The document outlines materials and topics for a social media boot camp, including understanding one's online presence and reputation, relationships and engagement on social media platforms, metrics for measuring impact, and the importance of authenticity. It discusses crafting an online identity, transparency, and choosing metrics like reach and engagement to measure success over simple follower counts. The boot camp teaches skills for effectively participating in the new internet economy through social media.

1. social media boot camp may 30, 2010 materials: http://deannazandt.com/smbc deannazandt http://deannazandt.com @randomdeanna

2. day in the life

3. water cooler

4. relationships matter

5. let them guide you

6. tune accordingly

7. begin.

8. internet economy

9. don’t be left out

10. social capital

11. authenticity matters

12. your job

13. social graces

14. transparency= beautiful

16. not scary.

17. who am I?

18. Tools

19. reputation grooming

20. metrics size doesn’t matter. relationships do.

21. person one 2,000 followers x50retweets x6,000 unique __________________________________ 600,000,000possible impressions person two 25,000 impressions courtesy Michelle Greer

22. choose metrics carefully.

23. satisfaction.

24. satisfaction. authority.

25. satisfaction. loyalty. authority.

26. that’s all, folks! http://deannazandt.com/smbc deannazandt http://deannazandt.com @randomdeanna

28. Water cooler: http://www.flickr.com/photos/rocketlass/317272120/

29. Sherpa guide: http://www.flickr.com/photos/mckaysavage/497817843/

30. Equalizer: http://www.flickr.com/photos/keelanj/4341380233/

31. Typewriter: http://www.flickr.com/photos/mgrap/2261210942/

32. Levis: http://www.flickr.com/photos/imelda/447925571/

33. Weaver: http://www.flickr.com/photos/9423754@N03/648808973/

34. Party: http://www.flickr.com/photos/24062854@N04/2499732296/

35. Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/

36. Oops: http://www.flickr.com/photos/ktpupp/508647245/

37. Tattoo: http://www.flickr.com/photos/randomdeanna/1957865947/

38. Tools: http://www.flickr.com/photos/siomuzzz/2577041081/

39. Kitty: http://www.flickr.com/photos/wishymom/2255288933/

40. Measurement: http://www.flickr.com/photos/marco1983/3306497259/

41. Odometer: http://www.flickr.com/photos/entropyer/399353063/

42. Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/

43. Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/Without Creative Commons licensing, this wouldn’t have been possible. Thank you!