Tobacco products, in particular cigarettes, are a traditional contraband article. The reason is plain to see: a great part of the price of the end product is
accounted for excises and taxes. Therefore, depending on the tax policy of different countries, the price of a pack of cigarettes of the same brand may differ
several-fold. It is quite natural that both residents of border territories, who pass
small batches of cigarettes for sale, and representatives of criminal networks
are trying to make money from this.
A large tax component in the price and relatively low cost incentivize another
type of illegal activity – the manufacturing of counterfeit products and/or the
use of tax evasion schemes in the manufacturing of tobacco products.
On the other hand, from the point of view of the state, tobacco taxes are one of
the main sources of replenishment of the treasury. For example, the budget of
Ukraine for 2020 assumed 57 billion UAH of excise tax revenues from tobacco
products produced in the country and another 1.45 billion – from imported ones.
This is 5.9% of the budget revenue or 11% of the total expected tax revenue for
the current year 1
. Besides the abovementioned amounts, we should also add
the factor of attracting foreign currency to the country – the revenues from the
export of tobacco products from Ukraine in 2019 amounted to $497.1 million.
EU: Spirits, Liqueurs And Other Spirituous Beverages - Market Report. Analysi...IndexBox Marketing
IndexBox Marketing has just published its report: “EU: Spirits, Liqueurs And Other Spirituous Beverages - Market Report. Analysis And Forecast To 2020”. This report focuses on the EU spirit and liqueur market, providing a comprehensive analysis and the most recent data on its market size and volume, EU trade, price dynamics, domestic production, and turnover in the industry. The market trends section reveals the main issues and uncertainties concerning the industry, while the medium-term outlook uncovers market prospects. The attractivity index (IB Index) summarizes the source of existing opportunities as they appear in this market, as well as an interpretation of the trade figures.
Kemira's organic revenue growth and profitability improvement continues
Second quarter in 2013:
- Organic revenue growth was 4%. Reported revenue increased 1% to EUR 569.3 million (562.3).
- Operative EBIT increased 11% to EUR 40.0 million (36.0) with a margin of 7.0% (6.4%).
- The reported earnings per share were reduced to EUR 0.02 (0.20), due to the non-recurring restructuring charges.
- Kemira signed a deal to acquire 3F Chimica S.p.A, a privately owned Italian polymer producer.
Alicja Kulka-Kowalska and Marta Kotwis from FORDATA VDR present current trends in M&A in 2016. This global and local overview was presented during business breakfast „Current Trends in M&A” organized by MARSH.
Tobacco products, in particular cigarettes, are a traditional contraband article. The reason is plain to see: a great part of the price of the end product is
accounted for excises and taxes. Therefore, depending on the tax policy of different countries, the price of a pack of cigarettes of the same brand may differ
several-fold. It is quite natural that both residents of border territories, who pass
small batches of cigarettes for sale, and representatives of criminal networks
are trying to make money from this.
A large tax component in the price and relatively low cost incentivize another
type of illegal activity – the manufacturing of counterfeit products and/or the
use of tax evasion schemes in the manufacturing of tobacco products.
On the other hand, from the point of view of the state, tobacco taxes are one of
the main sources of replenishment of the treasury. For example, the budget of
Ukraine for 2020 assumed 57 billion UAH of excise tax revenues from tobacco
products produced in the country and another 1.45 billion – from imported ones.
This is 5.9% of the budget revenue or 11% of the total expected tax revenue for
the current year 1
. Besides the abovementioned amounts, we should also add
the factor of attracting foreign currency to the country – the revenues from the
export of tobacco products from Ukraine in 2019 amounted to $497.1 million.
EU: Spirits, Liqueurs And Other Spirituous Beverages - Market Report. Analysi...IndexBox Marketing
IndexBox Marketing has just published its report: “EU: Spirits, Liqueurs And Other Spirituous Beverages - Market Report. Analysis And Forecast To 2020”. This report focuses on the EU spirit and liqueur market, providing a comprehensive analysis and the most recent data on its market size and volume, EU trade, price dynamics, domestic production, and turnover in the industry. The market trends section reveals the main issues and uncertainties concerning the industry, while the medium-term outlook uncovers market prospects. The attractivity index (IB Index) summarizes the source of existing opportunities as they appear in this market, as well as an interpretation of the trade figures.
Kemira's organic revenue growth and profitability improvement continues
Second quarter in 2013:
- Organic revenue growth was 4%. Reported revenue increased 1% to EUR 569.3 million (562.3).
- Operative EBIT increased 11% to EUR 40.0 million (36.0) with a margin of 7.0% (6.4%).
- The reported earnings per share were reduced to EUR 0.02 (0.20), due to the non-recurring restructuring charges.
- Kemira signed a deal to acquire 3F Chimica S.p.A, a privately owned Italian polymer producer.
Alicja Kulka-Kowalska and Marta Kotwis from FORDATA VDR present current trends in M&A in 2016. This global and local overview was presented during business breakfast „Current Trends in M&A” organized by MARSH.
Why Bulgaria? What are the advantages for a company to do business here? What is the most important thing to know for starting the investment? How to acquire citizenship and right of residence? What are the applicable incentives in relation to taxation, support by the administration, EU funds, etc.?
The team of Popov & Partners has developed a Doing Business Guide in Bulgaria which includes major issues for the prospective investor related to legislative regulations and requirements for starting a successful business in the country. The experts of the law office have selected and synthesized the relevant and important information for the investors as well as the main advantages of Bulgaria as a business destination.
As part of my studies, I had to analyse both the external and internal environment of the organization « Ingot Cosmetics » in order to make an environmental audit and critically analyse the factors that affect the organisations’ current strategy with a view to justify the need for further development through international market development strategy. This presentations includes the use of theoretical frameworks such as the SWOT analysis, the PESTEL analysis, the Value Chain and the 5 Porter Forces.
Over the past three years Euromonitor International has worked with a custom research client to complete an intensive investigation of the illegal alcoholic beverages market in six Latin American countries to gauge the size of the illegal market and its impact on legal trade. The country and regional level insights in this research provide the foundation necessary to build a strategic plan and to increase consumer and government awareness of the issues.
Export promotion policies and programmes in PolandExternalEvents
http://www.fao.org/economic/est/international-trade/europe-and-central-asia/call/en/
Expert Round Table - Best practices in export promotion: Experiences in Latin America, Europe and Central Asia
Why Bulgaria? What are the advantages for a company to do business here? What is the most important thing to know for starting the investment? How to acquire citizenship and right of residence? What are the applicable incentives in relation to taxation, support by the administration, EU funds, etc.?
The team of Popov & Partners has developed a Doing Business Guide in Bulgaria which includes major issues for the prospective investor related to legislative regulations and requirements for starting a successful business in the country. The experts of the law office have selected and synthesized the relevant and important information for the investors as well as the main advantages of Bulgaria as a business destination.
As part of my studies, I had to analyse both the external and internal environment of the organization « Ingot Cosmetics » in order to make an environmental audit and critically analyse the factors that affect the organisations’ current strategy with a view to justify the need for further development through international market development strategy. This presentations includes the use of theoretical frameworks such as the SWOT analysis, the PESTEL analysis, the Value Chain and the 5 Porter Forces.
Over the past three years Euromonitor International has worked with a custom research client to complete an intensive investigation of the illegal alcoholic beverages market in six Latin American countries to gauge the size of the illegal market and its impact on legal trade. The country and regional level insights in this research provide the foundation necessary to build a strategic plan and to increase consumer and government awareness of the issues.
Export promotion policies and programmes in PolandExternalEvents
http://www.fao.org/economic/est/international-trade/europe-and-central-asia/call/en/
Expert Round Table - Best practices in export promotion: Experiences in Latin America, Europe and Central Asia
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. Introduction
Beer is a type of alcoholic drink. Ingredients in the beer:
Cereal, especially the method of fermenting the barley
malt is produced, water and usually contains hops. Beer
is the most consumed alcoholic beverage and the third
most consumed beverage after water and tea.
Bulgaria is the country in the Balkans. A surface
area of 994 square kilometers, it is the 16th largest in
Europe 110 thousand country. Balkan, Rila and Rhodope
mountains, such as the surface determines the way. Rila
is the highest point on the Musala peak in the Balkans.
3.
4. Important indicators from Bulgaria
State Name: Republic of Bulgaria
Capital: Sofia
Government: Parliamentary Republic
Official Language: Bulgarian
Religion: Christian (majority Orthodox)
Currency: BGN
Is a member of international organizations: the EU, NATO, UN, IMF,
WTO, World Bank
Annual Average Exchange Rate: Leva/Dolar-1, 37145, Leva / € - 1.95583
Area: 110 993 km2
Population: 7,351,234
Woman: 3770897
Male: 3,580,337
Annual population growth (%): - 0.46
Population density (people / km ²): 66.23
After-Hours and Days: 9:00 to 17:30 - Monday to Friday
Big Cities, (if Ports): Sofia, Plovdiv, Varna (port), Bourgas (port), Ruse (port),
Stara Zagora, Pleven
Turkey and Time Difference: None
Weekly Work Hours (Average): 40
Public Holidays:
1 January - New Year's Eve
March 3 - National Day (Bulgaria, the departure of the sovereignty of the
Ottoman Empire)
5. Important indicators from Bulgaria
Average Life Expectancy: 73.43
School of Higher Education: 53
Number of students in higher education: 281,170
Hospital: 312
Number of People per doctor: 268
Number of Tourist Arrivals: 4227519
Outgoing Tourist Number: 841007
Educational Expenditures / GDP (%): 3.3
Health Expenditures / GDP (%): 3.9
Road Length (km): 19298.6
Motorway Length (km): 347.2
Rail Length (km): 7349
Annual Per Capita Electricity Consumption (kWh /
person): 4117
Minimum Wage: 123 EUR (240 Leva)
6.
7. Investment Incentives and Support
Organizations
Investments in large-scale investments in Bulgaria provide by
Bulgaria Agency, medium-and small-scale investments are in
support of the Bulgarian SME Development Agency in
certain ways. Agricultural producers support by the Ministry
of Agriculture and Food.
Bulgarian SME Promotion Agency employing up to 250
people, an annual turnover of 49.85 million Euros (97.5
million leva) and non-current assets do not exceed a
maximum of 42.95 million Euros (84 million leva), which
supports companies. The basic functions of the agency, is
information (legislation, economic indicators, trade claims,
statistics and so on.) And consulting (tax, project
development, customization, requirements, etc.).
8.
9. Incentives
The unemployment rate in Bulgaria for investments in
regions with an average unemployment rate of over
35%, or social insurance payments deposited into
capital, provided that there are 5-year corporate
income tax exemption;
Collaborative with research centers and universities, R
& D expenditure the reducedtax base;
Depreciation methods, computers, software and
equipment for the new production will be canceled
out in the second year;
5 million Euro investment projects to be imported on
the machine / equipment is provided for the
exemption from VAT;
Capital transfers are free.
10. The following is the Special Consumption Tax in various
proportions goods:
• Alcohol and alcoholic beverages,
• Tobacco products,
• Energy products and electrical energy.
11. Free Trade Zone
Bulgaria has 6 free trade zones. All the zones are
located at strategic transport hubs to facilitate speedy
transportation to international trade routes to
neighboring countries.
Free trade zones are located at the ports of Vidin and
Ruse. Another FTZ is located on the Bulgarian Serbian border and one on the Turkish - Bulgarian
border and another in the Plovdiv region. Plovdic is
the second largest city in Bulgaria and has an
independent airport. The sixth FTZ is situated at
Burgas beside the largest Bulgarian Black Sea port.
12.
13. Beer has an important effect on Bulgaria economy. We can
divide 3 main titles. These are: Direct contributions, the
indirect impact supply and retail, tourism / entertainment
sector. Direct contributions, beer manufacturers provide
direct economic contributions of Bulgaria. When we look
Indicators these are production inputs. Water, agricultural
products (hops, malt and malting barley) and bottles, cans,
and so on. Packing materials are included. In addition,
breweries engineers, marketers, and so on. Staffing,
communications agencies and is a wide range of different
services.
14. Economic Environment
Bulgaria's GDP in 2012 reached 39.7 billion euros, 20.9
billion exports, 25.6 billion euros of imports. Bulgaria's
economy grew by 1.7% in 2011, real growth of 0.8%
recorded in 2012. In 2012, per capita income is 5.436
Euro in Bulgaria and inflation rate is 3% the
unemployment rate is 12.4%. The income of 3.78 billion
euros from privatization in 1993-2012 are described.
15. First 10 import countries in Bulgaria
Russian Federation
Germany
Italy
Romania
Greece
Spain
Turkey
Ukraine
Austria
France
16. First 10 export countries in Bulgaria
Germany
Romania
Turkey
Italy
Greece
Belgium
France
Gibraltar
Spain
Russian Federation
17.
18. Shipping Charges
Turkey to Bulgaria high way is the cheap and easy way. 7
Road Distance: 562 km = 349.3 miles. We will send from
İstanbul, Turkey to Varna, Bulgaria. Our factory and
ware house in Beylikdüzü. It is good location for
transportation factory to destination. We use truck we
have an agreement with Unkar Logistics. Beylikdüzü to
Varna trucks pass from customs. We use outsourcing
and Unkar logistics helps us factory to destination. Our
distribution policy is intensive distribution. Because our
products are convenience.
19.
20. Demographic Environment
The population of Bulgaria: 7 327 224 .(1 January 2012)
Age structure: *0-14 years: 13.2%
*15-64 years: 68.3%
*65-over: 18.5%
Education: Over 98% of the population is literate, the males being
more literate than the females.
Religion
2011
Orthodox Christian
59.4%
Muslim
7.8%
catholic
0.7%
Protestant 0.9%
other
0.15%
none9.3%
No Response21.8%
Ethnic Groups: Bulgarias, Turks, Romani, Russians, Armenians,
Vlachs, Sarakatsani, Ukrainians, Macedonians, Greeks, Jews,
Romanians, Tatars, Gagauzes.
22. In Bulgaria, consumption of alcoholic beverage is very high especially in
beer. The table is below shows that; recorded adult (15+) alcohol
consumption by type of alcoholic beverage in Bulgaria in 2011. The beer
have 32% consumption rate in Bulgaria.
23. Market Segmentation, Target
Market and Positioning
Demographic segmentation:
Between the ages of 18-45,
Man and woman ( especially man),
The people who graduated
from high school and university,
The people who have normal
or above the level of income.
24. Psychographic Segmentation
Urban and modern mass,
The people who likes to be different,
The people who like to try different flavors,
The people who love to drink beer outside pubs and
bars,
The people who believe that beer is different from
other alcoholic beverages.
Positioning:
Our products cater to all customer taste. But we are
different from different from other beer companies.
Because our products are not classics beer. We produce
beer with fruit flavored.
25.
26. Marketing Mix Strategies
Products Characteristics:
Peach flavored beer: This beer includes; barley, hop,
water, yeast and peach flavored. Alcoholic strength is
%5. (or non-alcohol)
Ginger flavored beer: This beer includes: barley, hop,
water, yeast, and ginger flavored. Alcoholic strength is
%6.1. (or non-alcohol)
27. Product life cycle stage
Our product in maturity stage. Because of that we use
low price strategy and market penetration strategy when
entering the market which we choose.
28. Pricing Strategies:
We use the penetration strategy when entering the
market of Bulgaria. Because our products are not
innovative. Also, we want to penetrate the market and
there are thirteen breweries in Bulgaria, four of which
are owned by InBev, two by Carlsberg and two by
Heineken. Local breweries include Bolyarka, which
makes a range of lagers, and distributes the Warsteiner
brand in Bulgaria. Due to the fact that; we will
implement low price strategy in order to able to compete
the competitors.
29.
30. - Beer consumes a lot in Bulgaria. So we can sell and earn
money.
- Turkey and Bulgaria close geographically so it means easy
logistics networks
- Diversified in terms of production. Our beer with fruits.
- Using of good grade and high quality raw materials
- Giving emphasis to marketing and after-sale service which
was a principal policy of its parental company.
- Our beer fit for Bulgarians and also different culture and
taste
31. - It is new brand.
- We have so many competitors
- We produce only beer no other alcohol beverages
32. - Entertainment sectors has been developing and new
bars opening
- The rate of economic growth was increased in
compliance with the economic boom
- Capitalize on the rising popularity of soft drinks and
flavored alcoholic beverages.
- Focus only beer sector and new market for fruits beer.
- Changing consumer preferences.
33. - Increase in drunk and driver’s age
- Economic conditions, exchange rates, tax increases,
tax etc high degree of dependence on imports and
exports.
- Health conscious consumers increased.
- Bootlegging.
- Fake drink manufacturers