This document discusses organization design and effectiveness. It covers strategic direction and how it influences organization design. It also discusses organizational purpose including mission and goals. The document presents frameworks for selecting strategies and designs, including Porter's competitive strategies and Miles and Snow's strategy typologies of prospectors, defenders, analyzers, and reactors. It discusses assessing organizational effectiveness using contingency, goal, resource-based, and internal process approaches. The document proposes an integrated effectiveness model that combines these indicators into a single framework.