A powerful content strategy can help you attract new customers, capture leads, increase traffic, and increase sales. Content Mapping is an important part of content strategy and content marketing. Content Mapping is delivering the right content at the right time at the right place. Learn how to create a content map and a content roadmap to produce powerful content that goes viral with readers. Our extensively researched Content Mapping PPT guides you how to follow the step by step process of creating a content strategy. It first begins with understanding your customers, their requirements and content needs. Businesses also need to understand their customers path to purchase and their requirements at each stage of this journey. Download the PPT and get fully editable content map templates, content roadmap templates, customer persona templates, buyer journey templates, and content marketing templates PowerPoint to visually map out your unique personas and journey maps. Impress the stakeholders and top management with your research and show you plan to produce content formats to increase product awareness, convince prospects, and increase sales. Do a thorough content analysis and perform a content audit using our readymade content mapping PowerPoint presentation. Content is King. Leverage the power of content marketing to grow your business today. https://bit.ly/2ze0i1X
50 Facts That Will Make Businesses Rethink their Customer ServiceDesk
Take a look at these cold, hard facts that might persuade you to rethink how you run your organization's customer service.
Curious about Desk.com? Download this free kit to get started: http://bit.ly/FreeCustomerServiceKit
Mapping the Customer Journey with Engagement ModelsGainsight
Dan Steinman, GM of Gainsight EMEA, and Sue Nabeth Moore, Founder of Success Track Enterprise, discuss the role of engagement models in the process of mapping the customer journey.
Customer Journey Maps and Buyer PersonasGoodbuzz Inc.
Today’s buyers have more ways to interact with businesses than ever, but this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience: Only 22 percent of consumers say the average retailer understands them as an individual, and only 21 percent say the communications they receive from the average retailer are “usually relevant.”
The Anatomy of a High-Impact Marketing Operations TeamDemandGen
This document discusses marketing operations and outlines five key competencies for marketing operations teams. It begins with a brief history of marketing operations and how it has evolved with technology. The five competencies covered are: technology, operations and automation, analytics, planning and forecasting, and marketing enablement. Examples of metrics and analytics reports are provided. The document also discusses marketing operations team structures and how they evolve with the size of the marketing organization. It concludes with the role of head of marketing operations.
Market Segmentation And Targeting Powerpoint Complete DeckSlideTeam
Your hunt for readymade market segmentation and targeting PowerPoint show ends here. Get on to get your next project in the spotlight by downloading our complete market segmentation and targeting presentation deck. This PowerPoint slide deck proves handy in defining your aim towards a specific market with exclusive PPT slides of objectives, bases of segmentation, demographic & geographic segmentation, benefits and importance of market segmentation etc. Best part is that sales and marketing managers can use this sample of PPT presentation to determine new market opportunities, discussion of business strategies, efficient resource use and to combat rivals. Going further, with this complete sample presentation PPT strategic thinker can encourage sales and marketing team to develop a vision of target selection so as to generate more revenues for company. https://bit.ly/37fLvRF
This document provides guidance to sales representatives on strategically guiding customers through the buying journey. It outlines 9 key stages: 1) building need, 2) discovery, 3) consideration, 4) decision, 5) purchase, 6) delivery, 7) usage, 8) retention, and 9) advocacy. For each stage, it provides example messaging, qualifying criteria, success metrics, sales tools, and instructions for updating the CRM with stage-specific details to help reps effectively engage customers and maximize deal conversion and renewal rates. The goal is to align marketing and sales processes to optimize the customer experience at each step of the buying cycle.
The document discusses customer experience (CX) and describes it as a journey that begins with discovery, then invention, and ends with the user. It notes that the CX journey does not have a clear end or start. The journey involves design experience (DX), customer experience (CX), and user experience (UX). It emphasizes that the total customer experience involves all three of these elements working together from the point of initial prospect contact through enrollment, engagement, and ultimately becoming a customer.
50 Facts That Will Make Businesses Rethink their Customer ServiceDesk
Take a look at these cold, hard facts that might persuade you to rethink how you run your organization's customer service.
Curious about Desk.com? Download this free kit to get started: http://bit.ly/FreeCustomerServiceKit
Mapping the Customer Journey with Engagement ModelsGainsight
Dan Steinman, GM of Gainsight EMEA, and Sue Nabeth Moore, Founder of Success Track Enterprise, discuss the role of engagement models in the process of mapping the customer journey.
Customer Journey Maps and Buyer PersonasGoodbuzz Inc.
Today’s buyers have more ways to interact with businesses than ever, but this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience: Only 22 percent of consumers say the average retailer understands them as an individual, and only 21 percent say the communications they receive from the average retailer are “usually relevant.”
The Anatomy of a High-Impact Marketing Operations TeamDemandGen
This document discusses marketing operations and outlines five key competencies for marketing operations teams. It begins with a brief history of marketing operations and how it has evolved with technology. The five competencies covered are: technology, operations and automation, analytics, planning and forecasting, and marketing enablement. Examples of metrics and analytics reports are provided. The document also discusses marketing operations team structures and how they evolve with the size of the marketing organization. It concludes with the role of head of marketing operations.
Market Segmentation And Targeting Powerpoint Complete DeckSlideTeam
Your hunt for readymade market segmentation and targeting PowerPoint show ends here. Get on to get your next project in the spotlight by downloading our complete market segmentation and targeting presentation deck. This PowerPoint slide deck proves handy in defining your aim towards a specific market with exclusive PPT slides of objectives, bases of segmentation, demographic & geographic segmentation, benefits and importance of market segmentation etc. Best part is that sales and marketing managers can use this sample of PPT presentation to determine new market opportunities, discussion of business strategies, efficient resource use and to combat rivals. Going further, with this complete sample presentation PPT strategic thinker can encourage sales and marketing team to develop a vision of target selection so as to generate more revenues for company. https://bit.ly/37fLvRF
This document provides guidance to sales representatives on strategically guiding customers through the buying journey. It outlines 9 key stages: 1) building need, 2) discovery, 3) consideration, 4) decision, 5) purchase, 6) delivery, 7) usage, 8) retention, and 9) advocacy. For each stage, it provides example messaging, qualifying criteria, success metrics, sales tools, and instructions for updating the CRM with stage-specific details to help reps effectively engage customers and maximize deal conversion and renewal rates. The goal is to align marketing and sales processes to optimize the customer experience at each step of the buying cycle.
The document discusses customer experience (CX) and describes it as a journey that begins with discovery, then invention, and ends with the user. It notes that the CX journey does not have a clear end or start. The journey involves design experience (DX), customer experience (CX), and user experience (UX). It emphasizes that the total customer experience involves all three of these elements working together from the point of initial prospect contact through enrollment, engagement, and ultimately becoming a customer.
Michael Pace is a customer support and community management executive who shares information on his Twitter account @mpace101. He discusses topics like customer experience marketing, building customer loyalty over a long-term relationship, and the importance of customer retention for increasing average revenue and profitability per customer. Pace emphasizes organizing customer support to deliver value from the customer's point of view and empowering associates to act according to the company's vision of exceptional service.
The document provides guidance on developing an effective sales and marketing management strategy. It outlines key principles such as disciplined pipeline management, methodical client base growth, and a balanced compensation model. It also describes elements of an effective sales process such as defined sales stages, use of subject matter experts, and a unified multi-channel marketing strategy. The overall strategy aims to support scalable, profitable growth.
I was invited to give a talk at Eastside Incubator on how startups can incorporate customer experience management into their companies. These are the slides. You can read my blog post on this topic (http://businessoverbroadway.com/three-customer-experience-management-tips-for-startups) that are a good complement to these slides.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
The Customer Success Maturity Model | ClientSuccessClientSuccess
Join customer success leader, Dave Blake, CEO/Founder of ClientSuccess as he discusses a customer success maturity model that will help you build, scale, and optimize a high-impact team and culture of customer success. The webinar will help you determine your current customer success maturity and guide you through the next steps and best practices to strengthen your approach to customer success.
We held this webinar on Thursday, June 22, 2017 at 11:00 a.m. MST. The webinar is called “The Customer Success Maturity Model”. You can request the recorded version by entering the following link into your browser:
https://www.clientsuccess.com/recorded-customer-success-maturity-model/?utm_medium=Organic&utm_source=Slideshare&utm_campaign=Slideshare&utm_content=Customer-Success-Maturity-Model-Webinar-Slideshare
This presentation comprises a total of thirtyseven slides. Each slide focuses on one of the aspects of Shopper Journey Analysis PowerPoint Presentation Slides with content extensively researched by our business research team. Our team of PPT designers used the best of professional PowerPoint templates, images, icons and layouts. Also included are impressive, editable data visualization tools like charts, graphs and tables. When you download this presentation by clicking the Download button, you get the presentation in both standard and widescreen format. All slides are fully customizable. Change the colors, font, size, add and remove things as per your need and present before your audience.
Web Marketing Academy Digital Marketing Students Guides:
- How to write a SEO Consulting Proposal for Web Marketing Academy Students
https://www.webmarketingacademy.in/best-digital-marketing-training-courses-in-bangalore/
Fullmoon PH aims to be the best party organizer in Manila featuring music, art, and culture. Their target market is partygoers aged 16-26 from generations Y and Z. The marketing plan aims to reach 500,000 people, sell 200 tickets, and engage 50,000 people on social media for a Halloween party. The digital strategy will use Facebook, Instagram, and search engine optimization to raise awareness, contests to drive ticket purchases, and social sharing to encourage advocacy. Performance will be measured through social media metrics, ticket sales reports, and party attendance to evaluate success.
Customer Success Model PowerPoint Presentation Slides SlideTeam
Measure customer success using Customer Success Model PowerPoint Presentation Slides. Make sure customers achieve their desired outcomes while using your products and services. Evaluate customer satisfaction by adding these relevant customer success model complete presentation slideshow. This content-ready customer success model presentation comprises of topics such as customer segmentation, customer success cycle, customer success maturity model, pillars of customer success, and more. Analyse your customer service strategy to increase upsell opportunities. Add customer success PowerPoint templates to manage the relationship between a vendor and its customers. These templates are completely customizable. You can edit the color, text, icon and font size as per your need. Download customer success model complete presentation to satisfy the customers’ requirements which in turn improves the customer lifecycle value for the company. Our Customer Success Model Powerpoint Presentation Slides enable a glocal approach. They allow close contact with customers anywhere.
Learn how McKinsey & Company works with different organizations to help them develop a customer experience vision. This presentation outlines how to define your CX aspiration, align leadership, and how to cascade the vision to the front line.
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
Building A Customer Journey Map PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Building A Customer Journey Map Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with seventeen slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Building A Customer Journey Map Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
This document discusses the importance of customer experience and provides an overview of key concepts. It defines customer experience as how customers perceive their interactions with a company. Success requires following a four-phased path from repairing issues to differentiating through experiences. Six disciplines are identified to consistently deliver the right customer experience: customer understanding, strategy, culture, governance, design, and measurement. The business case is that better customer experience can drive higher revenues and lower expenses.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
This document discusses strategies for effective B2B lead generation. It notes that lead generation involves proactively creating and nurturing prospective buyers so sales teams can engage them. It also highlights common challenges like low ROI and wasting time on unqualified leads. The document recommends developing leads rather than just generating them by capturing data, qualifying leads, routing them appropriately, and nurturing relationships over time. It emphasizes using automation to score, route, nurture and measure leads in order to focus on converting long-term leads into new business opportunities.
I am glad to share my 2nd (#TASK1) internship task at The Sparks Foundation for batch #GRIPOCT21. The task was aimed to create a marketing plan for The Sparks Foundation. I have created a general digital marketing plan which is purely assumption-based. I strongly believe that the exact execution of this plan will bring long-term success & sustainability to The Sparks Foundation.
Burger King is proposing a digital campaign to increase brand awareness, drive trial, and boost store traffic in Vietnam. The proposal includes the following key elements:
[1] A "Eat Like a King" photo contest on social media where fans can take photos enjoying Burger King in different ways and win weekly free burgers.
[2] A viral video clip promoting the contest and emphasizing that enjoying Burger King can be done in any way.
[3] Integrated online and offline activities such as contests, promotions, and a loyalty program to further engage customers and link online efforts to in-store sales.
The campaign aims to position Burger King as offering an American standard bur
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
Social Media KPI Dashboard Showing Conversions By Social Network And MetricsSlideTeam
“You can download this product from SlideTeam.net”
Presenting this set of slides with name - Social Media Kpi Dashboard Showing Conversions By Social Network And Metrics. This is a five stage process. The stages in this process are Social Media, Digital Marketing, Social Marketing. https://bit.ly/30epi6q
How To Create The Perfect Brand Positioning Statement Powerpoint Presentation...SlideTeam
The document provides guidance on developing a brand positioning statement. It discusses analyzing the target customer, market landscape, developing a brand promise and reason to believe. The brand positioning statement template outlines including the target customer, their problem, solution offered, differentiation in the market and reason to believe the brand can deliver. Developing user personas and understanding customer pain points and goals are recommended to inform the brand positioning strategy.
Implementing Customer Strategy For Your Organization Complete DeckSlideTeam
Download our Customer Strategy PowerPoint presentation to understand your target customer better and deliver better value to them. Customer is the king. If any business is successful in making customers happy, it will grow quickly. Making customers happy is easier said than done. You first have to get a complete knowledge of their demographics age, gender, income, etc., psychographics interests, attitudes, etc., geography and behavior. You then have to dig deeper to know their shopping preferences, media consumption behavior, their buying journey, and more. You need to know what makes them loyal to a brand. To help your business give shape to your research findings, we have curated all consumer centric templates such as customer persona template, buyer journey template, customer segmentation template, etc. in this PPT deck. Get thorough understanding of target market and concepts of TAM, SAM, and SOM. Make yourself aware of the customer success metrics that you need to measure to know the customers satisfaction level with your business. Make a powerful customer service strategy by downloading the ready-made deck today. https://bit.ly/3eDOTaN
Michael Pace is a customer support and community management executive who shares information on his Twitter account @mpace101. He discusses topics like customer experience marketing, building customer loyalty over a long-term relationship, and the importance of customer retention for increasing average revenue and profitability per customer. Pace emphasizes organizing customer support to deliver value from the customer's point of view and empowering associates to act according to the company's vision of exceptional service.
The document provides guidance on developing an effective sales and marketing management strategy. It outlines key principles such as disciplined pipeline management, methodical client base growth, and a balanced compensation model. It also describes elements of an effective sales process such as defined sales stages, use of subject matter experts, and a unified multi-channel marketing strategy. The overall strategy aims to support scalable, profitable growth.
I was invited to give a talk at Eastside Incubator on how startups can incorporate customer experience management into their companies. These are the slides. You can read my blog post on this topic (http://businessoverbroadway.com/three-customer-experience-management-tips-for-startups) that are a good complement to these slides.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
The Customer Success Maturity Model | ClientSuccessClientSuccess
Join customer success leader, Dave Blake, CEO/Founder of ClientSuccess as he discusses a customer success maturity model that will help you build, scale, and optimize a high-impact team and culture of customer success. The webinar will help you determine your current customer success maturity and guide you through the next steps and best practices to strengthen your approach to customer success.
We held this webinar on Thursday, June 22, 2017 at 11:00 a.m. MST. The webinar is called “The Customer Success Maturity Model”. You can request the recorded version by entering the following link into your browser:
https://www.clientsuccess.com/recorded-customer-success-maturity-model/?utm_medium=Organic&utm_source=Slideshare&utm_campaign=Slideshare&utm_content=Customer-Success-Maturity-Model-Webinar-Slideshare
This presentation comprises a total of thirtyseven slides. Each slide focuses on one of the aspects of Shopper Journey Analysis PowerPoint Presentation Slides with content extensively researched by our business research team. Our team of PPT designers used the best of professional PowerPoint templates, images, icons and layouts. Also included are impressive, editable data visualization tools like charts, graphs and tables. When you download this presentation by clicking the Download button, you get the presentation in both standard and widescreen format. All slides are fully customizable. Change the colors, font, size, add and remove things as per your need and present before your audience.
Web Marketing Academy Digital Marketing Students Guides:
- How to write a SEO Consulting Proposal for Web Marketing Academy Students
https://www.webmarketingacademy.in/best-digital-marketing-training-courses-in-bangalore/
Fullmoon PH aims to be the best party organizer in Manila featuring music, art, and culture. Their target market is partygoers aged 16-26 from generations Y and Z. The marketing plan aims to reach 500,000 people, sell 200 tickets, and engage 50,000 people on social media for a Halloween party. The digital strategy will use Facebook, Instagram, and search engine optimization to raise awareness, contests to drive ticket purchases, and social sharing to encourage advocacy. Performance will be measured through social media metrics, ticket sales reports, and party attendance to evaluate success.
Customer Success Model PowerPoint Presentation Slides SlideTeam
Measure customer success using Customer Success Model PowerPoint Presentation Slides. Make sure customers achieve their desired outcomes while using your products and services. Evaluate customer satisfaction by adding these relevant customer success model complete presentation slideshow. This content-ready customer success model presentation comprises of topics such as customer segmentation, customer success cycle, customer success maturity model, pillars of customer success, and more. Analyse your customer service strategy to increase upsell opportunities. Add customer success PowerPoint templates to manage the relationship between a vendor and its customers. These templates are completely customizable. You can edit the color, text, icon and font size as per your need. Download customer success model complete presentation to satisfy the customers’ requirements which in turn improves the customer lifecycle value for the company. Our Customer Success Model Powerpoint Presentation Slides enable a glocal approach. They allow close contact with customers anywhere.
Learn how McKinsey & Company works with different organizations to help them develop a customer experience vision. This presentation outlines how to define your CX aspiration, align leadership, and how to cascade the vision to the front line.
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
Building A Customer Journey Map PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Building A Customer Journey Map Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with seventeen slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Building A Customer Journey Map Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
This document discusses the importance of customer experience and provides an overview of key concepts. It defines customer experience as how customers perceive their interactions with a company. Success requires following a four-phased path from repairing issues to differentiating through experiences. Six disciplines are identified to consistently deliver the right customer experience: customer understanding, strategy, culture, governance, design, and measurement. The business case is that better customer experience can drive higher revenues and lower expenses.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
This document discusses strategies for effective B2B lead generation. It notes that lead generation involves proactively creating and nurturing prospective buyers so sales teams can engage them. It also highlights common challenges like low ROI and wasting time on unqualified leads. The document recommends developing leads rather than just generating them by capturing data, qualifying leads, routing them appropriately, and nurturing relationships over time. It emphasizes using automation to score, route, nurture and measure leads in order to focus on converting long-term leads into new business opportunities.
I am glad to share my 2nd (#TASK1) internship task at The Sparks Foundation for batch #GRIPOCT21. The task was aimed to create a marketing plan for The Sparks Foundation. I have created a general digital marketing plan which is purely assumption-based. I strongly believe that the exact execution of this plan will bring long-term success & sustainability to The Sparks Foundation.
Burger King is proposing a digital campaign to increase brand awareness, drive trial, and boost store traffic in Vietnam. The proposal includes the following key elements:
[1] A "Eat Like a King" photo contest on social media where fans can take photos enjoying Burger King in different ways and win weekly free burgers.
[2] A viral video clip promoting the contest and emphasizing that enjoying Burger King can be done in any way.
[3] Integrated online and offline activities such as contests, promotions, and a loyalty program to further engage customers and link online efforts to in-store sales.
The campaign aims to position Burger King as offering an American standard bur
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
Social Media KPI Dashboard Showing Conversions By Social Network And MetricsSlideTeam
“You can download this product from SlideTeam.net”
Presenting this set of slides with name - Social Media Kpi Dashboard Showing Conversions By Social Network And Metrics. This is a five stage process. The stages in this process are Social Media, Digital Marketing, Social Marketing. https://bit.ly/30epi6q
How To Create The Perfect Brand Positioning Statement Powerpoint Presentation...SlideTeam
The document provides guidance on developing a brand positioning statement. It discusses analyzing the target customer, market landscape, developing a brand promise and reason to believe. The brand positioning statement template outlines including the target customer, their problem, solution offered, differentiation in the market and reason to believe the brand can deliver. Developing user personas and understanding customer pain points and goals are recommended to inform the brand positioning strategy.
Implementing Customer Strategy For Your Organization Complete DeckSlideTeam
Download our Customer Strategy PowerPoint presentation to understand your target customer better and deliver better value to them. Customer is the king. If any business is successful in making customers happy, it will grow quickly. Making customers happy is easier said than done. You first have to get a complete knowledge of their demographics age, gender, income, etc., psychographics interests, attitudes, etc., geography and behavior. You then have to dig deeper to know their shopping preferences, media consumption behavior, their buying journey, and more. You need to know what makes them loyal to a brand. To help your business give shape to your research findings, we have curated all consumer centric templates such as customer persona template, buyer journey template, customer segmentation template, etc. in this PPT deck. Get thorough understanding of target market and concepts of TAM, SAM, and SOM. Make yourself aware of the customer success metrics that you need to measure to know the customers satisfaction level with your business. Make a powerful customer service strategy by downloading the ready-made deck today. https://bit.ly/3eDOTaN
How To Segment And Target The Right Customer PowerPoint Presentation SlidesSlideTeam
This complete presentation has PPT slides on wide range of topics highlighting the core areas of your business needs. It has professionally designed templates with relevant visuals and subject driven content. This presentation deck has total of fifty eight slides. Get access to the customizable templates. Our designers have created editable templates for your convenience. You can edit the colour, text and font size as per your need. You can add or delete the content if required. You are just a click to away to have this ready-made presentation. Click the download button now. https://bit.ly/3fSsHKZ
Strategies To Make Your Brand Unforgettable Powerpoint Presentation SlidesSlideTeam
Engage in market analysis to gain an advantage over the competition with these Strategies To Make Your Brand Unforgettable PowerPoint Presentation Slides. Lay a solid foundation for the establishment of a successful brand name by taking the aid of this successful business marketing PPT slideshow. Take advantage of these product positioning PPT templates to build a customer-centric business approach to reach the right target market and audience. Identify the issues faced by your organization against customer retention and acquisition with the help of these brand management PPT slides. Include buyer persona and customer insights in the brand-building PPT presentation to set your company apart from the competitors. To illustrate the market landscape and business overview in an attractive yet informative format, utilize these brand positioning PPT layouts. Use our creative social media branding strategy PPT graphics to elaborate on the benefits of a compelling marketing strategy. Download this brand awareness PPT deck to convey your company’s vision, mission, and goals clearly and concisely. https://bit.ly/3ucrvbZ
Top Ways To Reach Your Target Audience PowerPoint Presentation SlidesSlideTeam
Top Ways To Reach Your Target Audience PowerPoint Presentation Slides is a gripping way to present your customer strategy. Using our effective target marketing PPT theme you can showcase the buyer persona to portray the target market segment. Depict your B2B or B2C market based on geographic, psychographic, and behavioral parameters through this consumer strategy PowerPoint presentation. Illustrate marketing targeting options like micro-market, niche market, differentiated market, and mass-market via our increasing customer reach PPT deck. Methods used to target and address audience PowerPoint themes are useful for marketers to present a step-by-step customer strategy. Strong data visualization tools included in this marketing strategy PPT template help you elucidate market size analysis, competitive landscape, etc. Use this marketing to the right audience PowerPoint presentation to describe customer success metrics like customer churn, and net promoter score. By downloading our marketing strategy PowerPoint deck, you will get access to vital stats on customer behavior, preferences, and habits. https://bit.ly/3a2v4c7
Business Strategies To Deliver Better Customer Value PowerPoint Presentation ...SlideTeam
Showcase your approach to optimizing customer satisfaction using Business Strategies To Deliver Better Customer Value PowerPoint Presentation Slides. This easily editable customer value and satisfaction PPT theme saves marketers the painstaking efforts that go into compiling a comprehensive presentation. Display the customer persona to represent the target market with the help of this value delivery process PowerPoint slideshow. Conveniently demonstrate the customer strategy options and other related concepts through the customer approach PPT template. Personalize or use the parameters given in the consumer experience strategy PowerPoint presentation to illustrate insights about B2B and B2C markets. Elucidate the steps to craft a sound customer strategy by utilizing easy-to-understand visual design elements of customer value proposition PPT slideshow. Present information like market size analysis, competitive landscape, customer preferences, and brand loyalty using optimizing customer satisfaction PowerPoint theme’s impactful graphical layouts. Download this customer experience PPT presentation to showcase customer success metrics like customer churn, and customer acquisition cost. https://bit.ly/3fzv44j
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of thirtyseven slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
How To Develop The Perfect Target Customer Personas PowerPoint Presentation S...SlideTeam
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Social Media Marketing Campaign PowerPoint Presentation SlidesSlideTeam
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A shareholder engagement strategy can help an organization develop and strengthen its relationship with investors. Grab our Communication Channels and Strategies for Shareholder Engagement template that helps to communicate about the latest updates and strategies implemented by the company to shareholders for building trust. It starts by highlighting benefits, concerns, and topics for shareholder engagement. Our Investor relations deck also shows the different types of companies for investor engagement through various communication techniques. Additionally, it highlights planning techniques like formulating a governance committee and communication calendar. Further, our Investor engagement PPT communication channels like website, email, and social media for shareholder engagement. It also showcases various shareholder strategies for websites like sharing annual reports, posting SEC filings, proxy statements, governance roadshows, and podcasts. Our Corporate strategy module exhibits an email channel to communicate critical updates and techniques to shareholders. Lastly, it shows various social media channels, like Facebook, YouTube, etc., for communicating with shareholders and covers other strategies like meetings, sharing ESG practices, and conducting investors survey for shareholder engagement. Get instant access.
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Grab our completely designed, Responsible tech playbook to leverage business ethics template. It provides a comprehensive guide to cater tools, methods, and frameworks to help firms make better technological decisions. Our Technological transformation deck helps mitigate software and product development risks and helps manage how technology interacts with society or the community. The playbook covers summaries of various technologies utilized. Each synopsis incorporates slides outlining an overview of the technique in terms of goal, aim, duration, and stakeholders involved. Additionally, our Technology governance PPT highlights the Primary methods, including agile threat modeling, data ethics canvas, consequence scanning, unintended and intended consequence scanning, and ethical OS. It also contains FMEA, interpret ML, materiality matrix assessment, tarot cards of tech, responsibility strategy, and humane design guide. Lastly, our Business ethics module exhibits the different approaches associated with responsible technology, including polarity thinking, participatory design, speculative design provocations, and bracketing. Get immediate access.
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Personalized marketing help organization run targeted promotional campaigns and enhance the customer experience. The following presentation Generating Leads through Targeted Digital Marketing Campaign can help the marketing department to improve brand perception and increase the loyalty of customers towards the company. It initially showcases the collection and analysis of data for preparing ideal customer personas. This PPT also highlights personalized email and video marketing strategies that can help to target an online audience and increase the conversion rate. It also shows website optimization tactics that can result in high-converting landing pages and shorter sales cycles. It also shows various other personalized strategies which are social media and mobile application marketing. This presentation also showcases a checklist that can help to manage and ensure the effective implementation of personalized marketing campaigns. It also highlights the budget that can be allocated to marketing activities for customer targeting. In the end, this presentation shows KPIs and dashboards that can help to track and evaluate the effectiveness of personalized customer marketing campaigns. Download it now.
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A sales plan is the first and foremost step towards developing a sales strategy, enabling a companys team to predict and avoid business related risks. Grab our Boosting Profits with a New and Effective Sales Strategic Plan template. It formulates the right target audience, appropriate sales representatives, software tools, revenue goals, and methods to track performance. Our Sales Strategy deck provides the company overview, products offered, value proposition, target market analysis, etc. It focuses on understanding the need for a new strategic sales plan. Our Brand Promotion PPT showcases multiple steps of building a sales strategy, like setting targets, creating customer profiles, lead generation strategies, etc. Additionally, it includes various stages of the sales process, namely, prospecting and lead generation, setting customer qualification criteria, scheduling product demos, defining customer needs, etc. It also caters to slides about multiple sales assessment techniques. Further, our Promotional Campaigns module includes campaigns like using referrals, loyalty programs, buy more and save more programs, device trade ins, etc. Lastly, it caters to the cost analysis, impact assessment of multiple sales activities, and dashboards related to tracking improvements with implementing new sales plans. Get access now.
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Chat GPT multitasks by picking up on and naturally expressing more than one aim at a time. Grab our professionally curated ChatGPT IT template. It includes an introduction, advantages, and features of OpenAIs ChatGPT model and discusses the price and availability of its enhanced version, called ChatGPT Pro. Our ChatGPT deck represents the working and architecture of ChatGPT technology, including a large language model and self-attention mechanism. Additionally, it demonstrates the various applications of ChatGPT in several domains, such as education, medicine, research, information technology, advertisement, banking, finance, etc. Our chatbot using GPT-3 PowerPoint presentation represents the three reinforcement learning from human feedback models supervised fine-tuning, reward, and reinforcement learning. Furthermore, it discusses integrating the ChatGPT model into web applications and best practices for successful deployment. Moreover, our ChatGPT integration into the web applications module contains sections about the impact of ChatGPT on social media and artificial intelligence tokens. Lastly, this chatbot using GPT-3 deck comprises a roadmap, a timeline, a 30-60-90 days plan, a checklist to integrate OpenAIs GPT-3 model into web applications and a case study on mental health and ChatGPT collaboration. Get access now.
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The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by reducing stress levels and promoting relaxation.
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With decreased job satisfaction, poor employee productivity, and a high stress level, many companies are shifting to flexible work arrangements. Remote working gives an employee the freedom to decide when they start working, where they work, and for how long. With our professionally designed Global Shift Towards Flexible Working PowerPoint presentation, corporates can successfully improve employee engagement rate and improve workplace diversity. Initially, the PPT begins with multiple issues faced by the company because of its inflexible working schedule. Secondly, the complete deck caters to a section through which professionals can highlight major statistics, advantages, trends, and growth drivers associated with hybrid working. Going forward, the firm can achieve flexible working objectives by developing guidelines, policies, employee engagement strategies, and productivity software tools for remote teams. In addition to this, the module covers a section on different issues faced by managers when implementing flexible working hours and the ways in which businesses can overcome them. At last, through key performance indicators KPIs metrics and dashboards, organizations can successfully evaluate the impact of flexible employment strategies on employees and the companys performance. Download our 100 percentage editable and customizable template, which is also compatible with Google Slides.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
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This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
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This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
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This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
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This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
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Gamify it until you make it Improving Agile Development and Operations with ...Ben Linders
So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people.
In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
2. Table
of
CONTENTS
2
01. Content Mapping Steps
02. Developing the Customer Persona
› Understand Your Customers – Customer Segmentation
› Customer Demographics & Geographics
› Customer Psychographics
› Customers Behavior – Sample Data
› Media Profile of Target Audience
› Customers’ Purchasing Criteria
› Developing the Customer Persona
› Sample Target Customer Persona
04. Performing Content Analysis
› Most Effective Content for Awareness Stage
› Most Effective Content for Interest Stage
› Most Effective Content for Consideration Stage
› Most Effective Content for Decision Stage
03. Outlining the Customer Journey
› Customer’s Path to Purchase (1/3)
› Customer’s Path to Purchase (2/3)
› Customer’s Path to Purchase (3/3)
05. Performing Content Audit
› Content Details Audit
› Content Audit Template
06. Existing Content Map
› Content Produced for Each Buyer Journey Stage
07. New Content Map
› Content Mapping Template (1/3)
› Content Mapping Template (2/3)
› Content Mapping Template (3/3)
› Content Map Roadmap – Content Strategy
3. Content Mapping Steps
3
Content Mapping is delivering the right content at the right time at the right place. These steps help you create your content mapping strategy with ease
Buyer
Persona
Customer
Journey
Content
Analysis
Content
Audit
Existing
Content Map
New Content
Map
Understand your
audience- their
demographics,
geographics,
psychographics, &
behavior
Decide which forms
of content will work
best at each stage
of the buyer journey
Outline the journey
the customer takes
from awareness till
the final stage
Review what
content you are
already producing
Map which content
is already being
produced for each
of the stages
Identify the gaps
and create plan for
producing the new
content
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
5. Understand Your Customers – Customer Segmentation
5
To help you plan your content and get the most out of it, you need to thoroughly understand your customers or prospects across all these dimensions.
Demographic
Population
Geographic
Where People Live
Lifestyle
People’s Attitudes & Values
Behavioural
Loyalty to A Product
› Age › Urban › Consumer Opinions And Interests › Purchase Occasion
› Gender › Suburban › Socioeconomic Group › Benefits Sought
› Education › Rural › Motives › Loyalty
› Family Size › Regional › Personality › Use Rate
› Family Life Cycle › City Size › Aspirations › Price Sensitivity
› Occupation › Climate
› Social Class › Landforms
› Religion
› Ethnicity
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
6. Customer Demographics & Geographics
6
Use this editable customer demographics template to get a complete picture of their characteristics.
71%
62%
43%
21%
11%
0
10
20
30
40
50
60
70
80
13-17 18-29 30-49 50-64 65+
61%
68%
51%
88%
<$30K
$30K-$49,999
$30K-$74,999
$75K+
Gender
Location
35%
32%
43%
High School Degree or less
Some College
College+
Education
Urban
Suburban
38%
36%
26%
45% 55%
Female Male
Age
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Income
7. Customer Psychographics
7
Get an insight into your customers’ attitudes and interests and map it out using this customer psychographics template.
Opinions
Adapt it to your needs
& capture your
audience's attention
Attitudes
Adapt it to your needs
& capture your
audience's attention
Activities
Adapt it to your
needs & capture your
audience's attention
Interests
Adapt it to your needs
& capture your
audience's attention
Values
Adapt it to your
needs & capture your
audience's attention
Behaviours
Adapt it to your needs
& capture your
audience's attention
Opinions
Activities
Attitude
Behaviours
Values
Interests
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
8. Customers Behavior – Sample Data
8
Behavior of customers also helps you decide which form of content will be consumed and where. For example, if testimonials influence customers before buying, one can focus on case studies.
Buy consumer goods
at retail chain Buy
Online
Make Grocery List
Ask others before PurchasingRead Reviews
Saw the products in a brick - & - mortar store
Recommended by friend
Saw the product online
Saw a printed advertisement Made a purchase after reading an
online review in the last 12 months
69%
Key Takeaway : Online reviews & word-of-mouth advertising are an important factor in purchasing decisions
TOP 5
Influences
70%
20%
62%
82%
9. Media Profile of Target Audience
9
Customers’ media consumption helps you reach your customers at the right place. The content and media campaign can be created according to this data.
34%
20%
19%
3%
12%
4%
4%
4%
Television
Online, Mobile
Online,
Laptop/Desktop
Online, Other
Radio
Newspapers
Magazines
Other
Time Spent with
Media
(U.S. Adults)
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
10. Customers’ Purchasing Criteria
10
While creating the pitch for content, see the driving factors that influence your target customers to buy.
51%
57%
60%
64%
65%
77%
Recommended by others
Products that simply my life
Good product reviews online
Brands that provide good value
Convenient to purchase
Safety
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
11. Developing the Customer Persona
11
A customer persona is a thoroughly researched profile of your target customer, their demographics, interests, challenges they face, and their requirements.
What is their media
consumption behavior?
Where do they spend most
time, which mediums they
are most influenced buy
What are their
needs/goals?
Example tasty
but healthy food,
maintain weight
What are their
challenges?
What is preventing
them from reaching
their goals?
What do they think of
your product?
Example- I have heard about it
and seen ads about it. I wonder if
their claims are truly valid
How do they buy
our products?
Example- Influenced by
television advertising and
word of mouth
What do we want customers to feel
when they use our product?
Example - Feel satisfied with
taste, think it is nutritious and
recommend to friends
Insights that tell
their story
Example- I am health conscious,
but I am also a food lover. Wish I
could get great tasting snacks that
are nutritious too
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Describe the
Target Group
( their demographics,
psychographics, behavior, etc.)
12. “We need a consultancy agency to help us give an
unbiased assessment of our weaknesses, use heat maps
to see the most engaging website pages and reinvent the
website for more conversions.”
Sample Target Customer Persona Template (1/3)
12
Customize this editable target customer persona template which has sections such as demographics, psychographics, goals, and marketing messaging.
The Marketing Executive
Quote
Demographics
› Chicago, US
› 32 years old
› Marketing executive at a design agency
› MBA in Marketing
Psychographics
› Running
› Volunteering for social causes
› Read fiction novels
› Play games on iPad
› Likes to purchase latest technology
Marketing Messaging
› Keywords- increase conversion, marketing
agency US
› CTA- Heat maps, increase conversion, UI/UX
enhancement
Wants to create innovative
marketing campaigns
GOALS
Wants to capture more leads
using multiple channels
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Become marketing head in
the next 2 years
13. Name Here
Hobbies & Interests
› Playing Golf
› Riding horse
› Trekking on small
mountains
› Add text Here
Background
› President of marketing,
founded 25 years ago
› Add Text Here
Challenges
› Keep customers from switching
to competitor's product
› Add Text Here
Demographics
› Male
› Age 58
› Annual Income $ 300000
› Add Text Here
Common Objections
› Low Quality of product
Packing
› Add Text Here
Goals
› Have less Employee turnover
› Have a Retirement Plan
› Add Text Here
Biggest Fears
› Business losses after
retirement
› Add Text Here
Sample Target Customer Persona Template (2/3)
13
Showcase the common objections and biggest fears in your persona template so that the same can be addressed in your product strategy and content strategy
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
14. Sample Target Customer Persona Template (3/3)
14
Customer’s profile descriptions helps you understand your customer better and tailor the content accordingly.
Customer Name
Customer Segment
Your Text Here
Your Text Here
Background
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Demographic
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Purchasing Decisions?
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Goals & Pain Points
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
16. Customer’s Path to Purchase (1/3)
16
For creating your content mapping strategy, you also need to be aware of your target customers’ buying journey so that the right content can be shared at each stage.
PR
Radio, TV, Print
Word of mouth
Online Ads
Email
Social Ads
PPC
Reviews
Blog
Email
Media
Ecommerce
Store
Website
Community Forum
Your Text Here
FAQ Knowledge Base
Promotions
Blog
Newsletter
Social Networks
Awareness Interest Consideration Purchase Retention Advocacy
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
17. Customer’s Path to Purchase (2/3)
17
Here is another buyer journey template showing the touchpoints at each stage of the journey.
› Brochures /catalogues/ spec
sheets
› Customer reviews /
Testimonials
› Peer referrals
› Third party / expert reviews
› Direct sales reps
› Website
› White papers
› Webinars
› Video
› Podcasts
› Infographics
› Distributor/dealer reps
› Distributor/dealer websites
› Retailer reps
› Retailer websites
› PR
› Professional associations/
communities
› Direct mail
› Email advertising
› Word of mouth / Customer
referrals
› Distributor/dealer reps
› Distributor/dealer websites
› Distributor/dealer advertising
› Retailer reps
› Retailer websites
› Retailer advertising
› Organic search remits
› Social media
› Online advertising (e.g. paid
search, banner ads)
› Industry trade shows
› Vendor-specific conferences
› Print advertising
› TV advertising
› Radio advertising
› Outdoor advertising/
billboards
› Sponsorship (sports, events,
charity, etc.)
› PR
› Directories
› Case Studies
› Pitch / Presentation
› Deliverables
› Best practices / accreditations
› ROI data / tools
› Awards
› Testimonials
› Contract negotiation (pricing,
terms, conditions, etc.)
› invoicing
› Stakeholder buy-in
› Account management /
communications / support
› Training
› Customer Service/ account
management
› Technical support
› Ordering
› Shipping / receiving
› Volpe of the customer
(performance monitoring)
› Market research
› Dashboard / portal
› Mobile apps
› Customer events
› User groups / communities
› Hospitality / entertainment
› Email communications
› Direct mail
› Webinars
› Social media
› Account management /
relations
› Loyalty programs
› Referral programs
› Performance reviews
› Contract negotiation
(discounts, terms me)
› Hospitality / entertainment
› Vendor specific conferences
› Newsletters
› Infographics
› Brochures / catalogues
› Whitt papers
› Webinars
› Podcasts
› Social media
Trigger a Need Explore Purchase Engagement Relationship Mgt. Loyalty
1 2 3 4 5 6
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
18. Customer’s Path to Purchase (3/3)
18
This customer journey diagram divides the path into 8 steps- Awareness, Research, Consideration, Selection, Buying, Satisfaction, Retention & Loyalty, and Advocacy.
Awareness
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Advocacy
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Satisfaction
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Selection
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Retention & Loyalty
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Consideration
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Research
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Buying
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Customer
Lifecycle Loop
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
20. Articles Blog Posts Assessments Infographics Podcasts Thought Leadership
Whitepapers Videos Press/News Tip Sheets Industry Webinars Industry Ebooks
Most Effective Content for Awareness Stage
20
The following slide lists out the most effective forms of content during the first stage of the customer journey i.e. Awareness of the need for a product
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
21. Most Effective Content for Interest Stage
21
The following slide lists out the most effective forms of content during the second stage of the customer journey i.e. Interest- when the customer begins looking for brands or products that satisfies his need.
Training Videos Assessments Solution Videos
Frameworks
Educational WorksheetsPerspectivesSolution Pages
Presentations Sell-in Solution Decks Virtual Events
Physical Events
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
22. Most Effective Content for Consideration Stage
22
The following slide lists out the most effective forms of content during the third stage of the customer journey i.e. Consideration- when the customer starts comparing different brands to find the best product.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Buying/ Product
Guides
Evaluation
Tools
Product
Webinars
Case
Studies
Testimonials Data
Sheets
Sales
Enablement
Virtual
Classrooms
Free
Trials
Comparison Product
Marketing
23. ROI Tools
Most Effective Content for Decision Stage
23
The following slide lists out the most effective forms of content during the last stage of the customer journey i.e. Purchase- when the customer commits to one particular brand and makes the purchase.
ROI Case
Studies
Tailored
Workshops
Product
Demos
Custom Executive
Presentations
Detailed
Assessments
Custom Sales
Enablement
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
25. Content Details Audit
25
Create your content inventory to list out all content that is already being produced by your organization- newsletters, blogs posts, infographics, eBooks, whitepapers, etc.
URL Author Title Date Content Type Content Goal Word Count Comments Social Shares
www.companyname/blog/description.com John
Become Master
of Conversion
02/03/19 Blog Post
Increase
website traffic
by 400 visitors
5,430 words 12 450
www.companyname/info/description.com Smith
How Millennials
Process
Information
05/05/19 Infographic Text Here 450 18 500
www.companyname/blog/description.com Jose
Content
Marketing
Trends 2020
20/06/19 Blog Post Text Here 2,345 15 320
www.companyname/blog/description.com Mary
Why Less is
More in Web
Design
22/08/19 Blog Post Text Here 2,000 14 120
www.companyname/blog/description.com Jon
Content
Marketing
Trends
10/09/19 Blog Post
Get 500 social
shares
540 20 320
www.companyname/blog/description.com Joe
What Heat
Maps Tell About
User Behaviour
12/12/19 Blog Post
Check our Heat
Maps Landing
Page
3,450 17 130
www.companyname/ebook/description.com Ali
Fool-proof ways
to enhance
UI/UX
Experience
24/02/20 eBook
Generate 5000
Leads
2,510 21 231
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
26. Content Audit Template
26
Also audit your content to analyze the gaps between content that already exists and content that the users want.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Content Users
Want
› Tutorials
› Free Resources
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
Content The
Client Wants
Content That
Exists
28. Content Produced for Each Buyer Journey Stage
28
Map your content at each stage of the buyer journey to analyze what content is being already produced and identify the gaps.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
CONTENTEXAMPLES
PHASE
Awareness ConsiderationInterest Decision
Blog Posts
Assessments
Infographics
Podcasts
Thought Leadership
Whitepapers
Videos
Tip Sheets
Press/News
Industry Ebooks
Industry Webinars
Articles Training Videos
Assessments
Solution Videos
Frameworks
Educational Worksheets
Perspectives
Solution Pages
Presentations
Virtual Events
Sell-In Solution Decks
Physical Events
Comparisons
Sales Enablement
Product Marketing
Virtual Classrooms
Buying/ Product Guides
Evaluation Tools
Product Webinars
Case Studies
Testimonials
Data sheets
Free Trials
ROI Tools
ROI Case Studies
Detailed Assessments
Product Demos
Tailored Workshops
Customer Sales Enablement
Customer Executive
Presentations
30. Content Mapping Template (1/3)
30
Based on the gaps that have been identified, map out the content that you will produce for each of the buying journey stages.
Awareness
Customer Persona
Content Types
Consideration
Decision
Purchase
Buyer Stage
Ads, Blog(s), TOFU Content
Guides/ Webinars
Customer Stories, FAQ
Tools, Comparison
› 15 Ways to Craft Powerful Headlines- Blog
› How to Get More Conversions with Your Next Landing Page- Blog
› Content Optimization (Webinar)
› Text Here
› Text Here
› Best Heat Maps Software (webinar)
› How Users Use Content (eBook)
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
Description, Approach
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Description Here
Your Text Here
Your Text Here
Your Text Here
31. Content Mapping Template (2/3)
31
Produce content that meets the concerns of your target customer right from identifying a problem to ultimately choosing the right product for their problem
If your customer
is asking
They Want Education & Thought Leadership Solutions & Product Suitability Credentials & Decision Support
What to share with them › Trends
› Benchmarks
› Analyst Coverage
› 101 Education
› How to guides
› How other people are solving this?
› What is the solution & how does it
work?
› Solution comparisons
› Pitfall analysis
› Readiness & Suitability assessments
› How do I choose a vendor?
› Pricing
› Bench strength demonstration
› Case studies
› ROI/TCO
› How to buy
› Working with us
What
problem am
I facing?
What is the
most effective
solution to my
problem?
Which is the right
brand for me?
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
32. Content Mapping Template (3/3)
32
Break down your content map into stages, content formats, topic and call to action using this template.
Awareness What does Content Marketing
include?
Text Here Blog Post Download the e-book : The
Essential Guide to B2B
Content Marketing
Add as many questions/ answers as necessary to meet prospects’ needs
Consideration How can I promote my
product through content?
Text Here Case Study Text Here
What is the most effective
forms of content for
marketing?
The Essential Guide to B2B
Content Marketing
E-book Text Here
Decision How can I convince the
bosses for starting a new
blog/channel?
Text Here Infographic or PowerPoint
Presentation
Text Here
Loyalty Did we make the right
decision
Text Here Provide program
measurements
Prospect Question Topic Format Call to Action
Buying Cycle Stage
Target Persona : The B2B Corporate Marketer
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
33. Content Map Roadmap – Content Strategy
33
Finally, lay out the content strategy on a timeline to fix deadlines and responsibility for delivering the content.
Research Target Communities
Webinar #1
Set Up Social Channels
Build Content Calendar
Feature Launch #1
Newsletter Launch
Ebook #1
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Influencer Maps SEO Audit
Q1 2019 Q2 2019 Q3 2019
Blog Launch Blog Partnerships & Backlinks Blog Content Repurposing
Infographics Your Text Here Paid Content
Webinar #2 Podcast
One-Page Sales Sheet Your Text Here
Ebook #1 Launch Ebook #1
Your Text Here
Your Text Here Text Here
Your Text Here
Your Text Here
Your Text Here Your Text Here
Your Text Here Case Study Page Launch
Your Text Here
Your Text Here
Your Text Here
Your Text Here
AwarenessConsiderationConversionAdvocacy
JESSICA
PERCY
NIKITA
OMAR
JESSICA
OMAR
NIKITA
JESSICA
PERCY
OMAR
NIKITA
OMAR
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34. Icons Slide for Content Mapping Process-Buyer Personas & Content Mapping Templates
34
36. Agenda
36
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Agenda
1
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it to your needs and capture your
audience's attention.
Agenda
2
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it to your needs and capture your
audience's attention.
Agenda
3
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it to your needs and capture your
audience's attention.
Agenda
4
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it to your needs and capture your
audience's attention.
Agenda
5
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audience's attention.
Agenda
6
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it to your needs and capture your
audience's attention.
Agenda
7
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it to your needs and capture your
audience's attention.
Agenda
8
37. B2B Content Marketing Stats Example of PPT
37This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
20%
28%
35%
40%
68%
76%
86%
90%
10% 30% 50% 70% 90%
Pinterest
Instagram
SlideShare
Google
YouTube
Facebook
Twitter
Linkedin This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Text Here
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Text Here
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Text Here
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Text Here
38. B2B Content Marketing Showing Five Stages Awareness
38
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Consideration Research
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it to your needs and capture your
audience's attention.
Purchase
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Awareness of Need
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it to your needs and capture your
audience's attention.
Analysis & Comparison
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Loyalty
39. Content Marketing Task Calendar 2020
39
January February March April May
Task Detail w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 w16 w17 w18 w19 w20
Blog Posts for
Company Blog
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Blog Posts for
Guest Blogging
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Article for
Linkedin Publishing
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www.companyname/blo
g/description.com
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www.companyname/blo
g/description.com
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www.companyname/eb
ook/description.com
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Content Marketing Strategies
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In-depth research
01
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A strong headline
02
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Effective call to
action (CTA)
03
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Multiple content
formats
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Visual content
Guest blogging
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Guest blogging
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Tracking the key
performance indicators (KPI)
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Content
promotion
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Powerful strategies to
fine tune your content
marketing strategies.
User can alter as per
their requirement.
41. Task Completion Dashboard
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Task# Assigned to Priority Status Complete
Task 1 Name Here High Done 77%
Task 2 Name Here High Done Done
Task 3 Name Here Normal In Progress 30%
Task 4 Name Here Normal In Progress 80%
Task 5 Name Here Low Cancelled 10%
Task 6 Name Here Low Not Started 0%
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0%
50%
100%
Net started Tasks
65%
Tasks in Progress
0%
50%
100%
50%
Completed Tasks
10%
0%
50%
100%
42. 42
# street number, city, state
Address
e-mailaddress123@gmail.com
E-mail Address
0123456789
Contact Number
Thank You