This document provides an overview and marketing plan for Grey Goose Noir, a new premium malt beverage. It includes a company and product overview, market and SWOT analysis, description of competitors and target market. The communication goals and channels proposed include establishing Grey Goose Noir as a sophisticated alternative through billboards, magazines like Esquire and GQ, and airports to expand internationally.
Absolut vodka, developing high brand loyalty-marketing strategyFloyd Tavares
With several hundred different choices of flavoured/non-flavoured, domestic/imported, and super-/ultra-premium Vodkas out in the marketplace, the need to develop strong brand loyalty becomes vital to the survival of these brands. The focus of this paper is to evaluate the marketing strategies of Absolut vodka, a product of Pernod Ricard. Our analysis on Absolut vodka will concentrate on possible means to develop high brand commitment towards Absolut.
Absolut vodka, developing high brand loyalty-marketing strategyFloyd Tavares
With several hundred different choices of flavoured/non-flavoured, domestic/imported, and super-/ultra-premium Vodkas out in the marketplace, the need to develop strong brand loyalty becomes vital to the survival of these brands. The focus of this paper is to evaluate the marketing strategies of Absolut vodka, a product of Pernod Ricard. Our analysis on Absolut vodka will concentrate on possible means to develop high brand commitment towards Absolut.
A group project and presentation that focused on Absolut Vodka. The results compared the brand\'s stated identity, the perceived brand image by consumers (through a focus group and survey), with analysis and recommendations based on the Customer Based Brand Equity Model (CBBE)
Report: Integrated marketing communications plan WeveIan Adams
Presentation: http://www.slideshare.net/adamsian3/presentation-integrated-marketing-communications-plan
In this report, an integrated communications strategy will be devised for mobile commerce based on the organisation WEVE, who are a joint venture between EE, telefonica (O2) and Vodafone, the three biggest mobile network providers in the UK.
As part of our Advertising & Digital Marketing module, we curated this campaign for the world-renowned alcohol brand - Heineken.
In order to target women, an audience that is currently avoiding drinking Heineken because of its bitter taste, we introduced the idea of a sweet, vanilla flavored Heineken beer. The purpose of our advertising campaign was to introduce this new product during Christmas season and to strengthen Heineken’s global position.
This was a project that my team - which I am very proud of - did for a business school case competition. I took charge of conceptualizing, designing and producing the final deck of slides for presentation to our client from AB-InBev -- all within 24 hours! We delivered a great presentation and impressed the judges enough to achieve an outstanding team score. I hope you will enjoy viewing the slides as much as I did putting them together. And, if you ever find yourself in need of help to put together a professional slide presentation, remember to reach out to me -- I'd be more than happy to lend my expertise !
p.s. Thanks for the love, everyone. I'm excited to see my slides go viral within a day! Great if you could post your comments on this wall or email to francisfoo@wustl.edu.
A group project and presentation that focused on Absolut Vodka. The results compared the brand\'s stated identity, the perceived brand image by consumers (through a focus group and survey), with analysis and recommendations based on the Customer Based Brand Equity Model (CBBE)
Report: Integrated marketing communications plan WeveIan Adams
Presentation: http://www.slideshare.net/adamsian3/presentation-integrated-marketing-communications-plan
In this report, an integrated communications strategy will be devised for mobile commerce based on the organisation WEVE, who are a joint venture between EE, telefonica (O2) and Vodafone, the three biggest mobile network providers in the UK.
As part of our Advertising & Digital Marketing module, we curated this campaign for the world-renowned alcohol brand - Heineken.
In order to target women, an audience that is currently avoiding drinking Heineken because of its bitter taste, we introduced the idea of a sweet, vanilla flavored Heineken beer. The purpose of our advertising campaign was to introduce this new product during Christmas season and to strengthen Heineken’s global position.
This was a project that my team - which I am very proud of - did for a business school case competition. I took charge of conceptualizing, designing and producing the final deck of slides for presentation to our client from AB-InBev -- all within 24 hours! We delivered a great presentation and impressed the judges enough to achieve an outstanding team score. I hope you will enjoy viewing the slides as much as I did putting them together. And, if you ever find yourself in need of help to put together a professional slide presentation, remember to reach out to me -- I'd be more than happy to lend my expertise !
p.s. Thanks for the love, everyone. I'm excited to see my slides go viral within a day! Great if you could post your comments on this wall or email to francisfoo@wustl.edu.
Porter's Generic Strategies with examplesdipalij07
This Presentation is containing brief description of generic strategies with examples of companies in detail....
Hope it will be helpful to everybody....
Enjoy...!! :)
I prepared this document for a rum brand in 2012. Nothing ever came of the meeting, but I thought my followers might enjoy seeing a discussion document that highlights how to make a brand super premium. It was meant for a presentation-style meeting so some slides may not be 100% clear, but it should still be an enjoyable read.
We meant to get this gigantic presentation* out on our two year anniversary of being in business. It is a combination of the things we are most proud of contributing to the wine industry from VinTank, a few projects we are very excited about, and predictions about wine and tech in 2011. Enjoy and please share. We are really looking forward to hearing your comments.
*apologies about the giant size of the file - we just like images so much . . .
The craft distillery market is extremely competitive. We take a look at the state of the industry, where it's trending, and how that impacts your label and packaging decisions.
30 Lessons for Marketing Italian BrandsRobert Joseph
Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.
Whiskey Market by Product Type, Distribution Channel, End User 2024-2032IMARC Group
The global whiskey market size reached US$ 67.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 109.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.3% during 2024-2032.
More Info:- https://www.imarcgroup.com/whiskey-market
3. Introduction Grey Goose was established in 1996 by Sidney Frank Bacardi bought Grey Goose in 2004 for $2.2 billion Grey Goose boasts an 80% value share in the super-premium vodka market Image Source: Flickr.com
4. Portfolio Grey Goose Original Vodka Grey Goose La Poire Grey Goose L’Orange Grey Goose Le Citron Image Source: Imageica.com
5. Market Analysis: Market Trends U.S. spirit market shows signs of deceleration Cause: consumers trading down during economic downturn Effect: competitors cut prices Source: Spirits in the United States Industry Profile
6. Market Analysis: Market Forecast Prediction: continued deceleration for the year, overall increase in growth for future In 2013: projected sales will increase by 11.1% from 2008, revenues will reach $49.9 billion Source: Spirits in the United States Industry Profile
7. Market Analysis: Industry Trends Consumer spending on nondurables increased by 6.2% in January 2010 (First Research) 1.4% growth in sales in 2009 is smallest margin of growth seen in a decade (U.S. Distilled Spirits Council) Increased popularity in mixed drinks shows opportunity for profit Faltering FMB market shows opportunity for stimulation
21. Weaknesses: lack of global ownership in brands, inability to penetrate Indian markethttp://www.drinkhacker.com/wp-content/uploads/2008/11/smirnoff-vodka.jpg http://popsop.ru/wp-content/uploads/pernod_ricard_sales_absolut_vodka.jpg
34. Nutritional Information:- 100% natural fruit juice- Fine French wheat- Spring mineral waterImage Sources: flickr.com, cityofwaterfalls.ca
35. Specific Features Original bottle design rises above competition Unique carrying case Sophisticated flavors cater to adult palette Higher alcohol content (7% Alcohol, 14 Proof)
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37. Five-Step Distillation ProcessNoir is made with premium malt liquor infused with 100% natural fruit juice in smaller bottle. Image Source: greygoose.com
38. Segments of Distiller Industry Urban, young adults interested in partying and drinking Middle-aged adults who casually drink Sophisticated adult women who consume higher quality alcoholic beverages Sophisticated men who enjoy expensive, aged alcohols Young men attending college who drink beer Young women attending college who prefer to drink fruity malt beverages
39. Noir’s Target Market Grey Goose Noir is marketed towards: Sophisticated male adults Between the ages of 23 and 35 College educated and trendy Income of $60,000 or higher Image Souce: greygoose.com
40. Noir’s Strategic Positioning Separates itself as first premium malt beverage Incorporates a theme of sophistication and modernity Insures quality in every bottle Flavors cater to adult taste preferences Made with only the finest ingredients
41. CommunicationGoals Through our marketing, Grey Goose Noir will be widely recognized as a premium carbonated alcoholic beverage. Beer and flavored alcohol consumers will find Grey Goose Noir as a sophisticated alternative. Grey Goose Noir will separate itself among competitors as a unique product marketed towards males.
43. Billboards 3d design used to stand out from other billboards Placed in urban cities in upscale districts Majority of billboards will be in cities with high population and cities with high per-capita income
44.
45. Esquire “The Magazine For People Who Mean Business” 60% Male, 40% Female 61% of subscribers are between the ages of 20-34 Average household income of $87,500 64% of subscribers occupations are of senior management or specialists positions 700,000 Subscribers Image Source: textually.com
46. Gentlemen’s Quarterly (GQ) “Look sharp, live smart” 78% Male, 22% Female. 64% of subscribers are between the ages of 24-34 Average household income of $119,000 62% of readers hold management positions 765,000 Subscribers Image Source: textually.com
47. Robb Report “The Global Luxury Source” Targeted towards matured audience 77% of subscribers occupations are of top managerial positions Average household income if 1.2 million 71% of subscribers own 2+ homes 120,000 subscribers as of later 2008 Image Source: textually.com
48. Airports Best method of expanding internationally as product ages Implement ad campaigns to major international airports Partnerships with exclusive lounges to provide free samples of Noir Image Source: amex.com
