The document outlines Kevin Bermingham's 7 secrets to successful authorship and his 90-day book writing program. It discusses that most projects fail due to lack of planning or becoming drawn out. It then details the 3 main reasons authors fail - not starting, getting lost or overwhelmed, and giving up. Bermingham provides his 7 secrets to successful planning and writing a book, which are based on Rudyard Kipling's 6 questions of what, who, why, how, when, and where. The document concludes by promoting Bermingham's 90-day book writing program to go from initial planning to published book in less than 3 months.

1. Click to edit Master title styleThe 7 Secrets of Successful Authors
Kevin Bermingham
Strategic Business Book Expert
Helping business owners, entrepreneurs and specialists
to publish a strategic business book that boosts
credibility and increases profits.

2. Click to edit Master title styleINTRODUCTION & OVERVIEW
The Secrets
of Successful
Authors
7

3. Click to edit Master title styleWho is Kevin Bermingham?
 Worked as an engineer, selling time for money
 Liked my work, earned just enough to get by, and
lived in a house I could hardly afford
 Felt trapped and knew my future would be 'more
of the same‘
 Dreamed of being free and retiring aged 30, then
35, then 40...
 My best friend died at age 40 - so I woke up!
 Successfully PLANNED a project - retire before 50
 Got bored travelling the world and wrote a book
 Built a training & publishing company in 90 days

4. Click to edit Master title styleWhat Will You Discover?
1.Why most projects fail
2.The 3 reasons why most
authors fail
3.The 7 worst pitfalls to
avoid

5. Click to edit Master title style
There are two reasons why projects
commonly fail.
 The first is lack of planning to ascertain
each of the necessary steps.
 The second is that the project lasts too
long and people lose focus.
An ideal project should last no more than
90–100 days until completion.
MATTA, N. F. and ASHKENAS, R. N.
‘Why good projects fail anyway’
Harvard Business Review, Sep 2003
Why Do Most Projects Fail?

6. Click to edit Master title style3 Reasons Why Most Authors Fail
1.They Don’t Start
Procrastination
2.They Get Lost or Stuck
Overwhelm
3.They Give Up!
Missed deadlines3

7. Click to edit Master title style3 Simple Steps To Succeed!
1. You Must Start
 Clear purpose
 Sufficient benefits
 Confidence and self-belief
2. Keep Going
 Have specific goals
 Clear priorities
 Know what to do next
3. Don’t Give Up!
 Hit deadlines, always!
 Learn to keep promises
 Keep positive and LEARN from mistakes!
3

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The Worst
Pitfalls to
Avoid
7

9. Click to edit Master title styleRudyard Kipling’s Planning Secrets
“I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why
and When and How and Where
and Who.”
Rudyard Kipling
(1865–1936)

10. Click to edit Master title styleSecret 1. WHAT to Write About

11. Click to edit Master title styleSecret 2. WHO to Write For
 THE most important thing is to work
out - exactly WHO your reader is
 ‘Perfect Readers’ write five-star
reviews on Amazon!
 You need to create a psychographic
and demographic profile for them

12. Click to edit Master title styleSecret 3. WHY Readers Don’t Buy!
1. Your PROMISE wasn’t compelling
2. You didn’t solve a big enough PROBLEM
3. They didn’t really want it:
 Too Expensive
 No Time
 Too Difficult
 Won’t Work for Me
 I Don’t Believe What You Say
 I don’t Need It
4. You didn’t ask them to BUY

13. Click to edit Master title styleSecret 4. HOW to Design Your Book
Book DESIGN Software
We use special online software for Chapter
Outlining you can check it out later at
www.TheSuccessfulAuthor.com/resources

14. Click to edit Master title styleSecret 5. WHEN to Finish Writing
Simple!
Finish when your plan tells you to

15. Click to edit Master title style
Kevin’s Fool-Proof Plan Takes The
Hard Work Out of Writing a Book
Kevin has created a fine-tuned strategy
that takes the hard work out of writing a
book for all would-be authors.
It takes dedication and commitment
from the author and, with Kevin’s fool
proof plan to follow, you’re well on the
road to success - while keeping your
sanity!
Elaine Noble, Confidence Coach and author of
“Everyday Mistakes That Undermine Your Confidence”

16. Click to edit Master title styleSecret 6. WHERE to Promote It
 Gift for Prospect
 Brochure
 Business Card
 Flyer
 Networking
 Website
 Web Download
 Articles
 Blog Posts
 Videos
 Workshops
 Radio Interviews
Don’t promote your book,
let it promote you!

17. Click to edit Master title styleSecret 7. WHICH Specialists to Use
 Project Managers?
 Book Mentors?
 Book Coaches?
 Editors?
 Proofreaders?
 Illustrators?
 Book Designers?
 Typesetters?
 Cover Designers?
 Literary Agents?
 Publishers?
 Book Printers?
 Distributors?
 Book Promoters?
 PR Agents?
 Banks?
 You need to know
when to use them!

18. Click to edit Master title styleINTRODUCTION & OVERVIEW
The -day
Book Programme
90

19. Click to edit Master title styleAll Published in Less Than 90 Days!

20. Click to edit Master title stylePUBLISH YOUR BOOK IN 90 DAYS
8-Week Coaching2-Day Planning Publishing
Writing a Book

21. Click to edit Master title style

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1. Sure-Fire
Strategy
2. Bullet-Proof
Outline
Chapter
Two
Chapter
Five
Publish Amazon
& Kindle
3. Fool-Proof
Writing Plan
Chapter
One +
Chapter
Six
Chapter
Seven +
Print &
Dispatch
Chapter
Three
Chapter Four Cover & Copy
Edit
Design &
Typeset
DAY-90
Book
Delivered
TM
Project
Completion Kit
Celebration
Dinner &
Awards
Media
Promotion
Pack
Consolidate
& Proofread
2.Prototype 3.Plan 4. Produce 5.Prepare 6.Publish1.Propose 7.Promote
TM
The Successful Author 90-Day Book Programme
A Guaranteed System for WRITING & PUBLISHING a Strategic Book in 90 Days, or Less
Remember, the 90-Day Book Programme Contains Just Eight Weeks of Writing
C-Your Book on Day-90B-Eight Weeks of WritingA-Accelerator Workshop
KindleA
B
C

23. Click to edit Master title styleThe 3 Keys to Intensive Writing
1. Coaching
Provides SUPPORT
Weekly, 60 minutes group webinar
2. Mentoring
Provides KNOW-HOW
Clear processes, plus 999 helpline via email
3. Accountability
Provides MOTIVATION
Weekly, 15min one-to-one via Skype
3

24. Click to edit Master title styleWhat is The FIRST Step?
 Discover much more about
these seven secrets by reading
The Seven Secrets of Successful
Authors
 You can download Chapter One
FREE, from
www.TheSuccessfulAuthor.com

25. Click to edit Master title styleWhat is The FIRST Step?
 Discover much more about
these seven secrets by reading
The Seven Secrets of Successful
Authors
 You can download Chapter One
FREE, from
www.TheSuccessfulAuthor.com

26. Click to edit Master title styleHow To Write a Book in 90 Days
Kevin Bermingham
Strategic Business Book Expert
Helping business owners, entrepreneurs and specialists
to publish a strategic business book that boosts
credibility and increases profits.