1. Competitive research on social media allows you to get ideas on how your brand can engage customers, gauge the market for your product, and identify opportunities competitors may be missing. 2. It is important to study what types of content on which networks are most liked, commented on, and shared by competitors, and to follow their press releases, social media strategies, and key influencers. 3. Gathering information from sources like press releases, email lists, social media profiles, and analytics tools allows you to better understand competitors and dominate your market through effective social media engagement.

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2. Represented by Eya ZAIER
Master VIC
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3. WHY Do ?
SOCIAL COMPETITIVE RESEARCH
• TO GET IDEAS
How your brand
can engage in
the social media
channel
• To gauge the
overall market
for your product
in a specefic
social network
• To identify the
opportunities that
a competitor may
be missing
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4. KEEP AN EYE ON THE COMPETITOR
BASIC OUTLINE
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5. • Study what type of
content works and on which
network : MOST LIKED
COMMENTED AND
SHARED.
• Follow Press releases
especially the one
related
to your competitors
strategies.
Learn about their fans on facebook to make
a full picture on the cathegory of people they
are followed by.
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6. • Subscribe on
their E-mail
newsletter
Look what blog notes
are working the best for your brand
Follow key influencers on
twitter
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7. COPETITIVE INTELLIGENCE
SOURCES OF
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8. PRESS RELEASE
• Have a search and you can use for example :
‘ Social media compain’ to see what other brands
are doing.
• People often send out press release to brag
their success. You can learn what works and
adapt it to your own brand.
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9. SPY ON YOUR COMPETITOR’S EMAIL
STRATEGY
• Sign up for their
emails
• Notice their
signup process,
content and
subject.
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10. SCRAPING
• Gathering information through
different sources to get a
general consensus.
• DTNP : Dynamic Twitter
Network analysis : it helps
gauge people opignion about a
specefic topic via a propram
that collects information and
analysis it which is always
updated.
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11. TOOLS
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12. TOPSY
• Let you search the entire history of Twitter.
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13. FACEBOOK GRAPH SEARCH
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14. KICKSTARTER
• Helps you to identify which projects
have been well-funded
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15. CIRCLE COUNT ON GOOGLE+
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16. CONCLUSION
• GET TO WELL KNOW YOUR COPMETITOR :
1. Research your competitors.
2. Get ideas on how your brand can engage in
the social media channel.
3. Dominate your overall market.
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17. Webography
• http://www.sciencedirect.com/science/article
/pii/S0268401213000030
• https://fr.slideshare.net/blueglassinteractive/c
hris-winfield-pubcon-2012-competitive-
intelligence-tools/36
• http://www.jordankasteler.com/competitive-
intelligence/
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