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Store and Analyze Big Data
                        Without Limits
                        March 23, 2012
Friday, July 27, 2012
Big Data Challenges

                   From 800 exabytes in 2008 to 35,000 exabytes in 2020

                   90% of data is unstructured format, and
                   89% of growth in storage is unstructured format

                   75% of data is generated by individuals, and
                   enterprises have liability for 80% of data generated

                   Concern for data security and reliability in the Cloud
                   Public Cloud deployments and content depots are projected
                   to grow to $7.4B by 2014 to accommodate capacity

            “Big data technologies describe a new generation of technologies
            and architectures, designed to economically extract value from
            very large volumes of a wide variety of data, by enabling high-
            velocity capture, discovery, and/or analysis.”
                                                 – IDC Extracting Value from Chaos, May 2011



  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.                                       2

Friday, July 27, 2012
Data Storage is Transforming

       5000
         Capacity-Optimized storage
         growing 63% annually*
       3750
Data




       2500


       1250


            0
                2002                   2012
                                                           Year



  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.          3

Friday, July 27, 2012
Data Storage is Transforming

       5000
         Capacity-Optimized storage
         growing 63% annually*
       3750
                                Traditional Data
                                Numbers, text,
Data




                                databases
       2500


       1250


            0
                2002                   2012
                                                           Year



  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.          3

Friday, July 27, 2012
Data Storage is Transforming

       5000                                                New Data
         Capacity-Optimized storage                        Images, scans, audio files
                                                           videos, hi-res videos
         growing 63% annually*
       3750
                                Traditional Data
                                Numbers, text,
Data




                                databases
       2500


       1250


            0
                2002                   2012
                                                             Year



  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.                                3

Friday, July 27, 2012
Data Storage is Transforming

       5000                                                New Data
         Capacity-Optimized storage                        Images, scans, audio files
                                                           videos, hi-res videos
         growing 63% annually*
       3750
                                Traditional Data
                                Numbers, text,
Data




                                databases
       2500


       1250


            0
                2002                   2012
                                                             Year
                               •Growing 100X every 10 years
                               •Required new methods

  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.                                3

Friday, July 27, 2012
Practical Applications for a 10 Exabyte Data
      Storage System


         • Understand certain IP traffic patterns for tracking
           fraudulent activity
         • Determine online purchasing patterns for a retailer or
           merchandiser to help launch a new product or service
         • Identify hot new trends in entertainment, sports, gaming,
           etc.
         • In this election year, understand the appeal of a political
           message and more directly target potential voters




  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.

Friday, July 27, 2012
RAID Can’t Effectively Scale

       • RAID is not ideal for storing large amounts (PB) of digital
         content.

       • RAID does not allow configurable reliability to be established.

       • Increasing amounts of stored data is raising the risk of data loss
         and corruption.

       • Spindle size is increasing faster than IO performance causing
         longer rebuild times and exposure to data loss.

       • Spindle size is equal to Unrecoverable Read Error (URE) rates
         causing silent data corruption.



  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.                      5

Friday, July 27, 2012
How Dispersed Storage Technology Works
                                                   DATA             Cleversafe IDA


                                                                                                            Data is expanded, virtualized, transformed,
                                                                                                        1   sliced and dispersed using Information
                                                                                                            Dispersal Algorithms.




                                                                                                            Slices are distributed to separate
                                                                                                        2   disks, storage nodes and
                                                                                                            geographic locations.

                                    SITE 1                 SITE 2              SITE 3          SITE 4




                                                                                                            Even with individual servers or entire
                                                                                                        3   sites down, real time bit perfect data is
                                                                                                            retrieved from a subset of slices.
                                                                    Cleversafe IDA      DATA




  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.                                                                                         6

Friday, July 27, 2012
What Does a Limitless Scale Storage System
      Look Like?

         • Single instance of data with guaranteed reliability and availability –
           not RAID and copy based
         • Built-in geographic distribution for high availability and site failure
           tolerance
         • Data concurrency with multiple simultaneous readers and writers
         • Continuous data availability through upgrade cycles and storage
           node replacement
         • Flat namespace with highly efficient metadata management and no
           database or master name node
         • Architecture delivers independent scaling of storage capacity and
           performance
         • Take advantage of largest capacity most power-efficient disk drives
           available in the industry



  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.                             7

Friday, July 27, 2012
10 Exabyte Data Storage System Configuration



         • Data integrity and availability provided without the
           overhead of replication
         • Deployed across multiple sites for site failure
           tolerance and high availability                        Portable Datacenter
         • High bandwidth network between sites                          (PD)
         • Utilize a portable datacenter (PD) container model
           for rapid setup and mobility
         • Each PD houses multiple racks for storage and a
           single rack for network connectivity
         • Flat architecture with no centralized database or
           management node
         • Hundreds of simultaneous readers/writers with
           instantaneous access to billions of objects


  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.

Friday, July 27, 2012
System Configuration




       • 16 sites across the US                            • 35 PDs per site (560 total)
       • High bandwidth WAN                                • 21 Racks / PD (11,760 total)
       • IDA W32, T22, 1.45 expansion                      • 189 Storage Nodes / PD
       • Massively parallel distributed                      (105,840 total)
         readers/writers                                   • 45 3TB drives per storage node
       • Filter capability with ingest                       (4.7M total)
       • Access embedded in application                    • ~15 EB raw, ~10EB usable




  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.                                  9

Friday, July 27, 2012
System Architecture
                                             Very Big Data Sources



                  Near Real-time Parallel Data Analyzers (and filters)

                                       Multiple Simultaneous Writers
                                                                            Data &
                                                                           Indexes
                               Very Large Object Storage Cloud
                               • Deployed across multiple sites            Metadata
                               • Using container-based (POD) model
                               • Flat architecture, no central database
                                                                          Analysis &
                                                                           Results
                         Multiple Simultaneous Readers and Writers

                                 Secondary (Parallel) Data Analyzers

  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.
                                                                                10
Friday, July 27, 2012
Use Case: Store and Analyze 6 months of
      Internet traffic
                     Total Global Monthly Internet Traffic Growing 32% Annually

              PB
                                                                                               80 Exabytes
                                                                                               per month in
                                                                                                Dec. 2015




                               IP Traffic            North America Monthly Worldwide Monthly

                                  2012                      12 EB               37 EB
                                  2015                      23 EB               80 EB          Source: Cisco VNI, 2010

  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.                                                          11

Friday, July 27, 2012
Use Case: Store and Analyze 6 months of
      Internet traffic
                                                                     North America                              North America
                                                                       Monthly                                 Rolling 6 Months*
                                        2012                             12 EB                                       96 EB
                                                                                                                     Source: Cisco VNI, 2010




     Very Large Scale                                                                                               Very Large Scale
     Processing Requirements                                                                                   Storage Requirements
     • Ingest/Filter : 4.6 TB per sec                                                                 • Store 10EB grow to 1,000 EB
     • Analyze/Index : ~0.5 TB per sec                                                                • ~900 GB/sec of data ingest
       (assuming a 10:1 filter of IP traffic)                                                         • Growing 32% per year




     Potential Solutions:                                                                           Traditional data storage systems
     • Massively parallel, distributed                                                              not capable of this scale
       pioneered by Google, Yahoo, etc.
                                                                                                                   Cleversafe Focus

       ** Rolling 6 months requires capacity to store 8 months worth of data in order to safely capture the next month before deleting the oldest month’s worth of data



  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.                                                                                                                  12

Friday, July 27, 2012
Key Takeaways


         • RAID can’t effectively scale to multi-petabytes and beyond
         • A limitless scale data storage system requires:
           – Single instance of data with guaranteed reliability and
             availability– not RAID and copy based
           – Built-in geographic distribution for high availability and site
             failure tolerance
           – Data concurrency with multiple simultaneous readers and
             writers
           – Flat namespace with highly efficient metadata management and
             no database or master name node




  Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.                       13

Friday, July 27, 2012
Copyright © 2012 Cleversafe, Inc. All rights reserved.
  Copyright © 2012 Cleversafe, Inc. All rights reserved.   14

Friday, July 27, 2012
Text




        Sponsored Workshop
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SPONSORED WORKSHOP by Cleversafe from Structure:Data 2012

  • 1. Store and Analyze Big Data Without Limits March 23, 2012 Friday, July 27, 2012
  • 2. Big Data Challenges From 800 exabytes in 2008 to 35,000 exabytes in 2020 90% of data is unstructured format, and 89% of growth in storage is unstructured format 75% of data is generated by individuals, and enterprises have liability for 80% of data generated Concern for data security and reliability in the Cloud Public Cloud deployments and content depots are projected to grow to $7.4B by 2014 to accommodate capacity “Big data technologies describe a new generation of technologies and architectures, designed to economically extract value from very large volumes of a wide variety of data, by enabling high- velocity capture, discovery, and/or analysis.” – IDC Extracting Value from Chaos, May 2011 Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. 2 Friday, July 27, 2012
  • 3. Data Storage is Transforming 5000 Capacity-Optimized storage growing 63% annually* 3750 Data 2500 1250 0 2002 2012 Year Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. 3 Friday, July 27, 2012
  • 4. Data Storage is Transforming 5000 Capacity-Optimized storage growing 63% annually* 3750 Traditional Data Numbers, text, Data databases 2500 1250 0 2002 2012 Year Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. 3 Friday, July 27, 2012
  • 5. Data Storage is Transforming 5000 New Data Capacity-Optimized storage Images, scans, audio files videos, hi-res videos growing 63% annually* 3750 Traditional Data Numbers, text, Data databases 2500 1250 0 2002 2012 Year Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. 3 Friday, July 27, 2012
  • 6. Data Storage is Transforming 5000 New Data Capacity-Optimized storage Images, scans, audio files videos, hi-res videos growing 63% annually* 3750 Traditional Data Numbers, text, Data databases 2500 1250 0 2002 2012 Year •Growing 100X every 10 years •Required new methods Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. 3 Friday, July 27, 2012
  • 7. Practical Applications for a 10 Exabyte Data Storage System • Understand certain IP traffic patterns for tracking fraudulent activity • Determine online purchasing patterns for a retailer or merchandiser to help launch a new product or service • Identify hot new trends in entertainment, sports, gaming, etc. • In this election year, understand the appeal of a political message and more directly target potential voters Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. Friday, July 27, 2012
  • 8. RAID Can’t Effectively Scale • RAID is not ideal for storing large amounts (PB) of digital content. • RAID does not allow configurable reliability to be established. • Increasing amounts of stored data is raising the risk of data loss and corruption. • Spindle size is increasing faster than IO performance causing longer rebuild times and exposure to data loss. • Spindle size is equal to Unrecoverable Read Error (URE) rates causing silent data corruption. Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. 5 Friday, July 27, 2012
  • 9. How Dispersed Storage Technology Works DATA Cleversafe IDA Data is expanded, virtualized, transformed, 1 sliced and dispersed using Information Dispersal Algorithms. Slices are distributed to separate 2 disks, storage nodes and geographic locations. SITE 1 SITE 2 SITE 3 SITE 4 Even with individual servers or entire 3 sites down, real time bit perfect data is retrieved from a subset of slices. Cleversafe IDA DATA Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. 6 Friday, July 27, 2012
  • 10. What Does a Limitless Scale Storage System Look Like? • Single instance of data with guaranteed reliability and availability – not RAID and copy based • Built-in geographic distribution for high availability and site failure tolerance • Data concurrency with multiple simultaneous readers and writers • Continuous data availability through upgrade cycles and storage node replacement • Flat namespace with highly efficient metadata management and no database or master name node • Architecture delivers independent scaling of storage capacity and performance • Take advantage of largest capacity most power-efficient disk drives available in the industry Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. 7 Friday, July 27, 2012
  • 11. 10 Exabyte Data Storage System Configuration • Data integrity and availability provided without the overhead of replication • Deployed across multiple sites for site failure tolerance and high availability Portable Datacenter • High bandwidth network between sites (PD) • Utilize a portable datacenter (PD) container model for rapid setup and mobility • Each PD houses multiple racks for storage and a single rack for network connectivity • Flat architecture with no centralized database or management node • Hundreds of simultaneous readers/writers with instantaneous access to billions of objects Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. Friday, July 27, 2012
  • 12. System Configuration • 16 sites across the US • 35 PDs per site (560 total) • High bandwidth WAN • 21 Racks / PD (11,760 total) • IDA W32, T22, 1.45 expansion • 189 Storage Nodes / PD • Massively parallel distributed (105,840 total) readers/writers • 45 3TB drives per storage node • Filter capability with ingest (4.7M total) • Access embedded in application • ~15 EB raw, ~10EB usable Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. 9 Friday, July 27, 2012
  • 13. System Architecture Very Big Data Sources Near Real-time Parallel Data Analyzers (and filters) Multiple Simultaneous Writers Data & Indexes Very Large Object Storage Cloud • Deployed across multiple sites Metadata • Using container-based (POD) model • Flat architecture, no central database Analysis & Results Multiple Simultaneous Readers and Writers Secondary (Parallel) Data Analyzers Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. 10 Friday, July 27, 2012
  • 14. Use Case: Store and Analyze 6 months of Internet traffic Total Global Monthly Internet Traffic Growing 32% Annually PB 80 Exabytes per month in Dec. 2015 IP Traffic North America Monthly Worldwide Monthly 2012 12 EB 37 EB 2015 23 EB 80 EB Source: Cisco VNI, 2010 Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. 11 Friday, July 27, 2012
  • 15. Use Case: Store and Analyze 6 months of Internet traffic North America North America Monthly Rolling 6 Months* 2012 12 EB 96 EB Source: Cisco VNI, 2010 Very Large Scale Very Large Scale Processing Requirements Storage Requirements • Ingest/Filter : 4.6 TB per sec • Store 10EB grow to 1,000 EB • Analyze/Index : ~0.5 TB per sec • ~900 GB/sec of data ingest (assuming a 10:1 filter of IP traffic) • Growing 32% per year Potential Solutions: Traditional data storage systems • Massively parallel, distributed not capable of this scale pioneered by Google, Yahoo, etc. Cleversafe Focus ** Rolling 6 months requires capacity to store 8 months worth of data in order to safely capture the next month before deleting the oldest month’s worth of data Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. 12 Friday, July 27, 2012
  • 16. Key Takeaways • RAID can’t effectively scale to multi-petabytes and beyond • A limitless scale data storage system requires: – Single instance of data with guaranteed reliability and availability– not RAID and copy based – Built-in geographic distribution for high availability and site failure tolerance – Data concurrency with multiple simultaneous readers and writers – Flat namespace with highly efficient metadata management and no database or master name node Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. 13 Friday, July 27, 2012
  • 17. Copyright © 2012 Cleversafe, Inc. All rights reserved. Copyright © 2012 Cleversafe, Inc. All rights reserved. 14 Friday, July 27, 2012
  • 18. Text Sponsored Workshop Friday, July 27, 2012