Mobile internet usage will surpass desktop usage in 2014. 65% of customers begin product research on mobile devices. Failing to optimize for mobile can severely impact businesses - 52% are less likely to engage with companies with bad mobile experiences, 40% abandon pages loading over 3 seconds, and 61% will leave sites that don't quickly show relevant information. Mobile experiences need to be fundamentally different from desktop sites to meet users' needs. Focusing on mobile user needs can significantly increase visitors, sales, and return on investment within 30-60 days given 80% of customers now shop on smartphones.

1. MOBILE are you OPTIMISED?
1
IN 2014, MOBILE INTERNET
USAGE WILL OVERTAKE
DESKTOP INTERNET USAGE
2
65% OF CUSTOMERS START
RESEARCHING PRODUCTS AND
SERVICES ON MOBILE
Many businesses
are simply not
accessible to
mobile users
Already, over
50% of Google’s
search activity
is from mobiles
3
Get MOBILE wrong and the impact is
SEVERE ...
52% said a bad
40% of people 61% will leave a 66% of people
mobile user experience
made them less likely to
engage with a company
4
will abandon a page that site if they don’t see what
takes more than 3
they are looking for
seconds to load
right away
MOBILE IS FUNDAMENTALLY
DIFFERENT
A radio Ad would not
deliver results on TV
5
have abandoned a
shopping cart because
of issues at checkout
A PC site does not deliver
results on mobile
FOCUS ON THE NEEDS of a user and the results are SIGNIFICANT ...
Increase in
visitors ...
More sales ...
ROI in 30–60
days
With 4 out of 5 customers using smartphones to shop. Now is the time for you to react.
Call Sean Kelly on +44 7922 818 205 or email sean@mobileweb.co.uk
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