This document discusses Half Acre Beer Company's strategy to enter the European market. It provides an overview of craft beer trends and consumption in several European countries like Sweden, Germany, UK, France, Italy and Spain. It then analyzes options like opening a brewpub, microbrewery or specialty store. The recommendation is to launch an e-commerce site to sell beer directly to consumers, which offers high margins and low startup costs without the risks of brick-and-mortar operations. Projections show this could be a profitable strategy for expanding into Europe.
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...Euromonitor International
This presentation provides a global overview of the alcoholic drinks market, the key trends shaping the market and the way the spirits industry is embracing disruption. Key trends within the Asia Pacific and Australian spirits markets are also reviewed.
Bizbilla is the global distilleries and wine products B2B marketplace that bridges the gap between distilleries and wine products manufacturers, suppliers, exporters, importers, buyers, sellers, dealers, distributors, wholesalers and commission agents across the world enabling them to do their business successfully.
Source<> http://www.bizbilla.com/articles/Distilleries-and-Wine-products-B2B-marketplace-1368.html
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...Euromonitor International
This presentation provides a global overview of the alcoholic drinks market, the key trends shaping the market and the way the spirits industry is embracing disruption. Key trends within the Asia Pacific and Australian spirits markets are also reviewed.
Bizbilla is the global distilleries and wine products B2B marketplace that bridges the gap between distilleries and wine products manufacturers, suppliers, exporters, importers, buyers, sellers, dealers, distributors, wholesalers and commission agents across the world enabling them to do their business successfully.
Source<> http://www.bizbilla.com/articles/Distilleries-and-Wine-products-B2B-marketplace-1368.html
Euromonitor International’s presentation from VINfo Tasmania discusses key megatrends that will have the most impact on Australian wine industries through to 2030.
This presentation outlines the current state of the retailing industry as of 2014, including market analysis, company profiles, new product launches, consumers trends, and other analyst insight.
Business case that proposes a strategy for a U.S. based Wine manufacturer to enter in the Craft Beer Industry. The presentation also includes the highlight of US Alcoholic Beverage Industry and Customer appeal in the Beer Market.
Market Research Report : Beer Market in China 2010Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The beer market in China is witnessing a steady rise. Growth in this sector is being propelled by increasing income in the hands of the Chinese consumers coupled with a strong distribution network.
The report begins with discussion on the global beer market. This is followed by the market overview section which discusses the market size and growth of the beer market in China, consumer preferences, price segmentation and volume of beer consumption. The market overview section also includes data about foreign trade covering the beer export and import figures. An analysis of the drivers influencing the industry growth includes rising income levels, strong distribution network, beer festivals, growing pub culture. The key challenges identified are volatility in barley prices and dependence on foreign stake holders.
An analysis of the trends includes collaboration amongst players, Chinese breweries focusing on premium beer categories, development of craft beer market, signing of low-carbon brewing agreement in China and change in packaging of beer products.
The competition section discusses the business overview, financial overview and future plans of the players.
Del traductor al terminólogo: otros horizontes profesionales.Sergio Calvo Páez
Presentación de la ponencia del profesor Sergio Calvo en el II Congreso para Jóvenes Traductores organizado por la Facultad de Lenguas Aplicadas de la Universidad Alfonso X el Sabio, Madrid.
Comprendre la participation des internautes au crowdsourcing #Digisearch #ESSCAYannig Roth
"Comprendre la participation des internautes au crowdsourcing," présentation faite à l'ESSCA Boulogne-Billancourt le 24 septembre 2015, dans le cadre du premier #Digisearch.
Evènement organisé par l'Institut du Marketing Digital : http://www.institutdumarketingdigital.com/events/event/digisearch-crowdsourceurs-crowdchercheurs-des-interets-communs/
Euromonitor International’s presentation from VINfo Tasmania discusses key megatrends that will have the most impact on Australian wine industries through to 2030.
This presentation outlines the current state of the retailing industry as of 2014, including market analysis, company profiles, new product launches, consumers trends, and other analyst insight.
Business case that proposes a strategy for a U.S. based Wine manufacturer to enter in the Craft Beer Industry. The presentation also includes the highlight of US Alcoholic Beverage Industry and Customer appeal in the Beer Market.
Market Research Report : Beer Market in China 2010Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The beer market in China is witnessing a steady rise. Growth in this sector is being propelled by increasing income in the hands of the Chinese consumers coupled with a strong distribution network.
The report begins with discussion on the global beer market. This is followed by the market overview section which discusses the market size and growth of the beer market in China, consumer preferences, price segmentation and volume of beer consumption. The market overview section also includes data about foreign trade covering the beer export and import figures. An analysis of the drivers influencing the industry growth includes rising income levels, strong distribution network, beer festivals, growing pub culture. The key challenges identified are volatility in barley prices and dependence on foreign stake holders.
An analysis of the trends includes collaboration amongst players, Chinese breweries focusing on premium beer categories, development of craft beer market, signing of low-carbon brewing agreement in China and change in packaging of beer products.
The competition section discusses the business overview, financial overview and future plans of the players.
Del traductor al terminólogo: otros horizontes profesionales.Sergio Calvo Páez
Presentación de la ponencia del profesor Sergio Calvo en el II Congreso para Jóvenes Traductores organizado por la Facultad de Lenguas Aplicadas de la Universidad Alfonso X el Sabio, Madrid.
Comprendre la participation des internautes au crowdsourcing #Digisearch #ESSCAYannig Roth
"Comprendre la participation des internautes au crowdsourcing," présentation faite à l'ESSCA Boulogne-Billancourt le 24 septembre 2015, dans le cadre du premier #Digisearch.
Evènement organisé par l'Institut du Marketing Digital : http://www.institutdumarketingdigital.com/events/event/digisearch-crowdsourceurs-crowdchercheurs-des-interets-communs/
BERAMAL DENGAN IKHLAS DAN TINGKAH LAKU TERPUJIYunisa Astuti
MAKALAH HADITS BAB I II III
TEMA : " BERAMAL DENGAN IKHLAS DAN TINGKAH LAKU TERPUJI"
TERDIRI DARI 6 RUMUSAN MASALAH YAITU MENGENAI NIAT, KONSISTEN DALAM BERAMAL, RIYA, PERILAKU DENGAN AKHLAK, KEJUJURAN, PERTOLONGAN ALLAH SWT
What do you need to know to begin exporting? Explore the current alcoholic drinks industry in the UK and across Europe as we help you understand each countries nuances and differences. Review the current retail landscape and routes to market as we review case studies of brands which have made the leap. Learn how to craft your message to reach a new audience, both from a brand and marketing perspective.
Closing Case The Growing Trade in Growing Grapes Wine iWilheminaRossi174
Closing Case: The Growing Trade in Growing Grapes
Wine is one of mankind’s oldest and most important industries. Archaeological evidence of wine
production dates back to 6000 B.C.E Hieroglypics from 3000 B.C.E. depict Egyptians enjoying celebratory
cups of wine. The Bible records Jesus’ first miracle, turning water into wine at the wedding feast at Cana.
Today, some 18.6 million acres of land are devoted to vineyards, which yield 26 billion liters of wine
annually. The EU produces about 55 percent of this output, with France, Italy, and Spain accounting for
the bulk of the EU’s production. The United States, Australia, China, South Africa, Chile, and Argentina
are the largest non-European producers.
Unti the 1980s, French vineyards were the dominant force in the global wine trade, with Italy, Spain, and
Germany trailing behind them. These Old-World producers benefitted from centuries of tradition and
their reputations for quality and sophistication. The mystique of French wine was in part attributable to
the belief by oenophiles (a word for wine experts) that terroir and the character of the grape itself
contributed to the creation of unique characteristics for each vineyard’s wine. (Terroir means “a sense
of place” and includes numerous factors that convey character to the wine, including soil chemistry,
topography, and the microclimate of an individual plot of land.) So critical is terroir to the French wine
industry that in the nineteenth century, French officials assessed the quality of the wine produced in
each French vineyard and established an elaborate schema for categorizing the wines according to their
location and quality – Grand cru, Premier cru, etc. Known today as the Appellation d’origine controlee
(AOC) (controlled designation of origin) system, effectively the French government provided a quality
assurance and consumer protection program for lovers of French wine. Under the AOC system, for
example, the only wines that can bear the label “Champagne” must be fermented from grapes grown in
the Champagne region of northeastern France. Grand cru champagne must originate from lands
specifically designated as such by the AOC system. The Italian and the German governments established
similar programs.
The Old World producers, although dominant, were not invulnerable to global competition, particularly
after the so-called “Judgment of Paris” in 1976, when a British wine merchant living in Paris organized a
blind taste-testing competition between French and Californian wines. To the surprise of nearly
everyone, the judges rated California wines as superior to those of French wines in the two contested
categories. (Bottle Shock, a 2008 movie starring Alan Rickman, dramatizes the events surrounding the
Judgment of Paris.) Nonetheless, French wines command a price premium in the export market,
averaging more than $6.00 a liter compared to only $3.00 for wines from Australia, ...
HKIWSF Conference - Liv-ex on Fine Wine Investment Seminar 2009Livex
Liv-ex Director James Miles' presentation on “The history and development of the fine wine investment market”, given at the Hong Kong International Wine & Sprits Fair Trade Conference.
2. Half Acre Beer Company
Craft Brewery here in Chicago (est. 2006)
Maurizio Fiori (Co - Founder)
3. Why we are here?
American Craft Beer is number one in the world
Europe alone has increased American Craft Beer imports dramatically
up 46% from 2012-2013
up 37% from 2014-2015
4. Why are we here?
Market analysis on the beer industry trends in Europe
Sweden, Denmark, Germany, UK
Country specific reports on
Alcohol and beer consumption trends and consumer behaviors
Competitive landscape and players
Price points
Beer trade associations
Beer expos/events (special focus on US beers)
List of potential partners to start a beer business in that country
Penetrate European Market with Half Acre Beer
5. Strategy
Divide Europe up and research
Sweden, Denmark, Germany, U.K., Italy, France
Research beer profiles
● Who, What, Why?
Assessed different battle plans for entering European Markets
Export/import, build brewpub, open specialty store?
6. Sweden pop:9.5 mil.
Largest importer of American Craft Beer
Imported 43,000 barrels in 2013 (~16%)
Spends 1.3 billion usd on beer annually
Government restricts sale of alcohol to government owned stores
“Systembolaget”
Purchase age 20+
Brooklyn Brewery
Second largest market outside New York
7. Germany pop: 82 mil.
92% of sales beer (ABV 2.5%-6%)
Beer consumption increase by 2.8% in 2014
Spent 9.4 billion on beer in 2014
Eric Ottaway, the general manager of Brooklyn Brewery,
“sells a 12-ounce bottle of Brooklyn Lager in upscale grocery stores for the equivalent of $4.20 —
almost three times its typical American price.”
New trend in germany “taste for american beer”
younger population
american style breweries
9. United Kingdom pop: 64.1
mil.
Spends $393.19 annually, per person, on beer
Great Britain imports 22,320 barrels of american craft beer
Brands like Sierra Nevada and Sam Adams are easy to find in the UK
At the Great British Beer Festival, the U.S. Brewers Association sponsored the
International Beer Without Borders area and featured 180 beers from 26
American craft brewers
Sales tax for beer imports are 20%
Import restrictions
Personal imports of alcoholic drinks from outside the EU are subject to
health and trade regulations (high probability)
The higher the alcohol by volume, the higher the import duty paid by the
importer.
10. United Kingdom
Great British Beer Festival (Aug. 11-15th, Olympia, London)
will host over 55,000 drinkers across two halls (one big, one small)
each hall will have bars serving ales from hundreds of breweries
Offers food and merchandise stalls
Plus side with the UK?
no language barriers
11. France
pop. 66 mil.
Spends 4b USD on beer annually (about $3.00 per litre)
Duty Free, 20% Sales tax, Excise of €43.98 ($48.70 USD)per hectoliter
Many bars are owned or heavily financed by international giants
Craft beer scene is on its beginning stages and growing rapidly
“Craft beer fits perfectly with the ‘eat less, eat better’ trend that we see in
Paris,” says Abergel of Brasserie Parisis.
Deck & Donohue beers were available at 20 bars and restaurants within
two months of opening.
Over 500 breweries nationwide
Beer consumption in France is Europe’s second-lowest, after Italy
only 16% of drinkers choose beer
Overall beer sales down 1.7%, craft beer sales up 8.8% (NY Times 2013)
12. Italy
pop. 61.1 mil.
Spends 1.8b USD on beer annually (about $2.20 per litre)
Beer with a unit price of €4.55 ($5.04 USD) and above is considered premium
in Italy.
Commercial imports subject to health and trade regulations
40 craft breweries reported in 2005 to over 500 in 2014.
Sam Adams is the only major player in American craft beer imports
403,800 gallons of beer exported to Italy in 2014
13. Spain
pop: 47.2 mil.
Spends 1.9b USD on beer annually.
($1.50 per liter)
Consumption of beer in general has
been decreasing annually
Consumers tend to stay true to local
breweries.
Craft beer image is slowly increasing
Annual Barcelona Beer Festival
hundreds of craft beer brands
gather (even US breweries)
have different types of
workshops (blindfold
tasting,cooking
workshops, educational,
etc)
21. Recommendation
E-Commerce site to sell beer directly to European consumers
Pros
● Subscription based
● No brick and mortar
● Growing market
● Inexpensive
Cons
● Delayed orders (quality)
● Can’t taste product before purchase
● Security (credit card information)
● Easy to Copy for competition
● Margins?
33. Costs
60 € - cost to consumer
30 € - ideal profit (100%)
30€ - $12(11€)(cost of wholesale beer) = 19€ (money to ship)
19€ - 6€ = 13€ (how much we can spend to ship and store each case)
13€ x 1920(20 pallets of 96 cases) = 24960€
3500€ to ship in container
3500/1920(cases per container) = 1.82€ per case
13€ - 1.82€ = 11.18€ to play with