This document introduces the 7 Sky project, which aims to introduce European brands of wine, cheese, and chocolate to the Georgian market. It will do so through boutiques and bars where these products can be tasted and purchased. The project seeks partnerships with various producers and importers of these goods. It outlines the market potential in Georgia and provides statistics on wine, cheese, and chocolate consumption. The document also discusses the brands it hopes to feature and its marketing and advertising strategies, which include in-store iPad use and social media integration to provide information to customers.
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Here are some examples of our work. You will see that brands and conversion actually make a pretty good couple... when they are paired carefully.
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In fashion, just like many other industries, branding is everything. But, in an increasingly online world, this presents a problem. Success is determined by the laws of conversion, not by offering serendipity. Sadly, this is why online fashion stores are starting to look the same.
Do you refuse to be next in line for the cookie cutter? We support that! At Fabrique we take branding seriously; branding that creates
a difference.
Here are some examples of our work. You will see that brands and conversion actually make a pretty good couple... when they are paired carefully.
Advertising agency Mind Shop - PresentationAngela Calina
Our values are: TRUST, PASSION, CREATIVITY.
We stand by these values in every project we deliver to our client. We shall be glad to meet and understand you and your business needs.
The Switch is a trend report seeking out interesting things retailers are doing, spotlighting innovations in retail across a wide range of industries across the globe.
IFE (The International Food & Drink Event) is the UK’s biggest and most important food and drink trade event. IFE takes place from 19th – 22nd March 2017 at ExCeL London. Bursting with food and drink inspiration, IFE welcomes 29,000 buyers who come to visit 1,350 exhibitors from 108 countries. Occurring just once every two years, don’t miss your chance to sample and source 1,000s of new, exciting and innovative food and drink products at this inspirational four day event.
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Larò - finest italian food online Store | Presentation our Italian Companylarofood
Larò products are the result of a
long selection process in which our
principal objective is to bring to the
table a product prepared with wisdom,
craftsmanship and tradition, respectful
for man and the environment. We,
at Larò, have a vision: to make sure
that the many culinary excellences,
typical of the Italian territories, are
known and consumed even outside
our national borders; served on every
table as a distinguished product,
accompanied by personalized
services tailored to the individual
client. We want to bring to your table
and into your life an important piece
of Italian craftsmanship and quality
at an affordable price because, we
believe that the quality of food and
the accessibility of an ever growing
audience to wholesome food products
is a fundamental value to cultural
growth and an improvement on the
quality of life.
IFE (The International Food & Drink Event) is the UK’s biggest and most important food and drink trade event. IFE takes place from 19th – 22nd March 2017 at ExCeL London. Bursting with food and drink inspiration, IFE welcomes 29,000 buyers who come to visit 1,350 exhibitors from 108 countries. Occurring just once every two years, don’t miss your chance to sample and source 1,000s of new, exciting and innovative food and drink products at this inspirational four day event.
IFE is co-located with Pro2Pac, the UK's only packaging event designed exclusively for the food & drink sector and Waste-Works, the only waste & sustainability event for the food & drink industry. Together the three events cover the entire supply chain; from farm to fork to fertiliser to fuel.
The Dark accessories is an ode to dark-worship and luxury, freedom for desires and self-expression with a role of androgynous edge. The collection expands upon the innovative use of various leathers in detailed layers and new ways of bonding material to form rich appliquéd and metal combined surfaces. The company is interested in distribution services agreement.
Ludendo Group - La Grande Récré - Corporate PresentationBenjamin CHAMBE
Ludendo Group and its brands provide the greatest shopping experience in term of products' range, digital services and shop concept. We are a digital and omni-channel oriented company.
We are looking for Master Franchisees candidates all around the world
Join us in the magnificent Toys world!
Larò - finest italian food online Store | Presentation our Italian Companylarofood
Larò products are the result of a
long selection process in which our
principal objective is to bring to the
table a product prepared with wisdom,
craftsmanship and tradition, respectful
for man and the environment. We,
at Larò, have a vision: to make sure
that the many culinary excellences,
typical of the Italian territories, are
known and consumed even outside
our national borders; served on every
table as a distinguished product,
accompanied by personalized
services tailored to the individual
client. We want to bring to your table
and into your life an important piece
of Italian craftsmanship and quality
at an affordable price because, we
believe that the quality of food and
the accessibility of an ever growing
audience to wholesome food products
is a fundamental value to cultural
growth and an improvement on the
quality of life.
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China digital marketing & social media summit, oct 24, sydney 2013 Marketing ...Konrad Markham
How to leverage the power of digital marketing and Chinese social media to market your wines in China.
from www.konradmarkham.com. Case study based analyses of Digital Marketing campaigns.
Follow me on Twitter @kardy1
or find me on LinkedIn - Konrad Markham, Freelance Digital Marketer
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7 Sky
1. Welcome to 7 Sky!
Cheese and chocolate with a glass of wine - pleasure
worthy of Kings!
2. 7 sky
Wine & Cheese & Chocolate
Wine, Cheese and Chocolate
Experience
By subproject of the ARK WORLD WINE
GEORGIAN TRADE MARK
3. Wine & cheese& chocolate
Cheese , chocolate with a glass of wine - pleasure worthy of kings.
It so happens that many of those who love cheese, chocolate wine and also loves. Both products have a long history, in addition, both
products have many options of flavors that makes it possible to achieve the most brilliant, unusual flavor combinations. It's safe to say
that the combination of wine and cheese is one of the most attractive in the culture of food. This explains the fact that countries known
for their high culture of wine, most famous and good cheeses (eg, Europe).
In turn, Georgia is the cradle of winemaking, and has more than 8,000 years of history. Also, Georgia is a country of gourmands,
agriculture and tourism. In turn, each appreciates the combination of Georgian wine and haute cuisine and products.
In Georgia there are over 60 varieties of cheese, an incredible number of varieties of fine wines, manufacturers of chocolate products.
However, our goal is to expand the range of the Georgian market, and help European producers of cheese and chocolate to introduce
their products to market in conjunction with the Georgia, Georgian wines and also in a wide trading network supermarkets.
Expand the category of taste and culture of consumption of these products, and gourmet lovers in Georgia.
In the process of developing the project, we found an optimal and innovative solutions to advance European brands for Georgian
consumers. In addition, the project has a franchising program that can be Implemented in the various countries.
We are proud to present a project that is already gaining potential partners for the start of cooperation.
The Group of the GBH company develops investment projects that have the potential not only to promote the company and
products, but also the participant's country and its uniqueness.
Welcome to 7 Sky!
4. 7 Sky
Brands that we want to differentiate amongst our boutique
We are looking for long-term relationship
5. Georgian Business Holding
The “ Georgian Business Holding “ LLC company is a Georgian company registered, management of which have experience in
investment, marketing and trade for over 10 years.
The GBHolding was founded with the aim of combining several Georgian companies in June 2010 year.
The Reference List of partners of our company includes both the state organizations, the presidential residence, government
residences, municipalities, banks, insurance companies, cellular companies, other private companies and individuals
All the projects of our company in advance of the presentation of government structures, to obtain approval for marketing strategy
and program of projects.
Each program of projects received from the government 100% approval.
Thus, the company combines experience and scope of the following industries;
Import of European Technologies – Energy Sector, Alternative Energy, Building Materials, Water equipment , Pools,
Fountains, Garden and other technical's.
Export Georgian Agro Products – nuts, herbal fruit and vegetable
Import peanuts and food special ingredients
Marketing best wines in the world – Ark World Wine
Marketing sweet products around the world
International projects Investment recourses line
International Training Centre
Social Training Projects
Movie projects about Georgia
The GBH company was the first company in Georgia that included a program of internship the 80 students
The company is constantly working on the introduction of innovative technologies, such as products and
services in Georgia
6. 7 sky
Wine & Cheese & Chocolate
7 Sky Your partner in market of Georgia
7 Sky is a trading project which aims to introduce the Georgian market the
European brands of wine, cheese and chocolates.
7 Sky is a trading platform in the form of boutique and bar, which will
be presented for tasting and sales a brand of our partners.
• Marketplace in Boutique for 10 000 conventional units
• Boutique by café – 80 persons
• With bar counter – 20 persons
• Personal IPAD on the table
• Online shop - Marketplace for 2000 conventional units
• Promo ads – in different areas in Georgia – 5 cities; Tbilisi; Rustavi; Gori; Kutaisi; Batumi
• Sponsorship – Special offer to corporative cooperation
7 Sky is a trading capacity expansion of the market in cooperation with the Georgian dealers,
distributor and trading companies.
7 Sky is a trading capacity expansion of the market in collaboration with partners in the franchise in
the world
7 Sky this is a journey of European cultures
Marketing research activate
7. With whom we are interested in cooperation?!
Producers of wine
Producers and importers of cheese
Producers and importers of chocolates
Advertising companies
Gift companies From the producers of confectionery and cookies
Transportation companies
Dealers Producers of nuts and dried fruit companies
Distributors
Traders
Investors
Corporate clients
7 Sky is a combination of Georgian wines to the European
cheeses and chocolate
Only Brands Only Quality Only Innovation
8. Every month Statistics of use
Wines
Georgian wine - more than 2500 000 litters
Cheese
Georgian Cheese - more than 3 500 000 kg
Import Cheese - more than 500 000kg
Chocolate
Georgian Chocolates – more than 3000000 kg
Import Chocolates – more than 1500000 kg
Georgia is a country of gourmets!
9. Brands that we want to differentiate amongst our boutique
Wines
Georgian wines
Elite wine, Quality wines, Table wines
10. Brands that we want to differentiate amongst our boutique
More than 1000 sorties cheeses
1. Austrian Cheese
2. Belgian Cheese
3. Bulgarian Cheese
4. Danish Cheese
5. Dutch Cheese
6. French Cheese
7. Georgian Cheese
8. German Cheese
9. Greece cheese
10. Hungary Cheese
11. Holland Cheese
12. English Cheese
13. Finnish Cheese
14. Italian Cheese
15. Norwegian Cheese
16. Poland Cheese
17. Portuguese Cheese
18. Swedish Cheese
19. Swiss Cheese
20. Spanish Cheese
11. Brands that we want to differentiate amongst our boutique
Chocolates
1. Austrian Chocolate
2. Belgian Chocolate
3. Bulgarian Chocolate
4. Danish Chocolate
5. Dutch Chocolate
6. French Chocolate
7. Georgian Chocolate
8. German Chocolate
9. Greece Chocolate
10. Hungary Chocolate
11. Holland Chocolate
12. English Chocolate
13. Finnish Chocolate
14. Italian Chocolate
15. Norwegian Chocolate
16. Poland Chocolate
17. Portuguese Chocolate
18. Swedish Chocolate
19. Swiss Chocolate
20. Spanish Chocolate
12. Advertising and Innovations Total investment to ADS in 15% of monthly income
TV Complete ADS information about your industry,
Radio owners, success, city, region, cultural monuments and
Magazines others. All that may be interested in lovers of the
Newspapers wine, chocolate, cheese, gourmet, or in general a tourist
Print And we will to do first in Georgia!
Internet , Soc. Websites IPAD on every table and bar
Trade network
Hypermarkets
Supermarkets
Minimarkets
HORE’Ca
Companies
Tourism Companies
Special presentation
All info about menu and products
Tasting
Enjoy events Getting feedback from fans of your product the fastest way!
National festivals Only 1 minute can bring you closer to your fans!
13. Advertising and Innovations
Guest will not only be the most knowledgeable not only about the manufacturer, but also the beneficial
properties of the product. Information support is very important in marketing and consumer. Knowing this is
the way to build customer confidence. Also, information in the bar so that makes things even more interesting
and fun for guests.
While it tastes your product, a guest can use the IPAD as own laptop.
After tasting the product, the guest can write a review directly from the restaurant, divided into a social
network, and all the information you receive immediately.
Because the IPAD database of 7 SKY is a commercial product, it will also be presented for sale to HORE’Ca
Thus, we once again raise the interest of potential buyers to your products
Guest enjoys spending time in the 7 Sky its advanced technology for contact with the outside world are with him
There is no greater pleasure for a man than all the comforts!
15. Shop Boutique/Bar 7 sky
7 Sky is the atmosphere for pleasure
7 Sky Wide range of fine wines, cheese and chocolate
7 Sky is a live classical and jazz music
7 Sky it is a dream house to Gourmets
7 Sky Frequent expansion of brands and service
7 Sky Only natural and healthy products
7 Sky pleasant atmosphere for all sex and age segments
7 Sky is the real relationshi p with all the modern
safety technology and service
7 Sky is not advertising, it is love for perfection!
16. Terms of Cooperation
The AWW marketing plan offers manufacturers to expand the market in Georgia with minimal investment.
With high guarantees for long-term cooperation
The first contract is between the companies for 1 year.
One-time investment
The minimum investment amount $ 5000
Each of the following delivery is paid in advance
60% of profits back into working capital from 7 Sky
You do not pay us the money, for the marketing and management , you begin to sell in the market with minimal
investment.
17. Types of Investment
Supplier of products
Dealership
Distributors
Trader
Franchising
Advertising
Website
Amount of Investment in the month
Supplier of products minimal costs from $ 5000
Dealership of products minimal costs from $ 1000
Distributors of products minimal costs from $ 1000
Trader of products minimal costs from $ 500
Franchising license – $ 5 000 and 7 % annual turnover
Advertising service in shop centre
Advertising service on website
Website Manage
18. First step of Investment
After a preliminary review with the contract terms on a
partnership agreement
1. The contract of intention on cooperation
2. Delivery samples of products by 1 pc on each type
3. The contract of partnership
4. Delivery of products
Second step of cooperation
1. Pre-payment from 7 Sky
2. Delivery of products
19. Responsibilities of the producer or importer
Information support for company and products
Informational support of brand value
Information on nutritionnels support Products
Information support on Storage time and conditions
Certificats of quality
Advertising Materials
Special stands
Payment to transportation cost
Information about a Relevance of cheese to wines
Delivery of the products
20. Responsibilities of the 7 Sky Management
Information support for fans reports
Support to branding in market of Georgia
Support on Storage time and conditions
Advertising Activate; Please see page Advertising
Special place
Sale of the products
7 Sky Franchise Presentation to potential investors
Additional expansion of the market for issuing a license for franchising of the 7 Sky
60% of profits back into working capital from 7 Sky
100 % Pre-payment for each new supplies
21. Technical Support
Current support for warehousing and storage products on
1500 sq.m
Modern design brand stands
Special refrigerators for wine, cheese and chocolate
Logistics for the supply of goods partners in Georgia
22. GEORGIA
Georgia State, located in Southwest Asia and the Middle East, many English-language sources are countries in the Middle East or northern
part of the country in Eastern Europe, the rest of Asia Minor in the western part of the Caucasus on the east coast of the Black Sea. Georgia
borders with Armenia and Turkey to the south, Azerbaijan to the south-east and Russia to the north.
Georgia is located in central and western part of Transcaucasia, between 41 ° 07 'and 43 ° 05 north latitude and 40 ° 05 and 46 ° 44 east
longitude. Area Georgia is 69 700 km ². Location of Georgia at the turn of the Mediterranean sub-humid, arid Aral-Caspian basin and the
highlands in the Near East with a continental climate led to a variety of landscape, nature and fauna. The Black Sea coast of Georgia has a
length of 408 km and is devoid of any significant bays, islands or peninsulas. Located in the north Georgia Great Caucasus Range.
The climate of Georgia is under the influence of subtropical climate in the west and the Mediterranean climate from the east. Great Caucasus
range serves as a barrier against the cold wind from the north. Along the Black Sea coast, from Abkhazia to the Turkish border, as well as in the
area known as Colchis lowland, dominated by a subtropical climate with high humidity and abundant rainfall (1,000 to 2,000 mm per year, and the
Black Sea port of Batumi even 2500 mm per year) . In this region, it grows several varieties of palm. In January-February average temperature is 5 °
C, and in July and August - 24 ° C.
The total population of Georgia - For the census in Georgia in 2009 (out of 4,369,579 people) live following national groups - Georgians
(83.7%), Azeri's (6.5%), Armenians (5.7%), Russian (1.5%), Ossetia's (0.9%), Kurds and Yezidis (0.5%), Greeks (0.3%), Chechens and Kist's
(0.2%), Ukrainians (0.2%) Assyrians, Avars, the Abkhaz and others
23. GEORGIA
Georgia's strategic location is an asset to any investor. As a bridge between Europe and Asia, Georgia offers direct access to
European, GCC and CIS markets (more than 1 billion consumers). Georgia is a prime location for centralized market operations in the
Black Sea Region and the preferred choice for Regional Headquarters and multi-country distribution centers, contact centers and
shared service centers.
Area Population 2010 Life expectancy Official language Literacy
69 700 sq km 4,4 mln 76 year Georgian 100 %
Capital Currency code GDP 2010 GDP – Real Growth Rate Projected 2010 Real GDP Growth Rate
Tbilisi LARI /GEL US $ 11.7 Billion +6.4 % +4.9 %
GDP - Per Capita 2010 Inflation rate 2010 (average annual) Unemployment rate
US$ 2629.0 11.2 % 16.3 %
Total exports 2010 (Mil. USD) 1583.3 Total imports 2010 (Mil. USD) 5095.5
Trade surplus/deficit 2010 (Mil. USD) -3512.2
Exchange rate - USD/GEL 2010 (Period average) 1.7826
Exchange rate - EUR/GEL 2010 (Period average) 2.3644
26. Useful links
http://www.president.gov.ge/
http://www.economy.ge
http://www.mfa.gov.ge
http://www.gnta.ge
http://www.investingeorgia.org
http://www.nbg.gov.ge/?lng=eng
http://www.tourismadjara.ge/new/?lang=eng
Do you know anything about Georgia?
Natalie D'emur – The author of the ARK WORLD WINE
27. Address of GBH LLC
The GEORGIAN BUSINESS HOLDING LLC are is the author of the projects;
ARK WORLD WINE
GEORGIAN HOUSE IN THE WORLD
RELAX CITY
7 SKY
Georgian Business Holding LLC
ID:404383350
1.5.86 Fan-Tsitsishvili Street,
0194; Tbilisi, Georgia/Caucasus
Tel/fax: 99532 2 361834
Tel : 99532 2 147595
E-mail: info@gbh.ge ; info@gape.ge