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Strategy and Structure - UX Strategy Forum, Tokyo
This document discusses the relationship between design, structure, intent and meaning. It provides examples of how the arrangement and structure of elements can impact the experience and meaning derived. It argues that structure should align with and support underlying intentions. The classic seduction of designers to find a solution rather than uncover the truth is discussed. Overall it examines how design elements can be arranged to effectively convey meaning when structure considers its context and aligns with intent.
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Strategy and Structure - UX Strategy Forum, Tokyo
- 1. STRUCTUREDoing it right,and how you’d know
- 2. United States OfAmerica by Joao Santos from the Noun Project
- 3. Photo from Libraryof Congress Detroit Publishing Collection, Call Number LC-D4-3320
- 4. Photo from Libraryof Congress Detroit Publishing Collection, Call Number LC-D4-3320
- 6. DESIGN IS THE RENDERING OFINTENT Jared Spool
- 7. Steelcase Corporate DevelopmentCenter in Gaines Township, Michigan Photo by Wikipedia contributor “Trance88” 1989 $111,000,000
- 8. Steelcase Corporate DevelopmentCenter in Gaines Township, Michigan Photo by Dan Klyn 2014 $7,500,000
- 9. With kind permissionof John Auchter, Originally published in the Grand Rapids Business Journal, July 27, 2009
- 10.
- 11. “ There needsto be a place… one place: one complete thought around music… “ Trent Reznor
- 12.
- 13. Chapelle Notre Damedu Haut – Ronchamp by Le Corbusier. Photo by Jopa Elleul 1955
- 14. “Sculptured House” byCharles Deaton, photo credit unknown, Wikimedia Commons 1963
- 15. “Sleeper” by WoodyAllen © United Artists 1973A scene from the film “Sleeper” by Woody Allen © United Artists 1973
- 16. 1963 “Sculptured House” byCharles Deaton, photos by user “digijeff” on Flickr I WANTED THE SHAPE OF IT TO SING AN UNENCUMBERED SONG
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- 18. 1962 West elevation blueprintdrawing of TWA Flight Center at JFK Airport in New York City by Eero Saaranen ALWAYS DESIGN A THING BY CONSIDERING IT IN ITS NEXT LARGER CONTEXT Eliel Saaranen
- 19. Vintage postcard depictingthe TWA Flight Center at JFK Airport in New York City by Eero Saaranen 1962
- 20.
- 21. 1972 WHAT IS GOOD STRUCTURE?NakaginCapsule Tower by Kisho Kurokawa. Photograph by pictureTYO on Flickr
- 22. Nakagin Capsule Towerrenderings from SciArcTokyo TACTICS
- 23. Nakagin Capsule Towerrenderings from SciArcTokyo STRATEGY
- 24. Richard Saul WurmanPhotograph by Melissa Mahoney THERE IS NO RIGHT WAY Richard Saul Wurman
- 25. Richard Saul WurmanPhotograph by Melissa Mahoney Richard Saul Wurman
- 26. 1894 Santler Dog Cart,the earliest British-made automobile. Photograph by Martin Godwin for The Guardian.
- 27. 1899 Horsey Horseless, earlyAmerican-made automobile. Illustration from TIME magazine online, http://content.time.com/time/specials/2007/article/0,28804,1658545_1657686,00.html
- 28. 1397 Kinkaku-ji Temple, Kyoto.Photo from California State University at Fullerton http://nsm.fullerton.edu/usuzcpse/extensions/rokgallery/44-kinkakuji-temple-kyoto
- 29. 607 Horyu Gakumonji inIkaruga, Nara Prefecture, Japan. Photo from Wikimedia Commons.
- 30. TOWARD GOOD STRUCTURE St. Francis deSales Church in Muskegon, Michigan by Marcel Breuer. Photo by Dan Klyn
- 31. MAPPED INTENTIONS An “ElephantPath” from the back cover of Jan-Dirk van der Burg’s book Olifantenpaadjes http://www.amazon.com/Desire-Lines-Olifantenpaadjes-Jan-Dirk-Burg/dp/908176070X
- 32. MAPPED INTENTIONS Desire Linesin Detriot by Sweet Juniper http://www.sweet-juniper.com/2009/06/streets-with-no-name.html
- 33. Alfred Korzybski THE MAPIS NOT THE TERRITORY, BUT IF CORRECT, IT HAS A SIMILAR STRUCTURE WHICH ACCOUNTS FOR ITS USEFULNESS
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- 40. Acquire Service Optimize Innovate NowFuture Engagement Conversion
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- 51. Photo of RichardSaul Wurman for LOOK Magazine by Joel Baldwin 1971 Richard Saul Wurman THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION INSTEAD OF THE TRUTH
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- 54. Photo of ZenGarden at the Richard and Hellen DeVos Japanese Garden by Dan Klyn ARRANGE FOR MEANING
- 55. 1989 From a specialissue of Design Quarterly titled Hats, by Richard Saul Wurman
- 56. 1989 From the firstedition of Information Anxiety, by Richard Saul Wurman
- 59. CHANGE IN ARRANGEMENT CHANGEIN MEANING
- 60. A captivating experience. Newsbrings the beautiful editorial layouts and typography of print to the screen. Enjoy interactive and engaging stories, rich with photo galleries, videos, and animation. Content is optimized for both iPhone and iPad, so you’ll have a great reading experience no matter which device you’re using. CHANGED ARRANGEMENT = CHANGED EXPERIENCE
- 62. “The Structural Integrityof Meaning Across Contexts” - Jorge Arango
- 63. 1972 Analysis of allof the words on advertising billboard signs along the Las Vegas “strip” in 1969, in Learning From Las Vegas , Venturi, Scott Brown and Izenour, Published by MIT Press, Cambridge
- 64.
- 65. DUMB MODELS Promotional imageof Derek Zoolander, played by Ben Stiller from the 2001 Paramount Pictures film Zoolander
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- 70. 150X/DAY 40HRS/MO Photo by DavidPeter Simon
- 71.
- 74. MAP ARRANGE MODEL Desk at TheGlass House, by Philip Johnson in New Canaan, Connecticut USA. Photo by Dan Klyn
- 75. Steelcase Corporate DevelopmentCenter in Gaines Township, Michigan Photo by Wikipedia contributor “Trance88” 1989
- 76.
- 77. Photo from Libraryof Congress Detroit Publishing Collection, Call Number LC-D4-3320 THANK @undrstndng http://understandinggroup.com