This document is a major project report submitted by Rahul Prakash Singh for his MBA degree. The report is on the topic of "Customer Buying Preference towards Laptops: A Comparative Analysis of Lenovo and Acer Laptops". The report includes declarations by Rahul Prakash Singh and his project guide, as well as acknowledgements, table of contents, and initial chapters on the introduction and company profiles of Lenovo and Acer.
A Study on Students Buying Behavior towards LaptopsShashank Tripathi
This document provides a summary of a study on student buying behavior toward laptops. It discusses key concepts in consumer behavior like the factors that influence consumer decisions. The study aims to identify the most important factors in students' laptop purchasing decisions. It also seeks to understand if there are differences in these factors between groups of customers like those who have always purchased the same brand versus those who switched brands. The methodology section outlines the research objectives, scope, design, and limitations of the study.
A project report_mba final year "A STUDY ON THE PREFERENCES TOWARDS VARIOUS B...blogger at indiandswad
This document is a project report submitted by Akshita Varshney to A.K. Technical University for their MBA program. The report studies the preferences of laptop brands in Bareilly, India. It includes an introduction on consumer buying preferences and organizational buying behavior. The introduction discusses key concepts like perception, learning, personality, and the organizational buying decision process which involves problem recognition, information search, and evaluation/selection. The report will analyze data collected through a questionnaire to understand consumer preferences for laptop brands in Bareilly.
A STUDY OF CONSUMER BUYING PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE ...Manik Mukherjee
This document discusses consumer buying behavior and preferences. It begins by defining consumer behavior as the study of how consumers search for, purchase, use, and dispose of products and services. It then discusses some key factors that influence consumer behavior, including perception, learning, and personality. It also discusses organizational buying behavior and the organizational buying decision process. Finally, it provides an industry profile on the laptop computer industry, discussing key laptop components and specifications that consumers consider when making purchasing decisions.
This document provides an overview and outline of a project report on consumer preference and buying behaviour towards washing machines and refrigerators. It includes sections on the problem statement, scope and objectives of the study, research methodology employed, and proposed questionnaire. The research aims to understand the key factors influencing consumer purchases of these appliances and examine satisfaction levels. Primary data will be collected through a survey of 200 customers using an administered questionnaire.
Look at a great list of capstone project topics for MBA marketing or visit site for a full list of them http://www.mbacapstoneproject.com/capstone-project-topics-for-mba-marketing/
“To study Consumers Behavior towards e-tailing and e-tailing websites”
1> To study Emerging Trends in Retail.
2> To study the consumer behavior towards e-taiing and e-tailing wesites.
3> To study the profile of customer making online purchase
4> To have a comparative analysis of various product categories sold
online.
5> To study effect of some factors(security,speed) towards online
purchase.
By
Shinde Ameet Narayan
IBA-GN
This presentation discusses consumer behavior and Apple Inc. It covers Apple's introduction, the factors that influence consumer behavior, including psychological, personal, social, and cultural factors. It also discusses brand loyalty and how Apple achieves it. Apple is successful because it focuses on creating great products instead of doing market research. It also researches its own customers to understand what draws them to products. This understanding allows Apple to captivate consumers and deepen their brand experience. In conclusion, many interrelated factors influence consumer behavior, so understanding behavior is essential for marketing success.
Consumer buying behaviour for laptop’sNitesh Wadia
The document summarizes the stages of the consumer buying process. It discusses the key stages as:
1) Problem recognition, where a consumer identifies an unmet need. An example is a student needing a laptop for college assignments.
2) Information search, where the consumer searches for information about products that could meet their need. This includes internal memory and external sources like friends.
3) Evaluation of alternatives, where the consumer evaluates different products based on criteria like price, quality and features. The student evaluates laptop brands.
4) Purchase decision, where the consumer decides on a product, brand, store. The student chooses an HP laptop.
5) Post-purchase evaluation, where the consumer is satisfied and
A Study on Students Buying Behavior towards LaptopsShashank Tripathi
This document provides a summary of a study on student buying behavior toward laptops. It discusses key concepts in consumer behavior like the factors that influence consumer decisions. The study aims to identify the most important factors in students' laptop purchasing decisions. It also seeks to understand if there are differences in these factors between groups of customers like those who have always purchased the same brand versus those who switched brands. The methodology section outlines the research objectives, scope, design, and limitations of the study.
A project report_mba final year "A STUDY ON THE PREFERENCES TOWARDS VARIOUS B...blogger at indiandswad
This document is a project report submitted by Akshita Varshney to A.K. Technical University for their MBA program. The report studies the preferences of laptop brands in Bareilly, India. It includes an introduction on consumer buying preferences and organizational buying behavior. The introduction discusses key concepts like perception, learning, personality, and the organizational buying decision process which involves problem recognition, information search, and evaluation/selection. The report will analyze data collected through a questionnaire to understand consumer preferences for laptop brands in Bareilly.
A STUDY OF CONSUMER BUYING PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE ...Manik Mukherjee
This document discusses consumer buying behavior and preferences. It begins by defining consumer behavior as the study of how consumers search for, purchase, use, and dispose of products and services. It then discusses some key factors that influence consumer behavior, including perception, learning, and personality. It also discusses organizational buying behavior and the organizational buying decision process. Finally, it provides an industry profile on the laptop computer industry, discussing key laptop components and specifications that consumers consider when making purchasing decisions.
This document provides an overview and outline of a project report on consumer preference and buying behaviour towards washing machines and refrigerators. It includes sections on the problem statement, scope and objectives of the study, research methodology employed, and proposed questionnaire. The research aims to understand the key factors influencing consumer purchases of these appliances and examine satisfaction levels. Primary data will be collected through a survey of 200 customers using an administered questionnaire.
Look at a great list of capstone project topics for MBA marketing or visit site for a full list of them http://www.mbacapstoneproject.com/capstone-project-topics-for-mba-marketing/
“To study Consumers Behavior towards e-tailing and e-tailing websites”
1> To study Emerging Trends in Retail.
2> To study the consumer behavior towards e-taiing and e-tailing wesites.
3> To study the profile of customer making online purchase
4> To have a comparative analysis of various product categories sold
online.
5> To study effect of some factors(security,speed) towards online
purchase.
By
Shinde Ameet Narayan
IBA-GN
This presentation discusses consumer behavior and Apple Inc. It covers Apple's introduction, the factors that influence consumer behavior, including psychological, personal, social, and cultural factors. It also discusses brand loyalty and how Apple achieves it. Apple is successful because it focuses on creating great products instead of doing market research. It also researches its own customers to understand what draws them to products. This understanding allows Apple to captivate consumers and deepen their brand experience. In conclusion, many interrelated factors influence consumer behavior, so understanding behavior is essential for marketing success.
Consumer buying behaviour for laptop’sNitesh Wadia
The document summarizes the stages of the consumer buying process. It discusses the key stages as:
1) Problem recognition, where a consumer identifies an unmet need. An example is a student needing a laptop for college assignments.
2) Information search, where the consumer searches for information about products that could meet their need. This includes internal memory and external sources like friends.
3) Evaluation of alternatives, where the consumer evaluates different products based on criteria like price, quality and features. The student evaluates laptop brands.
4) Purchase decision, where the consumer decides on a product, brand, store. The student chooses an HP laptop.
5) Post-purchase evaluation, where the consumer is satisfied and
Presentation on Consumer Buying Behavior for a Smart Phone: A study on young...Sushanka Malakar
This is a research report on Consumer Buying Behavior for a Smart Phone:
A study on young generation in Kolkata
I am bba final year student and this is my final year project
I hope it can help you all
Thank you...
The document discusses factors that influence consumer behavior such as cultural, personal, psychological, and social factors. It then provides an introduction to Apple Inc., discussing how it has continuously innovated products to become the most valuable company. It explains that Apple has intense brand loyalty due to seeing their products as expressions of identity. Apple is also described as never doing market research, instead focusing on creating great products, and researching their own customers to understand what draws them to products without revealing this to competitors.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
This document appears to be a student project report on consumer behavior in online shopping. It includes an introduction outlining the growth of online shopping in India and factors influencing consumer behavior. It also includes a literature review summarizing several other studies on online consumer behavior. The report will analyze survey data on factors influencing Indian online shoppers and identify key segments. It was submitted by a group of students at Lovely Professional University to fulfill the requirements for a Bachelor of Business Administration degree.
Dissertation report on switching behavior of consumer Pinkey Rana
Dissertation report on “To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
A project report on consumer preferences in selected brands (whirlpool, video...Projects Kart
This document is a dissertation report submitted to Kurukshetra University in partial fulfillment of an MBA degree. It examines consumer preferences for refrigerators between 200-liter brands (Whirlpool, Videocon, LG) in Yamuna Nagar based on price, brand name, quality, and after-sales service. The introduction provides background on consumer behavior and defines relevant terms. It also gives an overview of refrigerators and the brands studied. The document includes sections on objectives, literature review, research methodology, results and findings, recommendations, and references. The primary research method was a questionnaire survey of 100 refrigerator consumers in the Yamuna Nagar region.
Final project report CUSTOMER SATISFACTION LEVEL FOR CONSUMERS WITH REFEREN...Arham Bothra
Here are the key details about Flipkart:
- Flipkart is one of India's leading e-commerce marketplaces, founded in 2007 and headquartered in Bengaluru.
- It was founded by Sachin Bansal and Binny Bansal as an online bookstore and later expanded into other product categories like mobile phones, electronics, apparel, etc.
- Flipkart offers over 80 million products across more than 80 categories on its platform.
- It has over 100 million registered users and more than a million third-party sellers.
- The company aims to provide fast delivery to customers all across India through its logistics and supply chain operations.
The document is a literature review report submitted by Rahul V Gulaganji to Dr. Saleem Sonekhan of SDM College of Engineering and Technology. It examines previous research on consumer perception of online shopping. The literature review contains 15 articles analyzing various aspects of consumer perception such as gender differences, risk perception, impact of online reviews, and factors influencing purchase intention. The review finds that perception of product, shopping experience, and service quality positively influence purchase intention while perceived risk has a negative influence. It also analyzes demographic factors affecting adoption of online shopping. The literature review provides context and identifies gaps in the existing research on consumer perception towards online shopping.
QUESTIONNAIRE OF THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDRE...Rahul Gulaganji
The document is a questionnaire about health drink preferences for children. It contains 12 questions asking about which health drinks parents prefer for their children, how often the drinks are given, what influences purchase decisions, and what changes parents want to see. Questions cover topics like brand and flavor preferences, purchase motivations, perceived effects on children, and expectations for improvements. The goal is to understand parent and child perspectives on popular children's health drink brands.
A study of consumer perception on big bazaarProjects Kart
The document provides an overview of the retail industry in India. It discusses the liberalization of the Indian economy in the 1990s which opened the door for large retail players. It defines retailing as the activities involved in selling goods or services directly to final consumers. The objectives, scope and research methodology of a study on consumer perception of apparel brands at Big Bazaar are also outlined.
A project report on consumer perception and preference towards nandini curd ...Babasab Patil
The document discusses consumer perception and preferences towards Nandini curd in Dharwad, India. It provides background on the dairy industry in India and Karnataka. It outlines the objectives and functions of organizations involved like the Karnataka Milk Federation, milk unions, and district cooperative societies. The document also describes the methodology used in the consumer perception study and provides an executive summary of its objectives and findings.
Consumer perception towards smartphones.Mayanksng07
This document provides an introduction and overview of smartphones. It discusses the history and evolution of smartphones from early devices that combined mobile phones and PDAs in the 1990s to modern operating systems like Android and iOS. It profiles key features of smartphones like touchscreens, mobile broadband, apps, and advanced computing capabilities. The document also outlines objectives and methodology for a research project on consumer perceptions and preferences for smartphone brands.
Project On Online grocery_MBA Marketingsagar reddy
1) To study the perception of grocery retailers towards click and brick model in Bangalore.
2) To understand the impact of brick and click model on customer retention.
3) To understand the customer willingness to purchase grocery online from local
retailers.
“The impact of advertisement of consumer’s goods on customer’s brand preference”badhon11-2104
This document is a project thesis submitted by Mithun Kumar Basak to his professor Ms. Mustari Alam on the topic "The impact of advertisement of consumer’s goods on customer’s brand preference". The thesis contains chapters on literature review, advertising, brand preference, influence of advertising on brand preference, and analytical interpretation with tables and charts. It aims to study how advertisements in different media impact customer brand preferences.
IMPACT OF ADVERTISING ON CUSTOMER PURCHASE BEHAVIOUR IN PHARMACEUTICALSazhar901
This study was conducted to develop a simple framework for finding out the impact of the different kinds of advertisement and promotional tools offered by pharmaceutical industry on the Consumer Purchase behavior and prescribing behavior of doctors. The trend towards self-medication is likely to grow as consumers are becoming familiar with OTC drugs, due to extensive advertising by companies. The present study intends to explore advertising effectiveness of OTC drugs and Prescription drugs amongst consumers and Doctors. Although there are different means of providing the consumers with drug information, advertising seems to be one of the best way and a powerful method of broadcasting information. The customer purchase behavior study in Pharmaceutical advertisement is based on the consumer purchase behavior because buying the medicine lies in the hand of customer (doctor) rather than final consumer (patient). So the customer (doctor) acts as an indirect consumer. Due to this there are two types of customers ear-marked in this study; one is doctor who is indirect consumer and the other one is patient who is direct consumer. The advertisement of Pharmaceutical was found to be persuasive. The study has given good insights for marketers and advertisers of drugs and suggests including elements in the advertisement that increase believability and trust of the advertisement. Results of factor analysis revealed the view that the overall mean score of all the 27 items of attitude towards prescription behavior was 2.96 and standard deviation 0.9091.This indicates that pharmaceutical advertisement makes an impact on doctor prescription behavior. Moreover the study also focused on whether the perception of physicians towards variouspromotional tools is different with respect to demographic variables. This research based on descriptive research or quantitative research. In this descriptive research Cross-Sectional study used to compare demographical variables with attitude of the respondent. Well-structured Questionnaires was developed for direct consumer and doctors to identify important variables influencing Pharmaceutical advertising effectiveness and purchase behavior towards medicine
This document provides an outline and contents for a project report on consumer buying behavior and its impact on sales for Sri Krishna Milk in Haliyal. The summary includes:
1) An introduction to the organization profile, objectives, and scope of the study which examines consumer buying patterns and lower sales volumes of Sri Krishna Milk.
2) A literature review section covering consumer decision making processes and factors influencing purchasing behaviors.
3) The statement of the problem indicates competition between milk brands and the need to understand customer preferences to improve Sri Krishna Milk sales.
This document provides an overview of rural marketing strategies used in India. It discusses the history and evolution of rural markets in India from the 1940s to present day. Key points include:
- Rural markets were traditionally non-existent but grew with government development programs from the 1940s-1990s. Companies like HLL entered rural markets in this period.
- Today, around 70% of India's population lives in rural areas, totaling over 700 million people. Companies are launching new products and adapting marketing strategies to target changing rural lifestyles.
- The document discusses features of rural Indian markets like large size but scattered population, agricultural income dependence, and infrastructure challenges for companies. It also profiles characteristics of rural consumers.
This document provides a literature review and background on factors that influence student purchase decisions regarding laptops. It discusses 5 previous studies that identified various important factors such as price, brand, features, mobility, functionality, and the influence of friends. The document also provides an overview of the laptop industry in India, major brands, and current market share trends. It aims to understand which factors most significantly impact student purchasing behavior to help marketers better target this demographic.
Presentation on Consumer Buying Behavior for a Smart Phone: A study on young...Sushanka Malakar
This is a research report on Consumer Buying Behavior for a Smart Phone:
A study on young generation in Kolkata
I am bba final year student and this is my final year project
I hope it can help you all
Thank you...
The document discusses factors that influence consumer behavior such as cultural, personal, psychological, and social factors. It then provides an introduction to Apple Inc., discussing how it has continuously innovated products to become the most valuable company. It explains that Apple has intense brand loyalty due to seeing their products as expressions of identity. Apple is also described as never doing market research, instead focusing on creating great products, and researching their own customers to understand what draws them to products without revealing this to competitors.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
This document appears to be a student project report on consumer behavior in online shopping. It includes an introduction outlining the growth of online shopping in India and factors influencing consumer behavior. It also includes a literature review summarizing several other studies on online consumer behavior. The report will analyze survey data on factors influencing Indian online shoppers and identify key segments. It was submitted by a group of students at Lovely Professional University to fulfill the requirements for a Bachelor of Business Administration degree.
Dissertation report on switching behavior of consumer Pinkey Rana
Dissertation report on “To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
A project report on consumer preferences in selected brands (whirlpool, video...Projects Kart
This document is a dissertation report submitted to Kurukshetra University in partial fulfillment of an MBA degree. It examines consumer preferences for refrigerators between 200-liter brands (Whirlpool, Videocon, LG) in Yamuna Nagar based on price, brand name, quality, and after-sales service. The introduction provides background on consumer behavior and defines relevant terms. It also gives an overview of refrigerators and the brands studied. The document includes sections on objectives, literature review, research methodology, results and findings, recommendations, and references. The primary research method was a questionnaire survey of 100 refrigerator consumers in the Yamuna Nagar region.
Final project report CUSTOMER SATISFACTION LEVEL FOR CONSUMERS WITH REFEREN...Arham Bothra
Here are the key details about Flipkart:
- Flipkart is one of India's leading e-commerce marketplaces, founded in 2007 and headquartered in Bengaluru.
- It was founded by Sachin Bansal and Binny Bansal as an online bookstore and later expanded into other product categories like mobile phones, electronics, apparel, etc.
- Flipkart offers over 80 million products across more than 80 categories on its platform.
- It has over 100 million registered users and more than a million third-party sellers.
- The company aims to provide fast delivery to customers all across India through its logistics and supply chain operations.
The document is a literature review report submitted by Rahul V Gulaganji to Dr. Saleem Sonekhan of SDM College of Engineering and Technology. It examines previous research on consumer perception of online shopping. The literature review contains 15 articles analyzing various aspects of consumer perception such as gender differences, risk perception, impact of online reviews, and factors influencing purchase intention. The review finds that perception of product, shopping experience, and service quality positively influence purchase intention while perceived risk has a negative influence. It also analyzes demographic factors affecting adoption of online shopping. The literature review provides context and identifies gaps in the existing research on consumer perception towards online shopping.
QUESTIONNAIRE OF THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDRE...Rahul Gulaganji
The document is a questionnaire about health drink preferences for children. It contains 12 questions asking about which health drinks parents prefer for their children, how often the drinks are given, what influences purchase decisions, and what changes parents want to see. Questions cover topics like brand and flavor preferences, purchase motivations, perceived effects on children, and expectations for improvements. The goal is to understand parent and child perspectives on popular children's health drink brands.
A study of consumer perception on big bazaarProjects Kart
The document provides an overview of the retail industry in India. It discusses the liberalization of the Indian economy in the 1990s which opened the door for large retail players. It defines retailing as the activities involved in selling goods or services directly to final consumers. The objectives, scope and research methodology of a study on consumer perception of apparel brands at Big Bazaar are also outlined.
A project report on consumer perception and preference towards nandini curd ...Babasab Patil
The document discusses consumer perception and preferences towards Nandini curd in Dharwad, India. It provides background on the dairy industry in India and Karnataka. It outlines the objectives and functions of organizations involved like the Karnataka Milk Federation, milk unions, and district cooperative societies. The document also describes the methodology used in the consumer perception study and provides an executive summary of its objectives and findings.
Consumer perception towards smartphones.Mayanksng07
This document provides an introduction and overview of smartphones. It discusses the history and evolution of smartphones from early devices that combined mobile phones and PDAs in the 1990s to modern operating systems like Android and iOS. It profiles key features of smartphones like touchscreens, mobile broadband, apps, and advanced computing capabilities. The document also outlines objectives and methodology for a research project on consumer perceptions and preferences for smartphone brands.
Project On Online grocery_MBA Marketingsagar reddy
1) To study the perception of grocery retailers towards click and brick model in Bangalore.
2) To understand the impact of brick and click model on customer retention.
3) To understand the customer willingness to purchase grocery online from local
retailers.
“The impact of advertisement of consumer’s goods on customer’s brand preference”badhon11-2104
This document is a project thesis submitted by Mithun Kumar Basak to his professor Ms. Mustari Alam on the topic "The impact of advertisement of consumer’s goods on customer’s brand preference". The thesis contains chapters on literature review, advertising, brand preference, influence of advertising on brand preference, and analytical interpretation with tables and charts. It aims to study how advertisements in different media impact customer brand preferences.
IMPACT OF ADVERTISING ON CUSTOMER PURCHASE BEHAVIOUR IN PHARMACEUTICALSazhar901
This study was conducted to develop a simple framework for finding out the impact of the different kinds of advertisement and promotional tools offered by pharmaceutical industry on the Consumer Purchase behavior and prescribing behavior of doctors. The trend towards self-medication is likely to grow as consumers are becoming familiar with OTC drugs, due to extensive advertising by companies. The present study intends to explore advertising effectiveness of OTC drugs and Prescription drugs amongst consumers and Doctors. Although there are different means of providing the consumers with drug information, advertising seems to be one of the best way and a powerful method of broadcasting information. The customer purchase behavior study in Pharmaceutical advertisement is based on the consumer purchase behavior because buying the medicine lies in the hand of customer (doctor) rather than final consumer (patient). So the customer (doctor) acts as an indirect consumer. Due to this there are two types of customers ear-marked in this study; one is doctor who is indirect consumer and the other one is patient who is direct consumer. The advertisement of Pharmaceutical was found to be persuasive. The study has given good insights for marketers and advertisers of drugs and suggests including elements in the advertisement that increase believability and trust of the advertisement. Results of factor analysis revealed the view that the overall mean score of all the 27 items of attitude towards prescription behavior was 2.96 and standard deviation 0.9091.This indicates that pharmaceutical advertisement makes an impact on doctor prescription behavior. Moreover the study also focused on whether the perception of physicians towards variouspromotional tools is different with respect to demographic variables. This research based on descriptive research or quantitative research. In this descriptive research Cross-Sectional study used to compare demographical variables with attitude of the respondent. Well-structured Questionnaires was developed for direct consumer and doctors to identify important variables influencing Pharmaceutical advertising effectiveness and purchase behavior towards medicine
This document provides an outline and contents for a project report on consumer buying behavior and its impact on sales for Sri Krishna Milk in Haliyal. The summary includes:
1) An introduction to the organization profile, objectives, and scope of the study which examines consumer buying patterns and lower sales volumes of Sri Krishna Milk.
2) A literature review section covering consumer decision making processes and factors influencing purchasing behaviors.
3) The statement of the problem indicates competition between milk brands and the need to understand customer preferences to improve Sri Krishna Milk sales.
This document provides an overview of rural marketing strategies used in India. It discusses the history and evolution of rural markets in India from the 1940s to present day. Key points include:
- Rural markets were traditionally non-existent but grew with government development programs from the 1940s-1990s. Companies like HLL entered rural markets in this period.
- Today, around 70% of India's population lives in rural areas, totaling over 700 million people. Companies are launching new products and adapting marketing strategies to target changing rural lifestyles.
- The document discusses features of rural Indian markets like large size but scattered population, agricultural income dependence, and infrastructure challenges for companies. It also profiles characteristics of rural consumers.
This document provides a literature review and background on factors that influence student purchase decisions regarding laptops. It discusses 5 previous studies that identified various important factors such as price, brand, features, mobility, functionality, and the influence of friends. The document also provides an overview of the laptop industry in India, major brands, and current market share trends. It aims to understand which factors most significantly impact student purchasing behavior to help marketers better target this demographic.
Lenovo is a computer company that produces laptops, desktops, tablets, and other devices. It segments the market demographically based on factors like age, income, education level, and gender. Some of Lenovo's target markets include city customers with advanced concepts and high education levels, as well as rural customers with strong brand awareness. Lenovo positions itself as an innovator that offers high quality products at competitive prices, focusing on quality, performance, and design to appeal to high-end users while maintaining affordability.
How UX Can Drive the Vision of Future Products - Arttu NiskasaariUXPA International
Our existing B2B product has been developed for 15 years and the need for complete redesign was acknowledged in 2013.
Unusual for the software business in our country and field of business, this project for the brand new solution was driven by UX from the beginning. The main target was to introduce new level of collaboration between all company functions to formulate a shared vision for the future product.
It took us one year to move from user research to prototypes, and in the meantime our UX team grew from two to six persons. Hence, we will also talk a bit about organizing the work of the team to support several products and projects without sacrificing the long-term project.
In this session we will share our experiences and lessons-learned from working our way towards that vision with research based top-down approach.
Michael has over 17 years of experience in product management and UI/UX design in the software and technology industries. He helped transform his current company from an OEM to a SaaS provider, leading them to create a successful video service platform. Michael has a background in social work but realized the skills he learned there, such as understanding user needs, have helped him in his technical career. He is now looking for an opportunity to create something helpful to the world.
How to create a digital annual report?
Here is our 2019 update of our comprehensive guide to digital annual reports. In this presentation we'll talk about different technology options available, their advantages and disadvantages, and also, a list of must-have features for these solutions.
This document outlines a project to develop an e-commerce website for online t-shirt design and sale. It discusses the need for a system that allows users to design their own t-shirts and have features of an e-commerce site like payments and delivery. The project aims to study technologies required to develop such a site like multi-tier architecture, server-side scripting, PHP and MySQL. It presents an empirical study on how e-business success relies on customer loyalty and discusses designing a site that encourages repeat visits. Chapter sections include introduction, problem statement, literature review, analysis, design, implementation, testing, findings and conclusion.
How we could use Email as a simple but effective tool to both validate problems and potential solutions AND to understand the users we are designing for a little better in a practical sense.
Like Mobile-First, only a bit different...
iPad and iPhone in the Business EnvironmentAsaf Segev
The document discusses how mobile devices like the iPad and iPhone are becoming increasingly integral to business processes. It notes that these devices are portable, easy to use, and instantly ready. The growth of cloud services, social media, and mobile internet access fuels the rise of mobile work. Tablets are replacing PCs and notebooks for many knowledge workers due to their simplicity and ability to improve employee motivation. While tablets are technically inferior to PCs, users prefer them because they place the human being at the center and allow for easy, intuitive work processes. The key to their success lies more in improving employee motivation than deeply integrating them into business processes.
The mobile ecosystem & technological strategiesIvano Malavolta
The document discusses strategies for developing mobile applications. It begins by explaining that mobile is the 7th mass media and has over 5 billion users globally, making it the largest mass medium. It then discusses different development strategies such as native, web, and hybrid apps. Native apps offer rich user interfaces but have high costs and maintenance, while web apps have low development costs but limited capabilities. The document argues that a mobile web strategy is most viable long-term given issues of platform fragmentation, user expectations, and distribution control. It emphasizes understanding user context and goals over constraints when developing mobile strategies and applications.
Running Head HUMAN-COMPUTER INTERFACE 1HUMAN-COMPUTER IN.docxpotmanandrea
Running Head: HUMAN-COMPUTER INTERFACE 1
HUMAN-COMPUTER INTERFACE 3
Title: HUMAN-COMPUTER INTERFACE
Student Name:
Instructor Name:
University Name:
Abstract…………………………………………………………………………………………...3
Introduction………………………………………………………………………………………3
Design factors…………………………………………………………………………………….4Importance of human-computer interface..................................................................................6
Daily life…………………………………………………………………………………………..6
Business as well as industry……………………………………………………………………..7
Accessibility………………………………………………………………………………………7
Software success………………………………………………………………………………….8
Untrained users…………………………………………………………………………………..8
Development and maintenance of safety-critical systems……………………………………..9
Scanning…………………………………………………………………………………………10
Disciplines that contribute to the advancement of human-computer interfaces……….......10
Challenges when building human-computer interfaces……………………………………...11
Hard to use………………………………………………………………………………………11
GUI Design vs. Web Design……………………………………………………………………12
Principles of Human-Computer Interface…………………………………………………….12
Know Thy user………………………………………………………………………………….12
Understand the task…………………………………………………………………………….12
Reduce memory load…………………………………………………………………………...13
Strive for consistency…………………………………………………………………………...13
Prevent errors…………………………………………………………………………………..13
Naturalness……………………………………………………………………………………..14
Work towards security…………………………………………………………………………14
Think ahead……………………………………………………………………………………..14
Conclusion………………………………………………………………………………………14
References……………………………………………………………………………………….16
The paper has explained the importance of human computer interface and what should be carried out in ensuring that the interaction of the users with the computers is made effective, it is the role of the web developers to ensure that the web are designed in ways of ensuring that the users are enabled to carry out their tasks in the best way possible. The effective development of the websites used by different people play important roles in ensuring that the users are encouraged to carry out their tasks effectively. Introduction
The human-computer interface is a study that focuses on how computer technology makes meaningful interactions with their users with interfaces being intermediaries between humans as the users and a computer system. Most web developers create design proposals without further input from the targeted users and primarily focus on meeting the standards of the contract. The targeted users may be uniquely identified individuals in a computing setting or a group of individuals who share a common computing need (Fang, 2019). Many likely think that end-users or consumers also don't have the technological intellect to know such a dynamic area that is undoubtedly an integral of the systems development life cycle. Some of that may be real, but on the other side, customers know precisely what they deserve, and internet developers can't.
Various Types of Vendors that Exist in the Software EcosystemPallavi Srivastava
This document discusses various types of vendors that exist in the software ecosystem. It begins by defining software ecosystems and describing different roles within software companies. It then provides background on the major types of vendors: hardware vendors, software vendors, service vendors, telecommunications vendors, and cloud vendors. For each type, it lists and describes the top 10 vendors in that category. The document concludes by discussing advantages and disadvantages of cloud computing.
This document provides an executive summary of the winners of the first competition to identify the 10 best-designed application user interfaces. The winners are from 5 different countries and represent a variety of application domains, including online advertising, content management, photo editing, print shop software, restaurant seating, database performance monitoring, file synchronization, scheduling/reservation systems, online forms, and accounting. The winning applications were developed by teams ranging in size from 1 to 24 people and used usability methods like small-N user testing and field studies to ensure design quality despite small budgets and timelines. Common themes among the winners included business-oriented interactions, balancing freeform and linear task flows, ribbon interfaces, lightbox dialogs, and emotional design.
Accessibility Buy-In for Inclusive Product WeekKat K. Richards
This document provides guidance on how to advocate for accessibility work internally and externally. It begins by introducing the presenter and defining accessibility. The main sections discuss pitching accessibility to senior leaders, internal teams, and clients. For each audience, the document provides statistics, business cases, and examples to demonstrate the value of accessibility. It emphasizes an iterative process and that automated tools alone are not enough. The goal is inclusive design without compromising goals.
The document discusses the Kindle Fire HDX tablet. It provides details on the tablet such as it being Amazon's high-end tablet model announced in September 2013. It is available in 7-inch and 8.9-inch models. Key features include a fast processor, sharp screen, and "Mayday" feature which provides live video tech support within 15 seconds. Reviews praised the tablet for its performance, screen quality, and amazing live tech support. The document also discusses the tablet's capabilities for wireless video playback but inability to output video through HDMI.
Running Head HUMAN-COMPUTER INTERFACE 1HUMAN-COMPUTER IN.docxwlynn1
Running Head: HUMAN-COMPUTER INTERFACE 1
HUMAN-COMPUTER INTERFACE 3
Title: HUMAN-COMPUTER INTERFACE
Student Name:
Instructor Name:
University Name:
Abstract…………………………………………………………………………………………...3
Introduction………………………………………………………………………………………3
Design factors…………………………………………………………………………………….4Importance of human-computer interface..................................................................................6
Daily life…………………………………………………………………………………………..6
Business as well as industry……………………………………………………………………..7
Accessibility………………………………………………………………………………………7
Software success………………………………………………………………………………….8
Untrained users…………………………………………………………………………………..8
Development and maintenance of safety-critical systems……………………………………..9
Scanning…………………………………………………………………………………………10
Disciplines that contribute to the advancement of human-computer interfaces……….......10
Challenges when building human-computer interfaces……………………………………...11
Hard to use………………………………………………………………………………………11
GUI Design vs. Web Design……………………………………………………………………12
Principles of Human-Computer Interface…………………………………………………….12
Know Thy user………………………………………………………………………………….12
Understand the task…………………………………………………………………………….12
Reduce memory load…………………………………………………………………………...13
Strive for consistency…………………………………………………………………………...13
Prevent errors………………………………………………………………………………..….13
Naturalness……………………………………………………………………………………...14
Work towards security…………………………………………………………………………14
Think ahead……………………………………………………………………………………..14
Conclusion………………………………………………………………………………………14
References……………………………………………………………………………………….16
The paper has explained the importance of human computer interface and what should be carried out in ensuring that the interaction of the users with the computers is made effective, it is the role of the web developers to ensure that the web are designed in ways of ensuring that the users are enabled to carry out their tasks in the best way possible. The effective development of the websites used by different people play important roles in ensuring that the users are encouraged to carry out their tasks effectively. Introduction
The human-computer interface is a study that focuses on how computer technology makes meaningful interactions with their users with interfaces being intermediaries between humans as the users and a computer system. Most web developers create design proposals without further input from the targeted users and primarily focus on meeting the standards of the contract. The targeted users may be uniquely identified individuals in a computing setting or a group of individuals who share a common computing need (Fang, 2019). Many likely think that end-users or consumers also don't have the technological intellect to know such a dynamic area that is undoubtedly an integral of the systems development life cycle. Some of that may be real, but on the other side, customers know precisely what they deserve, and internet developers c.
Running Head HUMAN-COMPUTER INTERFACE 1HUMAN-COMPUTER IN.docxjeanettehully
Running Head: HUMAN-COMPUTER INTERFACE 1
HUMAN-COMPUTER INTERFACE 3
Title: HUMAN-COMPUTER INTERFACE
Student Name:
Instructor Name:
University Name:
Abstract…………………………………………………………………………………………...3
Introduction………………………………………………………………………………………3
Design factors…………………………………………………………………………………….4Importance of human-computer interface..................................................................................6
Daily life…………………………………………………………………………………………..6
Business as well as industry……………………………………………………………………..7
Accessibility………………………………………………………………………………………7
Software success………………………………………………………………………………….8
Untrained users…………………………………………………………………………………..8
Development and maintenance of safety-critical systems……………………………………..9
Scanning…………………………………………………………………………………………10
Disciplines that contribute to the advancement of human-computer interfaces……….......10
Challenges when building human-computer interfaces……………………………………...11
Hard to use………………………………………………………………………………………11
GUI Design vs. Web Design……………………………………………………………………12
Principles of Human-Computer Interface…………………………………………………….12
Know Thy user………………………………………………………………………………….12
Understand the task…………………………………………………………………………….12
Reduce memory load…………………………………………………………………………...13
Strive for consistency…………………………………………………………………………...13
Prevent errors…………………………………………………………………………………..13
Naturalness……………………………………………………………………………………..14
Work towards security…………………………………………………………………………14
Think ahead……………………………………………………………………………………..14
Conclusion………………………………………………………………………………………14
References……………………………………………………………………………………….16
Abstract
The paper has explained the importance of human computer interface and what should be carried out in ensuring that the interaction of the users with the computers is made effective, it is the role of the web developers to ensure that the web are designed in ways of ensuring that the users are enabled to carry out their tasks in the best way possible. The effective development of the websites used by different people play important roles in ensuring that the users are encouraged to carry out their tasks effectively. Introduction
The human-computer interface is a study that focuses on how computer technology makes meaningful interactions with their users with interfaces being intermediaries between humans as the users and a computer system. Most web developers create design proposals without further input from the targeted users and primarily focus on meeting the standards of the contract. The targeted users may be uniquely identified individuals in a computing setting or a group of individuals who share a common computing need (Fang, 2019). Many likely think that end-users or consumers also don't have the technological intellect to know such a dynamic area that is undoubtedly an integral of the systems development life cycle. Some of that may be real, but on the other side, customers know precisely what they deserve, and internet develop ...
The document discusses strategies for building a great user experience and "WOW" product. It emphasizes keeping products and experiences simple, focusing on solving core user problems, being agile and iterative in development, and closely measuring key metrics to understand user behavior. Specific examples are provided of companies like Myntra that initially forced users to their mobile app but then had to backtrack and add a mobile website due to user resistance to being restricted to one channel. Overall, the presentation argues that prioritizing an excellent user experience driven by user research and feedback is key to long term product and business success.
Similar to Customer Buying Preference towards Laptops A Comparative Analysis of Lenovo and Acer Laptops (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
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-Receive templates and guides for developing a marketing strategy
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
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- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
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Coimbatore
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
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How AI changes the marketing game
Customer Buying Preference towards Laptops A Comparative Analysis of Lenovo and Acer Laptops
1. A
MAJOR PROJECT REPORT
ON
“Customer Buying Preference towards Laptops
A Comparative Analysis of Lenovo and Acer Laptops”
Submitted in partial fulfillment for the award of the degree
Master of Business Administration
Chhattisgarh Swami Vivekananda Technical University, Bhilai
.
Submitted by,
RAHUL PRAKASH SINGH
MBA 4th Semester
Session 2013-15
Approved By, Guided By,
DR.SOUREN SARKAR PRATHEMESH TELANG
Head of the Department Asst.Professor (FMS)
Shri Shankaracharya Group of Institutions
Faculty of Management Studies
Approved By AICTE
(Managed by ShriGangajali Education Society, Bhilai)
2. Major Project Report And Viva Voce 5377613082 2013-15
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Rahul Prakash 08982419919
DECLARATION
I, the undersigned solemnly declare that the report of the project work entitled
“Customer Buying Preference Towards Laptop A Comparative Analysis of
Lenovo and Acer Laptops” is based on my own work carried out during the course
of my study under the supervision of Mr. PRATHEMESH TELANG.
I assert that the statements made and conclusions drawn are an outcome of my
research work. I further declare that to the best of my knowledge and belief the
report does not contain any part of any work which has been submitted for the award
of MBA degree or any other degree/diploma/certificate in this University or any other
University of India or abroad.
Place : Bhilai
Date :
_________________
Rahul Prakash Singh
MBA 4th
Semester
Enrollment No: AM5671
3. Major Project Report And Viva Voce 5377613082 2013-15
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Rahul Prakash 08982419919
CERTIFICATE
This is to certify that the project titled “Customer Buying Preference towards
Laptops A Comparative Analysis of Lenovo and Acer Laptops” has been
conducted by RAHUL PRAKASH SINGH, a student of MBA 4th semester at Shri
Shankaracharya Group Of Institution, Bhilai. He has conducted this project under my
guidance and supervision.
_______________________________
Place: Bhilai MR. PRATHEMESH TELANG
Date: Asst. Professor
FMS, SSGI
4. Major Project Report And Viva Voce 5377613082 2013-15
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Rahul Prakash 08982419919
ACKNOWLEDGEMENT
A written word often has the unfortunate tendency to degenerate genuine gratitude
into stilled formality. But this is the only way I can express my heartfelt thanks.
My special thanks to Mr PRATHEMESH TELANG , who has given me continuous
guidance and support during this project.
I would thank my friends, family and the residents of Bhilai/Durg city who has helped
a lot for successful completion of this report.
I shall be failing in my duty if I don’t express my deep sense of gratitude to my
Faculties and classmates, who have shared their valuable time and helped me
directly or indirectly in the preparation of this report.
Place: Bhilai Rahul Prakash Singh
Date : MBA – Semester IV
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Rahul Prakash 08982419919
TABLE OF CONTENTS
i. DECLARATION 2
ii. CERTIFICATE 3
iii. ACKNOWLEDGEMENT 4
iv. TABLE OF CONTENTS 5
1. INTRODUCTION 6-10
2. COMPANY PROFILE 11-16
3. LITERATURE REVIEW 17-20
4. RESEARCH METHODOLOGY 21-23
5. DATA ANALYSIS AND RESULTS 24-26
6. FINDINGS 27-28
7. RECOMMENDATIONS 29-30
8. LIMITATIONS 31-32
9. CONCLUSION 33-34
vi. REFERENCES 35
vii. QUESTIONNAIRE 36
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CHAPTER - 1
INTRODUCTION
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INTRODUCTION OF STUDY
To sell a product it is must to make healthy relationship customers and
for this it is important to know the behavior of consumers. How they
satisfy? What are the expectations of consumers?
This project is undertaken to know the customer behavior & factor
influencing purchase intension for Lenovo and Acer laptops.
The present is the era of customers. Customers are more
knowledgeable than ever before and because the customer is more
knowledgeable, companies must be faster, more agile and more
creative than few years ago. So companies should strive to enhance
customer satisfaction through knowing their expectations regarding
products.
Laptops are an integral part of today’s student’s study kit. And with a
number of brands available the market, each trying to differentiate itself
from the other in terms of features, style, etc and trying to entice the buyer
with attractive offers, the decision of purchasing the laptop has become a
gruesome exercise for the customers. The very nature of the product
8. Major Project Report And Viva Voce 5377613082 2013-15
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Rahul Prakash 08982419919
encourages the prospective buyer to go through all the stages of a typical
buying process. That is the reason that I have taken up to study the
consumer buying preference for laptop buying, A Comparative Analysis of
Lenovo and Acer Laptops.
HISTORY OF LAPTOP
It is very difficult to say when the first portable computer was created.
This is because the first laptop did not look the same as we know it
today. It could not be folded. The first laptop was probably invented in
1979 by William Moggridge. He developed his portable computer for
Grid Systems Corporation. His computer was five times lighter than any
other computer used at that time. Historians, however consider that the
first laptop was created in 1981 and its name was Osborne 1. Its
inventor was Adam Osborne who was also a former cool publisher. He
was the founder of Osborne Computer. His portable computer weighed
24 pounds. The company spent 1795 US dollars on creating the
computer. It had a five inch screen a special place for a modem and two
devices for using a floppy disk. There were also several programs
designed for computer and a battery pack for providing energy. The
computer however, was not successful. The same year saw the birth of
another computer called Epson HX-20. It was portable computer with a
9. Major Project Report And Viva Voce 5377613082 2013-15
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Rahul Prakash 08982419919
liquid crystal display LCD monitor. The computer included a built in
printer. The whole was battery powered. One year later, in 1982, two
computer designers from Microsoft Kazuhiko Nishi and Bill Gates,
started their discussion concerning a new portable computer. The main
thing about the computer was a new LCD technology. The prototype of
the new laptop was presented to Radio Shack. The latter agreed to start
the production of the computer. A year later company launched its TRS-
80 model 100, which was a computer that looked pretty much like a
laptop we know it today.
Laptops usually run on a single main battery or from an external AC/DC
adapter that charges the battery while also supplying power to the
computer itself. Many computers also have a 3 volt cell to run the clock
and other processes in the event of a power failure. Laptops contain
components that are similar to their desktop counterparts perform the
same functions, but are miniaturized and optimized for mobile use and
efficient power consumption.
Although typically less powerful for the same price. Laptops usually have
liquid crystal displays and most of them use different memory modules
for their random access memory (RAM), for instance, SO-DIMM in lieu of
the larger DIMMs. In addition to a built-in keyboard, they may utilize a
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touchpad (also known as a track pad) or a pointing stick for input, though
an external keyboard or mouse can usually be attached.
It is a little hard to determine what was the first portable or laptop
computer, the first portable computers did not look like the book-sized
and folding laptops that we are familiar with today, however, they were
both portable and lap able, and lead to the development of notebook
style laptops. I have outlined several potential first below and how each
qualifies; many of the off-site links provide good photos of the computers
that will let you see the progression in design.
In this day and age, computer technology develops so rapidly that it
seems there is no end to the possibilities of the miracle
machine. Computers, once monstrous behemoths that could dominate
whole rooms, can now be compacted into Lightweight, portable
notebook systems. The laptop computer was likely unimaginable when
computers were first created more than 60 years ago, but today it
features incredible technology in a very small package.
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CHAPTER - 2
COMPANY PROFILE
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Company Profile of Lenovo
Lenovo markets its products directly to consumers, small to medium size
businesses, and large enterprises, as well as through online sales, company-
owned stores (in China only), chain retailers, and major technology distributors
and vendors.
Lenovo Group Ltd. is a Chinese multinational technology company with
headquarters in Beijing, China, and Morrisville, North Carolina, United States. It
designs, develops, manufactures and sells personal computers, tablet
computers, smartphones, workstations, servers, electronic storage devices, IT
management software and smart televisions. In the second quarter of 2013
Lenovo was the world's largest personal computer vendor by unit sales. It
markets the ThinkPad line of notebook computers and the ThinkCentre line of
desktops.
Lenovo has operations in more than 60 countries and sells its products in
around 160 countries. Lenovo's principal facilities are in Beijing, Morrisville and
Singapore, with research centers in those locations, as well as Shanghai,
Shenzhen, Xiamen, and Chengdu in China, and Yamato in Kanagawa
Prefecture, Japan. It operates a joint venture with EMC, LenovoEMC, which
sells network-attached storage solutions. It also has a joint venture with NEC,
Lenovo NEC Holdings, which produces personal computers for the Japanese
market.
Lenovo was founded in Beijing in 1984 as Legend and was incorporated in
Hong Kong in 1988. Lenovo acquired IBM's personal computer business in
2005 and agreed to acquire its Intel-based server business in 2014. Lenovo
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entered the smartphone market in 2012 and as of 2014 is the largest vendor of
smartphones in Mainland China. In January 2014, Lenovo agreed to acquire the
mobile phone handset maker Motorola Mobility from Google.
Lenovo is listed on the Hong Kong Stock Exchange and is a constituent of the
Hang Seng China-Affiliated Corporations Index, often referred to as "Red
Chips".
In 2009, Lenovo was the fourth largest vendor of personal computers in the
world The Company is the largest seller of PCs in China, with a 28.6% share of
the China market, according to research firm IDC in July, 2009. It reported
annual sales of $14.9 billion for the fiscal year ending 2008/2009.
In India :
Lenovo has gained significant market share in India through bulk orders to
large companies and government agencies. For example, the government of
Tamil Nadu ordered a million laptops from Lenovo in 2012 and single-handedly
made the firm a market leader. Lenovo distributes most of the personal
computers it sells in India through five national distributors such as Ingram
Micro and Redington
Given that most smartphones and tablets are sold to individuals Lenovo is
pursuing a different strategy making use of many small state-centric
distributors. Amar Babu, Lenovo's managing director for India, said, "To reach
out to small towns and the hinterland, we have tied up with 40 regional
distributors. We want our regional distributors to be exclusive to us. We will, in
turn, ensure they have exclusive rights to distribute Lenovo products in their
catchment area." As of 2013, Lenovo had about 6,000 retailers selling
smartphones and tablets in India. In February 2013, Lenovo established a
relationship with Reliance Communications to sell smartphones. The
smartphones carried by Reliance have dual-SIM capability and support both
GSM and CDMA. Babu claims that the relative under-penetration of
smartphones in India represents an opportunity for Lenovo.
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Lenovo has assembled a team of senior managers familiar with the Indian
market, launched mobile phones at all price points there, and worked on
branding and marketing in order to build market share. As of February 2014,
Lenovo claims that its sales of smartphones in India have been increasing 100%
per quarter while the market is only growing 15-20% over the same period.
Lenovo did marketing tests of its smartphones in November 2012 in Gujarat
and some southern cities, where Lenovo already had a strong presence.
Lenovo's strategy has been create awareness, maintain a broad selection of
phones at all price points, and developing distribution networks. Lenovo
partnered with two national distributors and over 100 local distributors. As of
February 2014, more than 7,000 retail outlets in India sold Lenovo
smartphones. Lenovo has also partnered with HCL in order to setup 250
service centers in 110 cities
In India, where Lenovo is relatively unknown, Lenovo grants distributors
exclusive territories, but allows them to sell computers from other companies.
Lenovo uses its close relationships with distributors to gain market intelligence
and speed up product development.
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Company Profile of Acer
Acer Inc. is a Taiwanese multinational hardware and electronics corporation
specializing in advanced electronics technology and is headquartered in Xizhi,
New Taipei City, Taiwan. Acer's products include desktop and laptop PCs,
tablet computers, servers, storage devices, displays, LED, LCD and plasma
televisions, smartphones and peripherals. It also provides e-business services
to businesses, governments and consumers. In 2014 Acer was the fourth-
largest personal computer vendor in the world. In the early 2000s, Acer
implemented a new business model, shifting from a manufacturer to a
designer, marketer and distributor of products, while performing production
processes via contract manufacturers. In addition to its core business, Acer
owns the largest franchised computer retail chain in Taipei, Taiwan.
Acer was founded by Stan Shih, his wife Carolyn Yeh, and a group of five others
as Multitech in 1976, headquartered in Hsinchu City, Taiwan.
It began with eleven employees and US$25,000 in capital. Initially, it was
primarily a distributor of electronic parts and a consultant in the use of
microprocessor technologies. It produced the Micro-Professor MPF-I training
kit, then two Apple II clones; the Microprofessor II and III before joining the
emerging IBM PC compatible market, and becoming a significant PC
manufacturer. The company was renamed Acer in 1987.
Acer increased worldwide sales while simultaneously reducing its labor force
by identifying and using marketing strategies that best utilized their existing
distribution channels. By 2005, Acer employed a scant 7,800 people
worldwide. Revenues rose from US$4.9 billion in 2003 to US$11.31 billion in
2006.
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In the mid-2000s years, consumer notebooks have been almost the sole
growth drivers for the PC industry, and Acer's exceptionally low overheads and
dedication to the channel had made it one of the main beneficiaries of this
trend. Acer grew quickly in Europe in part by embracing the use of more
traditional distribution channels targeting retail consumers when some rivals
were pursuing online sales and business customers. In 2007 Acer bought
Gateway in the USA and Packard Bell in Europe and became the Number 3
world provider of computers and number 2 for notebooks, and achieved
significant improvement in profitability. Acer has been striving to become the
world`s largest PC vendor, in the belief that the goal can help it achieve
economy of scale and garner higher margin. But such a reliance on the high-
volume, low-value PC market made Acer exposed when buying habits changed.
2013 re-organization
On November 2013 Chairman and CEO J.T. Wang, and President Jim Wong,
both resigned due to the company's bad financial performance. Wang had
already been reportedly due to leave Acer at year's end to be replaced by
Wong. Acer founder Stan Shih has taken over as board chairman and interim
president as the company searches for a new candidate to assume the role of
presidency. The position of CEO will be eliminated and its responsibilities
transferred to the chairman or president, according to Acer in order to
improve decision-making efficiency. On December 23 Acer named Jason Chen,
vice president of worldwide sales and marketing at Taiwan Semiconductor
Manufacturing, as its new president and CEO, effective Jan. 1. Entertainment
industry executive and former actress Nancy Hu was named CFO and
Spokesperson as of May 1, 2014.
In India :
Acer's subsidiary in India is Acer India (Pvt) Limited, and was incorporated as a
wholly owned subsidiary of Acer Computer International, Ltd. in 1999. It is a
notable vendor in key segments such as education, desktop computers and low
profile notebooks for education. The headquarters are in Bangalore, India
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CHAPTER-3
LITERATURE REVIEW
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Definition of Buyer Behavior:-
Buyer behavior is ―all psychological, Social and physical behaviors of
potential customers as they become aware of evaluate, purchase,
consume and tell others about product & service.
Customer buying Decision Process:-
1. Problem identification:-
Problem recognition occurs when a buyer becomes aware of a difference
between a desired state and an actual condition.
Problem deification called need recognition by some is the point where
a potential buyer determines that they have an unfulfilled need want or
desire.
The recognition may result from internal stimuli (e.g. hunger, tired,
the need for additional help, etc.).
The recognition may result from external stimuli (e.g. an
external requirement, an ad, a suggestion from a someone, the creation of
a new position, the retirement of a key individual).
2. Information Search:-
The consumer tries to collect information regarding various
products/service. Through gathering information, the consumer learns
about completing brands and their features. Information may be
collected form magazines, catalogues, retailers, friends, family
members, business association, commercial, chamber of commerce,
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telephone directory, trade air etc. Marketers should find out the source
of information and their relative degree of importance to the
consumers.
Personal Sources:- Family, friends, neighbor, as quittances.
Commercial Source:- Advertising, sales persons, dealers, packaging,
displays.
Public sources:- mass media, consumer, rating organizations.
Experimental sources:- Handling. Examine, using the product.
3. Evaluation of alternative:-
There is no single process used by all consumers by one consumer in all
buying situations. There is several First, the consumer processes, some
basic concepts are:
1. The consumer is trying to satisfy need.
2. The consumer is looking for certain benefits from the product solutions.
The marketer must know which criteria the consumer will use in the
purchase decision.
4 . Purchasing decision:-
From among the purchase of alternatives the consumer makes the
solution. It may be to buy or not to buy. If the decision is to buy, the other
additional decisions are:
• Which types of laptop he must buy?
• From whom do you buy a laptop.
• How the payment to be made. And so on.
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The marketer up to this stage has tried every means to influence the
purchase behavior, but the choice is properly consumers. In the evaluation
stage the consumer forms preferences among the brands in the choice set.
The consumer may also form an intention to but the most preferred brand.
5. Post Purchase Behavior:-
After purchase the product, the consumer will experience the same level of
product. The Marketer‘s job not end when the product is buying must
monitor post-purchase satisfaction, post-purchase action, post-purchase
use and disposal
Post Purchase Satisfaction:-
The customer, satisfaction is a function of closeness between the buyer,
expectation and the products Perceiver performance. The larger the gap
between expectation and performance, the greater is the consumer
dissatisfaction.
Factors which influence the consumer buying intention for laptops:
FACTORS
Price
Brand Name
Looks and Stylishness
Offers and Discounts
Advertisement & Promotions
After sales service
Processing speed
Battery Life
Availability
Warranty and Guarantees
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CHAPTER - 4
RESEARCH
METHODOLOGY
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RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research
problem. It deals with the objective of a research study, the method of
defining the research problem, the type of hypothesis formulated, the
type of data collected, method used for data collecting and analyzing the
data etc. The methodology includes collection of primary and secondary
data.
OBJECTIVES OF THE STUDY
To identify various factor which affect customer buying preference
To determine those factor which influence the buying preference
of customer towards Laptop the most.
To compare the buying preference level of the customer toward
Lenovo and Acer Laptops
RESEARCH PLAN
A research design is a basis of framework, which provides guidelines for
the rest of research process. It is the map of blueprint according to
which, the research is to be conducted. The research design specifies
the method of study. Research design is prepared after formulating the
research problem.
RESEARCH PLAN
Research Design: Descriptive
Research Method Used Survey
Research Technique Used Questionnaire
Data Collection (location) Users
Sampling Size 50
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INFERENCE
The research design used in report is Exploratory and the research
method used is survey method. The technique used for survey is the
Questionnaire Technique.
DATA COLLECTION
Data are the raw materials in which marketing research works. The task
of data collection begins after research problem has been defined and
research design chalked out. Data collected are classified into primary
data and secondary data
PRIMARY DATA
Questionnaires were used for collecting primary data.
DESCRIPTIVE RESEARCH
The study follows descriptive research method. Descriptive studies aims
at portraying accurately the characteristics of a particular group or
situation. Descriptive research is concerned with describing the
characteristics of a particular individual or a group. Here the researcher
attempts to present the existing facts by collecting data.
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CHAPTER - 5
DATA TABULATION,
ANALYSIS AND
RESULTS
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Data Tabulation, Analysis and Results
1. There were 50 Respondent out of which 32 have shown interest
towards Lenovo laptops whereas 18 have shown interest towards
Acer Laptops.
2. Ratio of the factors influencing purchase intensions for Acer laptops.
64%
36%
Respondent Ratio
Lenovo Acer
12%
3%
11%
10%
12%
9%
11%
10%
12%
10%
Acer Laptops
Price
Brand
Looks
Offers
Ad
AfterSales
Speed
Battery
Availability
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3. Ratio of the factors influencing purchase intensions for Lenovo
laptops.
4. Comparison of the different factors influencing purchase intensions
for Lenovo and Acer Laptops.
12%
12%
10%
9%
11%
8%
10%
9%
11%
8%
Lenevo Laptops
Price
Brand
Looks
Offers
Ad
AfterSales
Speed
Battery
Availability
0
1
2
3
4
5
6
7
Comparison of Factors
Acer
Lenovo
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CHAPTER – 6
FINDINGS OF THE STUDY
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This study is based on 10 Factors of Laptop which are considered
by a customer while purchasing.
64% of respondent have shown their interest towards purchasing
Lenovo Laptops.
36% of respondent have shown their interest towards purchasing
Acer Laptops.
Brand Name is the most influencing factor for customers while
purchasing laptops.
Price, looks and availably are the other factors which influence
customers more than other factors.
Comparatively Brand Name is the factor which influences the
customers towards purchasing Lenovo Laptops whereas
Availability is the Factor which influences the customers towards
purchasing Acer Laptops.
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CHAPTER - 7
RECOMMENDATION
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RECOMMANDATION
Lenovo should work on its Price Mix.
Lenovo should work on increasing the Performance of the
Laptops.
Lenovo should provide better availability..
Lenovo should concentrate on providing after sales services.
Acer should work on to improve its Brand name.
Acer should provide more offers and discounts to the customers.
Acer should improve its advertisement and promotion activities.
Acer should work on the speed of its laptops.
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CHAPTER-8
LIMITATION
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Limitation
Samples are collected from Bhilai city only considering that are the
representatives of entire market that may not be universally true. The
mental status of the respondent has not been considered that might
have influenced the accuracy of the data.
The study is having some limitation as follow:
The sample size is 50 which is very small.
The time given for the survey is too less for the study.
The study is done in Bhilai region because survey in all the area is
very time consuming, which is not possible during academic
session.
Time complexity is yet another limitation.
Mental status of the users might affect the survey.
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CHAPTER-9
CONCLUSIONS
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CONCLUSION
In India Bothe Lenovo and Acer laptops have a very bright future. There
are many different models with both these companies. This research
state that Price, processing speed, battery-life, performance and other
features are important factors, which affect the purchase intension of
customers. So both the company should focus on these dimensions as
well as on other dimensions which influence to purchase intension of
customers.
Both the Companies are performing equally on some factors like
Advertisement and after sales service, but still in some areas there is a
significant difference in the performance of both the companies.
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QUESTIONNAIRE
I am a student of Shri Shankaracharya technical campus, Bhilai. As a part of my
curriculum, I am conducting “A Study on Customer Buying Preference towards
Laptops A Comparative Analysis of Lenovo and Acer Laptops”
The data will be used exclusively for academic purpose only, without disclosing
your identity. I would be grateful to you for your candid responses. Please
mark a tick (√) in your preferred box.
PART-A
I Prefer Lenovo Acer
Strongly
disagree
Neu
tral
Strongly
agree
1 Price is an important factor while purchasing Laptop. 1 2 3 4 5 6 7
2 I consider Brand Name while purchasing a Laptop 1 2 3 4 5 6 7
3 I consider Looks while purchasing a Laptop. 1 2 3 4 5 6 7
4 I Prefer discounts while purchasing a laptop. 1 2 3 4 5 6 7
5 I consider Advertisement while purchasing a Laptop. 1 2 3 4 5 6 7
6 After sales service is an important factor. 1 2 3 4 5 6 7
7 I prefer processing speed while purchasing a Laptop 1 2 3 4 5 6 7
8 I consider Battery Life while purchasing a Laptop 1 2 3 4 5 6 7
9 Availability is an important factor while purchasing. 1 2 3 4 5 6 7
10 Warranty is an important factor while purchasing. 1 2 3 4 5 6 7
PART-B
Personal Details
1 Name
2 Age o < 20 o 20 - 40 o 41 - 60 o > 60
3 Gender o Male o Female
4
Annual
Income
o 0 - 1.49 o 1.5 - 2.99 o 3 - 4.50 o > 4.5
5 Occupation o Student
o Business
Person
o Service
Person
o Profession-
al
o House
hold
o Other
(Specify)
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