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Victoria's secret
- 1. Victoria's Secret Fashion Show2011 Tanwaya Y. and Siwadee A.
- 2. Artistic Combination - Design - Light and (Clothes, stage) sound - Make-up - Ballet - Music - Runway walk
- 3. Target Audience Upper-middle class/upper class - Celebs Women (to watch and buy for themselves) Men (to watch and buy for their ladies)
- 4. Themes -Ballet -Aquatic Angels -Superheroes -Spell on You -Passion -Club Pink Add variety to products reach wider range of customers
- 5. Themes More attention on a few specific models in certain themes. - Models have the personalities that respond to those certain themes; the bras & panties are well expressed through their personalities. - Audience can easily relate themselves to the focused models they see.
- 6. Music Live music - Worth money for studio audience - Chosen artists are currently popular Jay-Z Nicki Minaj Maroon 5
- 7. Ideology VS' models have women's ideal bodies An image of an "attractive body" - Slim - Strong & healthy
- 8. Ideology An ideal bodyis achieved through hard work A sexy woman is what men want Men want to possess ones that look just like that Then use VS' products!
- 9. Backstage Promote interviewed models - Feel more familiar with them - Feel less inferior to them
- 10. Backstage - Models areportrayed as accessible, friendly - Audience gets involved Create brand loyalty!
- 11. Brand signatures - Models= angels - Wings - Models themselves - Live music in fashion show
- 12. Consumerism & Materialism What are needed by audience? - Bras and panties What are wanted by audience? - Accessive accessories (Make- up, wings, costume, etc.) - The ideally sexy
- 13.