Overview of the Stream:20 consulting service offering - which is about pushing up digital KPIs - through digital planning, digital delivery, marketing technology and organisational change

1. Stream:20 Consultancy
- an introduction

2. Stream:20 Core Service Groupings
Digital Sales
Planning
Digital
Organisation
Digital Sales
Toolkit
Digital Sales
Delivery
Optimising your business
structure and skillsets for
digital success
Ensuring the correct
toolkits are implemented
for success
Providing innovative
strategic support and
analysis to drive your
digital sales function
Driving incremental
revenue across
Desktop/ Mobile/Tablet
The Performance-Driven Digital Marketing Consultancy
We push up KPIs by rolling out good practice & best practice
London Munich San Francisco

3. Stream:20 Core Service Groupings
Process & Task List
Management
Training
Resource & KPI
Alignment Analysis
Digital Business
Transformation
Management
Implementation
Management
RFI & RFP Management
Audit & Right fit
Management
Performance Reporting
Campaign Analysis
Attribution, Conversion,
Offer & Forecasting
Management
Segmentation & Data
Management
Digital Strategy Review
Digital Channel Optimisation
& Management
eCommerce Excellence
Email PPC
SEOSocial
Affiliates Display
Conversion App Strategy
UX Analytics
Selfcare/ Call Deflection
Digital Sales
Planning
Digital
Organisation
Digital Sales
Toolkit
Digital Sales
Delivery
Optimising your business
structure and skillsets
for digital success
Ensuring the correct
toolkits are implemented
for success
Providing innovative
strategic support and
analysis to drive your
digital sales function
Driving incremental
revenue across
Desktop/ Mobile/Tablet

4. Who we work with
Retail Finance
Gaming
Telecoms
Travel Entertainment
Publishing
Technology
Utilities

5. In Practice
Hands on approach and regular communication with all project stakeholders
Stream:20
Consultant
Stream:20
Director
Stream:20
Consultative
Network
Search
Marketing
Affiliate
Marketing
Online
Partnershi
ps
Online
Media
Email
Marketing
Social
Media
Conversio
n
Marketing
Online
Channel
Mgmt
Offline
Integration
Client
Key Stakeholders
• Sponsors
• Channel mgrs
• Creative teams
• Development
teams
Agency
Key Stakeholders
• Account mgmt
• Channel
executives
Director oversight and
support from
specialists covering
each channel

6. Digital Sales Delivery
Email
Affiliates
PPC
Social
SEO
Display
Channel Client Success story
Rationalised all of BSkyB’s email marketing
operations around business goals and best
practice management. Generated 20% uplift in
CTR across key communication vehicles.
Undertook interim management of the
PPC channel – drove up volume by 40%
and reduced costs by 10%
Interim management of Amazon.co.uk’s
affiliate program (Deals and Offers segment)
over the Christmas peak period. Results
exceeded forecasts by 30%
Rationalised Experian display buying operation
– renegotiated display media partnership deals
and set out strategy for improving sales. 20%
uplift in sales, 50% cost reduction
EMEA wide social launch of the Safesync
product. Included strategy development,
training and implementation
Digital Sales
Delivery
Driving incremental
revenue across
Desktop/ Mobile/Tablet
Interim management of SEO channel –
working with delivery agency to execute
agreed strategy with the client

7. Digital Sales Planning
Strategy
Review
Offer
Management
Channel Client Success story
Multichannel review, strategy
development and implementation plans
for two key regions
Detailed offer analysis, producing a
prediction model for which offers drive
incremental volume.
Digital Sales
Planning
Providing innovative
strategic support and
analysis to drive your
digital sales function
Multi-
Channel
Planning
Cross-channel planning to produce
optimal media mix to deliver stretch
targets
Segmentation
Initiated and implemented a segmentation
program from inception to rollout in day to
day marketing operations
Multichannel
planning &
modelling
Mentoring on client side decision
making and action
Multi-
Channel
Reviews
Reviewing performance across digital
channels to identify growth and channel
integration opportunities

8. Digital Sales Toolkit
Audit &
Rightfit
Management
Implement
Management
RFI/RFP
Management
Dashboards
Dashboards
Dashboards
Channel Client Success story
Reviewed worldwide Email Marketing
operations resulting in supplier efficiency
savings of 90%. Rolled out new Email
Service Provider to 4 continents.
Sky Germany: Development of requirements
and management of RFI for Analytics and
Email Service Providers. Cost reductions
and improved capabilities achieved
Enterprise rollout of an Email Service
Provider for BSkyB. Up-skilled &
implemented email management processes
across 12 departments.
Implemented new KPIs that were more
accurate predictors of overall performance.
Provided accurate target tracking and
forecasting capabilities
Long history developing dashboards for Sky
within multiple markets. Detailed work linking
data sources and producing mission critical
dashboards
Developed a weekly dashboard pulling in
data from multiple sources. Ensured KPIs
reflected through to sales
Digital Sales
Toolkit
Ensuring the correct
toolkits are implemented
for success

9. Digital Organisation
KPI
Ownership &
Alignment
Structure
Shift
Process
Management
Resource
Analysis
Task List
Management
Channel Client Success story
Assessed KPI responsibility. Rationalised how
numbers were assessed and implemented a
digital sales culture of accountability and
performance.
Undertook an automation project for email
deployment based on key trigger points
and repetitive campaign development
Assisted in the reorganisation of eCRM
responsibilities within Sky Germany.
Implemented a structure for success and
road mapped headcount growth
Assessed eCRM capabilities within BSkyB
and recommended new approaches to
resourcing eCRM and changes to the
governance of marketing activity
Roadmap for channel improvement within
the organisation. Expansion of roles and
responsibilities in light of forecasted
performance improvements.
Digital
Organisation
Optimising your business
structure and skillsets for
digital success
Skills
Assessment
Assessment of team skills relative to
business requirements and promotional
plan. Training and development plan
focussed around outcomes

10. Thank you