Role of Mobile Apps in marketing, Usage of Mobile Apps

1. Mobile App - Future of Digital
Marketing
Shri Krishna M

2. Mobile App
• Mobile App – Software application developed to
allow consumer to gain information about a
product/service, thereby forming an opinion or
completing a transaction
• 50% of all ecommerce transactions happen
through mobile devices
• 85% of customers prefer mobile app instead of
website
• Key enabler in driving brand recognition
• Integrated with wearable devices
• Integrated with social media

3. Role of Mobile app in marketing
• Enhancing reach
• Positioning brands
• Stimulating impulsive buying
• Stimulating customer engagement
• Leveraging consumer interactivity and
participation

4. Apps for Social Media Management
• Allows users to hang out on social media
platforms
• Manage multiple profiles
• Personalize content to share on social
networks
• Apps: Hootsuite, Tweegram, LinkedIn App,
Pinterest App

5. Apps for Financial Transactions
• Allows users to complete financial
transactions
• Paying invoices
• Deposit cheques
• Track cash sales
• Facilitate online shopping
• Apps: Paypal App, NSE mobile App, iMobile
(ICICI), CitiMobile (Citibank)

6. Apps to Facilitate Circulation of News
• Apps to provide coverage of national,
international, sports, entertainment, business,
lifestyle, health, technology topics from
newspapers and news channels
• Apps: The Times of India App, IBN live App,
Economic times Mobile App

7. Apps to facilitate Social Networking
• Allows users to share content on social
networking sites
• Apps: Cymera, Meetup, App.net

8. Apps to Order Food
• To order food from restaurants and food
outlets at the nearest locations
• Apps: Foodpanda, Just Eat, Domonos Pizza,
Zomato order

9. Apps to Improve Workplace
Productivity
• Help companies to access analytics to keep up
the pace with data-driven projects in real
time, track performance, keep communication
open, address problems, manage deadlines
• Apps: Google Analytics, Trello, Quip

10. Apps to Download Books
• To download the latest best selling books,
browse libraries, tap a book to open it, flip
through pages with a swipe
• Apps: iBooks by Apple, Kindle, Stanza

11. Apps to Create Content
• Enable users to create content and post it
online
• Apps: Mobile blogging Apps, MouthShut.com
Apps

12. Apps to Watch TV Shows
• Allow consumers watch TC shows across
different languages for free of cost, notify
consumers when new episodes are available
for viewing online
• Apps: Hotstar, Live TV India

13. References
• Author: Vandana Ahuja
Book: Digital Marketing

14. THANK YOU