Strategy Design Sprint (english) #IAK16
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Since Google, IBM und SAP use Design Thinking, their digital products have remarkably improved. Meanwhile this tool is also used for the strategic foundation itself. This talk illuminates the increasingly relevant Design Sprint method from Google in comparison with the variants from IBM and SAP and how they can be used. #DesignSprint, #Strategy
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Strategy Design Sprint (english) #IAK16
- 1. STRATEGY DESIGN SPRINT IA CONFERENCE, BERLIN JUNE 4TH, 2016 @BENNOLOEWENBERG
- 2. AUTOMATIC DOORS Photo: @BennoLoewenberg
- 3. Video: @BennoLoewenberg AUTOMATIC DOORS
- 4. BAKEROLL PRISON Photo: @BennoLoewenberg
- 5. BAKEROLL PRISON Photo: @BennoLoewenberg
- 7. TEST LAB ? Photo: @BennoLoewenberg
- 8. @BennoLoewenberg PRODUCT MARKET FIT ? These “solutions” are bad ideas perfectly executed.
- 9. LAUNCHIDEA BUILD LEARN 1 3 4 2Here it costs more time & money Graphic: @BennoLoewenberg
- 10. “ANGLED” UNDERSTAND IDEATION DEFINE PROTOTYPING EVALUATION Graphic: @BennoLoewenberg (aft. SAP)
- 13. “ROUND” HILLS ≈ MVP Graphic: @BennoLoewenberg (aft. IBM)
- 16. “ANGLED-ROUNDish” UNDERSTAND IDEATIONDEFINE PROTOTYPE VALIDATE Graphic: @BennoLoewenberg
- 23. TEAM & SPACE Photo: @BennoLoewenberg (in “The Garage” at Google)
- 24. @BennoLoewenberg 1. UNDERSTAND Shared knowledge and shared brain View from/illustrate all angles Mapping the problem space
- 25. @BennoLoewenberg Individual work Focus and strategy Not the 1st ready, but many ideas 2. SKETCH
- 26. @BennoLoewenberg Collaboratively surfacing the best ideas Narrowing down to what makes sense Building consensus on solutions 3. DECIDE
- 27. @BennoLoewenberg Gaining knowledge earlier on what has potential Rapid Prototyping to test ideas before investing a ton of time, money, or resources Real Enough-Experience 4. PROTOTYPE
- 28. @BennoLoewenberg Most important part of a sprint Answer the hardest question: “How good is this idea actually ?” Immediate feedback from potential users 5. VALIDATE
- 29. STRATEGY FOCUS Photo: @BennoLoewenberg (#IAK16 method cards)
- 30. @BennoLoewenberg CHALLENGE STATEMENT at the beginning of the sprint: We will redesign {what} to improve the experience {for whom} because they value {why} later during the sprint: by {taking what action}
- 31. EXECUTION TIMELINE Graphic: @BenoLoewenberg (aft. @kaihaley) NOW SHORT MID and LONG TERM WHAT IS POSSIBLE ?
- 32. @BennoLoewenberg CANVASES & MAPS e. g. Strategy Canvas & Value Proposition Canvas for Blue Ocean Business Model Canvas & Business Origami for Organisational Prototyping
- 33. PREPARATION Graphic: @BennoLoewenberg (aft. @mpowel85) BEFORE SPRINT AFT. WORK TIME
- 34. @BennoLoewenberg FLEXIBLE FRAMEWORK Tailored to each task and team On the fly-adjustments by Sprint Master Method toolbox, no rigit corset/cookie cutter
- 35. @BennoLoewenberg NO GUESSWORK … Photo: @BennoLoewenberg
- 36. @BennoLoewenberg … BUT THINKING & TESTING Photo: @BennoLoewenberg (prototyping an elevator cabin)
- 37. @BennoLoewenberg BENEFIT Ensuring that customer needs have been identified and looked at from different angles Several solutions validated in a very short duration in an early stage & with real users Clear vision of the actual customer acceptance before execution/production
- 38. @BennoLoewenberg NO ROCKET SCIENCE … Photo: @BennoLoewenberg (in a real spacesuit at ESA)
- 39. @BennoLoewenberg … BUT A PRACTICAL SHORTCUT Photo: @BennoLoewenberg