indie music magazine, including:
1) Choosing to focus solely on the indie genre as research found no other magazines dedicated this niche and surveys showed it was popular.
2) Targeting readers aged 16-25 who favor indie music based on survey results.
3) Filling a gap in the market by solely focusing on indie music, unlike the most similar magazine NME which combines indie and rock genres.
4) Ideas for magazine sections like cover stories, reviews, events, and interviews, as well as contents listing and sample articles.
5) Setting the price at £2 to appeal to the target audience of students and make it
Music magazine analysis
NME is a weekly British music magazine that has been published since 1952. It targets readers aged 13-35 and focuses on indie and rock music. Q is a monthly magazine published since 1986 that targets an older audience aged 45+ with a focus on legends and serious artists. Kerrang is a weekly magazine published since the 1980s that targets younger readers aged 11-23 with a mix of up and coming bands and more established bands in the rock/indie genres.
Genre research
Classic Pop magazine targets middle-aged people who enjoy 1970s and 1980s synth-pop, ska, and indie rock genres. It features articles about classic artists from this era like Blondie and Pet Shop Boys, as well as current acts with similar styles. The magazine uses bold colors and large, dynamic photos on its covers and pages to draw readers in visually. It also employs clear, eye-catching fonts and includes multiple images and articles about related music to engage audiences.
Music magazine analysis
NME (New Musical Express) is a weekly British music magazine that has been published since 1952. It was the first British magazine to include a singles chart. The target audience is ages 13-35 and it focuses on indie and rock music. Seasonal editions include free gifts and help attract varied audiences. Articles typically include large central photos, need-to-know sections, and quotes to break up text.
Task 13 - Pitch
The document outlines a pitch for a new music magazine called Rewind, which focuses on classic artists returning to mainstream music. It would target 16-30 year olds and feature content like top ten lists, tour information, album reviews, and interviews. The main story of the first issue would profile a 1990s band called Mirage returning with a new album. Feedback from a focus group was positive but suggested including more advertising and content details. Rewind has potential to become as successful as Bauer Media's magazine Q by appealing to a wider audience with its focus on established artists.
Nme cast study
NME (New Musical Express) is a weekly British music magazine that was first published in 1952. It created the first UK singles chart and changed its style in the 1970s to focus on punk music to engage readers. In the 1990s, it launched an online version. Currently, NME has a circulation of 58,284 and costs £2.20. It uses a glossy print and colorful covers featuring popular artists. The magazine focuses on mainstream and emerging music through reviews of new bands, local gigs, and music charts to attract its target audience.
Proposal
The document discusses creating an indie rock music magazine targeted at ages 16-25. The target audience has unique fashion styles featuring dark colors and enjoys vintage/retro styles like listening to records. They often listen to bands like Arctic Monkeys and Coldplay. The proposed magazine will be similar to mainstream magazines Rolling Stone and MOJO but with some unique design elements like different column layouts and multiple images per article. It will feature both well-known and up-and-coming indie artists.
Question five- evaluation
The document describes how the magazine addresses its target audience of 15-19 year olds who enjoy indie, pop, and alternative music. It uses cover lines featuring popular bands, a model from an indie rock band to appeal to both genders, content about indie rock music and new artists, and a color scheme that isn't gender specific. It also includes a feature on up-and-coming bands for the year and an interview with a new rising star in indie rock that allows readers to download a song, appealing to their passion for discovering new music.
Genre of magazine complete
The magazine will primarily feature pop music but will also include indie, alternative, and R&B genres to appeal to a wide audience. These genres are popular with the target age group and feature recognizable artists that will attract readers' attention. Including these genres allows the magazine to relate well to the memories and music tastes of readers from that generation. However, publishing these genres also leads to significant competition. Researching other successful music magazines can provide insights into appealing artists and features. Covering a variety of genres provides more topics for articles throughout the magazine to maintain readers' interest.
Gazines
The document analyzes the front cover design of the NME (New Musical Express) magazine. It discusses several design elements:
1) The masthead is placed in the top left primary optical area to be the first thing readers see.
2) Popular artist images and article headlines are placed in the terminal areas to draw attention.
3) A variety of genres and artists are featured to appeal to different audiences and maximize profits.
4) Cohesive color schemes and stylistic elements are used to establish the magazine's brand identity.
Front Cover Essay
The document analyzes the front cover of the NME (New Musical Express) magazine. It discusses the magazine's target audience of 18-25 year olds, with 70% male readers. The cover features Florence from Florence and the Machine to appeal to younger readers, and Joy Division to also attract older readers. Text placement follows the Gutenberg design principle to guide readers' eyes. Artist names like Rihanna and Radiohead are featured to draw in different music fans. Color choices and article text styles are consistent with the cover image. Overall the document argues the cover is well-designed to engage the intended readership.
Music magazine presentation
The document discusses a music magazine. It analyzes the target audience as mature music fans ages 21+, interested in a variety of genres. Examples on the cover suggest interests in live music, albums, and celebrity interviews. Genre conventions include featuring Madonna, appealing to mature audiences. The magazine uses simple sophisticated colors like red, black, and white for its house style.
Music magazine
The document provides details on the design and layout of a music magazine cover focusing on the band Oasis. Key points include:
- The cover uses a clear color scheme of black, red, and white with a large pull quote about Oasis on the left side.
- The main photo in the center shows band member Liam Gallagher staring directly at the camera to catch the reader's eye.
- Additional stories are listed down the right side to attract readers interested in other artists.
- Collectors stickers are included to encourage fans to purchase both magazine covers.
- Overall the layout maintains a consistent font, color scheme, and organization to appear polished and professional.
Task 5 and 6
The document discusses ideas for a new pop-rock music magazine, including potential names, articles, featured artists, and target audience. It considers "Sound Magazine" as a name option that would appeal to the target demographic of young music fans. Suggested article topics include instruments, album reviews, concerts, and how to start a band. Artists mentioned that could be featured include bands and soloists popular in the indie/pop/rock genre. The target audience is identified as 16-25 year old, working to middle class individuals in the UK interested in current music trends.
UNIT 30 LO2
The document discusses the inspiration and plans for a new indie/rock music magazine. It aims to promote new and upcoming indie bands to help them gain exposure and fans. The magazine will start in London and hopes to expand its reach to Scotland within a year. It will use colors and styles inspired by other successful music magazines like NME. Research on readership demographics and preferences is also discussed to help shape the magazine's content, style, and target audience.
UNIT 30 LO2
The document discusses the inspiration and plans for a new indie/rock music magazine. It aims to promote new and upcoming indie bands to help them gain exposure and fans. The magazine will start in London and hopes to expand its reach to Scotland within a year. It will use colors and styles inspired by other successful music magazines like NME. Research on readership demographics and preferences is also discussed to help shape the magazine's content, style, and target audience.
Top 3 music magazines in the uk
The document discusses three popular UK music magazines - Q, Mojo, and NME. Q magazine targets those over 25 years old and focuses on older genres of pop and rock music. It uses red, black, and white colors and is published monthly. Mojo covers various genres including indie and 1960s music, and targets 15-25 year old males with its sans-serif bold font. NME targets 13-19 year olds and focuses on rock and progressive rock music through interviews and articles about upcoming artists and releases. It uses a bold block font to catch the attention of its target audience.
Evaluation question 4
The document discusses the target audience for an indie/alternative music magazine. The target audience is identified as 16-25 year olds, both male and female, as this age group is most likely exploring this genre of music. Two example audience profiles are provided, both of which are interested in new artists, interviews, and details about gigs/touring. Both profiles think £2-3 would be a reasonable price for a 90 page magazine. Market research found that this age group prefers a simplistic, minimal design with bold colors and styles that showcase up-and-coming artists not yet mainstream.
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A digipak is a type of CD, DVD, or BD packaging that consists of a foldable paperboard outer cover that holds one or more plastic trays for the disc. Digipaks were among the first alternatives to jewel cases and the term is often used generically for similar packaging from other companies. An album cover is the front packaging of an audio recording, traditionally cardboard for vinyl records and the front panel of a CD package.
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This equipment list from Haydon Media details the items needed for a production including a Canon 550D camera, tripod, green screen, green screen room, memory card, computer, and Adobe Creative Cloud software such as Premier Pro, After Effects, and Photoshop.
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The document outlines the initial planning for an indie music video for the song "Wreckin Bar" by The Vaccines. It will feature quick cuts to keep the video fun and upbeat, taking inspiration from the music videos "Matilda" by Alt-J and "Kickstarts" by Example which use close-ups. The video will be edited in Premier Pro to add cuts that match the fast tempo of the song. By reviewing previous student work and brainstorming, the creator aims to make their video stand out from typical indie music videos by having it look uniquely "Indie".
Dexter
Dexter is an American television drama series that debuted in 2006. It centers on Dexter Morgan, a blood spatter analyst for the Miami Metro Police Department who also leads a secret life as a serial killer. The show takes elements from crime drama, mystery, thriller and black comedy genres. It features dark humor and irony, such as Dexter hunting other serial killers as part of his day job with the police. The show also breaks the fourth wall through Dexter's narration to the audience.
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The document discusses the props and clothing used in a music video. It mentions that props were scarce due to close-up shots, but a foot tapping was later added. For clothing, the indie music genre dictated the style, including checked shirts, Barbour jackets, Vans shoes, and boots to fit the scene. Friend and teacher opinions led to using Vans shoes.
Andrew goodwin
Music videos can illustrate, amplify, or contradict the lyrics and music of a song. Different genres tend to have their own visual styles that are explicit in their music videos. Successful music videos often include intertextual references, voyeurism, and individual artistic images that develop the artist's persona.
Music channels
MTV was originally launched in 1981 as a music video channel but now focuses on reality and scripted programming targeted at youth. It has spawned numerous sister channels internationally. Kerrang! TV, launched in 2001, covers mainstream rock and metal bands. Channel AKA focuses on playing upcoming UK urban/grime/hip-hop music and has helped breakthrough acts in those genres. VIVA replaced TMF in the UK and Ireland in 2009.
Theories
This document discusses several media theories:
- Laura Mulvey's theory of visual pleasure and narrative cinema which argues that women are objectified for the male gaze in films.
- Semiotic theories of signs, signifiers and signifieds, and how signs derive meaning from social/cultural contexts.
- The hypodermic needle theory which views media as directly injecting ideas into passive audiences.
- The two-step flow theory whereby media effects occur through social discussion of media with opinion leaders.
- Uses and gratifications theory which argues people actively select media to fulfill needs like information, identity, social interaction and entertainment.
What have you learned about technologies from the
Adobe Photoshop was used to create a professional music magazine through tools like the quick select tool for selecting and deleting parts of images. Text effects allowed 3D text to be added to captivate readers. Adobe Premier was used to efficiently create and edit a video by importing AVI videos and editing out unwanted bits. Prezi provided an interactive online slideshow format to import media and create a nonlinear presentation path. Blogger allowed work to be easily uploaded and organized through blog posts and labels. Google was used for research. The Canon DSLR took high resolution stills and video to produce professional quality images and footage for editing.
Condé nast
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Mise en scene
The document discusses the typical fashion choices of an "Indie" style, including grey Vans trainers, a Barbour jacket worn fully buttoned, and skinny jeans. These clothing items have become symbols of the Indie genre and conform to stereotypes so that viewers can easily relate to the style when seeing it in a magazine. The plain brick wall background was chosen to keep the setting simple and easy to edit.
Name ideas
The document discusses naming a new music magazine. It considers taking inspiration from established magazines like NME, Q, and Rolling Stone. Several potential name options are listed, with explanations provided for the top three choices. The first name, "1, 2, 3, 4," references how bands count into songs. The second name, "Musical Express," clearly identifies the magazine's music genre. The third name, "Music Mayhem," combines music with mayhem to seem edgy and appeal to independent and individual audiences.
Double page spread analysis
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Music magazine analysis
1) The magazine layout is consistent with features down the left side and the band index for easy navigation.
2) The masthead is prominently displayed in red with the tagline "This Week" to emphasize the weekly format.
3) Special features are highlighted with colors and superlatives to attract reader attention.
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- 2. Generally people buy music magazines for the content inside of the magazine. If you are interested by Indie music and the latest music you would not buy a Heavy metal magazine. Therefore the content of my magazine must relate to the genre and style of my magazine. My magazine will feature an interview with a new upcoming artist. This will be my unique selling point as people will want to be the first to listen and hear about this new talent who will take the music world by storm. All this is discussed in my ‘content’ section but my magazine will succeed because it contains a USP.
- 3. NME succeeds as it has a large audience base, due to it’s popularity for over 20 years. My magazine features new upcoming artist whereas NME just seems to focus on present artists. My USP seems to focus on new upcoming artists meaning it will gain a new and wider audience base as well as conforming to the same content as NME such as the new artists and big bands.
- 4. NME- This is the most popular Indie and probably the most successful magazine of the last few decade. It focuses predominantly on big bands who have produced music that people have heard of. People buy this magazine to focus on the latest goings on in Indie music. Q- Similarly to NME, Q focuses on big bands instead of little, upcoming bands. It has lived in the shadow of NME ever since it’s release. It recent times it has changed slightly and edged towards the Rock side of Indie. It doesn’t focus on Soft Rock anymore.