The document proposes a new music magazine called ANM that would feature alternative, indie, and pop genres. The magazine's target audience would be 15-19 year olds interested in new and upcoming alternative music. The initial front cover idea features a close-up photo of a new female alternative artist with a quote from her double-page interview inside. The contents page would list the main features similarly to Q Magazine with band photos and reviews of concerts and new artists.

1. Formal Proposal
The title of the magazine that I would like to produce is ANM which stands for
alternative new music this is because the genre of music I have chosen to do it
Alternative which includes a number of different sub-genres such as indie, pop and
rock ANM also represents what type of music will be inside the magazine as
‘alternative’ is the genre of music and NM stands for new music is for new and
upcoming bands which from my research I found that magazines such as Q have
new artists and bands that they think the target audience would like. As my brand
grows ANM will become a household name like NME and more people will recognise
the magazine by its name however for the first couple of issues I think I might have
what the masthead stands for and as time develops take it off as the audience will be
a regular buyer of the magazine and will know what is stands for and won’t need the
writing under the main masthead. My target audience is both male and female age
15-19 who likes alternative, pop, indie new music. My initial idea for the front cover
was a medium close up of a new and upcoming female in the alternative genre for
the main article and a quote from the double page spread interview with other
articles down the side of the page and what other features are inside. For the
contents page I thought I would go with a similar design to Q magazine where I have
a couple of images of the bands and artists and have main features of the magazine
with reviews of gigs and bands and what people rate of the new bands inside the
magazine and what they are similar to. For the double page spread I thought that I
could have an interview with the main image on the cover page with a medium close
up taking up one of the two pages with a quote from the interview and on the other
side the interview of what she thinks about breaking through in new music.