Snekku Enterprise is a partnership between 4 students that aims to sell tasty snake snacks on campus. Their vision is to develop an entrepreneurial spirit and their mission is to learn business management through practice. Their objectives are to get closer to the university community, meet market demand, and increase student confidence. The company will sell various flavored snacks for RM3.50/pack and use marketing strategies to promote their products to other students and staff. They anticipate opportunities in pre-orders and a secure market but face threats from competition, time constraints, and package damage. Snekku Enterprise aims to provide the best customer service and ensure quality to achieve maximum customer satisfaction.

1. APT 3083
STRATEGIC ENTREPRENEURSHIP
SNEKKU ENTERPRISE
1)NURUL AIN NABILAH BINTI MOHAMAD ZAWAWI
(B11A329)
2) AZIFAH BINTI MOHD SUHAIMI
(B11A038)
3) NOR SYAKIRA BINTI MAT
(B11A289)
4) MUHAMMAD IQBAL BIN ALI AKBAR
(B11A233)

2. BUSINESS BACKGROUND
VISION
 To produce the entrepreneurial spirit in every
student to face the challenges ahead.
MISION
 To learn how to manage a business well.
 To practice the lessons we have learned in
business activities.
OBJECTIVE
 Get closer between citizens University Malaysia
Kelantan.
 To meet the market demand as well University
Malaysia Kelantan to earn money.
 May increase the confidence and motivation of
students experience in business.

3. COMPANY BACKGROUND
• Name Of Company / Firm : Snekku Enterprise
• Types Of Organization : Partnership
• Address : Universiti
Malaysia
Kelantan Kampus Jeli,Beg Berkunci
No. 100, 17600 Jeli,Kelantan.
• C.E.O : Muhammad Iqbal Bin Ali Akbar
• Email Address :
snekku_sedapngotti@yahoo.com
• Activity : Selling high quality and tasting snek

4. ORGANISATION CHART

5. PRO FORMA CASH FLOW
Week 1 Week 2 Week 3 Week 4
Balance b/b 0 -28 -28 -18
Cash Inflow:
Cash sales 104 60 70 72
Term loan 0 0 0 0
Total : 104 32 42 54
Cash outflow:
Transportation 45 0 0 0
Capital 87 60 60 60
Total : 132 60 60 60
Balance h/b -28 -28 -18 -6

6. MARKETING PLAN
Product
-give customers multiple choices to
make.
-curry, original, BBQ and black pepper.
-high demand for original flavor.
Target market
-students
- academician staff
-utility staff in UMK (cleaners).

7. Competition
-one competitor.
-potato chips business different in flavor.
Marketing Strategies
-4Ps marketing keys of variable.
 product
 price
RM3.50 for 200g/pack
 place
 promotion

8. S.W.O.TANALYSIS
STRENGTH
- Interesting on packaging
material
- Affordable price
- Vary of delicious flavour
WEAKNESS
- Improper place for selling
the products
- Lack of business knowledge
- Get it from the supplier
OPPORTUNITY
- Have the pre-order
purchases
- Secure market
- Most demanding product
among the student
THREAT
- Time constraint
- The package easy to
damage
- Have to compete with a new
comers

9. OPERATION ACTIVITY
PRODUCT FROM THE SUPPLIER
PRICE LABELLING
S
DIRECT TO THE CUSTOMER

10. CONCLUSION
SNEKKU Enterprise will provide the
best service to all our customers. As a
corporate company that is going away,
SNEKKU Enterprise will ensure the
quality of our goods and services are
always best at all times to achieve
maximum satisfaction to all our
customers because our customer is the
number one.