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Strategy Execution
MASTER CLASS
the performance factory
Join Jeroen De Flander, author
of the international bestsellers
Strategy Execution Heroes and
The Execution Shortcut as he
leads a two-day Master Class
Book before February 1st
and save up to USD$550
15-16MARCH2016
The Address Hotel
Dubai Marina
Dubai, U.A.E.
Who should attend
Anyone looking for hands-on tips and tricks to improve their strategy execution skills. You
could be a Senior Executive, Strategist, Project leader, PMO Manager, Entrepreneur,
Consultant, or Business Coach.
“ De Fla n de r has added another chapter to the emerging science of strategy exe c u t ion” 
Prof. Robert Kaplan, Harvard Business School & Dr David Norton
Benefits
Learn how to detect and avoid common strategy execution pitfalls
Master new skills needed to execute your strategy effectively
Learn about powerful strategy execution best practices used by Fortune 500
companies, startups and SME’s
Share ideas and network with like-minded individuals
Receive a certificate and join a 3000+ global strategy execution community
it’s all about
strategy execution
v
v
v
v
v
the performance factory it’s all about
strategy execution
Day 1 Tuesday March 15th Day 2 Wednesday March 16th
8:30	 Registration and Coffee
9:00	 Module 1: The Strategy Execution Canvas
		Discover the 8, a simple, pragmatic strategy 	
		execution framework
		 Learn how to benchmark your execution 	
		 capabilities and compare yourself with the 	
		best-in-class
10:30	 Morning Break & Networking
11:00	 Module 2: Test your Strategy
		Learn 3 critical checkpoints to evaluate if 	
		 your strategy is ready for execution
		 Beyond mission statements: how to define 	
		 an inspiring finish line to kickstart the journey
12.30	Lunch
13.30	 Module 3: Communicate your Strategy
		Discover the H3-concept: how to get your 	
		 ideas into the Heads, Hearts, and Hands of 	
		your followers
		 Learn how to combat Message Distortion and 	
		 defeat the Curse of Knowledge
15:00	 Afternoon Break & Networking
15:30	 Module 4: Cascade your Strategy
		9 things every leader should know about the 	
		Balanced 	Scorecard
		 4 crucial questions to break down your
		 strategy into smaller ‘chuncks’, ready for the 	
		budget process
17:00	 Summary Learnings Day 1
17:15	 End Day 1
8:30	 Registration and Coffee
9:00	 Module 5: Measure your Strategy Progress
		Re-measure: the value of KPIs is overrated 		
		 Learn a different approach to measuring success
		 Find out how to clean your dashboard and keep 		
		 only those indicators that matter
10:30	 Morning Break & Networking
11:00	 Module 6: Set Objectives / Choose Projects
		Beyond SMART: how to set great objectives for 		
		 yourself and others
		 Why most companies struggle with their
		 strategic projects and what to do about it
12.30	Lunch
13.30	 Module 7: Create Awesome Habits
		Learn 5 things successful people know about 		
		 habits and apply this for your own success
		 Why 88 percent of people don’t succeed in 		
		 building great habits and what you can do to be 		
		 part of the happy few
15:00	 Afternoon Break & Networking
15:30	 Module 8: Motivate People to Reach the Finish Line
		Raise micro-commitment: learn about the crucial 		
		 execution battles and how to win them
		 Why Change Management will become more 		
		 important and how to become really good at it
17:00	 Summary Learnings Day 2
17:15	 End Day 2
www.the-performance-factory.com
Jeroen De Flander
is one of the world’s most influential thinkers on strategy execution and a highly regarded keynote speaker. He has shared the
stage with prominent strategists like Michael Porter and reached out to 26,000+ leaders in 40+ countries. His first book
Strategy Execution Heroes reached the Amazon bestseller list in 5 countries and was nominated for Management Book of the
Year 2012 in the Netherlands. His second book The Execution Shortcut reached the #3 spot in its category on Amazon.
2-Day Master Class
Early bird: 	 USD$ 1,950 + VAT if applicable ( until February 1st, 2016 )
Regular: 	 USD$ 2,500 + VAT if applicable
Group discounts
available for
3+participants
Every attendee will receive copies of Strategy Execution Heroes,
The Execution Shortcut and The Strategy Execution Barometer
Register today karen.devreese@the-performance-factory.com
the performance factory it’s all about
strategy execution

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Strategy Execution Masterclass Dubai 2016

  • 1. Strategy Execution MASTER CLASS the performance factory Join Jeroen De Flander, author of the international bestsellers Strategy Execution Heroes and The Execution Shortcut as he leads a two-day Master Class Book before February 1st and save up to USD$550 15-16MARCH2016 The Address Hotel Dubai Marina Dubai, U.A.E. Who should attend Anyone looking for hands-on tips and tricks to improve their strategy execution skills. You could be a Senior Executive, Strategist, Project leader, PMO Manager, Entrepreneur, Consultant, or Business Coach. “ De Fla n de r has added another chapter to the emerging science of strategy exe c u t ion”  Prof. Robert Kaplan, Harvard Business School & Dr David Norton Benefits Learn how to detect and avoid common strategy execution pitfalls Master new skills needed to execute your strategy effectively Learn about powerful strategy execution best practices used by Fortune 500 companies, startups and SME’s Share ideas and network with like-minded individuals Receive a certificate and join a 3000+ global strategy execution community it’s all about strategy execution v v v v v the performance factory it’s all about strategy execution
  • 2. Day 1 Tuesday March 15th Day 2 Wednesday March 16th 8:30 Registration and Coffee 9:00 Module 1: The Strategy Execution Canvas Discover the 8, a simple, pragmatic strategy execution framework Learn how to benchmark your execution capabilities and compare yourself with the best-in-class 10:30 Morning Break & Networking 11:00 Module 2: Test your Strategy Learn 3 critical checkpoints to evaluate if your strategy is ready for execution Beyond mission statements: how to define an inspiring finish line to kickstart the journey 12.30 Lunch 13.30 Module 3: Communicate your Strategy Discover the H3-concept: how to get your ideas into the Heads, Hearts, and Hands of your followers Learn how to combat Message Distortion and defeat the Curse of Knowledge 15:00 Afternoon Break & Networking 15:30 Module 4: Cascade your Strategy 9 things every leader should know about the Balanced Scorecard 4 crucial questions to break down your strategy into smaller ‘chuncks’, ready for the budget process 17:00 Summary Learnings Day 1 17:15 End Day 1 8:30 Registration and Coffee 9:00 Module 5: Measure your Strategy Progress Re-measure: the value of KPIs is overrated Learn a different approach to measuring success Find out how to clean your dashboard and keep only those indicators that matter 10:30 Morning Break & Networking 11:00 Module 6: Set Objectives / Choose Projects Beyond SMART: how to set great objectives for yourself and others Why most companies struggle with their strategic projects and what to do about it 12.30 Lunch 13.30 Module 7: Create Awesome Habits Learn 5 things successful people know about habits and apply this for your own success Why 88 percent of people don’t succeed in building great habits and what you can do to be part of the happy few 15:00 Afternoon Break & Networking 15:30 Module 8: Motivate People to Reach the Finish Line Raise micro-commitment: learn about the crucial execution battles and how to win them Why Change Management will become more important and how to become really good at it 17:00 Summary Learnings Day 2 17:15 End Day 2 www.the-performance-factory.com Jeroen De Flander is one of the world’s most influential thinkers on strategy execution and a highly regarded keynote speaker. He has shared the stage with prominent strategists like Michael Porter and reached out to 26,000+ leaders in 40+ countries. His first book Strategy Execution Heroes reached the Amazon bestseller list in 5 countries and was nominated for Management Book of the Year 2012 in the Netherlands. His second book The Execution Shortcut reached the #3 spot in its category on Amazon. 2-Day Master Class Early bird: USD$ 1,950 + VAT if applicable ( until February 1st, 2016 ) Regular: USD$ 2,500 + VAT if applicable Group discounts available for 3+participants Every attendee will receive copies of Strategy Execution Heroes, The Execution Shortcut and The Strategy Execution Barometer Register today karen.devreese@the-performance-factory.com the performance factory it’s all about strategy execution