Rem Koolhaas believes architecture's beauty is proportional to its horror. He argues for intensifying Manhattan's "fluid, dynamic and productive disorder" by maximizing programs and minimizing architecture. Koolhaas sees skyscrapers as autonomous monuments regardless of merit, with nature resurrected inside merely as a technical service. He advocates neglecting architecture's representation and letting absence win over presence. Koolhaas designed OMA's competition entry for IBA 84 as an image collage, in contrast to Aldo Rossi's drawing-based approach and Peter Eisenman's language-focused method.
Rem Koolhaas –designing the design processSjors Timmer
The slides of my talk on Rem Koolhaas and the OMA at London IA: http://london-ia.com/2011/12/announcing-london-ia-january-2012/ you can find the write up at: http://notura.com/2012/02/rem-koolhaas-designing-the-design-process/
Rem Koolhaas –designing the design processSjors Timmer
The slides of my talk on Rem Koolhaas and the OMA at London IA: http://london-ia.com/2011/12/announcing-london-ia-january-2012/ you can find the write up at: http://notura.com/2012/02/rem-koolhaas-designing-the-design-process/
Less is more
OUTLINE
Intro
Biography
Pioneers of Modern architecture
Philosophy
Style
Features
Traditionalism to Modernism
Characteristic features
Furniture
Works
Chicago school
Barcelona pavilion
S.r crown hall
Deconstructive Architecture and Its Pioneer Architects Rohit Arora
The concept of deconstructive architecture and main pioneers of deconstructive architecture. Town hall finland, Jacques Derrida ,Frank O Gehry , Bernard Tschumi, Zaha Hadid,Galaxy Soho, JVC entertainment Centre, Guggenheim Museum Bilbao.BMW Central Building.
Aldo Rossi was born in Milan, Italy in 1931.
He studied architecture in Milan and was a teacher in the same in various Universities in Italy, Germany, Spain and the U.S.
Less is more
OUTLINE
Intro
Biography
Pioneers of Modern architecture
Philosophy
Style
Features
Traditionalism to Modernism
Characteristic features
Furniture
Works
Chicago school
Barcelona pavilion
S.r crown hall
Deconstructive Architecture and Its Pioneer Architects Rohit Arora
The concept of deconstructive architecture and main pioneers of deconstructive architecture. Town hall finland, Jacques Derrida ,Frank O Gehry , Bernard Tschumi, Zaha Hadid,Galaxy Soho, JVC entertainment Centre, Guggenheim Museum Bilbao.BMW Central Building.
Aldo Rossi was born in Milan, Italy in 1931.
He studied architecture in Milan and was a teacher in the same in various Universities in Italy, Germany, Spain and the U.S.
DECONSTRUCTIVISM
Started in the 1980’s
It views architecture in bits and pieces.
have no visual logic
Buildings may appear to be made up of abstract forms.
More than we say free flow of forms
Ideas were borrowed from the French philosopher, Jacques Derrida.
Deconstruction is a relatively asinine and senseless approach to understanding the relationship between text and meaning. It was originated by the philosopher Jacques Derrida (1930–2004), who defined the term variously throughout his career.
A series of arguments about the possibility (and convenience) to approach architecture theory as a form of storytelling, and as a consequence, architecture as a collection of narratives.
A dive into theories and buildings belonging to the early history of modern architecture, aimed at putting them in relation with an emerging culture of the surface in western society, which anticipates phenomena more famously observed and theoreticized in the late 1960s by Venturi & Scott Brown.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
3. Le Corbusier
NYC|Ew, this city is utterly devoid of
harmony
Solution: Towers in the park
koolhaas
NYC|“Manhattanism” fluid, dynamic and productive disorder
Fantasy and pragmatism
Solution: “A maximum of program and a minimum of
architecture,” intensify culture of congestion, break the
shackles of theory, forget representation
4. Automonument
“Beyond a certain critical mass each structure becomes a monument [..] even if [it] does not deserve a
monumental expression.” [Delirius NY 100]
6. “nature is now resurrected inside the Skyscraper as merely one of its infinite layers, a technical service
that sustained and refreshes the Metropolitanites in their exhausting existence.” [157]
7. “Eating oysters with boxing gloves, naked, on the nth floor--such is the ‘plot’ of the ninth story, or, the
20th century in action.” [Delirius NY 155]
42. References
Ellen Dunham-Jones, “The Irrational Exuberance of Rem Koolhaas,” Places Journal, April 2013. Accessed 08 Apr
2019.https://doi.org/10.22269/130402
Koolhaas, Rem, Mau, Bruce, Sigler, Jennifer, and Werlemann, Hans. (1997). S, M, L, XL: Small, Medium, Large, Extra
Large. New York, NY: The Monacelli Press.
Koolhaas, Rem. (1978). Delirious NY. London: Thames and Hudson.
Neumeyer, F., & Rogier, F. (1990). OMA's Berlin: The Polemic Island in the City. Assemblage, (11), 37-53.
doi:10.2307/3171134
Spallone, Roberta, & Bertola, Giulia. (2017). “Drawing Image Language. Three Authors for IBA 84.” Proceedings.
