Three new concepts are introduced:
Strategic Market Expansion Model,
Strategic Market Expansion Path and
Four-Strokes Social Media Scaling Strategy.
By the use of market score, the relative market distances, and the strategy preference a Strategic Market Expansion Path (sequence) can be calculated by employing abstract graph theory optimisation algorithms. The methodology can be implemented for any multi market investment/expansion strategy -- besides the exemplified social media network.
Makalah bahasa indonesia tentang surat resmiRafi Mariska
File ini sangat bermanfaat untuk adik-adik atau abang-abang yang berakademisi. Surat resmi merupakan salah satu surat yang digunakan dalam hal resmi baik itu organisasi atau lembaga negara sekali pun. Jadi sangat penting untuk mempelajari file ini. Mohon membaca dengan khitmat.
Catalina California Structured Settlement Transfer Court order example. Uploaded by leading company Einstein Structured Settlements for those who are interested in learning how the sale process and transferring process works.
Makalah bahasa indonesia tentang surat resmiRafi Mariska
File ini sangat bermanfaat untuk adik-adik atau abang-abang yang berakademisi. Surat resmi merupakan salah satu surat yang digunakan dalam hal resmi baik itu organisasi atau lembaga negara sekali pun. Jadi sangat penting untuk mempelajari file ini. Mohon membaca dengan khitmat.
Catalina California Structured Settlement Transfer Court order example. Uploaded by leading company Einstein Structured Settlements for those who are interested in learning how the sale process and transferring process works.
It's about the FUTURE and the KSF in the GAMING INDUSTRY. Based on actual market research data (Gardner, PwC, etc.) answers mainly to two questions:
(1) How the ENVIRONMENTAL CHANGE of the gaming industry of the next years will be?
(2) What are the KSFs IN THE GAMING INDUSTRY of tomorrow?
ShareDocs Enterpriser is a high-tech and secure document management system that lets you create, share, preserve, procure and manage official documents. Taking the Green Initiative forward, it helps you make your business go paperless. Its SME-specific modules, customizable design and ease of use makes ShareDocs Enterpriser one of the most favored enterprise document management system.
A Decision Support System for Inbound Marketers: An Empirical Use of Latent D...Meisam Hejazi Nia
Infographic is a type of information presentation that inbound marketers use. I suggest a method that can allow the infographic
designers to benchmark their design against the previous viral infographics to measure whether a given design decision can
help or hurt the probability of the design becoming viral.
What it needs to make a brand successful.Sometimes it is necesarry to tell the truth.As this presentation was initially made with company branding it was necesarry to change it more into neutral colours.
It's about the FUTURE and the KSF in the GAMING INDUSTRY. Based on actual market research data (Gardner, PwC, etc.) answers mainly to two questions:
(1) How the ENVIRONMENTAL CHANGE of the gaming industry of the next years will be?
(2) What are the KSFs IN THE GAMING INDUSTRY of tomorrow?
ShareDocs Enterpriser is a high-tech and secure document management system that lets you create, share, preserve, procure and manage official documents. Taking the Green Initiative forward, it helps you make your business go paperless. Its SME-specific modules, customizable design and ease of use makes ShareDocs Enterpriser one of the most favored enterprise document management system.
A Decision Support System for Inbound Marketers: An Empirical Use of Latent D...Meisam Hejazi Nia
Infographic is a type of information presentation that inbound marketers use. I suggest a method that can allow the infographic
designers to benchmark their design against the previous viral infographics to measure whether a given design decision can
help or hurt the probability of the design becoming viral.
What it needs to make a brand successful.Sometimes it is necesarry to tell the truth.As this presentation was initially made with company branding it was necesarry to change it more into neutral colours.
Media Corporation Product PortfolioThis is a portfolio, devel.docxandreecapon
Media Corporation / Product Portfolio:
This is a portfolio, developed over the course of the semester, of any media corporation or series of media products, whether programs, movies, newspapers, magazines, video-games, receiver devices (e.g. iPod, Blackberry, Notebook), artists (musical groups) that exemplify aspects of corporate practice and the political-economy of mass communication. The completed portfolio could address the following questions, among others:
************************************************************************************************************
Topic: iPad
Instruction:
* There are total of 12 entries, each entry includes an article and 2 pages analysis.
* For each entry, we need to summarize the article in about 100 words, then analysis the article on the remaining session.
* The analysis has to show how this article related of political-economy of mass communication.
* The component examples of your portfolio may focus on the relationship between your chosen products and their wider corporate and
political parentage, and/or on the economics of media operations in the market.
* Your analysis should be driven by your discovery of particular news items or other sources of information about your products and you
should aim to add at least one example or discovery AND your corresponding analysis for each week of the course.
* You are strongly advised not to just enter the first items that you encounter in your searches, but to think carefully about the value of each
entry in terms of its weight and potential for insight into key aspects of the political economy of mass communication.
* please also related it to our class material if it’s possible. We learned about business model, major trends in communication industries, rise of
global media system.
*****PLEASE READ THE POWERPOINT I UPLOADED, it’s based on my textbook (market model, business model and trends*****
* REMEMBER, the article has to deal with the relationship between iPad and political-economy of mass communication Here are some of the questions that you can discuss in the analysis:
1) Which is the principal corporation(s) involved in the production and distribution of these products? How do the products relate to and exemplify the business strategies of the parent corporation(s)?
2) In the case of a corporation: what are the key features of its history; what kind of ownership structure does it have and what other companies does it own? What are its main activities and how important are these to the entity’s overall revenues?
3) How do these corporations and/or their products exemplify strategic alliances and partnerships between different corporations?
4) What evidence is there of market success or failure, on the basis of what criteria, at national and international levels?
5) To what market(s) are these corporations/products directed; how are these markets defined?
6) To what extent do these corporations/products exemplify ...
Georgeanna Liu and Chris James from AMD and Chris Neal from Chadwick Martin Bailey discuss how to better understand B2B Social Media.
The presentation was originally delivered at the Social Media and Communities Strategies 2.0 Conference this May and discusses how to understand and prioritize social media marketing efforts for different target audiences
Being a successful thought-leader when managing new or exciting technological...Matteo Vicini
▪ Select and represent valuable Management, Technology and Innovation data in a Graphical User Interface (dashboard).
▪ Produce a design brief demonstrating the full development stages of a digital dashboard for decision makers to visual data.
▪ Communicate complex data through a Graphical User Interface (GUI) demonstrating solid methodology, rationale and strategy for selecting the most appropriate tools.
▪ Mine and cherry-pick data to select an organisation (as a case study) on which articulating the concept dashboard.
Digital Printing for the Packaging Industry by Justin Hayward CIRJustin Hayward
Don't miss the boat - waves of digital innovation | market trends and drivers fishbone diagram | new survey data | patent holders | product tech suppliers | markets growth digital vs analogue | evidence for market pull & activity | perceived barriers to adoption relatives | Customer DMUs | Strategy Logic
The Art of Crystal Ball Gazing: Determine Product Strategy through Intelligen...C.K. Kumar
Enjoyed giving this presentation at Product Camp Austin:
An introduction to Product Strategy Fundamentals, The Ri-Fi Model and an applying it to the BlockBuster Business Case
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. SocialMediaX
Is market expansion of social media (SM) required?
Yes!
19.11.2015
Dragosh Christian OTTO
dragoshottoATgmail.com
2
‘the future of the remaining social networks is uncertain.’
3. SocialMediaX
Can you make it ‘wrong’?
Definitively!
19.11.2015 3
Dragosh Christian OTTO
dragoshottoATgmail.com
4. SocialMediaX
Expansion market selection is critical
• Low resources
• Feedback loops back to the market of origin (Backhaus & Voeth (2010) Internationales Marketing; S. 86ff.)
• Network effects influences the future expansion. Additionally „First mover advantages“, high „switching costs“,
and „winner-take-all“ effects (vgl. Porter (2001) Strategy and the Internet)
19.11.2015 4
Dragosh Christian OTTO
dragoshottoATgmail.com
6. SocialMediaX
Agenda
1. Goal (What do we want to achieve?)
2. Strategy (Selection process.)
3. Wrap-up
19.11.2015 6
Dragosh Christian OTTO
dragoshottoATgmail.com
7. SocialMediaX
1 Goal
• Generally each company wants to earn money!
• SocialMediaX is a „social media platform“ which delivers valuable crowed sourced
information about X by payed ads. maximising ad revenues
efficiency.
19.11.2015 7
Dragosh Christian OTTO
dragoshottoATgmail.com
9. SocialMediaX
1.3 Scaling alternatives
• Convince ad placer companies/entities that their un-accessed
customers (users) will click them if their message and offer are
consistent (theoretically).
• Convince users to value and use the social media platform and
attract by this ad paying companies which now believe that the
specific customers are directly addressable (Facebook-strategy,
proved).
19.11.2015 9
Dragosh Christian OTTO
dragoshottoATgmail.com
10. SocialMediaX
1.4 The
‘Four-Strokes Social Media Scaling Strategy’
Ad customers
Users
Overcome Inhibitors Demonstrate Promoters
19.11.2015 10
Scale
( ]
Expand
Earn
Reach
[ )
(START)
Dragosh Christian OTTO
dragoshottoATgmail.com
11. SocialMediaX
2 The
‘Strategic Market Expansion Model’(SMEM)
19.11.2015 11
A decision process which considers
goal(s),
the business function model (slide 8),
the four–stroke social media expansion scaling strategy (slide 10),
the market-score (market ‘value’, slide 13),
the market-distance (slide 14),
available resources (slide 16-17), and
strategic priorities (slide 16-17)
and delivers an customizable, transparent, and empirically based
strategic market expansion path.
Dragosh Christian OTTO
dragoshottoATgmail.com
12. SocialMediaX
2.1 Profitable market filtering
19.11.2015 12
potentialadcustomers
potential users
Dragosh Christian OTTO
dragoshottoATgmail.com
13. SocialMediaX
2.2 Market score
Externalperspective
Challenge
PROMOTE THE ADDED VALUE
FOR THE EARLY ADOPTERS
(USERS)
OVERCOME INHIBITORS (e.g.
AWARNESS), ADDRESS EARLY
MAJORITY (USERS)
PROMOTE THE ADDED VALUE
FOR THE EARLY ADOPTERS (AD-
PAYERS)
OVERCOME INHIBITORS (e.g.
AWARNESS), ADDRESS EARLY
MAJORITY
(AD-PAYERS)
Intervention
(cost/benefit)
Give users reach, fun, tools, let
them shape the co-network
(open/crowed innovation), etc.
Invest in user marketing (research
expectation, react/fulfil, events,
recommender-systems, etc.)
Promote effectively users to ad-payers
products/services, beacon ad
customers (proof of concept),
convince stakeholders and
multipliers(associations, NGOs), etc.
Invest in marketing, become generally
more valuable than your competitors,
demonstrate that it is not only a
chance but a requirement to be your
customer, etc.
Goal
Reach and convince the (new)
market early adopters.
Develop critical mass of users. Earn $.
Earn more $ (become profitable)
and develop your customer base as
well as product/business model.
Internperspective
Intervention
(cost/benefit)
Implement the business model towards the
user (on the local market).
Develop and structure the (local market)
organisation and determine specific
standardized processes and initiate cash
inflow structures.
Implement an profitable (market specific)
cash-inflow system.
Streamline the (local market) organisation
and plan next development interation.
Goal
(Re-)Initiate a working business on
the specific market
Efficient (local) user market
processes
(Re-)Initiate working ad-customer
processes
Efficient (local) ad-customer
market processes. Business model
iteration development planning
Score
(normalized)
*toy example
-0.10
(cost)
-0.50
(cost)
-0.20
(cost)
+1.00
(benefit)
User-no./
Ad market size
(normalized)
-0.60 0.80
+0.20
(market score/value)
19/11/2015 13
ScaleExpand EarnReach
14. SocialMediaX
2.3 Market distance
19.11.2015 14
IT
RO
NL
AG
US
FR
DE
UK
ES
JP
CH
AU
Distances are the measured effort/cost to enter a market from a specific other market (arrows)*. Here the
network effects and feedback loops are considered.
Diameters are the market scores (see slide before).
* Generally it exists a distance from each market (circle) to each market (circle). However, for clarity not all are displayed here.
Dragosh Christian OTTO
dragoshottoATgmail.com
15. SocialMediaX
2.4 Strategic Market Expansion Model
(SMEM)
19.11.2015 15
IT
RO
NL
AG
US
FR
DE
UK
ES
JP
CH
AU
Parameters:
1) Diameter – market score
2) Distance – effort/cost to enter a market from a specific other market (arrows)
3) Strategy
a) Fast expansion -> minimum spanning tree/path (optimisation problem)
b) Cheap expansion -> shortest path problem (optimisation problem)
c) Regional expansion (compromise between 1 & 2) -> Steiner tree problem (optmisation problem), etc.
Dragosh Christian OTTO
dragoshottoATgmail.com
16. SocialMediaX
2.5 Fast/greedy expasion
19.11.2015 16
IT
RO
NL
AG
US
FR
DE
UK
ES
JP
CH
AU(Start)
Dragosh Christian OTTO
dragoshottoATgmail.com
Parameters:
1) Diameter – market score
2) Distance – effort/cost to enter a market from a specific other market (arrows)
3) Strategy
a) Fast expansion -> minimum spanning tree/path (optimisation problem)
b) Cheap expansion -> shortest path problem (optimisation problem)
c) Regional expansion (compromise between 1 & 2) -> Steiner tree problem (optmisation problem), etc.
17. SocialMediaX
2.6 Cheap/bootstraping expansion
19.11.2015 17
IT
RO
NL
AG
US
FR
DE
UK
ES
JP
CH
AU(Start)
Dragosh Christian OTTO
dragoshottoATgmail.com
Parameters:
1) Diameter – market score
2) Distance – effort/cost to enter a market from a specific other market (arrows)
3) Strategy
a) Fast expansion -> minimum spanning tree/path (optimisation problem)
b) Cheap expansion -> shortest path problem (optimisation problem)
c) Regional expansion (compromise between 1 & 2) -> Steiner tree problem (optmisation problem), etc.
18. SocialMediaX
3 Wrap-up
1) For social media networks international market expansion is required.
2) Network effects, and feedback loops must be considered, so finding the best expansion sequence
is not a trivial problem.
3) A successful market access strategy is the ‘Four-Strokes Social Media Scaling Strategy’.
4) For each market determining an market score is possible by using standard empirical evaluations.
5) Markets have different access costs/distances relative to each other.
6) The Strategic Market Expansion Model (SMEM) uses the market score, the relative market
distances and the strategy as parameters in order to determine the Strategic Market Expansion
Path.
19/11/2015 18
Dragosh Christian OTTO
dragoshottoATgmail.com