This document discusses the challenges of unsustainable transport systems and measures to promote more sustainable transport. It outlines problems with current transport systems such as road safety issues, environmental impacts, and economic costs. It then describes several urban measures that can be taken to encourage sustainable transport, including improving public transit, managing traffic and goods delivery, promoting biking and walking, using pricing strategies, and adopting cleaner vehicles and fuels. The overall goal is to shift people from private vehicles to more sustainable modes of transportation.