This document summarizes key points from a presentation on storytelling and social networks. It discusses how social media is like teen sex in that everyone wants to engage but may not know how best to do so. It emphasizes the importance of relationships over metrics and size, and focusing on satisfaction, loyalty and authority over large follower counts. It also provides tips on choosing appropriate metrics, being transparent, and understanding how leadership and policies are changing regarding social networks.
Changing the world with social networking: Social media for non-profitsDeanna Zandt
This document discusses how to effectively use social networking to change the world. It emphasizes that relationships are more important than the number of followers on social media. It provides examples of how to listen, curate content, and tune into different networks. Metrics for evaluating social media success are discussed, noting that satisfaction, authority and loyalty are better metrics than follower count or impressions. The document concludes by encouraging people to begin using social media to make a difference.
This document discusses how individuals curate their online identities and digital footprints on social media, and how this impacts opportunities in education and employment. It notes that academics have studied how people represent themselves differently online than in physical reality. Additionally, it outlines how educational institutions, employers, and recruiters now routinely check applicants' social media to learn more about them, with some finding online content that negatively affects prospects. The document stresses the importance for individuals to manage their social media presence carefully to avoid potential negative consequences.
The document discusses the impact of social media on personal branding. While social media can be a valuable tool for establishing an online presence and reputation, it also presents many risks if not managed carefully. Personal information shared online can negatively impact how others perceive you professionally and personally. The document emphasizes maintaining an authentic, consistent online presence and avoiding sharing inappropriate content in order to build a strong personal brand through social media.
Digital technology and social media can raise awareness for social causes on a global scale. Social media allows for interaction between users and encourages activism through sharing information and organizing. While social media brings attention to issues, some argue it only provides an illusion of support without real-world action. However, research shows social media involvement increases intentions of future participation in causes. Social media is a effective tool for nonprofit organizations and social movements to fundraise and inspire support.
This presentation provides you with statistics and facts about Facebook and Instagram to convey the message of how powerful these platforms are. The slides conclude by showing you some of the social good in social media.
Making a difference one like at a timeLaura Rubino
Social media activism creates the illusion that individuals are creating change for social issues, but the positive effects come from the exposure and light drawn to the issues. While social media platforms have been successfully used for organizing activism and empowering citizens, critics argue that "hashtag activism" allows people to feel involved without real engagement. The greatest strength of social media activism is raising international awareness for causes, but it is easy for people to click on issues without remaining engaged.
Changing the world with social networking: Social media for non-profitsDeanna Zandt
This document discusses how to effectively use social networking to change the world. It emphasizes that relationships are more important than the number of followers on social media. It provides examples of how to listen, curate content, and tune into different networks. Metrics for evaluating social media success are discussed, noting that satisfaction, authority and loyalty are better metrics than follower count or impressions. The document concludes by encouraging people to begin using social media to make a difference.
This document discusses how individuals curate their online identities and digital footprints on social media, and how this impacts opportunities in education and employment. It notes that academics have studied how people represent themselves differently online than in physical reality. Additionally, it outlines how educational institutions, employers, and recruiters now routinely check applicants' social media to learn more about them, with some finding online content that negatively affects prospects. The document stresses the importance for individuals to manage their social media presence carefully to avoid potential negative consequences.
The document discusses the impact of social media on personal branding. While social media can be a valuable tool for establishing an online presence and reputation, it also presents many risks if not managed carefully. Personal information shared online can negatively impact how others perceive you professionally and personally. The document emphasizes maintaining an authentic, consistent online presence and avoiding sharing inappropriate content in order to build a strong personal brand through social media.
Digital technology and social media can raise awareness for social causes on a global scale. Social media allows for interaction between users and encourages activism through sharing information and organizing. While social media brings attention to issues, some argue it only provides an illusion of support without real-world action. However, research shows social media involvement increases intentions of future participation in causes. Social media is a effective tool for nonprofit organizations and social movements to fundraise and inspire support.
This presentation provides you with statistics and facts about Facebook and Instagram to convey the message of how powerful these platforms are. The slides conclude by showing you some of the social good in social media.
Making a difference one like at a timeLaura Rubino
Social media activism creates the illusion that individuals are creating change for social issues, but the positive effects come from the exposure and light drawn to the issues. While social media platforms have been successfully used for organizing activism and empowering citizens, critics argue that "hashtag activism" allows people to feel involved without real engagement. The greatest strength of social media activism is raising international awareness for causes, but it is easy for people to click on issues without remaining engaged.
Social Media and Our Perception of Reality - Mandy PattersonMandy Patterson
The document discusses how social media impacts people's perceptions of reality. It notes that people curate their social media profiles to only share positive moments, experiences, and photos. However, this creates unrealistic standards and causes people to feel they must portray an idealized version of themselves. The constant exposure to others' highlight reels on social media can negatively impact self-esteem and mental health by making people feel they do not measure up.
Mike Standish, our creative director at MSLGROUP PBJS brings us quick notes from sessions at #SXSW this year and lessons for marketers.
Some of the sessions covered in this presentation are:
Edward Snowden: A Virtual Conversation
A Conversation with Neil deGrasse Tyson
The Future of Genetics in Our Everyday Lives
Visually Turning Complexity Into Clarity
Generation Mash-Up: Y Bother?
Clicktivism, or online activism through social media, has the potential to raise awareness for important causes but often fails to create real change. While a hashtag like #BringBackOurGirls received millions of retweets, it did not lead to the kidnapped girls being rescued. Effective activism requires real-world actions like letters, meetings, and protests in addition to online engagement. Most people who learn about issues online do not take further meaningful actions to create change. Clicktivism allows people to feel involved without doing real work and can oversimplify complex problems. While digital activism keeps issues in the public conversation, true impact requires offline efforts that address issues at their roots.
AAUW: How you will change the world with social mediaDeanna Zandt
The document discusses how social networking can change the world and provides tips for using social media effectively. It notes that while many people want to use social media, not many know how to use it well. The document encourages listening, curating content, tuning into different networks, and emphasizes the importance of authenticity and social graces online. It also provides some examples and case studies about how organizations and individuals can implement social media policies and evaluate their return on investment from social networks.
The document discusses navigating the social web and discusses several key points:
1. It discusses the evolution of the web from Web 1.0 to Web 2.0 to Web 3.0 and the increasing importance of social connections and contributions.
2. It addresses concepts like social media literacy, managing your digital footprint, and using social media to create, contribute and collaborate rather than just consume content.
3. The main message is that social media is becoming increasingly important so people need to get serious about understanding how to effectively use social networks and manage their online presence and influence.
This document discusses crowdfunding and its history, types, and how to have a successful crowdfunding campaign. It began as a way to fund creative projects through sites like Kickstarter and has expanded to fund things like education, research, and personal needs. There are two main types - donation-based, where supporters receive rewards, and investment-based, where they receive nothing. Having a compelling story, outreach, and understanding your audience are tips for success. While it allows many opportunities, crowdfunding also takes significant time and effort to manage well.
Digital activism allows causes to connect with supporters through social media by raising awareness and coordinating efforts online. However, simply launching hashtags and online campaigns may not be enough, as engagement often falls away once hashtags stop trending. While digital tools can help spread messages quickly, tracking online metrics does not necessarily translate to real political engagement or lasting change. For digital activism to be effective, it must be coupled with real-world actions like protests, letters, and advocacy in order to create meaningful social change.
The document discusses the importance of collaboration using social media tools. It argues that collaboration is key to creating change and engaging interested people. Social networks like Facebook and Twitter provide platforms for collaboration at scale. The document advises developing a practice of participating in online conversations to initiate and implement collaborative efforts, while integrating lessons learned both online and offline.
#OccupyAnalytics presentation given at #ACCELERATE Chicago 2012. #ACCELERATE is the free conference presented by Web Analytics Demystified and was sponsored by Ensighten, Opinion Lab, Observe Point, and Tealeaf. This was presented by April Wilson, CEO of Digital Analytics 101.
The document examines whether online activism, also known as clicktivism, is effective. It discusses how clicktivism can raise awareness through its wide reach on social media, but may lack lasting impact. The ALS Ice Bucket Challenge is presented as a successful example that raised millions and increased donations, while the Kony 2012 campaign failed to capture lasting change though it initially went viral. The document concludes that clicktivism is most effective when combined with real-world actions.
Your Instagram is a Hazard to the EnvironmentSarah Paull
The document discusses how Instagram lifestyles and the pursuit of likes can negatively impact the environment. 3.5 billion cellphones are produced annually, creating 65,000 tons of electronic waste. Many upgrade phones frequently just to post on social media like Instagram, which has increased pollution. The desire for likes has also led some to disrespect nature by leaving trash or endangering themselves for the perfect photo. However, social media could also raise environmental awareness if used to support conservation groups and educate the public on safety and protecting natural areas. The article questions if people will change their Instagram habits to reduce these impacts.
PBJS/MSLGROUP senior creative director Mike Standish recaps his experiences at SXSW, with one big takeaway from each session, and some notes on what it’s like to attend SXSW Interactive.
The document discusses whether social media users have a social responsibility similar to corporate social responsibility of companies. It provides examples of successful social media campaigns for social good like Bell Let's Talk and Ice Bucket Challenge that raised funds for charities. However, it also notes that for social media campaigns to be effective, they need a clear call to action and plan to engage supporters, not just rely on hashtags going viral. While social media is useful for spreading awareness, real change requires offline action in addition to online support.
National Wildlife Federation uses Twitter in several ways to further its mission:
1) It tweets questions, blog entries, random wildlife facts, and breaking news to engage audiences and cultivate followers around specific hashtags like #speciesday.
2) It listens on Twitter to understand what issues people are discussing and learns what types of content its audience likes.
3) It builds off existing successful programs by directing Twitter engagement to them.
4) It meets people where they are by participating in conversations on the platform and being immediately responsive to questions or comments.
- Physicians must maintain patient confidentiality but may break it if the patient poses a threat to themselves or others, or if required by law such as with infectious diseases. Efforts should be made to discuss issues with the patient first.
- Informed consent is required to share a patient's medical information with others or to perform medical procedures. Exceptions include emergencies or if the patient lacks capacity.
- Decisions about withholding or withdrawing care should be made based on the patient's wishes if known, or their best interests if not. Surrogate decision makers may be consulted for incompetent patients.
Harry, Nicely, and Nathan are engrossed in reading racing scratch sheets. Nicely sings about betting on the horse Paul Revere, saying that if the weather is clear it can win. Harry also sings about betting on Valentine. Nathan sings about betting on Epitaph instead, saying it will win by half according to the telegram. They debate which horse to bet on.
2013 GISCO Track, Quality Assessment and Improvement for Addressed Locations ...GIS in the Rockies
ISO 19157 Geographic information - Data quality provides a structure for organizing comprehensive data quality assessment measures. What it doesn't provide is a priority of data quality elements for a specific dataset and jurisdiction. Over the past year, the Colorado Address Data Quality subgroup has developed a prioritized list of data quality measures for addressed locations, in an effort to establish common criteria and a scorecard. These will provide a means to describe the data compiled from multiple jurisdictions with varying origins in an objective manner so users of the data can determine their fitness for use. It also provides feedback for local jurisdictions to increase their level of quality according to their need and discretion.
In addition, the State of Colorado in coordination with the US Postal Service, the US Census Bureau, and state and local agencies will begin to provide feedback to local jurisdictions on possible discrepancies in comparison to Master Street Address Guides (MSAGs), the Coding Accuracy Support System (CASS), Statewide Colorado Voter Registration and Election System (SCORE), the Colorado Motorist Insurance Identification Database MIDB, and other datasets that contain addresses. These comparisons are particularly helpful in identifying possible omissions but also in confirming and completing georeferenced address data content. This presentation will describe the value of these comparisons and progress in developing and measuring data quality using common criteria and objective measures.
The 5th National Nican Conference was held in Perth from 20-22 September 2004 to discuss accessible tourism in Australia. Over 110 participants from disability, tourism, and government sectors attended. The conference highlighted the large, untapped accessible tourism market and made recommendations to improve information, facilities, services, research, and collaboration between sectors. Key issues included fragmented services, unreliable information, and an overall inferior tourism experience for people with disabilities. The conference concluded there is an urgent need for commitment from all sectors to recognize accessible tourism as a mainstream industry.
Este documento presenta los resúmenes de varias configuraciones de redes realizadas en Packet Tracer, incluyendo la configuración de 5 PCs conectados a un hub, la adición de switches y más PCs a la red, y la configuración de routers y dispositivos inalámbricos. También describe el uso de la herramienta Floor Plan para crear un plano de aula utilizando sus funciones de diseño de interiores.
1. O documento apresenta os resultados de estudos realizados no âmbito do projeto HBSC/OMS sobre estilos de vida e comportamentos de saúde de adolescentes portugueses.
2. Analisam-se variáveis como consumo de substâncias, saúde/bem-estar, satisfação com a vida, isolamento social, felicidade, família, violência na escola, atividade física/desporto, preferências musicais, espaços de lazer.
3. Os estudos permitem compreender melhor os fatores associados ao consumo
Open Society Institute: Twitter TrainingDeanna Zandt
This document summarizes a Twitter training session hosted by the Open Society Institute on May 19, 2010. It provides an overview of basic Twitter concepts and best practices, including building relationships, choosing appropriate metrics, and focusing on satisfaction, authority, and loyalty over size and reach alone. The training emphasizes authenticity and transparency when using Twitter.
Maynard Institute: Digital Social Capital & Social NetworkingDeanna Zandt
This document discusses the importance of digital social capital and relationships in the internet economy. It notes that authenticity, social graces, transparency and reputation grooming matter. While follower counts and retweets can provide metrics and impressions, relationships are more important. The key is to choose metrics carefully and focus on satisfaction, authority and loyalty. Building digital social relationships is important for one's career or business in today's internet-focused world.
Social Media and Our Perception of Reality - Mandy PattersonMandy Patterson
The document discusses how social media impacts people's perceptions of reality. It notes that people curate their social media profiles to only share positive moments, experiences, and photos. However, this creates unrealistic standards and causes people to feel they must portray an idealized version of themselves. The constant exposure to others' highlight reels on social media can negatively impact self-esteem and mental health by making people feel they do not measure up.
Mike Standish, our creative director at MSLGROUP PBJS brings us quick notes from sessions at #SXSW this year and lessons for marketers.
Some of the sessions covered in this presentation are:
Edward Snowden: A Virtual Conversation
A Conversation with Neil deGrasse Tyson
The Future of Genetics in Our Everyday Lives
Visually Turning Complexity Into Clarity
Generation Mash-Up: Y Bother?
Clicktivism, or online activism through social media, has the potential to raise awareness for important causes but often fails to create real change. While a hashtag like #BringBackOurGirls received millions of retweets, it did not lead to the kidnapped girls being rescued. Effective activism requires real-world actions like letters, meetings, and protests in addition to online engagement. Most people who learn about issues online do not take further meaningful actions to create change. Clicktivism allows people to feel involved without doing real work and can oversimplify complex problems. While digital activism keeps issues in the public conversation, true impact requires offline efforts that address issues at their roots.
AAUW: How you will change the world with social mediaDeanna Zandt
The document discusses how social networking can change the world and provides tips for using social media effectively. It notes that while many people want to use social media, not many know how to use it well. The document encourages listening, curating content, tuning into different networks, and emphasizes the importance of authenticity and social graces online. It also provides some examples and case studies about how organizations and individuals can implement social media policies and evaluate their return on investment from social networks.
The document discusses navigating the social web and discusses several key points:
1. It discusses the evolution of the web from Web 1.0 to Web 2.0 to Web 3.0 and the increasing importance of social connections and contributions.
2. It addresses concepts like social media literacy, managing your digital footprint, and using social media to create, contribute and collaborate rather than just consume content.
3. The main message is that social media is becoming increasingly important so people need to get serious about understanding how to effectively use social networks and manage their online presence and influence.
This document discusses crowdfunding and its history, types, and how to have a successful crowdfunding campaign. It began as a way to fund creative projects through sites like Kickstarter and has expanded to fund things like education, research, and personal needs. There are two main types - donation-based, where supporters receive rewards, and investment-based, where they receive nothing. Having a compelling story, outreach, and understanding your audience are tips for success. While it allows many opportunities, crowdfunding also takes significant time and effort to manage well.
Digital activism allows causes to connect with supporters through social media by raising awareness and coordinating efforts online. However, simply launching hashtags and online campaigns may not be enough, as engagement often falls away once hashtags stop trending. While digital tools can help spread messages quickly, tracking online metrics does not necessarily translate to real political engagement or lasting change. For digital activism to be effective, it must be coupled with real-world actions like protests, letters, and advocacy in order to create meaningful social change.
The document discusses the importance of collaboration using social media tools. It argues that collaboration is key to creating change and engaging interested people. Social networks like Facebook and Twitter provide platforms for collaboration at scale. The document advises developing a practice of participating in online conversations to initiate and implement collaborative efforts, while integrating lessons learned both online and offline.
#OccupyAnalytics presentation given at #ACCELERATE Chicago 2012. #ACCELERATE is the free conference presented by Web Analytics Demystified and was sponsored by Ensighten, Opinion Lab, Observe Point, and Tealeaf. This was presented by April Wilson, CEO of Digital Analytics 101.
The document examines whether online activism, also known as clicktivism, is effective. It discusses how clicktivism can raise awareness through its wide reach on social media, but may lack lasting impact. The ALS Ice Bucket Challenge is presented as a successful example that raised millions and increased donations, while the Kony 2012 campaign failed to capture lasting change though it initially went viral. The document concludes that clicktivism is most effective when combined with real-world actions.
Your Instagram is a Hazard to the EnvironmentSarah Paull
The document discusses how Instagram lifestyles and the pursuit of likes can negatively impact the environment. 3.5 billion cellphones are produced annually, creating 65,000 tons of electronic waste. Many upgrade phones frequently just to post on social media like Instagram, which has increased pollution. The desire for likes has also led some to disrespect nature by leaving trash or endangering themselves for the perfect photo. However, social media could also raise environmental awareness if used to support conservation groups and educate the public on safety and protecting natural areas. The article questions if people will change their Instagram habits to reduce these impacts.
PBJS/MSLGROUP senior creative director Mike Standish recaps his experiences at SXSW, with one big takeaway from each session, and some notes on what it’s like to attend SXSW Interactive.
The document discusses whether social media users have a social responsibility similar to corporate social responsibility of companies. It provides examples of successful social media campaigns for social good like Bell Let's Talk and Ice Bucket Challenge that raised funds for charities. However, it also notes that for social media campaigns to be effective, they need a clear call to action and plan to engage supporters, not just rely on hashtags going viral. While social media is useful for spreading awareness, real change requires offline action in addition to online support.
National Wildlife Federation uses Twitter in several ways to further its mission:
1) It tweets questions, blog entries, random wildlife facts, and breaking news to engage audiences and cultivate followers around specific hashtags like #speciesday.
2) It listens on Twitter to understand what issues people are discussing and learns what types of content its audience likes.
3) It builds off existing successful programs by directing Twitter engagement to them.
4) It meets people where they are by participating in conversations on the platform and being immediately responsive to questions or comments.
- Physicians must maintain patient confidentiality but may break it if the patient poses a threat to themselves or others, or if required by law such as with infectious diseases. Efforts should be made to discuss issues with the patient first.
- Informed consent is required to share a patient's medical information with others or to perform medical procedures. Exceptions include emergencies or if the patient lacks capacity.
- Decisions about withholding or withdrawing care should be made based on the patient's wishes if known, or their best interests if not. Surrogate decision makers may be consulted for incompetent patients.
Harry, Nicely, and Nathan are engrossed in reading racing scratch sheets. Nicely sings about betting on the horse Paul Revere, saying that if the weather is clear it can win. Harry also sings about betting on Valentine. Nathan sings about betting on Epitaph instead, saying it will win by half according to the telegram. They debate which horse to bet on.
2013 GISCO Track, Quality Assessment and Improvement for Addressed Locations ...GIS in the Rockies
ISO 19157 Geographic information - Data quality provides a structure for organizing comprehensive data quality assessment measures. What it doesn't provide is a priority of data quality elements for a specific dataset and jurisdiction. Over the past year, the Colorado Address Data Quality subgroup has developed a prioritized list of data quality measures for addressed locations, in an effort to establish common criteria and a scorecard. These will provide a means to describe the data compiled from multiple jurisdictions with varying origins in an objective manner so users of the data can determine their fitness for use. It also provides feedback for local jurisdictions to increase their level of quality according to their need and discretion.
In addition, the State of Colorado in coordination with the US Postal Service, the US Census Bureau, and state and local agencies will begin to provide feedback to local jurisdictions on possible discrepancies in comparison to Master Street Address Guides (MSAGs), the Coding Accuracy Support System (CASS), Statewide Colorado Voter Registration and Election System (SCORE), the Colorado Motorist Insurance Identification Database MIDB, and other datasets that contain addresses. These comparisons are particularly helpful in identifying possible omissions but also in confirming and completing georeferenced address data content. This presentation will describe the value of these comparisons and progress in developing and measuring data quality using common criteria and objective measures.
The 5th National Nican Conference was held in Perth from 20-22 September 2004 to discuss accessible tourism in Australia. Over 110 participants from disability, tourism, and government sectors attended. The conference highlighted the large, untapped accessible tourism market and made recommendations to improve information, facilities, services, research, and collaboration between sectors. Key issues included fragmented services, unreliable information, and an overall inferior tourism experience for people with disabilities. The conference concluded there is an urgent need for commitment from all sectors to recognize accessible tourism as a mainstream industry.
Este documento presenta los resúmenes de varias configuraciones de redes realizadas en Packet Tracer, incluyendo la configuración de 5 PCs conectados a un hub, la adición de switches y más PCs a la red, y la configuración de routers y dispositivos inalámbricos. También describe el uso de la herramienta Floor Plan para crear un plano de aula utilizando sus funciones de diseño de interiores.
1. O documento apresenta os resultados de estudos realizados no âmbito do projeto HBSC/OMS sobre estilos de vida e comportamentos de saúde de adolescentes portugueses.
2. Analisam-se variáveis como consumo de substâncias, saúde/bem-estar, satisfação com a vida, isolamento social, felicidade, família, violência na escola, atividade física/desporto, preferências musicais, espaços de lazer.
3. Os estudos permitem compreender melhor os fatores associados ao consumo
Open Society Institute: Twitter TrainingDeanna Zandt
This document summarizes a Twitter training session hosted by the Open Society Institute on May 19, 2010. It provides an overview of basic Twitter concepts and best practices, including building relationships, choosing appropriate metrics, and focusing on satisfaction, authority, and loyalty over size and reach alone. The training emphasizes authenticity and transparency when using Twitter.
Maynard Institute: Digital Social Capital & Social NetworkingDeanna Zandt
This document discusses the importance of digital social capital and relationships in the internet economy. It notes that authenticity, social graces, transparency and reputation grooming matter. While follower counts and retweets can provide metrics and impressions, relationships are more important. The key is to choose metrics carefully and focus on satisfaction, authority and loyalty. Building digital social relationships is important for one's career or business in today's internet-focused world.
The document outlines materials and topics for a social media boot camp, including understanding one's online presence and reputation, relationships and engagement on social media platforms, metrics for measuring impact, and the importance of authenticity. It discusses crafting an online identity, transparency, and choosing metrics like reach and engagement to measure success over simple follower counts. The boot camp teaches skills for effectively participating in the new internet economy through social media.
Sloan C Millennials, Social Media, and Education: Connecting with Your StudentsJoshua Murdock
While companies scramble to grab the attention of young minds through social
media, educators are left scratching their heads. We will share what we learned
about working with millennial students, the generation gap, and the secret to
winning the attention of students on their turf.
IABC Student Conference: Business applications of social mediaKelly Rusk
This document discusses using social media for career and business purposes. It provides tips for using social media to get hired, including networking, developing complementary skills, and always adding value. Social media can be used for media relations, promotion, community building, event management, content creation, research, and delivering results. Knowing about social media is important for many marketing and communications roles.
10 tips on Social Media and Investor Relations - Christian Brosstad, 12th Nor...Christian Brosstad
Social media from the point of view of Investor Relations. How should listed companies behave in relation to social media?
Christian Brosstad, Communication Director
SpareBank 1 Gruppen AS,
12th Nordic Investor Relations Conference - Stockholm, June 2010
The document discusses the gap between business values and community values online. While most businesses view communities as opportunities for promotion, true engagement requires embracing human values like generosity, compassion, and authenticity. Metrics like numbers and statistics are less meaningful than human stories in building understanding. Wisdom comes from embracing ambiguity rather than rigid rules. Technology should not come at the cost of human relationships.
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
Social media: Connecting their networks with your website-mStoner: t44uTerminalfour
Your website should be the hub for all your institution's communications. And because social media is such a valuable way to connect with and engage constituents, they should be integrated into your site. Michael Stoner, president of mStoner, will look at why this is essential, explore some great examples from colleges and universities around the world, and suggest ways in which TERMINALFOUR makes this kind of integration easy for you to accomplish. Click here to view the video presentation on YouTube: http://bit.ly/1HYNmau
Creating a Positive Professional Presence (ISASA)Cathy Oxley
Teacher librarians are standing on the brink of a fantastic opportunity to make themselves indispensable within their schools. Now is the perfect time to embrace technology, develop a Professional Learning Network, upskill and become leaders in e-learning.
Ideas for Social Media Strategy for Southern Rural Development CenterAnne Adrian
This presentation was adapted from the National eXtension Conference http://www.slideshare.net/aafromaa/introducing-ideas-for-social-media-strategy
Please read the notes. More ideas, concepts, and references are given in the notes.
The document discusses the gap between business values and community values online. While most businesses view communities as opportunities for promotion and sales, true engagement requires embracing human values like generosity, compassion, and authenticity. The document advocates for businesses to move beyond just observing online communities as "tourists" and to become active members that give value through openness, stories over statistics, and flexibility over rigid rules.
Presented October 27, 2009 in Newbury, Mass.
Every slide wasn't initially shown. Here are short URLs for the respective slides showing pictures when they should really be the following youtube videos:
18: http://bit.ly/socialnomicsvideo
34: http://bit.ly/sasquatchdancing
87: http://bit.ly/cadburygorilla1
88: http://bit.ly/wonderbradrummer
89: http://bit.ly/cadburyeyebrows
90: http://bit.ly/cadburygorilla2
97: http://bit.ly/usnow1
104: http://bit.ly/kaplanprofessor
The document provides an overview of the University of Miami's use of social media for recruitment purposes. It discusses how UM maintains profiles on Facebook, blogs, YouTube, Flickr and Twitter to engage with prospects, current students and alumni. It also outlines challenges like having a small staff but emphasizes that social media is about building relationships rather than just pushing messages. The future of their social media strategy will focus on virtual tours and adapting different media as tools change over time.
Youth and Social Media: Today and BeyondNathan Wright
This presentation was given to a group of health professionals responsible for developing youth smoking cessation programs at an Iowa Department of Public Health conference in September 2013.
The document summarizes a workshop on social networking. It provides an overview of various social media platforms and statistics on their usage. The workshop goals are to learn how to use social media technologies and develop ideas for using social media in financial management education. The document outlines tips and best practices for social media engagement, including choosing the right tools, participating in communities, being transparent and real, and adapting to changes. It emphasizes exploring social media to stay relevant and utilizing others' expertise.
Sarah Best, Principal of Sarah Best Strategy, leads a discussion on social media and how the landscape is evolving. Snapchat... Periscope... Instragram... How do these new tools fit into your equation? Is it time to start looking at them as an addition to your social media strategy in 2016? Listen while we will pull back the curtain on some of the hottest new social media platforms--how they work, and how marketers are using them--while also reinforcing the principles of a successful social media strategy. More at: http://www.sarahbeststrategy.com
This document discusses the concept of digital citizenship and how it has evolved from early notions of cyber safety. It notes how society and technology have changed, driven by increased mobility, social media, and video/media sharing platforms. This has implications for how people develop their digital identities and presence online in openly accessible ways. The document urges schools to play a role in educating students and parents on digital literacy, responsible social media use, and information management to help prevent online harms and bullying. It suggests schools address digital citizenship challenges through innovative curricula and partnerships.
Similar to Facing Race: How to Change the World with Social Networking (20)
TEDxBerlin: Net-work: Why the Future of Passionate Work Needs Your Relations...Deanna Zandt
This document contains attributions for various photos and images sourced from Flickr, iStockPhoto, musica.com, Warner Bros, and a photo of an artwork by Yayoi Kusama, crediting the photographer. The attributions provide information on the photographers or sources for multiple photos and images used in an undisclosed work.
Future of Web Apps: Everything I Ever Need to Know About Social, I Learned Fr...Deanna Zandt
This very short document consists of the phrase "shameless self promo alert!" repeated twice, indicating that the content serves as a shameless self-promotion. The document provides no other information beyond drawing attention to itself in a self-promotional manner.
The Free-For-All-Web and the Secret Tyrants We All AreDeanna Zandt
The document discusses the concepts of structure and tyranny within groups and organizations. It notes that a lack of explicit structure allows for implicit power structures to form, masking true power dynamics. It also discusses the need to disrupt tyranny through equality, listening to others, and embracing tension and vulnerability instead of separation. The overall message is about revealing hidden power structures and promoting real equity and fairness within groups.
Twitter Training for Media ProfessionalsDeanna Zandt
This document provides guidance on using Twitter based on a Twitter training session. It discusses establishing relationships on Twitter by finding others with similar interests to follow. The training also covers basic Twitter terminology and how to search for other users to follow organically. It recommends following the trainer's account and cautions that expressing frustration online can negatively impact relationships.
(Video follows slides!) My Ignite NYC talk, part of Global Ignite Week. From the event description: "Sure, you can market your product, or you can raise money for your cause, all with the magic of social networks. But did you know that living the Muppet ethos -- *and* posting what you had for breakfast, even! -- can change the world? Deanna Zandt will cut through the hype and show you why *you* matter most in the wild west frontier of online social networking."
Share This! How You Will Change the World With Social NetworkingDeanna Zandt
This document discusses how social networking can be used to change the world. It begins with an introduction by Deanna Zandt on October 14, 2009 and provides links to her website and Twitter profile. At the end is a list of photo credits for images featured. The document is framed by Deanna Zandt's byline and social media details.
Social Media Boot Camp / Progressive Women's VoicesDeanna Zandt
This document summarizes a social media boot camp for progressive women's voices that took place on September 25, 2009 and was led by Deanna Zandt. It provides resources and links to Deanna Zandt's website and Twitter profile. It also includes photo credits for images referenced in the materials.
STT Inspiration Session: Social NetworksDeanna Zandt
This document discusses the use of social networks for organizations. It provides examples of how various organizations have used social media successfully, such as the National Wildlife Federation growing its email list and a global fundraising event called Twestival. The document also discusses metrics for measuring the success of social media campaigns and emphasizes focusing on organizational goals rather than the technologies. In summary, social networks can help organizations connect with communities, build loyalty and engage in collaborations if used strategically while maintaining editorial control.
Women & the Dynamics of Digital Social CapitalDeanna Zandt
Created by Susan Mernit and Deanna Zandt for the Women Action & The Media 2009 Conference Pre-Intensive Workshop.
http://www.centerfornewwords.org/wam/dsc.php
Part 1
What is social capital? Just like regular capital, it’s a commodity that’s traded daily, and it has a direct effect on your career and goals. With today’s tech tools turning everything on its head, women have more of an opportunity than ever to ramp up their influence; this section will discuss the ways men and women build and use social capital differently, and begin to explore technology’s role.
Part 2
Putting theory into practice: in this section, we’ll explore some of the common tools in play for working with your digital social capital: Facebook, Twitter, FriendFeed, LinkedIn, and more! This will be for beginners and advanced folk alike; more skilled attendees will be asked to share their experiences, while beginners will be taught how to get started.
[See: http://www.deannazandt.com/disaster-relief-2/ ] A short presentation on the social web tools used for the hurricane season in 2008. Given at The Change You Want To See, Dec 17, 2008
This document discusses the importance of Web 2.0 and user-generated content for online communities and women's media organizations. It defines some key features of Web 2.0 like tagging, RSS feeds, user-generated content, and social networking. It provides examples of popular Web 2.0 sites like YouTube, Wikipedia, Flickr, Facebook, and del.icio.us that utilize these features. The document argues that Web 2.0 aligns with values of empowerment and community, and that women's media organizations should embrace these tools and features to grow traffic, reach new audiences, and provide more participatory experiences for users.
Facing Race: How to Change the World with Social Networking
1. storytelling & social networks september 25, 2010 materials: http://deannazandt.com/frsocnet hashtag: #socnet #fr10 deannazandt http://deannazandt.com @randomdeanna
2. BEST SOCIAL NETWORKING QUOTE EVER Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s done, there is surprise that it’s not better. —AVINASH KAUSHIK, ANALYTICS EVANGELIST, GOOGLE
24. 2010 Nonprofit Social Media Benchmarks Study 6x/week 2.5% took action +3.75% month -2%/month http://www.e-benchmarksstudy.com/socialmedia/ 4x-5x/day More tweets = more retweets
27. person one 2,000 followers x50retweets x6,000 unique __________________________________ 600,000,000possible impressions person two 25,000 impressions courtesy Michelle Greer
Section 1: Ground rulesSection 2: Big picture of how it worksSection 3: Do's & don'tsSection 4: Tools, how-tos, metrics
Social media's made out to be a lot of different things to a lot of people, and that's part of why people are so hyped about it right now. One of the first things I want you to take away is that social media is what you make of it, and that's a Good Thing. Here are some ways that people use it...
I view it a lot like a water cooler where I stop in to see what's going on, share something interesting or funny, and just generally check in with what's happening in the rest of the world. I don't spend all day at the water cooler (okay, I'm an addict, I spend a lot of time there, but you don't have to), but it both gives me a mental break from the grind and provides fodder for conversations.
The other thing to think about as communications people is overall how social media are changing the work we do. We know that in the last few years, bloggers, for example, are becoming less and less responsive to traditional means of mass communications-- press releases, etc. Because so much of what social media is about is our very human need to be connected to one another, increasingly folks expect to be talked with, not at. Building relationships in a one-on-one basis can be time-consuming, but social media certainly helps ease some of that pain. Engaging with communities of all kinds can lessen some of the load you have to get the word out about your programs and noteworthy news.
One more way social media can complement the work you do is by acting as a curation filter for you. Sharing links is one of the primary activities in these spaces. The network you build can function as a personal guide to what's important in your world, and help you find information and other people that you otherwise wouldn't have stumbled upon on your own. This can also cut down on the time you spend trolling for information elsewhere.This is where I insert a big caveat: social media is not (and was never intended to be) a replacement for hardcore journalism. It's a tool that can complement it, help it, and enhance it in many ways. But certainly these aren't the end all be all of news.
You'll end up adjusting your digital mix of news, email and social media over time, and that adjustment will be ongoing as your work and needs change. None of this is set in stone, and you should feel free to use the tools how you see fit.(BREAK FOR QUESTIONS)
But one of the biggest things to understand is that something very fundamental has not changed at all about change. Before any organizing happens, online or offline, before you get your email campaigns, your social media strategy, your fundraising, your "constituent relationship management," change starts with stories. Our stories. Why is storytelling so key to social change? Well, there's something keenly magical when we tell our stories with one another.
One of the things I spend a lot of time in my book on is talking about why our participation on social networks is so critical. Even the daily minutiae of our lives-- the little tiny bits of storytelling-- we share there has the potential to massively shift our cultural consciousness. Let’s take this tweet from the blogger Womanist Musings: Just getting in from spending the day outside with the family. The unhusband is about to once again burn dinner though he calls it bbqhttps://twitter.com/womanistmusings/status/14649647524 Did this particular tweet change anyone’s life in any dramatic way? No. But if I keep following her, over time, I start to get a picture of who she is, what she cares about and what her life is like. This is what Clive Thompson called “ambient awareness” of one another—
we create pointillist paintings of ourselves with what we choose to share, and we infuse the very public conversations we’re having with our values, our experiences, and our versions of the story. That’s a radical change from the way things have been operating for the last few millennia, where public discourse and mediated conversations were controlled by gatekeepers with God knows what for agendas. Here’s our chance to say: No, this is what it’s like to be a person in these shoes.
That’s the powerful part of sharing and storytelling, and where we can use social networks not to broadcast messages to people, but to share parts of ourselves and our work—which ultimately brings people into the circle. Here’s how. When we participate in each others’ lives, both actively and passively, when we share our stories, we create empathy. Empathy is critical to any kind of social change movement; it is the opposite of apathy.
There's an economy at work on the Internet, and it's all about reputation. Increasingly, our lives are being built around referral, recommendation, and being known Out There. This isn't new, or different, than how we've operated for eons it's just that it's all mapped out, and we can all see everything now.
So if you're missing from a number of social networks or media spaces, it's a little awkward. It's like, remember when it was OK to not have an email address? And then all of the sudden that wasn't OK? This is where we're going with these things. Part of that also is that you're going to show up in search results one way or another, and social networks are coming up more and more in the top results, so this is a really good way to have tremendous influence on what comes up.
Ah yes, influence. So, the currency of this economy You know the gift economy? is social capital. Just like regular capital, it's something that's earned and invested, but not just for personal gain. This whole part of the world is about doing things because they're a good idea, not just to Get Ahead. It's like a simplified notion of karma, in many ways.Here are some of the things that make up your social capital, according to Tara Hunt, author of The Whuffie Factor (with my explanations):* Connections: Who do you know? Not just important or famous people, either. Are you connected to lots of different kinds of people who can complete different tasks?* Reputation: What are you known for? What do people say about your expertise?* Influence: Can you move groups of people, small or large, to take some action?* Access to ideas, talent: Beyond your own skill set, do you have ways of reaching out to others with talent and knowledge?* Access to resources: You may not be able to fund a particular project, but do you know people who can? Do you have ways of generating physical support?* Potential access: Will your access to resources and talent stay static in the future, or will it continue to grow?* Saved-up favors: We're not writing down every good deed, but do people remember you for the ways that you help others? This is incredibly important. Is your own generosity with your social capital part of your reputation?* Accomplishments: What awards have you won? What concrete recognition papers or articles published, etc. have you received for your work?
One of the biggest things is to know that authenticity is absolutely key here. Who you are as a professional, as a person, whatever you choose to run with needs to shine on in social media. Your voice is unique, your expertise and perspective are 100% you don't lock them down in old school stuffy corporate speak. Conversations are important; messaging is more subtle.
Your job here, as organizers and activists, is to think of yourself as a curator, and a network weaver. Connect the dots for your community, both issues and people. Dig around through this garden that you're growing and see what's happening. Any other metaphors I can use here?
I want to take a second to address the number one concern of most organizers, campaigns and non-profits“But how am I going to raise money?”Right. Well, let’s just get something out of the way right now:
When thinking about how to join the fray, one of my favorite analogies is to think of social media as an ad-hoc, informal get together whose attendees are constantly moving and shifting around the room. And just as you wouldn't walk into a party, get up on a chair, and start yelling at everyone who can hear you that you're awesome, you shouldn't do that here, either. Social media is called "social" for a reason. People expect to have conversations, and they expect them to be fairly authentic experiences. We'll talk more in a bit about how this breaks down, but only 20-30% of your tweets should be tooting your own horn: the rest should be the other stuff: passing along interesting items from other people, thanking people, helping others, sharing their good news, etc.
I want you all to repeat after me. The Internet is not an ATM. Social networks are not ATMs. You can’t just walk in with your hand out—there are some social graces for us to follow. Here’s the big secret about fundraising and social networks: Nothing has actually changed there, either. It’s still all about stewardship, taking donors through the process of becoming involved with you, initiating their willingness to care about the work that you’re doing.
A common fear that people have is of this new transparency. This isn't traditionally how news works. News used to be this sort of mystical, things-legends-are-made-of industry where we went into the newsroom, we hunted stories, we argued with editors, we argued with reporters, and poof! Out came a good story. That's not entirely gone, but people are starting to experience news in a different way, and you'll have to take a leap of faith for a second with me on this.Sharing the process by which you work can go a long, long way in building relationships with your community, and help engage them in the content you're working on well before you'll need them to help get the word out. This is a key point of social media: build your community BEFORE you need to ask them for ANYTHING.Being transparent doesn't mean giving away the whole kit 'n' kaboodle, don't worry. An example is how I started sharing bits of the book writing process when I was working on "Share This!" My editor and I had talked about me blogging my content as I was writing it, but I just found it too difficult in the end-- there were just too many loose ends during most of it, and when it was time to tie everything up into a neat bow, that's where all my brain energy had to go--I couldn't focus on blogging. So instead, I used Twitter, Facebook and Flickr to show people what I was working on or thinking about. Short status updates relieved the pressure from me having to have a full analysis presented; people got a kick out of seeing photos of my wall o' brainstorming or my to-do lists during editing. It helped them feel like they were in it there with me. And now that it's coming out, a lot of folks in my community feel like they're right there in the center of the action, because they've been in it with me for a year.
People also fear making a mistake, but it's actually an oddly good way to build social capital. People like it when you take ownership of a mistake-- when you say, "Oops, bad link in that last post" or "so-and-so just corrected me-- it's actually 80% of the population, thanks!"One reason is that this is a MUCH more informal environment. We worry about everything on the Internet being Out There forever, but remember: everything's out there forever. Everyone's bits. So not only are the chances of finding your slipups in ten years next to nil, but people are much more understanding--because they've got their own slipups to worry about.
Jaclyn Friedman, an author and coeditor of Yes Means Yes!, made a great point in a workshop I was leading about how our perception of social media is rapidly changing, similar to how our perception of tat- toos has changed in the last 50 years. Think about the attitudes toward a person who got a tattoo in 1960, versus attitudes now. Its the same with social media. Ten years ago, someone getting a swig of TMI via Google search results might have had an adverse reaction. Today, seeing something a little off-topic in a Twitter stream is not as big of a deal.
Let's talk about what should be in your toolkit.-- Twitter, -- Facebook, despite my misgivings about it at the moment-- LinkedIn, for resumes and connecting on a more professional level-- Flickr & YouTube for auxilary work
Reputation grooming is a term my friend Susan Mernit of OaklandLocal.com coined. Just like you brush your teeth and comb your hair in the morniing, you should spend about 20-30 minutes a day managing your online presence. There's a full catalog of tasks in the back of the book, in the resources for individuals section, but some basic things are:-- checking your mentions, your comments, your google alerts-- checking friend requests, approve/deny-- weeding out
For mass media, bigger always has meant better. You needed capital to own a printing press, and the more papers you sold, the bigger your empire became. Quantifiable metrics, such as the number of subscribers or viewers, were key, because thats how ad dollars were determined.If you think about it, though, those numbers were padded in a big wayin terms of television viewership numbers, for example, not every cable subscriber is watching every channel. Measuring authority based on sheer numbers is also an im- perfect approach when it comes to digital media and social net- works. Theres no easy way to rank relevance in the online space (yet); the sheer number of friends or followers you have on any given social network service doesnt tell you that much about your authority or influence.No one can guarantee that each and every one of those people is genuinely invested in the material youre posting. You cant count on people to be committed to any kind of ac- tion you ask for, simply because large numbers of people are consuming the material. If we keep obsessing about social network numbers the way we have over numbers of visitors to our websites, or numbers of subscribers to our newsletters, were going to fail at being effec- tive when reaching out to the people who might want or need the most to hear the stories we have to share. In fact, sometimes smaller numbers of followers and fans who have been culled and cultivated have a much greater ultimate impact than a large audience you dont know that much about.
1. A person who blogs about foreign films starts following people who tweet about movies like Dinner with Andre or are tweeting about the Cannes Film Festival while it is occurring. By tweeting back and forth and engaging people, tweeting unique links, this person gets 2,000 followers. Many of these followers have over 1,000 film obsessed followers themselves.2. Another person buys followers, follows people just so they follow back, etc. The whole mentality of Ill follow you only if you follow back is just childish. Tim OReilly offers useful info all the time and will probably never follow me in my lifetime. So what? Anyway, by playing this numbers game, this person gets a whopping 25,000 followers who are more concerned about reciprocal fol- lowers than actually getting useful information.Say Im marketing a foreign film. If I have these people tweet something with the intention of it getting as much exposure as possible, the person with 2,000 followers will probably be of more use to me. Why? Because this person will get retweeted by people who actually care what I have to say, who would have a lot to offer their own followers by retweeting my stuff. (SLIDE)Do the math:2000 people exposed initially 50 retweets6000 unique followers among these retweeters600,000,000 possible impressionsvs. 25,000 possible impressions for person #2This mode of outreach turns the traditional concept of an influential communicator on its head. Bigger used to be better, but now, effective is better. And theres no easy ranking sys- tem for effectiveness; its so dependent on individual goals that no one can possibly say, These are the top 10 most effective people in the entire world of social networking.
The last thing I'm going to cover today is a quick overview of what metrics mean.There's a 28-page Social Media ROI report from Peashoot. All the info covered in the report applies to commercial, for-profit enterprises, but there's a lot to be applied to the non-profit world as well.One of the biggest takeaways from the report is that it's important in social media to not just consider traditional ways of measuring success. This is not about dollars raised, for example, as a direct measurement of the time you invest in having these conversations. There are other, more interesting ways — more qualitative than quantitative ways — to keep track of how you're doing.
* Satisfaction. Look at not just the number of people talking about your work, but start documenting what they're saying. Is it positive? Neutral? Negative?
* Authority. Are they coming to your organization as a resource, looking to you for expertise?
* Loyalty and trust. How about repeat performance — is this their first time dealing with you? How often are they dealing with you?When working with these measurements, goal-setting becomes crucial. It's important to keep your goals very tight, direct and focused, especially when you're getting going. Choose timeframes that are small — having x positive conversations about your work per week.