The document discusses the transformative impact of information and analytics on business optimization, emphasizing the need for real-time data to make informed decisions and predict future trends. It highlights successful case studies across various industries that have leveraged analytics to enhance performance, reduce costs, and improve customer satisfaction. The text further outlines IBM's strategic investments and solutions in this space, showcasing a commitment to helping organizations achieve smarter, data-driven operations.

1. Business OptimizationThrough Information & Analytics <%savo.user.displayname%> - <%savo.user.title%> <%Date%>

2. Introductions

3. Our Smarter Planet and the Information ChallengeAchieving Business OptimizationGetting StartedToday’s TopicsApplying Information & Analytics In Your Organization

4. The world is changing and becoming more…InstrumentedInterconnectedIntelligentThe resulting explosion of information creates a need for a new kind of intelligence … to help build a Smarter Planet

5. 1 in 3Top Performers Demonstrate ExpertiseBusiness leaders frequently make decisionsbased on information they don’t trust, or don’t have15X1 in 2Business leaders say they don’t have access to the information they needto do their jobsPredict and prepare for the futureby evaluating trade-offs proactivelyIndustry Top performersIndustry Under performersMany Organizations are Operating with Blind Spots;Those Applying Information & Analytics are Breaking AwaySource: IBM: Break Away with Business Analytics and Optimization Study

6. The Key is Leveraging Information and AnalyticsInformed, Real-time Decisions at the Point of Impact…BreakawayApproachPredict and actSense and respondVelocityLack of InsightReal-time, fact-drivenInstinct and intuitionInefficient AccessVolumeEveryoneSkilled analytics expertsVarietyBack officePoint of impactInability to PredictAutomatedOptimized

7. The Result: Organizations Have the Insight to Act with Confidence.Mobile County Public Schools: Real-time analytics more effectively measures student performance and will immediately identify “at risk” studentsUniversity of Ontario Institute of Technology: Early detection of potentially life-threatening conditions in premature infantsMobile Service Provider: Analysis of social relationships prevents customer churn and identify new productsCenterPoint Energy: First-of-a-kind outage detection and self-healing within the grid of an intelligent utility network

8. Transforming Business Through Information and AnalyticsAs Significant as ERP & CRM…BusinessOptimizationCreating Value

9. Lowering Costs2XClient Investment inBusiness Analytics & Optimization Projects is Growing over Twice as Fast as Business AutomationInformation& AnalyticsAutomation

10. Transforming Business Through Information and AnalyticsReduction in storage space50%Improvement in supply chain performance50%Savings through modernization of core business applications$60M50%Reduction in recall probabilityReduction in loan processing cycle time60%30%Decrease in unplanned outage time

11. AcceleratingBusiness Optimization…An Industry Context & Technology Innovation to Accelerate the Journey

12. Establishend-to-end vision & business-driven valueAccelerateprojects for short& long-term ROICreate ValueAlign people, process & informationLowerCostsArchitectan extensible information infrastructureInformation Agenda A proven, industry-specific approach for aligning information with business objectives

13. Information AgendaStrategy, Roadmaps, Information Agenda GuidesGuides, Workshops,Accelerators, Roadmaps…Information AgendaGuide for Banking & Finance

14. Smarter Business Outcomes With Information AgendaStrategy, Roadmaps - Information Intensive ProjectsRaise maturity of information usage over timeConnect the roadmap to a reference architectureDevelop an adoption roadmap for the organization

15. Businesses Planning Their Information AgendaRooms To Go: Increased sales by helping staff optimize floor planning based on customer buying habits; save $120k/yr through self-service reporting.Irish Life & Permanent: Improved cross-sales, created new services, improved customer satisfaction and reduced costs via MDM initiative.Portugal Telecom:Streamlined over 150 business processes, savings millions of Euros in IT cost while improving productivity.Kaiser Permanente: Developed enterprise-wide strategy for clinical data management, consolidating member data while ensuring control and security.

16. Analyze and use information at the point of industry-specific business impactCreate ValueOptimize processes, manage business performance, and anticipate opportunities and threatsCreate a single, trusted view of information across the organization managed over a strategic periodLowerCostsMeet new throughput, scalability, reliability and data protection requirements while controlling costs.Accelerating Business Optimization

17. Analyze and use information at the point of industry-specific business impactCreate ValueOptimize processes, manage business performance, and anticipate opportunities and threatsCreate a single, trusted view of information across the organization managed over a strategic periodLowerCostsAccelerating Business Optimization (continued)

18. Analyze and use information at the point of industry-specific business impactCreate ValueOptimize processes, manage business performance, and anticipate opportunities and threatsLowerCostsAccelerating Business Optimization (continued)

19. Analyze and use information at the point of industry-specific business impactCreate ValueLowerCostsAccelerating Business Optimization (continued)

20. Create ValueLowerCostsAccelerating Business Optimization (continued)

21. Create ValueLowerCostsA Flexible Information PlatformExpanding Technology$11B in Acquisitions Since 2006Over 10,000 Technical ProfessionalsOver 15,000 New ClientsOver 2,300 New Partners

22. Building a Flexible Information PlatformBharti Airtel: Transformed infra-structure, reducing new account time for by 90% while enabling addition of 2.5-3M new subscribers a month.Coca-Cola Bottling: Replaced Oracle with IBM DB2, lowering costs and storage by 40% and manufacturing run duration by 65%.JB Hunt: New business process management system returns $1M annually through real-time visibility into business.Geisinger Health System: Integrating real-time clinical data with medical history to create a massive storehouse of intelligence.

23. Workload Optimized Systems and ServicesDesigned, integrated systems provide a foundationIntegrated hardware and software solutions, optimized for specific workloadsSmart Business SystemsInformationArchive Scale OutNASSmart Analytics Systems CloudBurst System technology enhancements that hone capabilities for specific workloadsSystemOptimizersIBM Smart Analytics Optimizer for DB2 for z/OSPower7AcceleratorsGeneral Purpose PlatformsA choice of architectures – servers and storage – each fit for purpose StorageVirtualizationPower7System xDS8000 XIVSystem z

24. Taking it to the Next Level with Business AnalyticsCreate ValueLowerCosts

25. Delivering Insight and ROI Through Business AnalyticsUS Lumber: 3,623% ROI through improved productivity, reduced inventory, accelerated accounts receivable turnover.Blue Mountain: 1,822% ROI by eliminating excess inventory, improved reporting, more strategic pricing decisions.Martin’s Point Health Care: 1,185% ROI through BI competency center that reduced reporting demands and improved user productivity.Swedbank: Reduced loan processing time from 6 days to 20 minutes by automating decisions using predictive analytics.

26. Taking it to the Next Level: Predictive AnalyticsRichmond County Police pinpoints hotspots & leads to 20-30% decease in violent crimesCenter for Disease Control Characterizes disease & quickly assess medical needs in real-timeCablecom GmbH Doubled ability to predict churn & reduced actual churn 10 foldInfinity Property & Casualty CorporationReal-time claims scoring starts fraud investigations within 24hrs. vs. 2 weeks

27. Taking it to the Next Level: Content AnalyticsLarge Claims 3rd Party AdministratorContent Analytics over claims detects fraud faster, reducing costs by millionsUniversity of Ontario Institute of Technology detects life-threatening conditions in infants up to 24 hrs earlierNTT DoCoMo Content Analytics over “Voice of Customer” data creates insight driving customer-oriented decisionsKraft Content Analytics over online customer postings helps target & deliver new campaigns, increasing sales & loyalty

28. Create ValueLowerCostsTaking it to the Next Level – Packaged AnalyticsPackaged Business Intelligence for Line of Business …Ready-made reporting and analysis that consistently measure performance departmentally and across the enterprise

30. Preview in Q1GA in MarchAvailable NowTaking it to the Next Level: Information Governance Optimizing the Information Supply ChainAnnouncing Comprehensive Offerings for Information GovernanceInfoSphere Business Information Monitor

31. Optim Data Redaction

32. Global Business Services Information Governance Assessment and Implementation ServicesGA in MarchThese offerings are part of an ongoing investment in information governance.

33. Taking it to the Next Level: Industry by Industry

34. Taking it to the Next Level: With Experts from IBM…BAO StrategyBI & Performance ManagementAdvanced Analytics & OptimizationEnterprise Information ManagementBusiness Know-How Strategy & Change,5,000 DedicatedConsultantsEnterpriseContent Management

35. Analytics Software OptionsBusiness Intelligence Capabilities

36. Cubing Services

37. Text and Data AnalyticsPowerful Data Warehouse Warehousing Platform

38. Advanced Workload Management

39. System AutomationHardware & ServicesServer Platform

40. Storage Capacity

41. Build, Deploy, Health Check & Premium Support ServicesPre-optimizedBusiness Intelligence Softwaretriples out of the box performance** Based on IBM Laboratory Tests. Actual results may vary depending on specific environment and configuration.Putting it All Together…IBM Smart Analytics System

42. We’ve Only Just Begun to Uncover What is Possible on a Smarter Planet.With the information organizations already have and new analytical tools, there are no limits to what is possibleM&A Agility…Withholding Tax OptimizationReal-time Risk AnalysisReal-time Trading PositionsHow can you use information and analytics to transform your organization?

43. IBM is Investing to Accelerate Business OptimizationOver $11B in acquisitions since 2006Over 10,000 technical professionalsOver 5,000Dedicated ConsultantsLargest Math Department in Private IndustryOver 2,300 new Business Partners since 2006“Since 2006, IBM has deliberately & doggedly constructed an unparalleled portfolio… it's difficult to see how any competitors will be able to compete anytime soon…”

44. Start the Transformation Today.Ask Yourself:How can I align my information with my business strategy?

45. How can I manage my information as a trusted, strategic asset?

46. How can I deliver the insight neededfor informed decisions and actions?

47. Take the Information and Analytics Self Assessment

48. Contact your IBM RepresentativeLearn more: ibm.com/new-intelligence

49. Smarter planet: Thinking and acting in new ways to make our systems more efficient, productive and responsive. People and Process Transformation Information & AnalyticsNext-generation Datacenter Product and Service InnovationSecurity and Resiliency SustainabilitySmart Industries & Cities

50. Innovation That Matters$11B USD in Acquisitions Over 10,000 Technical Professionals2010Social Analytics/Consumer InsightSmart Analytics SystemsAdvanced Case ManagementContent AnalyticsStream ComputingPervasive ContentpureScalepureXMLDeep CompressionDeveloper ProductivityAutonomic Operations2006

51. Chicago-based insurance firm provided managers with consistent reporting and analysis to assess employees’ performanceFaster Insight: Smarter Decisions with Packaged AnalyticsLarge agri-business companyconsolidated transactional financial data into standard, reliable management reportingOil & Gas international company projected $2-$5M in savings with consolidated analysis of spendManufacturerpinpointed sales territory that was discounting too heavily and impacting revenue

52. We are Producing an Explosion of Information…Volume 988 exabytes: The amount of digital information that will exist in 2010, equal to a stack of books from the sun to Pluto and back…Variety 80% of new data growth is generated largely by email, with increasing contribution by documents, images, and video and audio.Velocity77% of executives say they do not have real-time information to make key business decisions.Source: Various IBM and Public Studies

53. …While Forward-Thinking Organizations Distance Themselves From Their CompetitorsKey AdvantagesHigh quality informationWinning Characteristics32.5%25%22.7%21.9XStrong decision support5.6X15X4.4%1.5%1.5%Keen focus on driving business changeEmpoweredAnticipatingChallengingEnable and empower employees to analyze, decide and actPredict and prepare for the future by evaluating trade-offs proactivelyDisrupt the status quo to improve the business and create new opportunitiesChart shows differences at the highest achievement levelsKey: Top performers (i.e., 1st quintile relative to industry peers) Lower performers (i.e., 4th and 5th quintile relative to industry peers) Relative difference of top performers to lower performersSource: Breaking Away with Business Analytics and Optimization: New intelligence meets enterprise operations at www.ibm.com/gbs/intelligent-enterprise.

54. Imagine if you could……apply social relationships of customers to prevent churn?…predict infection in premature newborns 24 hours earlier?…determine who to offer discounts at time of sale instead of offering to all?…adjust credit lines as transactions are occurring to account for risk fluctuations?Telco Call Center RepRetail Sales AssociatePhysicianLoan Officer

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60. <%savo.user.email%>Trademarks and notesIBM Corporation 2009IBM, the IBM logo and ibm.com are registered trademarks, and other company, product or service names may be trademarks or service marks of International Business Machines Corporation in the United States, other countries, or both. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine, Intel, the Intel logo, Intel Inside, the Intel Inside logo, Intel Centrino, the Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, IT Infrastructure Library, ITIL, Java and all Java-based trademarks, Linux, Microsoft, Windows, Windows NT, the Windows logo, and UNIX are trademarks or service marks of others as described under “Special attributions” at: http://www.ibm.com/legal/copytrade.shtml#section-specialOther company, product and service names may be trademarks or service marks of others.References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.

61. EvaluationYour feedback is extremely valuable to us. It is the only way we can improve our service to you.On a scale of 1 – 5, where 5 is “extremely well” and 1 is “not at all,”…[_____] How well did this presentation answer your questions? What was most helpful? _____________________________________________________________________________________________________________________________________________________________________________________________________________________What was missing? _____________________________________________________________________________________________________________________________________________________________________________________________________________________[_____] How much will this presentation contribute to your buying decision? Presenter’s name: ________________________________________________________Do you have any suggestions for improving this presentation?______________________________________________________________________________________________________________________________________________________________________________

62. PRESENTER GUIDANCE: Financing scenarios and advice. DELETE BEFORE PRESENTING (1 of 4)Slide notes (best practices)Select from IBM Global Financing slides listed below (available in SAM).

63. Contact Theresa Marshall/Rochester/IBM if you have questions or need assistance in developing a customized financing solution to meet your customer’s needs. PRESENTER GUIDANCE: Financing scenarios and advice. DELETE BEFORE PRESENTING (2 of 4)Slide notes (best practices)Select from IBM Global Financing slides listed below (available in SAM).Contact Theresa Marshall/Rochester/IBM if you have questions or need assistance in developing a customized financing solution to meet your customer’s needs.

64. PRESENTER GUIDANCE: Financing scenarios and advice. DELETE BEFORE PRESENTING (3 of 4)Slide notes (best practices)Select from IBM Global Financing slides listed below (available in SAM).

65. Contact Theresa Marshall/Rochester/IBM if you have questions or need assistance in developing a customized financing solution to meet your customer’s needs. PRESENTER GUIDANCE: Financing scenarios and advice. DELETE BEFORE PRESENTING (4 of 4)Slide notes (best practices)Select from IBM Global Financing slides listed below (available in SAM).

66. Contact Theresa Marshall/Rochester/IBM if you have questions or need assistance in developing a customized financing solution to meet your customer’s needs. IBM Global Financing at-a-glanceIBM Global FinancingExperts in financing technology and solutions Focuses primarily on solution and technology financing

67. Provides single-source financing that helps clients acquire business services and technology services, hardware and software ― IBM and non-IBM

68. Flexible financing with competitive rates to businesses of all sizes and across all industries

69. Complete financial plans for the lifecycle of the investmentCommercialFinancingGlobal AssetRecovery ServicesClient FinancingProvides working capital and supply chain financing for IBM Clients and Business PartnersOffers comprehensive services for used IT assets, including resale, buyback and recyclingProvides financing (leases and loans) for the acquisition of solutions and technologyTotal Solution ApproachIBM and non-IBM:Hardware

70. Software

71. ServicesIBM Financing Advantage: Affordable, Simple, Accessible, CompleteClients are feeling pressure to do more with less and get more value from their infrastructure investments. A smarter funding strategy can help you meet budget and cash flow objectives in a capital-constrained environment.Access to funding is a major impediment to realizing a solution’s post-implementation benefits. Costs are heaviest at the front end of a project, while benefits do not fully accrue until a project is well underway. This makes financial justification difficult.With IBM Financing Advantage, you can overcome this challenge. Financing allows costs and benefits to track more closely. IBM Financing Advantage can help to reduce up-front costs and structure your monthly payments to anticipated benefits. This can help ease the decision to invest in solutions that have longer payback periods. IBM Financing Advantage, from IBM Global Financing, offers credit qualified mid-sized companies access to affordable leases and loans for a complete IT solution for both IBM and non-IBM hardware, software and services.Financing helps clients meet budget and cash flow objectives in a capital-constrained environment by: Providing predictable monthly paymentsPreserving cash flow for higher-yield investments Allowing more acquisitions within current budget Accelerating implementation of new technology Matching payments to business needs

72. IBM Project FinancingTMCustomized, all-inclusive financial package for infrastructure solutions, services and business transformation projectsCustomized deal structures targeted at business benefits

73. Self-funding project based on anticipated benefits

74. Payments timed with project milestones Benefits of using the new solution (ROI)Cost of theproject$IBM Global Financing paymentsClient BenefitsTurns up-front costs into affordable and predictable payments

75. Aligns payments with anticipated benefits

76. Speeds project approval, and preserves cash flow and credit lines

77. Develops a tailored funding solution through our comprehensive financing facility for:

78. All project elements and phases