Oct 20 presentation CAP team


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This is the presentation that Primary Source gave at the opening CAP team meeting on 10/20/11.

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  • Perceptions: specific content, historical discipline Urgency of global ed – need to integrate so accessible to all.
  • Oct 20 presentation CAP team

    1. 1. Primary Source CAP Team Meeting October 20, 2011
    2. 2. Who Are We? Primary Source is a non-profit organization that educates K-12 teachers and administrators about world histories, cultures, and global issues.
    3. 3. Preparing young people to think critically to be culturally proficient to have a global mindset
    4. 4. PRIMARY SOURCE <ul><li>Watertown, MA </li></ul><ul><li>Since 1989 (22 years) </li></ul><ul><li>K-12 educators </li></ul><ul><li>Serve 2,500 teachers per year through various programs </li></ul><ul><li>Worked with over 600 schools & districts </li></ul>
    5. 5. How do we do this? <ul><li>Content KNOWLEDGE and pedagogical strategies to improve classroom teaching </li></ul><ul><li>Opportunities for CONNECTION with peoples and cultures of the world and between educators as part of a professional network </li></ul><ul><li>Space for TRANSFORMATION to occur, both personally and professionally </li></ul>Through Teachers!
    6. 6. KNOWLEDGE <ul><li>Graduate-level courses </li></ul><ul><li>Face-to-face & Online </li></ul><ul><li>In-district work </li></ul><ul><li>Webinars </li></ul><ul><li>Programs for the Public </li></ul><ul><li>Need among educators for deeper content </li></ul>CONTENT PEDAGOGY 21 ST CENTURY SKILLS
    7. 7. FACE-TO-FACE COURSE MODEL Scholar Talks Teacher Workshops Cultural Enrichment Community Resources
    8. 8. Online Course Model Podcasts Videos Q&A Sessions Interactive Websites Resources Forums Live Chats Scholar “ Parking Lot” Classroom Application Readings SCHOLAR CONTENT WEB-BASED ACTIVITIES GROUP INTERACTION
    9. 9. Curriculum Resources http://www.primarysource.org/resources
    10. 10. Other Curriculum
    11. 11. Online Bibliographies http://www.primarysource.org/bibliographies
    12. 12. CONNECTIONS <ul><li>Build on course knowledge </li></ul><ul><li>Create a community of learners locally and nationally </li></ul><ul><li>Conduct videoconferences with educators worldwide </li></ul><ul><li>People-to-people connections on study tours </li></ul>
    13. 13. Study Tours
    14. 14. TRANSFORMATION <ul><li>Classroom, school, and district initiatives </li></ul><ul><li>Curriculum development and transformation </li></ul><ul><li>Student and teacher exchange programs </li></ul><ul><li>Validated, respected, renewed </li></ul>
    15. 15. Some Challenges We Face <ul><li>Perceptions of Primary Source </li></ul><ul><li>Making global education more than an add-on </li></ul><ul><li>Schools’ multiple priorities </li></ul><ul><li>Positioning and marketing work </li></ul><ul><li>How to show the impact of our work </li></ul>
    16. 16. Partnership Model Schools and Districts
    17. 17. Partnership Model Overview & History <ul><li>Yearly contract with schools/districts </li></ul><ul><li>Grew out of grant-funded program </li></ul><ul><li>Source of unrestricted revenue </li></ul><ul><li>Increases impact we can have in schools </li></ul>
    18. 18. Partnership Model What does it look like? <ul><li>Three options: (A) $13, 500; (B) $9,500; (C) $3,000 </li></ul><ul><li>Each includes a number of reserved seats in our courses, reduced fees for study tour participation; consulting services; access to our library </li></ul><ul><li>Larger models include customized workshops led in the school or district </li></ul><ul><li>Approximately 1/3 of our revenue is from partnership </li></ul>
    19. 19. Partnership Model What has worked <ul><li>Steady source of earned income </li></ul><ul><li>Sustained relationship with schools and districts </li></ul><ul><li>Committed educators who support organization </li></ul><ul><li>Robust participation in programs </li></ul><ul><li>“ Customer focused” model </li></ul>
    20. 20. Partnership Model What are the challenges? <ul><li>Inefficient to manage </li></ul><ul><li>Can limit reach </li></ul><ul><li>Leaves fewer spots for individuals who pay course fees </li></ul><ul><li>Difficult to grow beyond 50 partners </li></ul>
    21. 21. Sources of Revenue <ul><li>50% from grants and contracts </li></ul><ul><li>38% from earned income (partnership and programs) </li></ul><ul><li>6% from our Gala fundraiser and other events </li></ul><ul><li>6% from other: gifts, in-kind, investments </li></ul><ul><li>Challenges: Data-driven impact for funders Half of revenue from grants/contracts—vulnerability Cultivating corporate support and individual donors </li></ul>
    22. 22. Rationale for CAP Project <ul><li>Critical crossroads in our development </li></ul><ul><li>Need to reach broader audience </li></ul><ul><li>Positioning ourselves, messaging, branding </li></ul><ul><li>Visibility challenges </li></ul><ul><li>Next steps are critical  strategic plan </li></ul>
    23. 23. Goals of CAP Project <ul><li>Analyze our mission and messaging </li></ul><ul><li>National research around professional development needs, costs, circumstances </li></ul><ul><li>Identify possible business model to boost earned revenue </li></ul><ul><li>Identify best strategies for reaching out nationally (broad or deep? </li></ul><ul><li>Writing a strategic plan for the next 3 years (considering a vision plan as well as an 18-month plan) </li></ul>