SlideShare a Scribd company logo
An autonomous division or organizational unit,
small enough to be flexible and large enough to
exercise control over most of the factors
affecting its long-term performance.
Because strategic business units are more they
allow the owning conglomerate to respond
quickly to changing economic or market
situations.
A strategic business unit (SBU) is a profit
centre which focuses on product offering
and market segment.
SBUs typically have a discrete marketing
plan, analysis of competition, and
marketing campaign, even though they
may be part of a larger business entity.
An SBU may be a business unit within a
larger corporation, or it may be a business
unto itself or a branch. Corporations may be
composed of multiple SBUs, each of which is
responsible for its own profitability.
General Electric is an example of a company
with this sort of business organization.
SBUs are able to affect most factors which
influence their performance. Managed as
separate businesses, they are responsible to
a parent corporation. General electric has
49 SBUs.
There are three factors that are generally
seen as determining the success of an
SBU
1.the degree of autonomy given to each
SBU manager,
2.the degree to which an SBU shares
functional programs and facilities with
other SBUs, and
3.the manner in which the corporation is
because of new changes in market.
Strategic Business Unit ModelStrategic Business Unit Model
End!End!

More Related Content

What's hot

Risk Management as a Strategic Business Unit
Risk Management as a Strategic Business UnitRisk Management as a Strategic Business Unit
Risk Management as a Strategic Business Unit
Praxiom
 
Mba i mm-1 u-2.1 general electrical
Mba i mm-1 u-2.1 general electricalMba i mm-1 u-2.1 general electrical
Mba i mm-1 u-2.1 general electrical
Rai University
 
Keith turner quick silver funding solutions - the role of finance in the str...
Keith turner quick silver funding solutions -  the role of finance in the str...Keith turner quick silver funding solutions -  the role of finance in the str...
Keith turner quick silver funding solutions - the role of finance in the str...
keithturnerquicksilverfun
 
Sample sem 4 winter 2015
Sample sem 4 winter 2015 Sample sem 4 winter 2015
Sample sem 4 winter 2015
naveen kumar
 
Business strategy
Business strategyBusiness strategy
Business strategy
Cindhana Sivakumar
 
Retrenchment strategy
Retrenchment strategyRetrenchment strategy
Retrenchment strategy
Ruchita Sangare
 
Quick silver funding brian brinson - the role of finance in the strategic-pl...
Quick silver funding brian brinson  - the role of finance in the strategic-pl...Quick silver funding brian brinson  - the role of finance in the strategic-pl...
Quick silver funding brian brinson - the role of finance in the strategic-pl...
QuickSilverfundingbrianbrinson
 
Media Management 2011-Strategy Module - Jan 21_2
Media Management 2011-Strategy Module - Jan 21_2Media Management 2011-Strategy Module - Jan 21_2
Media Management 2011-Strategy Module - Jan 21_2
Robin Teigland
 
Strategic Planning by Ms. Negradas, Nelyn
Strategic Planning by Ms. Negradas, NelynStrategic Planning by Ms. Negradas, Nelyn
Strategic Planning by Ms. Negradas, Nelyn
1989RMSanchez
 
Structural Analysis Within Industry by Dr. Hitesh & Hemant
Structural Analysis Within Industry by Dr. Hitesh & HemantStructural Analysis Within Industry by Dr. Hitesh & Hemant
Structural Analysis Within Industry by Dr. Hitesh & Hemant
hatterdude
 
Chapter 3 grand strategy
Chapter 3 grand strategyChapter 3 grand strategy
Chapter 3 grand strategy
LAXMI VIDYAPEETH
 
Corporate Strategy Decisions and Their Marketing Implications
Corporate Strategy Decisions and Their Marketing ImplicationsCorporate Strategy Decisions and Their Marketing Implications
Corporate Strategy Decisions and Their Marketing ImplicationsFreddy Haiyun
 
Strategic management
Strategic managementStrategic management
Strategic management
Amrita Sinha
 
Creating Competitive Advantage
Creating Competitive Advantage Creating Competitive Advantage
Creating Competitive Advantage
Ian Simpson
 
C18 ge matrix
C18 ge matrixC18 ge matrix
C18 ge matrix
SONIGUPTA31
 
Chapter 4 business level strategy
Chapter 4 business level strategyChapter 4 business level strategy
Chapter 4 business level strategyDr. Lam D. Nguyen
 

What's hot (20)

Risk Management as a Strategic Business Unit
Risk Management as a Strategic Business UnitRisk Management as a Strategic Business Unit
Risk Management as a Strategic Business Unit
 
Mba i mm-1 u-2.1 general electrical
Mba i mm-1 u-2.1 general electricalMba i mm-1 u-2.1 general electrical
Mba i mm-1 u-2.1 general electrical
 
Strategy
StrategyStrategy
Strategy
 
Keith turner quick silver funding solutions - the role of finance in the str...
Keith turner quick silver funding solutions -  the role of finance in the str...Keith turner quick silver funding solutions -  the role of finance in the str...
Keith turner quick silver funding solutions - the role of finance in the str...
 
Sample sem 4 winter 2015
Sample sem 4 winter 2015 Sample sem 4 winter 2015
Sample sem 4 winter 2015
 
Business strategy
Business strategyBusiness strategy
Business strategy
 
Retrenchment strategy
Retrenchment strategyRetrenchment strategy
Retrenchment strategy
 
Quick silver funding brian brinson - the role of finance in the strategic-pl...
Quick silver funding brian brinson  - the role of finance in the strategic-pl...Quick silver funding brian brinson  - the role of finance in the strategic-pl...
Quick silver funding brian brinson - the role of finance in the strategic-pl...
 
Media Management 2011-Strategy Module - Jan 21_2
Media Management 2011-Strategy Module - Jan 21_2Media Management 2011-Strategy Module - Jan 21_2
Media Management 2011-Strategy Module - Jan 21_2
 
Strategic Planning by Ms. Negradas, Nelyn
Strategic Planning by Ms. Negradas, NelynStrategic Planning by Ms. Negradas, Nelyn
Strategic Planning by Ms. Negradas, Nelyn
 
Structural Analysis Within Industry by Dr. Hitesh & Hemant
Structural Analysis Within Industry by Dr. Hitesh & HemantStructural Analysis Within Industry by Dr. Hitesh & Hemant
Structural Analysis Within Industry by Dr. Hitesh & Hemant
 
Hofer
HoferHofer
Hofer
 
Chapter 3 grand strategy
Chapter 3 grand strategyChapter 3 grand strategy
Chapter 3 grand strategy
 
Corporate Strategy Decisions and Their Marketing Implications
Corporate Strategy Decisions and Their Marketing ImplicationsCorporate Strategy Decisions and Their Marketing Implications
Corporate Strategy Decisions and Their Marketing Implications
 
Strategic management
Strategic managementStrategic management
Strategic management
 
Process of strategic choice
Process of strategic choiceProcess of strategic choice
Process of strategic choice
 
Creating Competitive Advantage
Creating Competitive Advantage Creating Competitive Advantage
Creating Competitive Advantage
 
C18 ge matrix
C18 ge matrixC18 ge matrix
C18 ge matrix
 
Chapter 4 business level strategy
Chapter 4 business level strategyChapter 4 business level strategy
Chapter 4 business level strategy
 
Ppt for bcg & ge nine cell matrix
Ppt for bcg & ge nine cell matrixPpt for bcg & ge nine cell matrix
Ppt for bcg & ge nine cell matrix
 

Viewers also liked

Rpp revisi 2016 sejarah wajib xii rpp diva pendidikan
Rpp revisi 2016 sejarah wajib xii  rpp diva pendidikanRpp revisi 2016 sejarah wajib xii  rpp diva pendidikan
Rpp revisi 2016 sejarah wajib xii rpp diva pendidikan
Diva Pendidikan
 
The Recycling Problem
The Recycling Problem   The Recycling Problem
The Recycling Problem
Brenda Papadopoulou
 
RECENT RESUME 10.17.16
RECENT RESUME 10.17.16RECENT RESUME 10.17.16
RECENT RESUME 10.17.16Melody Sherard
 
Reactive power-control
Reactive power-controlReactive power-control
Reactive power-control
mohammad farzamnia
 
Rpp revisi 2016 matematika wajib xii rpp diva pendidikan
Rpp revisi 2016 matematika wajib xii  rpp diva pendidikanRpp revisi 2016 matematika wajib xii  rpp diva pendidikan
Rpp revisi 2016 matematika wajib xii rpp diva pendidikan
Diva Pendidikan
 
Organyà
OrganyàOrganyà
Rpp revisi 2016 ekonomi xi rpp diva pendidikan
Rpp revisi 2016 ekonomi xi  rpp diva pendidikanRpp revisi 2016 ekonomi xi  rpp diva pendidikan
Rpp revisi 2016 ekonomi xi rpp diva pendidikan
Diva Pendidikan
 
Customary to Customized Institutions
Customary to Customized InstitutionsCustomary to Customized Institutions
Customary to Customized InstitutionsNawraj Pradhan
 
Numéricable SFR
Numéricable SFRNuméricable SFR
Numéricable SFR
Nicolas Bailly
 
Massumi's cv
Massumi's cv Massumi's cv
Massumi's cv
Mohammad Massumi
 
Le défi des maladies rares (dossier en français et en arabe)
Le défi des maladies rares (dossier en français et en arabe)Le défi des maladies rares (dossier en français et en arabe)
Le défi des maladies rares (dossier en français et en arabe)
Khadija Moussayer
 
Rpp revisi 2016 biologi xi rpp diva pendidikan
Rpp revisi 2016 biologi xi  rpp diva pendidikanRpp revisi 2016 biologi xi  rpp diva pendidikan
Rpp revisi 2016 biologi xi rpp diva pendidikan
Diva Pendidikan
 
How To Open A Restaurant In Pennyslyvania
How To Open A Restaurant In PennyslyvaniaHow To Open A Restaurant In Pennyslyvania
How To Open A Restaurant In Pennyslyvania
PTN Commerce
 
Rpp revisi 2016 fisika x rpp diva pendidikan
Rpp revisi 2016 fisika x  rpp diva pendidikanRpp revisi 2016 fisika x  rpp diva pendidikan
Rpp revisi 2016 fisika x rpp diva pendidikan
Diva Pendidikan
 
Conseils pour diminuer les risques de la maladie cœliaque ou intolérance au ...
Conseils pour diminuer les risques de  la maladie cœliaque ou intolérance au ...Conseils pour diminuer les risques de  la maladie cœliaque ou intolérance au ...
Conseils pour diminuer les risques de la maladie cœliaque ou intolérance au ...
Khadija Moussayer
 
Diapo4eva
Diapo4evaDiapo4eva
Diapo4eva
Paola Carolina
 
6.5.R.Kotru-N.Pradhan copy
6.5.R.Kotru-N.Pradhan copy6.5.R.Kotru-N.Pradhan copy
6.5.R.Kotru-N.Pradhan copyNawraj Pradhan
 
June 26 Thursday Supplies with Tazzy
June 26 Thursday Supplies with TazzyJune 26 Thursday Supplies with Tazzy
June 26 Thursday Supplies with Tazzy
Britney Stanley-Wyatt
 

Viewers also liked (20)

Rpp revisi 2016 sejarah wajib xii rpp diva pendidikan
Rpp revisi 2016 sejarah wajib xii  rpp diva pendidikanRpp revisi 2016 sejarah wajib xii  rpp diva pendidikan
Rpp revisi 2016 sejarah wajib xii rpp diva pendidikan
 
Ampul Spring 2016 Final
Ampul Spring 2016 FinalAmpul Spring 2016 Final
Ampul Spring 2016 Final
 
resume chetan (4)
resume chetan (4)resume chetan (4)
resume chetan (4)
 
The Recycling Problem
The Recycling Problem   The Recycling Problem
The Recycling Problem
 
RECENT RESUME 10.17.16
RECENT RESUME 10.17.16RECENT RESUME 10.17.16
RECENT RESUME 10.17.16
 
Reactive power-control
Reactive power-controlReactive power-control
Reactive power-control
 
Rpp revisi 2016 matematika wajib xii rpp diva pendidikan
Rpp revisi 2016 matematika wajib xii  rpp diva pendidikanRpp revisi 2016 matematika wajib xii  rpp diva pendidikan
Rpp revisi 2016 matematika wajib xii rpp diva pendidikan
 
Organyà
OrganyàOrganyà
Organyà
 
Rpp revisi 2016 ekonomi xi rpp diva pendidikan
Rpp revisi 2016 ekonomi xi  rpp diva pendidikanRpp revisi 2016 ekonomi xi  rpp diva pendidikan
Rpp revisi 2016 ekonomi xi rpp diva pendidikan
 
Customary to Customized Institutions
Customary to Customized InstitutionsCustomary to Customized Institutions
Customary to Customized Institutions
 
Numéricable SFR
Numéricable SFRNuméricable SFR
Numéricable SFR
 
Massumi's cv
Massumi's cv Massumi's cv
Massumi's cv
 
Le défi des maladies rares (dossier en français et en arabe)
Le défi des maladies rares (dossier en français et en arabe)Le défi des maladies rares (dossier en français et en arabe)
Le défi des maladies rares (dossier en français et en arabe)
 
Rpp revisi 2016 biologi xi rpp diva pendidikan
Rpp revisi 2016 biologi xi  rpp diva pendidikanRpp revisi 2016 biologi xi  rpp diva pendidikan
Rpp revisi 2016 biologi xi rpp diva pendidikan
 
How To Open A Restaurant In Pennyslyvania
How To Open A Restaurant In PennyslyvaniaHow To Open A Restaurant In Pennyslyvania
How To Open A Restaurant In Pennyslyvania
 
Rpp revisi 2016 fisika x rpp diva pendidikan
Rpp revisi 2016 fisika x  rpp diva pendidikanRpp revisi 2016 fisika x  rpp diva pendidikan
Rpp revisi 2016 fisika x rpp diva pendidikan
 
Conseils pour diminuer les risques de la maladie cœliaque ou intolérance au ...
Conseils pour diminuer les risques de  la maladie cœliaque ou intolérance au ...Conseils pour diminuer les risques de  la maladie cœliaque ou intolérance au ...
Conseils pour diminuer les risques de la maladie cœliaque ou intolérance au ...
 
Diapo4eva
Diapo4evaDiapo4eva
Diapo4eva
 
6.5.R.Kotru-N.Pradhan copy
6.5.R.Kotru-N.Pradhan copy6.5.R.Kotru-N.Pradhan copy
6.5.R.Kotru-N.Pradhan copy
 
June 26 Thursday Supplies with Tazzy
June 26 Thursday Supplies with TazzyJune 26 Thursday Supplies with Tazzy
June 26 Thursday Supplies with Tazzy
 

Similar to Strategicbusinessunit 131003111259-phpapp01

Group 5 presentation strategic management
Group 5 presentation strategic managementGroup 5 presentation strategic management
Group 5 presentation strategic management
Michael Alonzo
 
How to guide - selecting an organizational structure for marketing
How to guide - selecting an organizational structure for marketingHow to guide - selecting an organizational structure for marketing
How to guide - selecting an organizational structure for marketing
Demand Metric
 
Strategy Implementation
Strategy ImplementationStrategy Implementation
Strategy ImplementationSwagat Vyas
 
PERFORMANCE EVALUATION DECISIONS.docx
PERFORMANCE EVALUATION DECISIONS.docxPERFORMANCE EVALUATION DECISIONS.docx
PERFORMANCE EVALUATION DECISIONS.docx
MELLONTAYEBWA1
 
GE 9 cell matrix strategic management subject
GE 9 cell matrix strategic management subjectGE 9 cell matrix strategic management subject
GE 9 cell matrix strategic management subject
ArjunGovind8
 
STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENTSTRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Nkesi Kevin
 
In most
In mostIn most
In mostcutie
 
M02 eiteman0136091008 12_mbf_c02
M02 eiteman0136091008 12_mbf_c02M02 eiteman0136091008 12_mbf_c02
M02 eiteman0136091008 12_mbf_c02satluy
 
Strategic management model process
Strategic management model processStrategic management model process
Strategic management model process
Mary Gilssie Joy Ecaldre
 
De955 Turnaround Management 1
De955 Turnaround Management 1De955 Turnaround Management 1
De955 Turnaround Management 1GOEL'S WORLD
 
EXPANSION STRATEGIES JNJXNNNNNNNNNNNNNNK
EXPANSION STRATEGIES JNJXNNNNNNNNNNNNNNKEXPANSION STRATEGIES JNJXNNNNNNNNNNNNNNK
EXPANSION STRATEGIES JNJXNNNNNNNNNNNNNNK
TanishaSaraf1
 
Corporate ParentingDesigning the corporate HQ MGT 214 Corp
Corporate ParentingDesigning the corporate HQ MGT 214 CorpCorporate ParentingDesigning the corporate HQ MGT 214 Corp
Corporate ParentingDesigning the corporate HQ MGT 214 Corp
AlleneMcclendon878
 
Internal assignment no 2(MBA208)BY ANIL KUMAR
Internal assignment no 2(MBA208)BY ANIL KUMARInternal assignment no 2(MBA208)BY ANIL KUMAR
Internal assignment no 2(MBA208)BY ANIL KUMAR
ANIL KUMAR
 
Global organization and control
Global organization and controlGlobal organization and control
Global organization and controlDr. Sneha Sharma
 
Strategic management project mcom resources
Strategic management project mcom resourcesStrategic management project mcom resources
Strategic management project mcom resources
baburajamammen
 
GE McKinsey Matrix: Easily prioritize investments among your Business Units o...
GE McKinsey Matrix: Easily prioritize investments among your Business Units o...GE McKinsey Matrix: Easily prioritize investments among your Business Units o...
GE McKinsey Matrix: Easily prioritize investments among your Business Units o...
Aurelien Domont, MBA
 
GE MULTIFACTOR ANALYSIS
GE MULTIFACTOR ANALYSISGE MULTIFACTOR ANALYSIS
GE MULTIFACTOR ANALYSIS
Rajiv Sharma
 
strat.pptx
strat.pptxstrat.pptx
strat.pptx
jemalynturingan1
 
Strategic Management
Strategic ManagementStrategic Management
Strategic Management
Raj3naveen6
 

Similar to Strategicbusinessunit 131003111259-phpapp01 (20)

Group 5 presentation strategic management
Group 5 presentation strategic managementGroup 5 presentation strategic management
Group 5 presentation strategic management
 
How to guide - selecting an organizational structure for marketing
How to guide - selecting an organizational structure for marketingHow to guide - selecting an organizational structure for marketing
How to guide - selecting an organizational structure for marketing
 
Strategy Implementation
Strategy ImplementationStrategy Implementation
Strategy Implementation
 
PERFORMANCE EVALUATION DECISIONS.docx
PERFORMANCE EVALUATION DECISIONS.docxPERFORMANCE EVALUATION DECISIONS.docx
PERFORMANCE EVALUATION DECISIONS.docx
 
GE 9 cell matrix strategic management subject
GE 9 cell matrix strategic management subjectGE 9 cell matrix strategic management subject
GE 9 cell matrix strategic management subject
 
STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENTSTRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
 
In most
In mostIn most
In most
 
M02 eiteman0136091008 12_mbf_c02
M02 eiteman0136091008 12_mbf_c02M02 eiteman0136091008 12_mbf_c02
M02 eiteman0136091008 12_mbf_c02
 
Strategic management model process
Strategic management model processStrategic management model process
Strategic management model process
 
De955 Turnaround Management 1
De955 Turnaround Management 1De955 Turnaround Management 1
De955 Turnaround Management 1
 
EXPANSION STRATEGIES JNJXNNNNNNNNNNNNNNK
EXPANSION STRATEGIES JNJXNNNNNNNNNNNNNNKEXPANSION STRATEGIES JNJXNNNNNNNNNNNNNNK
EXPANSION STRATEGIES JNJXNNNNNNNNNNNNNNK
 
Corporate ParentingDesigning the corporate HQ MGT 214 Corp
Corporate ParentingDesigning the corporate HQ MGT 214 CorpCorporate ParentingDesigning the corporate HQ MGT 214 Corp
Corporate ParentingDesigning the corporate HQ MGT 214 Corp
 
Internal assignment no 2(MBA208)BY ANIL KUMAR
Internal assignment no 2(MBA208)BY ANIL KUMARInternal assignment no 2(MBA208)BY ANIL KUMAR
Internal assignment no 2(MBA208)BY ANIL KUMAR
 
Global organization and control
Global organization and controlGlobal organization and control
Global organization and control
 
Strategic management project mcom resources
Strategic management project mcom resourcesStrategic management project mcom resources
Strategic management project mcom resources
 
GE McKinsey Matrix: Easily prioritize investments among your Business Units o...
GE McKinsey Matrix: Easily prioritize investments among your Business Units o...GE McKinsey Matrix: Easily prioritize investments among your Business Units o...
GE McKinsey Matrix: Easily prioritize investments among your Business Units o...
 
GE MULTIFACTOR ANALYSIS
GE MULTIFACTOR ANALYSISGE MULTIFACTOR ANALYSIS
GE MULTIFACTOR ANALYSIS
 
strat.pptx
strat.pptxstrat.pptx
strat.pptx
 
Strategic Management
Strategic ManagementStrategic Management
Strategic Management
 
53794 chapter 1
53794 chapter 153794 chapter 1
53794 chapter 1
 

Recently uploaded

Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...
CIOWomenMagazine
 
一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证
一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证
一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证
gcljeuzdu
 
Founder-Game Director Workshop (Session 1)
Founder-Game Director  Workshop (Session 1)Founder-Game Director  Workshop (Session 1)
Founder-Game Director Workshop (Session 1)
Amir H. Fassihi
 
SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....
SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....
SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....
juniourjohnstone
 
W.H.Bender Quote 65 - The Team Member and Guest Experience
W.H.Bender Quote 65 - The Team Member and Guest ExperienceW.H.Bender Quote 65 - The Team Member and Guest Experience
W.H.Bender Quote 65 - The Team Member and Guest Experience
William (Bill) H. Bender, FCSI
 
Training- integrated management system (iso)
Training- integrated management system (iso)Training- integrated management system (iso)
Training- integrated management system (iso)
akaash13
 
TCS AI for Business Study – Key Findings
TCS AI for Business Study – Key FindingsTCS AI for Business Study – Key Findings
TCS AI for Business Study – Key Findings
Tata Consultancy Services
 
Modern Database Management 12th Global Edition by Hoffer solution manual.docx
Modern Database Management 12th Global Edition by Hoffer solution manual.docxModern Database Management 12th Global Edition by Hoffer solution manual.docx
Modern Database Management 12th Global Edition by Hoffer solution manual.docx
ssuserf63bd7
 
Leadership Ethics and Change, Purpose to Impact Plan
Leadership Ethics and Change, Purpose to Impact PlanLeadership Ethics and Change, Purpose to Impact Plan
Leadership Ethics and Change, Purpose to Impact Plan
Muhammad Adil Jamil
 

Recently uploaded (9)

Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...
 
一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证
一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证
一比一原版杜克大学毕业证(Duke毕业证)成绩单留信认证
 
Founder-Game Director Workshop (Session 1)
Founder-Game Director  Workshop (Session 1)Founder-Game Director  Workshop (Session 1)
Founder-Game Director Workshop (Session 1)
 
SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....
SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....
SOCIO-ANTHROPOLOGY FACULTY OF NURSING.....
 
W.H.Bender Quote 65 - The Team Member and Guest Experience
W.H.Bender Quote 65 - The Team Member and Guest ExperienceW.H.Bender Quote 65 - The Team Member and Guest Experience
W.H.Bender Quote 65 - The Team Member and Guest Experience
 
Training- integrated management system (iso)
Training- integrated management system (iso)Training- integrated management system (iso)
Training- integrated management system (iso)
 
TCS AI for Business Study – Key Findings
TCS AI for Business Study – Key FindingsTCS AI for Business Study – Key Findings
TCS AI for Business Study – Key Findings
 
Modern Database Management 12th Global Edition by Hoffer solution manual.docx
Modern Database Management 12th Global Edition by Hoffer solution manual.docxModern Database Management 12th Global Edition by Hoffer solution manual.docx
Modern Database Management 12th Global Edition by Hoffer solution manual.docx
 
Leadership Ethics and Change, Purpose to Impact Plan
Leadership Ethics and Change, Purpose to Impact PlanLeadership Ethics and Change, Purpose to Impact Plan
Leadership Ethics and Change, Purpose to Impact Plan
 

Strategicbusinessunit 131003111259-phpapp01

  • 1.
  • 2. An autonomous division or organizational unit, small enough to be flexible and large enough to exercise control over most of the factors affecting its long-term performance. Because strategic business units are more they allow the owning conglomerate to respond quickly to changing economic or market situations.
  • 3. A strategic business unit (SBU) is a profit centre which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.
  • 4. An SBU may be a business unit within a larger corporation, or it may be a business unto itself or a branch. Corporations may be composed of multiple SBUs, each of which is responsible for its own profitability. General Electric is an example of a company with this sort of business organization. SBUs are able to affect most factors which influence their performance. Managed as separate businesses, they are responsible to a parent corporation. General electric has 49 SBUs.
  • 5. There are three factors that are generally seen as determining the success of an SBU 1.the degree of autonomy given to each SBU manager, 2.the degree to which an SBU shares functional programs and facilities with other SBUs, and 3.the manner in which the corporation is because of new changes in market.
  • 6. Strategic Business Unit ModelStrategic Business Unit Model