2. Never block comments because it is your organization’s rules. It
is going to backfire in the long run. Stop being a social media
ostrich and help your consumers. Deal with social media the
humane way.

3. When you are defining your strategy, make questions like these:
• When is the best time to post content on your Facebook
Page?
• How often should I post content on Facebook?
• Are my contents relevant and original?

4. Where you are sharing something with your followers be aware
that everyone can access the information. Try to separate the
personal contents from the professional ones. Use different
social media for the different purposes.