The document discusses the vodka brand Svedka and its marketing challenges. Svedka is a Swedish vodka introduced in the US in 1999 that is known for its quality and affordable price point. However, its recent futuristic advertising campaign featuring a robot was received negatively. The document then presents a strategic plan and creative brief for a new marketing campaign to increase awareness and sales of Svedka through more positive and responsible messaging.

1. The Adverholics and PR Heads Proudly Present…

2. Wanna Svedka?

19. Price Difference 750 ml of Absolut: $20.49 750 ml of Smirnoff: $15.00 750 ml of Svedka: $11.69 High Low

22. Strategy -We want to make Svedka more distinct by using its name to give it identity; The sound and feeling of the words “Svedka Vodka” should have meaning and make the target audience feel like having a good time. -We will attach drinking Svedka to everyday life experiences such as playing video games, playing sports, hanging out with friends etc. -We will establish Svedka as a brand name -We are going to change the tagline -We will convey a message that is accessible to a wider audience -We will make Svedka more readily available

30. I’ve just got one question… ?

31. Yes?

32. Wanna Svedka?