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Missions :
-Producing and supplying high quality animal feeds to
farmer.
- Expand the target market and increase the
livestock.
Visions :
-To produce good quality of animal feeds and can be
marketed to whole Malaysia with emerge as the
nation's foremost animal feed supplier
Objectives :
-Get closer ties between citizens University Malaysia
Kelantan with community.
-To help farmers around Jeli reduce cost feed of their
livestock
-Create business opportunities to community around Jeli
WHY Oil-palm fronds ???
1.Availability Of The Resources
 The palm oil fronds pruned
during harvesting of the fruit
bunches.
2. Cost saving
OPERATION
UMK AS A
PRODUCEER OF THE
ANIMAL PELLET
UNIT
PENGUMPULAN
1.MENCARI
SUMBER
2.BANTUAN
CHOPPING
MACHINE
3.PENGANG
KUTAN
UNIT
PEMPROSESA
N
DAN
TEKNOLOGI
1.MESIN
PENGHANCUR
2.MESIN “PELLET”
UNIT
PEMBUNGKUSAN
1.PROSSES
PEMBUNGKUSAN
DAN LABEL.
UNIT
PEMASARAN
1.PROMOSI SEKITAR JELI DN
KELANTAN
2.JABATAN PERTANIAN DAN
HAIWAN
3.INSTITUSI PENDIDIKAN
4.INSTITUSI KAJIAN
PUSAT PENGELUARAN
“ANIMAL FEED -
PELLET”
PRODUCTION &MARKETING FLOW CHART
SISA DAUN KELAPA
SAWIT
( FROND OF OIL
PALM)
AP.P COMPANY
(UMK)
CUSTOME
R
ANIMAL’S
FARMER
COMPANY
BASED ON
AGRICULTURE
INSTITUTION OF
EDUCATION
INSTITUTION
OF RESEARCH
 The simple procedure to
make the animal feed
pellet:
(By chopping, drying and pelletizing)
1.The fronds are chipped into
smaller pieces of 10-20 mm using
a chipper
2.Drying using the solar
3. Put into Pellet Machine and
mix with others ingredients
4. Storage
5. Transport
MARKETING
1)Product
-Blended feed pellet
Pellet made from 100 percent fresh palm frond
Pellet mix with other ingredients
2) Price
- Lower than the market price
For the blended feed pellets will sell at RM25 for a
40 kg bag compare to market price that is RM30
The pellet made from 100 percent fresh palm
frond is sold at RM12 for a 40kg bag compare to
market price that is RM17.
MARKETING STRATEGIES
3)Promotion
- The promotion can be done through the direct selling
- The promotion also can done through the facilities
of the technologies such as multimedia of television,
radio and others.
4)Place
- The product will be supply around the focusing point
of people, like Kota Bharu city
- The product will be send into the agencies of
government.
• Lack of deliveries to
the other state
• High demand from
other states and
country
• Can be a learning
centre for
university student.
• Strategic location
with no pollution
• Low cost of raw
materials.
• No problem in
securing a steady
supply of palm
fronds.
• Have many
competitors.
• When shortage of
residue crop to
produce pellet.
(THREAT
)
(STREN
GTH)
(WEAKN
ESS)
(OPPOR
TUNITY)
FINANCIAL
 Projected Financial Statements
 Income Statements
Period from 2014 to 2015 and projected 3 years
2014 2015 Year 1 Year 2 Year 3
Income
Pellet 78,000 77,000 78,000 79,000 80,000
Crops 6,000 6,000 6,000 8,000 9,600
NTS/FII 2,700 2,700 2,700 2,700 2,700
a) Total Cash Income 86,700 85,700 86,700 87,700 91,000
Direct Expenses
Crop Expenses 6,600 6,600 6,600 6,600 6,600
Processing Expenses 8,030 8,030 8,030 8,030 8,030
Equip. Fuel & Repairs 10,200 10,200 10,200 10,200 10,200
Marketing & Trucking 2,250 2,250 2,250 2,250 2,250
NTS/FII 1,875 1,875 1, 875 1,875 1,875
b) Total Direct Expenses 28,954 28,954 28,954 28,954 28,954
Indirect Expenses
Labour 4,000 4,000 4,000 4,000 4,000
Legal & Accounting 850 850 850 850 850
Insurance & Licences 2,400 2,400 2,400 2,400 2,400
Utilities, Misc. 2,850 2,850 2,850 2,850 2,850
Operating Interest 2,000 1,800 1,700 1,400 900
Term Loan Interest 10,000 9,000 8,000 7,000 7,000
c) Total Indirect Expenses 22, 100 21,000 20,900 20,600 20,200
d) TOTAL EXPENSES 51,054 49,954 49854 49554 49154
e) NET RETURN CASH
EXPENSES (a-d)
35,646 35,746 36,846 38,146 41,846
Depreciation -12,100 -10,990 -9,970 -8,670 -7,040
Inventory Change 2,400 400 1,200
f) Total Adjustments -12,100 -8,590 -9,970 -8,670 -7,040
g) NET FARM INCOME(e+f) 23,546 27,156 26,876 29,476 34,806
RECOMMENDATION
1. Provide the training skills to
community and students around
Kelantan.
2. Cooperation with agencies of
government to improve the quality of the
product through the research.
CONCLUSION
Oil-palm fronds have been success-fully used as a substitute
for tropical grasses by ruminant producers in Malaysia. In
addition, the traditional role of feed manufacturing has changed
as animal production units have increased in size. The key to
lowering feed costs is to understand the interrelationships that
exist from the time ingredients are purchased to the time the
animal consumes the feed. Other than that, animal feed
manufacturing plays a vital role in the overall food production
industry. It’s a very active business and its players are always in
dynamic interaction.
ANIMAL FEED-PELLET
A.P.P
COMPANY

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business plan-A.p.p company proposal

  • 1.
  • 2.
  • 3. Missions : -Producing and supplying high quality animal feeds to farmer. - Expand the target market and increase the livestock. Visions : -To produce good quality of animal feeds and can be marketed to whole Malaysia with emerge as the nation's foremost animal feed supplier Objectives : -Get closer ties between citizens University Malaysia Kelantan with community. -To help farmers around Jeli reduce cost feed of their livestock -Create business opportunities to community around Jeli
  • 4.
  • 5. WHY Oil-palm fronds ??? 1.Availability Of The Resources  The palm oil fronds pruned during harvesting of the fruit bunches. 2. Cost saving
  • 7. UMK AS A PRODUCEER OF THE ANIMAL PELLET UNIT PENGUMPULAN 1.MENCARI SUMBER 2.BANTUAN CHOPPING MACHINE 3.PENGANG KUTAN UNIT PEMPROSESA N DAN TEKNOLOGI 1.MESIN PENGHANCUR 2.MESIN “PELLET” UNIT PEMBUNGKUSAN 1.PROSSES PEMBUNGKUSAN DAN LABEL. UNIT PEMASARAN 1.PROMOSI SEKITAR JELI DN KELANTAN 2.JABATAN PERTANIAN DAN HAIWAN 3.INSTITUSI PENDIDIKAN 4.INSTITUSI KAJIAN PUSAT PENGELUARAN “ANIMAL FEED - PELLET”
  • 8. PRODUCTION &MARKETING FLOW CHART SISA DAUN KELAPA SAWIT ( FROND OF OIL PALM) AP.P COMPANY (UMK) CUSTOME R ANIMAL’S FARMER COMPANY BASED ON AGRICULTURE INSTITUTION OF EDUCATION INSTITUTION OF RESEARCH
  • 9.  The simple procedure to make the animal feed pellet: (By chopping, drying and pelletizing) 1.The fronds are chipped into smaller pieces of 10-20 mm using a chipper 2.Drying using the solar 3. Put into Pellet Machine and mix with others ingredients 4. Storage 5. Transport
  • 11. 1)Product -Blended feed pellet Pellet made from 100 percent fresh palm frond Pellet mix with other ingredients 2) Price - Lower than the market price For the blended feed pellets will sell at RM25 for a 40 kg bag compare to market price that is RM30 The pellet made from 100 percent fresh palm frond is sold at RM12 for a 40kg bag compare to market price that is RM17. MARKETING STRATEGIES
  • 12. 3)Promotion - The promotion can be done through the direct selling - The promotion also can done through the facilities of the technologies such as multimedia of television, radio and others. 4)Place - The product will be supply around the focusing point of people, like Kota Bharu city - The product will be send into the agencies of government.
  • 13. • Lack of deliveries to the other state • High demand from other states and country • Can be a learning centre for university student. • Strategic location with no pollution • Low cost of raw materials. • No problem in securing a steady supply of palm fronds. • Have many competitors. • When shortage of residue crop to produce pellet. (THREAT ) (STREN GTH) (WEAKN ESS) (OPPOR TUNITY)
  • 16.  Income Statements Period from 2014 to 2015 and projected 3 years 2014 2015 Year 1 Year 2 Year 3 Income Pellet 78,000 77,000 78,000 79,000 80,000 Crops 6,000 6,000 6,000 8,000 9,600 NTS/FII 2,700 2,700 2,700 2,700 2,700 a) Total Cash Income 86,700 85,700 86,700 87,700 91,000 Direct Expenses Crop Expenses 6,600 6,600 6,600 6,600 6,600 Processing Expenses 8,030 8,030 8,030 8,030 8,030 Equip. Fuel & Repairs 10,200 10,200 10,200 10,200 10,200 Marketing & Trucking 2,250 2,250 2,250 2,250 2,250 NTS/FII 1,875 1,875 1, 875 1,875 1,875 b) Total Direct Expenses 28,954 28,954 28,954 28,954 28,954 Indirect Expenses Labour 4,000 4,000 4,000 4,000 4,000 Legal & Accounting 850 850 850 850 850 Insurance & Licences 2,400 2,400 2,400 2,400 2,400 Utilities, Misc. 2,850 2,850 2,850 2,850 2,850 Operating Interest 2,000 1,800 1,700 1,400 900 Term Loan Interest 10,000 9,000 8,000 7,000 7,000 c) Total Indirect Expenses 22, 100 21,000 20,900 20,600 20,200 d) TOTAL EXPENSES 51,054 49,954 49854 49554 49154 e) NET RETURN CASH EXPENSES (a-d) 35,646 35,746 36,846 38,146 41,846 Depreciation -12,100 -10,990 -9,970 -8,670 -7,040 Inventory Change 2,400 400 1,200 f) Total Adjustments -12,100 -8,590 -9,970 -8,670 -7,040 g) NET FARM INCOME(e+f) 23,546 27,156 26,876 29,476 34,806
  • 17. RECOMMENDATION 1. Provide the training skills to community and students around Kelantan. 2. Cooperation with agencies of government to improve the quality of the product through the research.
  • 18. CONCLUSION Oil-palm fronds have been success-fully used as a substitute for tropical grasses by ruminant producers in Malaysia. In addition, the traditional role of feed manufacturing has changed as animal production units have increased in size. The key to lowering feed costs is to understand the interrelationships that exist from the time ingredients are purchased to the time the animal consumes the feed. Other than that, animal feed manufacturing plays a vital role in the overall food production industry. It’s a very active business and its players are always in dynamic interaction.