The document promotes a two-day master class on strategy execution led by Jeroen de Flander, scheduled for November 22-23, 2016, in Melbourne, Australia. Attendees will learn practical strategies, network with peers, and receive a certificate, focusing on improving their skills in executing strategies effectively. Early bird registration is available at $1,750 AUD until October 21, 2016.

1. Strategy Execution
MASTER CLASS
the performance factory
Join Jeroen De Flander, author
of the international bestsellers
Strategy Execution Heroes and
The Execution Shortcut as he
leads a two-day Master Class
Book before October 21th
and save up to $ 500 AUD
22-23 NOVEMBER2016
Melbourne, Australia
Who should attend
Anyone looking for hands-on tips and tricks to improve their strategy execution skills. You
could be a Senior Executive, Strategist, Project leader, PMO Manager, Entrepreneur,
Consultant, or Business Coach.
“ De Fla n de r has added another chapter to the emerging science of strategy exe c u t ion”
Prof. Robert Kaplan, Harvard Business School & Dr David Norton
Benefits
Learn how to detect and avoid common strategy execution pitfalls
Master new skills needed to execute your strategy effectively
Learn about powerful strategy execution best practices used by Fortune 500
companies, startups and SME’s
Share ideas and network with like-minded individuals
Receive a certificate and join a 3000+ global strategy execution community
it’s all about
strategy execution
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the performance factory it’s all about
strategy execution

2. Day 1 Tuesday November 22nd Day 2 Wednesday November 23rd
8:30 Registration and Coffee
9:00 Module 1: The Strategy Execution Canvas
Discover the 8, a simple, pragmatic strategy
execution framework
Learn how to benchmark your execution
capabilities and compare yourself with the
best-in-class
10:30 Morning Break & Networking
11:00 Module 2: Test your Strategy
Learn 3 critical checkpoints to evaluate if
your strategy is ready for execution
Beyond mission statements: how to define
an inspiring finish line to kickstart the journey
12.30 Lunch
13.30 Module 3: Communicate your Strategy
Discover the H3-concept: how to get your
ideas into the Heads, Hearts, and Hands of
your followers
Learn how to combat Message Distortion and
defeat the Curse of Knowledge
15:00 Afternoon Break & Networking
15:30 Module 4: Cascade your Strategy
9 things every leader should know about the
Balanced Scorecard
4 crucial questions to break down your
strategy into smaller ‘chuncks’, ready for the
budget process
17:00 Summary Learnings Day 1
17:15 End Day 1
8:30 Registration and Coffee
9:00 Module 5: Measure your Strategy Progress
Re-measure: the value of KPIs is overrated
Learn a different approach to measuring success
Find out how to clean your dashboard and keep
only those indicators that matter
10:30 Morning Break & Networking
11:00 Module 6: Set Objectives / Choose Projects
Beyond SMART: how to set great objectives for
yourself and others
Why most companies struggle with their
strategic projects and what to do about it
12.30 Lunch
13.30 Module 7: Create Awesome Habits
Learn 5 things successful people know about
habits and apply this for your own success
Why 88 percent of people don’t succeed in
building great habits and what you can do to be
part of the happy few
15:00 Afternoon Break & Networking
15:30 Module 8: Motivate People to Reach the Finish Line
Raise micro-commitment: learn about the crucial
execution battles and how to win them
Why Change Management will become more
important and how to become really good at it
17:00 Summary Learnings Day 2
17:15 End Day 2
www.the-performance-factory.com
Jeroen De Flander
is one of the world’s most influential thinkers on strategy execution and a highly regarded keynote speaker. He has shared the
stage with prominent strategists like Michael Porter and reached out to 29,000+ leaders in 40+ countries. His first book
Strategy Execution Heroes reached the Amazon bestseller list in 5 countries and was nominated for Management Book of the
Year 2012 in the Netherlands. His second book The Execution Shortcut reached the #3 spot in its category on Amazon.
2-Day Master Class
Early bird: $1,750 AUD + GST if applicable (before October 21th, 2016)
Regular: $2,250 AUD + GST if applicable
Group discounts
available for
3+participants
Every attendee will receive copies of Strategy Execution Heroes,
The Execution Shortcut and The Strategy Execution Barometer
Register today karen.devreese@the-performance-factory.com
the performance factory it’s all about
strategy execution