This document discusses how millennials are affecting the film industry in several ways: 1) Millennials rely more on word-of-mouth and social media marketing than traditional advertising methods, which can impact whether a film is financially successful. 2) The rise of streaming services and piracy has led to physical copies of films becoming less valued and popular. 3) A lack of originality in films, with many remakes, sequels, and reboots, can turn people off from going to see new movies.

1. Subject research
How our generation affects the film industry.

2. Topics for the documentary
• Millennials and advertising.
• Online marketing.
• Toxic fanbases.
• Physical copies becoming less valued.
• Lack of originality.
• Pirating.
• Spoilers.
• Cinema experiences being ruined.
• Production leaks.

3. Millennials and advertising.
'If a movie is not being spoken about, is it good?'-Millennials and the
Film Industry (adobe.com) We rely more on word of mouth rather than
our own opinions.
Ridley Scott in a, podcast, interview blames millennials for the flop of
his recent title, 'The Last Duel' as no matter how much advertising that
was done for the film, "The millennian do not ever want to be taught
anything unless you are told it on the cell phone.''
Young people are basically too self-involved with their digital devices,
there is a lack of recognition for upcoming, more original, movies.

4. Online marketing
Many professionals have had to turn to social media allowing projects
to get more recognition, Ryan Reynolds for example due to
his interactions with fans over Twitter impacting the success of
Deadpool.
So basically, if a film project hasn't been shared around on Instagram or
Twitter, then there wouldn't be enough build-up of fans for when it
comes to the release date as only so many will sit and watch TV
adverts as such (where marketing schemes used to take place.) Then
following this, when it comes to the big day, there's a huge risk of the
title not reaching the creators expectations.

5. Toxic fanbases
You will get fanbases for every popular release, but there are people who
take it too far. Nitpicking everything, even bullying new members of the
fanbase. Especially with Marvel and Star Wars for example.
At times its them taking the fun out of what goes on, not being happy with
the way a part went or had been adapted into the film. Sensitive as well,
someone gets one little detail wrong they will be through the roof calling you
out for not being a real fan and all that.
I remember seeing a video where a girl was showing an arc reactor she had
ordered, a prop from avengers endgame, yet when talking about it she
claimed to forget the name of the object which had led to her being
absolutely slaughtered in the comments.
As for those who just enjoy sitting back and en

6. Physical copies becoming less valued
With having so many streaming services now, and the option of
pirating, physical copies of films and shows are becoming a lot less
popular with not as many people investing in them anymore.
It is even believed we are starting to enter the end of the DVD era,
having them become a short-lived media format thanks to todays
generation with all the options for streaming services.

7. Lack of originality
One thing that puts people off films is the lack of originality, all we
seem to get now is sequels and prequels. Then when they're done
adding to a franchise, reboots come into place.
And with doing so, expectations are risen by the audience which ruins
the film itself when expectations aren't met.
We just get the same story over and over half the time, the spark that
makes a film unique becomes lost with moments becoming overused
and boring in some cases.

8. Pirating
'You wouldn't steal a car, you wouldn't steal a purse...'We all know that classic DVD
special advertisement, yet what are we doing? Heading online to catch up on
pirated movies.
Most claim to prefer to stay at home and watch a film rather than go out, even if
that means sitting through a dodgy copy sometimes.
'More than half of all North American millennials regularly use pirate streaming
services to watch TV-shows or movies, a new survey shows. While legal streaming
is preferred, pirate sources are more popular than traditional TV, DVDs or Blu-Rays.'
-do millennials prefer to pirate movies - Search (bing.com)
Director, Eli Roth, of the Hostel sequel took to MySpace predicting that piracy
would be the death of the industry with as Hostel: part two had became the most
pirated movie in 2007 leading to it making less than half the money the first film
had made.

9. Spoilers
With everything being posted online now, it's so easy to get
spoiled nowadays. You could just be innocently scrolling, without
any intention of being spoiled, then boom something has ruined
your interest to go out and see that title.
Fair enough you can avoid that if you tired by not going on social
media from the day the title released, but even then, heading into
the cinemas people are getting spoiled.
I've even seen cases where people are on heading into the big screen,
grateful of being spoiler free, then at that last second, people on their
way out of that screening will purposely go on about the major
moment ruining the excitement for others.

10. Cinema experiences being ruined
There are parts of a cinema experience people aren't a fan of, leading
to them preferring to stay at home and wait for the digital release.
Whether that be because of people around you talking, sat on their
phones, munching away, people's interactions can ruin a whole
experience for others.
Someone I know who loves Spiderman, went to the big screen to see
the most recent title, and had to sit through kids acting stupid and
being uncalled for throughout the duration of the film. Hence, ruining
her cinematic experience.

11. Production leaks
Another note that puts people off heading to the cinemas is believing that too much has
been leaked putting most off spending money to see the film. Fair enough a we might be
determined to find something out, but the build up is usually worth it. Like with
Spiderman: No Way Home, we all wanted to know whether the past two spiderman would
make a return, no one knew anything for a period of time, then out of nowhere, on set
pictures were being surfaced answering our questions. It even got to the point the first few
minutes of the said film had been posted online giving us a first look, a comment had been
found "At this point we're getting the whole film."
Yes it may only be pictures and clips I've mentioned so far, but there has been plenty of
cases where the full film would be leaked allowing millions upon millions to download the
title. Having the company lose a lot of money with people not going out to see what they
already have. Going pack to the topic of piracy.
Losing money for some, it actually worked well for others. Deadpool for instance, no one
wanted to acknowledge the projects existence due to the events with X men : Wolverine
Origins. That of course, until the film had been leaked and everyone was talking about it.