This document outlines the steps for effective strategic planning. It discusses that strategic planning determines an organization's future success by identifying opportunities and required resources. The process involves developing a vision, mission, goals, and implementation plan. If done correctly, strategic planning creates higher motivation, commitment, and achievement within an organization. It provides a format for developing strategies, converting them into a business plan, and setting measurable goals to determine how the organization will achieve its desired future state.

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Strategic Planning
The best way to predict the future is to create it! Strategic Steps for Planning an Effective Process
Planning is a process that determines the future of the
organization and the organizational resources that will be  Basic foundation
needed to ensure that success. The process helps determine  Business Philosophy
business opportunities and resources that are required to  Vision Statement
convert opportunity into success.
 Values and Principles
Business owners and leaders today have found that  Vision
developing a strategy and an implementation plan is far  External Assessment
more effective than leaving the future to chance.  Competitive and Trend Analysis
Furthermore, developing a strategy, a vision, a mission,  Internal Appraisal
and a specific plan of action contributes to long-term,  S.L.O T. Analysis
sustainable success. If implemented correctly, it will create
 Mission Statement
higher levels of motivation and commitment, and fuel
 Critical Coal Categories
continuously higher levels of achievement from everyone
within the organization  Organizational Goals
 Market and Sales Plan
Developing the Plan  Implementation
The Strategic Planning process provides a format for The Results Are Measureable
developing specific strategies, converting those strategies
into a business planning process, and establishing  Increased Market Share
measurable and attainable organizational goals. It is a  Maximized Return on Your Intellectual
process that involves not only determining where an
Capital
organization wants and needs to go, but also, how it is
 Increased Shareholder Earnings
going to get there.
 Strengthened Focus on Attracting. Servicing,
The Formula for Success and Keeping Customers
 Greater Employee Contributions to Results
ASK + GOALS = PBC IR Realized
ATTITUDE POSITIV E IMPROVED  Defined Strategic Direction
SKILLS BEHAVIOR RESULTS  Corporate Values Developed and Sustained
KNOWLEDGE CHANGE  Motivated Employees
 Resources Allocated
 Success Defined
 Teams Created
“The effective implementation of  Guidelines for Delegation and Decision
the strategic plan is the true Making Provided
determining factor as to whether or  Pro-Active Management Promoted
not a company is effective.  Trends and Technologies Identified
 Sense of Purpose Created
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