Tracxn - Tech for Traditional Advertising Startup Landscape

SEPTEMBER 2018
TECH FOR TRADITIONAL ADVERTISING

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Tech for Traditional Advertising - Sep 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
TAKE SHARPER DECISIONS
WITH TRACXN
✓ Analyst team Covering 250+ Sectors
✓ Proprietary Business Model tagging
✓ 6000+ On-demand Queries answered
✓ Sector Reports, Market Maps
✓ One-Click Connect with Founders
Join 500+ Investors & Corporates to get the
Tracxn Advantage

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on September 22, 2018.
Tech for Traditional Advertising Feed Summary
4
Tech for Traditional Advertising > Feed Summary
Technology based companies which provides tool or enables companies to buy, sell or place advertisement in TV, OOH,
Audio, Print media.
• Inclusions: Companies operating in Traditional advertising
space - TV, Audio, Print and OOH (including digital)
advertising. The companies use technology to provide
solutions for ex: provides technology /facilitates the process
of ad buying, ad selling, providing data, analytics, creative etc.
There are companies in OOH advertising which are matured
companies but have adopted technology for advertising are
also included.
• Exclusions: The companies for which the primary business
focus is not TV, Audio, Print or OOH advertising (even though
the company is an important player in traditional advertising
industry. E.g. Tube Mogul). Media agencies and generic data
provider (first party and third party) companies.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$2.6B
Funding
26
Mega
Companies
2941035
FundedCovered on
Tracxn
2
Unicorns
5
Soonicorns
10
Minicorns
15
IPO’d Cos
99
Late Stage Cos
46
78
Acquisitions
161
DeadPooled
-
Acquihired
Series A+ Cos
Extreme Reach
(2007, Needham, $196M)
Videology
(2007, Baltimore, $129M)
Valassis
(1970, Livonia)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Tech for Traditional Advertising
5
$35M - Series D
Amagi (2008, Bangalore, $63.5M)
$20k - Seed
TPS Engage (2013, Bucharest, $20k)
$30M - Series B
Samba (2008, San Francisco, $45.7M)
Seed
TabAds (2017, Nairobi)
$20M - Series A
BrightLine (2003, New York City, $56M)
Seed
$8M - Series B
Zapr (2012, Gurgaon, $10.8M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Tech for Traditional Advertising > Feed Summary > Investment Trend Summary
Seed
London Co-Investment Fund (#2), 5850 Group (#1), Accelerate-IT
Ventures (#1)
Series A/B 360 Capital Partners (#1), Ambition VC (#1), A Plus Finance (#1)
Series C+ New Science Ventures (#1), Spire Capital (#1)
Incubators Techstars (#4), 500 Startups (#3), 10K (#1)
Other Notable
Investors
Accomplice (#3), Internet Initiatives Development Fund (#2),
Interpublic (#2)
Debt Investors
Hercules Capital (#2), Western Technology Investment (#2),
Abacus Finance Group (#1)
Most Active InvestorsRecent Investments
89
124
157
102
33
1
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 41 37 37 36 19 13
$2.1B
$136M
$122M
$59M
$47.4M
US
India
Europe
Israel
UAE
$ Funding
$38M
$237M
$142M
$162M
$119M
$62M
$88M
17
2013 2014 2015 2016 2017 2018*
$ Funding $ Funding Predicted
# Rounds # Rounds Predicted

Summary of exit outlook in Tech for Traditional Advertising
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
New Enterprise
Associates
2
Videology (2007, Baltimore, $129M)
Mediaocean (2006, New York City, $40.5M)
Ascend Technology
Ventures
1 Sintec Media (2000, Jerusalem, $26M)
Atlas Venture 1 DataXu (2009, Boston, $64.1M)
Comcast Ventures 1 Videology (2007, Baltimore, $129M)
Flybridge Capital
Partners
1 DataXu (2009, Boston, $64.1M)
Jun 2018 APN Outdoor Acq by JCDecaux for $830M
Jun 2018 Adshel Acq by oOh Media for $424M
Apr 2016 Sintec Media Acq by Francisco Partners for $400M
Sep 2015 Rentrak Acq by comScore for $768M
Jun 2015 Mediaocean Acq by Vista Equity Partners for $720M
Dec 2013 Valassis Acq by Harland Clarke for $1.8B
Sep 2013 Exterion Media Acq by Platinum Equity for $225M
Tech for Traditional Advertising > Feed Summary > Exit Outlook Summary
Comcast 3
Visible World (Jun 2015), Watchwith (Dec 2016), This Tech
(Aug 2015)
Microsoft 1 Navic Networks (Jun 2008, $200M)
Vista Equity
Partners
1 Mediaocean (Jun 2015, $720M)
AT&T 1 INVIDI Technologies (Nov 2016)
Francisco
Partners
1 Sintec Media (Apr 2016, $400M)
Recent IPOs Top Acquisitions
Asia Media Nov 2011
DOOH advertising in transit vehicles
IPO MCap: $7.4M Current MCap: -
Afromedia May 2009
Nigeria based OOH advertising company
IPO MCap: - Current MCap: -
Wireless Ronin Technologies Nov 2006
Develops software solution for digital si…
IPO MCap: $29.2M Current MCap: -
Data Call Tech Feb 2006
Provides on-demand content to digital sig…
IPO MCap: - Current MCap: $424k
QMS Media Jun 2015
Digital OOH advertising network
IPO MCap: $1.3B Current MCap: $231M
oOh Media Dec 2014
Australia based OOH Advertising company
IPO MCap: $238M Current MCap: $870M
Prismaflex Dec 2014
Supplier of outdoor and indoor advertisin…
Outfront Media Mar 2014
Offers multichannel advertising

For any Feedback and Query reach out to MyAnalyst@tracxn.com
Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
FACTSHEET
Feed Report - Tech for Traditional Advertising - Sep 20187
Overview
Companies 1035
Funded 294 Series A+ 99
Funding $2.6B Last 2 yrs $271M
Most Active Investors
Seed London Co-Investment Fund (2)
Series A/B 360 Capital Partners (1)
Series C+ New Science Ventures (1)
Others Accomplice (3)
Incubators Techstars (4)
Top Cities
NYC 60 Cos $604M
Bay Area 43 Cos $292M
Feed in Numbers
Unicorns 2 Soonicorns 5
Minicorns 10 Editor Picks 45
Acquihired - Deadpooled 161
Top Companies
Valassis (1970, Livonia)
Extreme Reach (2007, Needham, $196M)
Exits
IPOs 15 QMS Media, oOh Media
Acquisitions 78 Valassis, APN Outdoor
Top Acquirers Comcast, Microsoft
Marketmap: Tech for Traditional Advertising
TVOUT OF HOME
PRINT MEDIA
DIGITAL
TRADITIONAL
AUDIO
AD NETWORK
AD NETWORK
CREATIVES
AD INSERTION
DATA MGMT. PLATFORM
ANALYTICS
MULTI CHANNEL
AD NETWORK
DIGITAL SIGNAGE SERVER
AD NETWORK
AD NETWORK
Tech for Traditional Advertising > Feed Summary > BlueBox

Key Sub Sectors in Tech for Traditional Advertising Sector
Summary of Key Markets
8
Other Notable Markets
# Cos on
Platform
Last 2 Years
$ Invested # Round
Out of Home > Digital OOH > Ad Network >
In Transit >
Cab Advertising
25 $1.3M 5
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
TV > Enabler >
Campaign Analytics 27 $35.5M 5
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
TV
Companies that provide technology solutions for
advertisers to plan, buy and deliver...
133 74 $1.7B
Out of Home
advertisers to advertise on out of home...
778 182 $633M
Audio
Companies that provide advertising solutions for
advertisers and media agencies to place...
40 18 $158M
Multi Channel
Companies that provide technology solutions which
cater to various media ad platforms...
47 13 $43.1M
Print Media
advertisers to advertise on print media...
37 7 $16.6M
Tech for Traditional Advertising > Feed Summary > Summary of Key Markets

List of Notable Companies in Tech for Traditional Advertising
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Tech for Traditional Advertising > Feed Summary > Notable Companies in the Sector
Public
QMS Media
(2015, South Melbourne)*
oOh Media
(1989, Sydney, $20M)
Master Ad
(1988, Bangkok)
Asia Media
(2006, Puchong Batu Dua Belas)
Data Call Tech
(2002, Friendswood, $3.8M)
Digital Generation
(1991, Irving)
Adaptive Ad Systems
(1994, Newport Beach)
Afromedia
(1959, Lagos)
Daktronics
(1968, Brookings)
Public
JCDecaux
(1964, Brentford)
Outfront Media
(1984, New York City)
Prismaflex
(2011, Haute-rivoire)
ZetaDisplay
(2003, Malmo)
Acquired
Valassis
(1970, Livonia)
APN Outdoor
(2004, Pyrmont)
Rentrak
(1977, Portland)
Mediaocean
(2006, New York City, $40.5M)
Adshel
(1997, Sydney)
Sintec Media
(2000, Jerusalem, $26M)
Exterion Media
(1993, London)
Navic Networks
(1999, Waltham, $42M)
AdsWizz
(2008, San Mateo, $3M)
Videology
(2007, Baltimore, $129M)
Unicorns
DataXu
(2009, Boston, $64.1M)

List of Notable Companies by Market in Tech for Traditional Advertising
Notable Companies by Market (1/4)
11
Tech for Traditional Advertising > Feed Summary > Notable Companies by Market
TV
Creatives - Interactive Ads
Navic Networks (1999, Waltham, $42M)
Real Time TV Advertising
Stage: Acquired
Pilot House Ventures, Highland Capital Partners,
Himalaya Capital and 1 Other Investors
Demand Side Platform
Provides technology platform to manage, measure,
and optimize digital video
Editor's Pick. Stage: Acquired
FastPay, Tennenbaum Capital Partners, New
Enterprise Associates and 8 Other Investors
Ad Network
Cloud based Localised Advertising on National TV
Channels
Soonicorn. Stage: Series D
Emerald Media, Premji Invest, Mayfield and 8 Other
Investors

12
TV
Data Management Platform
DataXu (2009, Boston, $64.1M)
Data Management and Demand Side Platform
Unicorn. Stage: Series C
Sky, Atlas Venture, Flybridge Capital Partners and 7
Other Investors
Ad Insertion
Sportvision (1998, Chicago, $49.7M)
Develops sports entertainment media product
Soonicorn. Stage: Acquired
Escalate Capital, Comerica, Hercules Capital and 11
Other Investors
Adaptive Ad Systems (1994, Newport Beach)
Ad insertion technology provider
Stage: Public
Enabler
Digital Video Advertising Distribution.
Soonicorn. Stage: Series E
Village Ventures, Greycroft Partners, Spectrum
Equity and 8 Other Investors
Advertising Technology Enabler
Stage: Acquired
Vista Equity Partners, Steamboat Ventures, New
Sintec Media (2000, Jerusalem, $26M)
Business management solution for broadcasters
Stage: Acquired
Sequoia Capital, Ascend Technology Ventures,
Kardan and 4 Other Investors
Rentrak (1977, Portland)
Global media measurement and consumer targeting
company.
Stage: Acquired

13
Out of Home
Digital OOH
Reactrix (2002, Ramsey, $56M)
Interactive display with a gesture recognition
feature for advertising and customer engagement.
Menlo Ventures, Mobius Venture Capital, Thomas
Weisel Venture Partners and 2 Other Investors
Data Call Tech (2002, Friendswood, $3.8M)
Provides on-demand content to digital signage
Stage: Public
Adshel (1997, Sydney)
Digital OOH advertising and research company
Stage: Acquired
Asia Media (2006, Puchong Batu Dua Belas)
Stage: Public
Daktronics (1968, Brookings)
Manufacturer and designer of display solutions
using LED Technology
Stage: Public
Digital OOH
Exterion Media (1993, London)
UK based outdoor advertising company
Stage: Acquired
KKR
JCDecaux (1964, Brentford)
Offers digital out of home advertising network
Stage: Public
Prismaflex (2011, Haute-rivoire)
Supplier of outdoor and indoor advertising
solutions.
Stage: Public
CM-CIC Investissement
QMS Media (2015, South Melbourne)
Stage: Public
ZetaDisplay (2003, Malmo)
Last meter marketing solution via DOOH
Stage: Public
Traditional OOH
oOh Media (1989, Sydney, $20M)
Stage: Public
Afromedia (1959, Lagos)
Stage: Public
APN Outdoor (2004, Pyrmont)
OOH advertising network
Stage: Acquired
Quadrant Private Equity
Master Ad (1988, Bangkok)
Thailand based OOH advertising company
Stage: Public
Outfront Media (1984, New York City)
Stage: Public

14
Audio
Ad Network
Jelli (2008, San Mateo, $37M)
Programmatic adnetwork for radio advertising
Soonicorn. Stage: Series C
First Round Capital, Intel Capital, Relay Ventures
and 7 Other Investors
AdsWizz (2008, San Mateo, $3M)
Audio Ad Server and measurement
Stage: Acquired
Print Media
Ad Network
Local marketing management solutions for
businesses
Unicorn. Stage: Acquired
Multi Channel
Ad Network
Digital Generation (1991, Irving)
The ad management and distribution platform
across TV and online media
Stage: Public
Coral Group, Boston Millennia Partners, Sierra
Ventures

List of Notable Companies in Tech for Traditional Advertising in China
Notable Companies in the Sector in China
15
Tech for Traditional Advertising > Feed Summary > Notable Companies in the Sector in China
Public
Vision China
(2005, Futian)
Asiaray Media Group
(1993, Shanghai)
Airmedia
(2005, Beijing)
Acquired
Focus Media
(2003, Shanghai, $12.5M)

Recent News in Tech for Traditional Advertising Sector
Recent News
16
Tech for Traditional Advertising > Feed Summary > Recent News
Sep 2018
Adomni and AdMobilize partner to integrate audience data into
DOOH, Digital Signage Today
Sep 2018
Akamai, SpotX and Yospace team up to Go Live with addressable
advertising at scale, PR Newswire
Sep 2018
CTL Releases New NoviSign Digital Signage Hardware for EdTech &
Business Applications, PR Newswire
Sep 2018
dataxu Announces TotalTV for Advertisers, Spanning Linear,
Connected and Addressable TV, GlobeNewswire
Sep 2018 New in Winmo: TV Ad Buy and Airing Intel From iSpot, ePRNews
Sep 2018
Ireland gets digital audio ad exchange from AdsWizz, Communicorp
deal, RAIN News
Sep 2018
Go-Jek acquires Indonesian adtech startup Promogo, introduces Go-
Vend and Go-Ice, E27
Sep 2018
Screenvision Media Debuts First-Ever Nationwide Xbox Advertising
Campaign Using MX4D® Technology, PR Newswire
Sep 2018
Midroll: 50% of podcast ad revenue is from national brands
(Webinar), RAIN News
Sep 2018
Webcast Metrics® Ranks the Top Digital Audio Properties in the
U.S. and Latin America for June 2018, Business Wire
Sep 2018
clypd Collaborates with Industry Consortium ATSG to Define
Standards for Advanced Audience Targeting in TV; Nielsen Among
First to Adopt, Business Wire
Sep 2018 SonyLIV partners with Amagi to grow OTT ad revenues, InsideSport
Key Recent News Key Recent News
Sep 2018
GSTV Launches OCTANE, Providing End-to-End Insights, Targeting,
and Attribution Capabilities for Data-Driven Advertisers, PR
Newswire
Sep 2018
Triton Digital Integrates Adform’s DSP with the a2x® Programmatic
Marketplace, Business Wire
Sep 2018
Stitcher is taking over Midroll Media in branding refresh, Fast
Company
Sep 2018 Visix updates AxisTV digital signage software, Digital Signage Today
Sep 2018
JCDecaux :Update on JCDecaux's proposed acquisition of APN
Outdoor in Australia, GlobeNewswire
Sep 2018
Kaltura Announces Advanced Advertising Solution Together with
Yospace and SpotX, GlobeNewswire
Sep 2018
MediaLogic: WRAP Delivers Instant Reports With Nielsen Live +1
Stream, Newswire
Sep 2018
Spot Trender Launches Reimagined Brand Tracking and Ad Testing
Technology, PR Newswire
Sep 2018
Jovem Pan Selects Triton Digital and Omny Studio for Podcast
Distribution and Monetization, Business Wire
Sep 2018
ZetaDisplay: QYN in the Netherlands has signed additional orders
worth SEK 5.9 million, GlobeNewswire
Sep 2018
Visix Releases AxisTV Signage Suite v.1.9 with Support for EMS
Platform, PRWeb
Sep 2018
Extreme Reach Monitors Audio Loudness With Minnetonka, TV
Technology

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
17
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Mobile Advertising
Aug 2018
Software Testing Tools
Aug 2018
Telecom Operation & Maintenance
Aug 2018

Investments ($M) and number of rounds in Tech for Traditional Advertising; 2011-2018
Global Funding Trends (1/2)
19
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Tech for Traditional Advertising > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 20% # of Rounds21% $ Funding
4% # of Rounds
24% $ Funding
$38M
$253M
$128M
$237M
$142M
$162M
$119M
$62M
$88M
0
5
10
15
20
25
30
35
40
45
$0k
$50M
$100M
$150M
$200M
$250M
$300M
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

7 13 23 24 24 17 12 9
7
16
12
10 9
15
6
4
10 3
6
3 4 4 1
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
24
13
Total # of Rounds
$2M $8M $10M $17M $8M $10M $9M $8M
$42M
$80M
$37M
$32M $61M
$64M
$53M
$30M
$209M $40M $190M $93M $93M $45M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
20
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Tech for Traditional Advertising; 2011-2018
Tech for Traditional Advertising > Investment Trends > Global Funding Trends
27
21
18
18
15
10
4
113
$1.7M
$0.9M
$0.0M
$0.2M
$0.4M
$0.6M
$0.8M
$1.0M
$1.2M
$1.4M
$1.6M
$1.8M
0
20
40
60
80
100
120
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1.7M $0.5M $1.1M $0.5M $1.1M $0.8M $0.8M $0.9M
$181M
$26M
$170M
$83M
$99M
$55M
$30M
0
1
2
3
4
5
6
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
180000000
200000000
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
5 1 4 2 3 2 1 -
$253M
$38M
Total $ Invested

Tech for Traditional Advertising > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Tech for Traditional Advertising
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
New York City 604M 60
Bay Area 292M 42
Needham 196M 8
Los Angeles 135M 9
Baltimore 129M 4
Princeton 125M 6
Boston 83.3M 10
Bangalore 71.3M 9
Chicago 69.5M 11
London 66M 22
Total Funding
124
25
62
12
4
8
1
11
# Rounds
$2.1B
$136M
$122M
$59M
$47.4M
$40.5M
$20M
$2.9M
US
India
Europe
Israel
United Arab
Emirates
Canada
Australia
SEA
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.4
$0.8
$0.5
$1.0
$0.6
$0.9 $1.0
2011 2012 2013 2014 2015 2016 2017
$3.9 $3.3 $3.5
$2.8
$1.9
$3.6
$2.9
$8.6 $8.8
$3.9 $4.9
$16.4
$8.0
$14.8
$20.9
$13.3
$31.7 $31.2 $30.8
$22.5
$0.0
Tech for Traditional Advertising > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Tech for Traditional Advertising; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$20K* $6M
$350K $20M
$521K $30M
$5M $68.3M
$21M
$7.1M
$2.6M
$507K
Series C+
Series B
Series A
Seed
Stage

Note: 147 companies with undisclosed funding amount are not included
23
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
46
58
40
11
5
No. of Companies
Tech for Traditional Advertising > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Tech for Traditional Advertising; as of Sep 2018
Distribution of companies by Funding Range
$16M
$207M
$1.B
$670M
$674M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
28%
10%
6%
4%
24
Note: Numbers in the brackets show the count of companies
Time to raise
next round
46
66
99
294
1035
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
28% 3%
(31)
2%
(25)
- 15%
(160)
56%
(581)
34% 9%
(27)
7%
(21)
- 11%
(31)
56%
(164)
67% 11%
(11)
5%
(5)
- 5%
(5)
28%
(28)
70% 17%
(11)
8%
(5)
- 6%
(4)
24%
(16)
- 24%
(11)
11%
(5)
- 2%
(1)
39%
(18)
Tech for Traditional Advertising > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Tech for Traditional Advertising
Funding Funnel
18 Months
20 Months
25 Months
Investment backedBootstrapped
5
2
52
13
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Tech for Traditional Advertising > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Tech for Traditional Advertising; Sep 2016-Sep 2018
Notable Investments in last 24 months
LATE STAGE
$35M - Series D Dec 2016
Channels
Emerald Media, Premji Invest
EARLY STAGE
$30M - Series B Jun 2017
Samba (2008, San Francisco, $45.7M)
Smart TV Apps Publishing and Advertising platform
Union Grove Venture Partners, Interpublic, Time
Warner, A+E Networks, Draper Associates, Ambition
VC, MDC Ventures, Thomas McInerney
$20M - Series A Sep 2016
BrightLine (2003, New York City, $56M)
Interactive Advertising for Connected TV & OTT
Pivotal Capital
$8M - Series B Mar 2017
TV viewership data repository
Star India
SEED STAGE
$20k - Seed Apr 2018
AI based digital out of home advertising network
Techstars
Seed Jan 2018
In-cab digital advertising platform
Seed Dec 2017

Most Active Investors (VC, PE) by Stage in Tech for Traditional Advertising; Last 5 years (Sep 2013-Sep 2018)
Most Active VC & PE Investors
26
Tech for Traditional Advertising > Investment Trends > Most Active VC & PE Investors
SEED STAGE
London Co-Investment Fund (2
Investments)
Captive Media, Shoppar
1
Social Capital
Wrapify
2
Ludlow Ventures
Wrapify
3
Serra Ventures
Wrapify
4
Bayern Kapital
Adnymics
5
VTF Capital
AdQuick
6
Kibo Ventures
playthe.net
7
Golden Ventures
TVision Insights
8
H.I.G. Growth Partners
Brainworks
9
Project 11 Ventures
TVision Insights
10
EARLY STAGE
New Enterprise Associates
Tagkast
1
Madrona Venture Group
iSpot.tv
2
Partech
TVTY
3
360 Capital Partners
TVTY
4
Jump Capital
TVision Insights
5
West Coast Capital
TVSquared
6
Canaan Partners
SureWaves MediaTech
7
VTF Capital
Vengo Labs
8
Insight Venture Partners
iSpot.tv
9
Lightbank
Tagkast
10
LATE STAGE
New Science Ventures
Godengo
1
Spire Capital
Vector Media
2

Tech for Traditional Advertising > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Tech for Traditional Advertising; Last 5 years (Sep 2013-Sep 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
Techstars(4 Investments)
Flytedesk, RallyCharge, TPS Engage
1
500 Startups(3 Investments)
Zapr, Enplug, ResultsOnAir
2
10K
Asia MX
3
Accelerator Centre
SmartAd
4
Curious Minds
TSN Advertising
5
DEV Korea
Richslide
6
German Accelerator
Adnymics
7
GnB Accelerator
Sti-car
8
HardGamma Ventures
BrightMove Media
9
Idealab
Enplug
10
OTHER NOTABLE INVESTORS
Accomplice(3 Investments)
DataXu, Clypd, TVision Insights
1
Internet Initiatives Development
Fund(2 Investments)
PromoAtlas, Beguchka
2
Interpublic(2 Investments)
Samba, ADstruc
3
A Ventures
Displayce
4
A+E Networks
Samba
5
AMIDI GROUP
Enplug
6
Apadmi
OfferMoments
7
Avery Dennison
Wrapify
8
Bank of Ireland
Escher Group
9
Beringea
Honeycomb
10
DEBT INVESTORS
Hercules Capital(2 Investments)
Extreme Reach, Zoom Media US
1
Western Technology Investment(2
Investments)
Visible World, Clypd
2
Abacus Finance Group
SQAD
3
Advantage Capital
DOmedia
4
The Carlyle Group
Extreme Reach
5
Crescent Capital Group
SQAD
6
InnoVen Capital
SureWaves MediaTech
7
KKR
Exterion Media
8
Oaktree Capital Management
Enplug
9
Siparex
Holimetrix
10

Tech for Traditional Advertising > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club

Tech for Traditional Advertising > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
30
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Early Stage Investors
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Mobile Advertising
Aug 2018
AdTech
Jul 2018

For any Feedback and Query reach out to MyAnalyst@tracxn.com
Marketmap: Tech for Traditional Advertising
Tech for Traditional Advertising > Market Details > BlueBox

Key Sub Sectors
33
Key Sub Sectors in Tech for Traditional Advertising
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
TV
Companies that provide technology solutions for advertisers to plan, buy and deliver TV
advertising
Videology (2007, Baltimore, Acquired)
133 74 $1.7B
Out of Home
Companies that provide technology solutions for advertisers to advertise on out of home
places such ....
Gas Station TV (2006, Detroit, Acquired)
778 182 $633M
Audio
Companies that provide advertising solutions for advertisers and media agencies to place
audio ads including radio ads
TargetSpot (2007, New York City, Acquired)
Unisound (2014, Moscow, $89.3M)
40 18 $158M
Multi Channel
Companies that provide technology solutions which cater to various media ad platforms that
include P....
Radiate Media (2008, Philadelphia,
Acquired)
Adwanted (2012, Lille, $3.1M)
47 13 $43.1M
Print Media
Companies that provide technology solutions for advertisers to advertise on print media
which includ....
Gladifi (2009, Chesterbrook, $1.5M)
Flytedesk (2012, Boulder, $4.6M)
37 7 $16.6M
Tech for Traditional Advertising > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/6)
34
Tech for Traditional Advertising > Market Details > Detailed Sector Taxonomy

35

36

37

38

39

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
TV > Enabler > Campaign Analytics
Companies that provide technology for advertisers to track ad creatives, airings, spend, and
impressions measured across broadcast and cable networks
(Companies covered 27 | Funded 19 | Total Funding $155M)
$35.5M
(+$1.8M)
5
(-3)
TVision Insights
(2014, Delaware, $21.2M)
40
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets by Funding in Tech for Traditional Advertising in last 2 years (September 2016 - August 2018)
Tech for Traditional Advertising > Market Details > Top Markets of Investment Activity

Rank Market
Last 2 Years
# of Comp Founded $ Invested # Round Top Funded Company
1
Out of Home > Digital OOH > Ad Network > In Transit > Cab
Advertising
Companies that provide technology to place advertisements on ride-sharing vehicles
via tablets which are installed onto the back of the headrest
(Companies covered 25 | Funded 7 | Total Funding $1.8M)
13 $1.3M
(+$1.3M)
5
(+5)
Vugo
(2015, Minneapolis, $1M)
41
Other Notable Markets with high Entrepreneurial Activity in Tech for Traditional Advertising in last 2 years (September 2016 - August 2018)
Tech for Traditional Advertising > Market Details > Other Notable Markets

Incubators MassChallenge (#1), Techstars (#1)
Seed Project 11 Ventures (#1), Sigma Prime Ventures (#1)
Series A/B WPP (#2), Insight Venture Partners (#1)
Series C+ Intel Capital (#1), StarVest Partners (#1)
Genius Digital Jun - 2017
Acq by Verimatrix
Rentrak Sep - 2015
Acq by comScore for $768M
RapidApe Jun - 2015
Acq by ProSiebenSat.1 Digital
PrecisionDemand May - 2014
Acq by America Online
SQAD Nov - 2013
Acq by Clarion Capital Partners
$11.5M - Series B
TVision Insights (2014, Delaware,
$21.2M)
$8M - Series B
TVSquared (2012, Edinburgh, $21M)
$2.7M - Series A
Realytics (2014, Paris, $2.7M)
$6.5M - Series B
$6.8M - Series B
TVision Insights (2014, Delaware,
$21.2M)
$3M - Series A
$1.1M - Series A
admo.tv (2011, Paris, $1.1M)
Oct 2015
The Big Reveal: Rev1 Ventures Presents 11 Startups at First-
Ever Demo Day , PRWeb
Mar 2017
iQ Media Launches Real-Time Sponsorship Measurement;
First-Ever to Track TV Investments In-Game and Out-of-
Game, EconoTimes
Jun 2016
Overwatch rules the airwaves as WWE and Kirby fight for
your eyeballs, VentureBeat
Apr 2017
Paywizard and Genius Digital agree partnership , Digital TV
Europe
Jun 2017
iQ Media and Lotame Introduce Real-Time TV Measurement
and Attribution Solution, GlobeNewswire
Oct 2017 Marketsmith Buys Back i.Predictus, PR Newswire
Dec 2016
Ace Metrix Reveals the Most Liked Ads of the Holiday
Season, Business Wire
Apr 2017 iSpot.tv Adds Attribution Service To TV Ad Metrics, MediaPost
Aug 2017
Cable Outpaces Broadcast for Viewer Attention in TVision
Insights’ Q2 2017 TV Attention Report, Press Release Rocket
Mar 2017 iQ Media Appoints Kevin Kohn CEO, Citybizlist
Jan 2018
Watch the Newest Ads on TV From Uber, Wells Fargo, Geico
and More, AdAge
Mar 2014
Big promise in big data as TVbeat secures $2MN funding |
News | Rapid TV News, Rapid TV News
Apr 2017
iQ Media Implemented Caringo Swarm Scale-Out Cloud and
Object Storage Platform, StorageNewsletter
Oct 2015
MassChallenge Boston Celebrates Highest-Impact Startups
from 2015, MassChallenge
News
6
4
13
19
27
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
TV > Enabler > Campaign Analytics: Market Factsheet
42
Exits
Recent InvestmentsCompanies that provide
technology for advertisers to track
ad creatives, airings, spend, and
impressions measured across
broadcast and cable networks
TRA Global
(2007, New York City, $31.7M)
iSpot.tv
(2012, Seattle, $27.5M)
TVision Insights
(2014, Delaware, $21.2M)
TVSquared
(2012, Edinburgh, $21M)
Top Companies
#1 Top Markets of Investment Activity
Tech for Traditional Advertising > Market Details > Market: Campaign Analytics
Companies Created 27 | Funded 19 | Total Funding $155M
0
2
4
6
$0k
$20M
$40M
$60M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Campaign Analytics

TV > Enabler > Campaign Analytics: Top Companies
Analyst’s Pick
iQ media (2010, Conshohocken, $9M)
Cloud based media intelligence provider
Editor's Pick. Stage: Funded
ResultsOnAir (2014, Mountain View)
Predictive analytics and attribution for TV
advertising
Editor's Pick. Stage: Seed
500 Startups, Startup Wise Guys
SQAD (1990, Tarrytown)
Advertising cost data provider
Abacus Finance Group, Crescent Capital Group,
Stellus Capital Management, Five Points Capital

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
44
TV > Enabler > Campaign Analytics: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Ace Metrix 2007 El Segundo Series C $14M - 5 - - 2 1.1M 1.4k 300 2 -538k -35% - - -32 -2%
4.8 TVSquared 2012 Edinburgh Series B $21M - - - - 10 1.4M 615 - - 2M 278% - - 54 9%
4.6 iSpot.tv 2012 Seattle Series B $27.5M - - - - 17 20k 3.6k - - 2k 7% - - 71 2%
4.4 Rentrak 1977 Portland Acquired - - - - - 1 464k 8.7k - - 180k 63% - - 256 3%
4.2 Realytics 2014 Paris Series A $2.7M - - - - - 1.9M 790 - - 2M 163% - - 17 2%
4.0
TVision
Insights
2014 Delaware Series B $21.2M - - - - 5 1.4M 409 - - 86k 7% - - -458
-
100%
3.8 Clarivoy 2012
New York
City
Series A $1.4M - - - - 7 3.1M 1.7k - - 598k 24% - - 32 2%
3.5 iQ media 2010
Conshohoc
ken
Funded $9M - - - - 6 1.4M 2.3k - - 155k 13% - - -82 -4%
3.3 TRA Global 2007
New York
City
Acquired $31.7M - - - - 1 - - - - - - - - - -
3.1 TV2Z 2016 Hyderabad Funded - - - - 3 - 1.6M 248 - -
-
62.1M
-98% - - 12 5%
2.9 SQAD 1990 Tarrytown Acquired - 5 - - - 1 1.3M 426 - - 184k 17% - - 12 3%
2.7 i.Predictus 2011 Parsippany Series A $3.5M - - - - 1 7.2M 472 - - 4M 112% - - -2 -1%
2.5 admo.tv 2011 Paris Series A $1.1M - - - - - 1.7M 355 - - 352k 26% - - 23 7%
2.3 TVbeat 2013 London Seed $2M - - - - 1 8.5M 761 - - 6M 214% - - 2 -

Incubators GnB Accelerator (#1)
Seed DSCN Capital Partners (#1), Indus Venture (#1)
Series A/B
Series C+
Asia Media Nov - 2011
IPO'd on KLSE
$760k - Seed
Vugo (2015, Minneapolis, $1M)
Seed
Seed
$50k - Seed
Sti-car (2016, Jakarta, $50k)
$500k - Seed
Tabverts (2016, Gurgaon, $500k)
Seed
$250k - Angel
$200k - Seed
T-Advert (2013, Bangkok, $200k)
Sep 2017
GnB Accelerator announces the 6 chosen startups for its
third batch, E27
Feb 2018
Vugo Prevails In Lawsuit, Proceeds With Rideshare
Advertising In NYC, TECHdotMN
Jan 2018
Kenya’s TabAds raises funding for in-cab digital advertising
model, Disrupt Africa
News
1
-
-
7
25
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Out of Home > Digital OOH > Ad Network > In Transit > Cab Advertising: Market Factsheet
45
Exits
Recent InvestmentsCompanies that provide
technology to place
advertisements on ride-sharing
vehicles via tablets which are
installed onto the back of the
headrest
Vugo
(2015, Minneapolis, $1M)
Tabverts
(2016, Gurgaon, $500k)
Sti-car
(2016, Jakarta, $50k)
Admov
(2016, Pasig)
Adytize
(2016, Newark)
Top Companies
#1 Other Notable Markets
Tech for Traditional Advertising > Market Details > Market: Cab Advertising
Companies Created 25 | Funded 7 | Total Funding $1.8M
0
2
4
$0k
$1M
$2M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Cab Advertising

Out of Home > Digital OOH > Ad Network > In Transit > Cab Advertising: Top Companies
Analyst’s Pick
Ozzy (2017, Palo Alto)
Traditional OOH advertising network for in-transit
cab advertising
Minicorn. Stage: Funded
500 Istanbul, NewDo Venture, Vela Partners
Minicorn. Stage: Seed
SlyRide (2017, Mahe)
In-vehicle ad campaign platform
Editor's Pick. Stage: Unfunded

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
47
Out of Home > Digital OOH > Ad Network > In Transit > Cab Advertising: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Sti-car 2016 Jakarta Seed $50k - 4 - - 1 7.7M 741 30k 1.1k 3M 57% 157 16% -38 -5%
4.8 RideAlong 2016 Dallas Unfunded - - 2 5 5 - 10M 147 300 1 4M 24% - - -11 -7%
4.5 MOVAD
Ho Chi
Minh City
Unfunded - - 4 4 4 - 9.4M - 600 6 -5k - 2 50% - -
4.3 Vugo 2015
Minneapoli
s
Seed $1M - - - 4 3 2.2M - - - 634k 41% - - - -
4.0 TabAds 2017 Nairobi Seed - - - - 3 1 10M 7 - - - - - - 5 234%
3.8 Tabverts 2016 Gurgaon Seed $500k - - - - - 9.1M 16 - - 3M 48% - - 3 17%
3.6 SlyRide 2017 Mahe Unfunded - 5 - 4 4 - 8.3M 1.7k 7 - - - - - - -
3.3 Ozzy 2017 Palo Alto Funded - - - - 2 - 6.5M - - - 15M 383% - - - -
3.1 Viuer 2015 London Unfunded - - - - 4 - 8.6M 154 - - 4k - - - -43 -26%
2.9 DigiCAB 2012 York Unfunded - - - - 3 - 10M 2.5k - - 2M 11% - - -214 -9%
2.6 Cabmedia 2013 Sydney Unfunded - - - - - - - 8 - - - - - - 1 3%
2.4 GiirBox 2015 Eilat Unfunded - - - - 3 - 7M - 30 - - - - - - -
2.1 Asia Media 2006
Puchong
Batu Dua
Belas
Public - - - - - - 3.5M 1.2k - - -3.3M -48% - - -294 -24%
1.9 Admov 2016 Pasig Unfunded - - - - - - 10M 25 - - 6M 40% - - 1 3%

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
48
Notable Acquisitions
Top Acquirers

Public companies (1/2)
50
Performance indicators of public companies in Tech for Traditional Advertising
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Jun 2015
$231M $1.3B $83.5M 17.65 ASX:QMS
Jan 2015
Asiaray Media Group (1993, Shanghai)
Out of home advertising company
$125M 22.06 1993.HK
Dec 2014
oOh Media (1989, Sydney)
$870M $238M $242M 23.08 ASX:OML
Dec 2014
Supplier of outdoor and indoor advertising solutions.
$53.9M
EURONEXT:ALP
RI
Mar 2014
$1.5B OUT
Nov 2011
$7.4M $2.2M KLSE:AMEDIA
May 2009
NGAFROMEDIA7
Nov 2007
Airmedia (2005, Beijing)
Media production company
$27.3M $971M $16.6M NASDAQ:AMCN
Feb 2006
Data Call Tech (2002, Friendswood)
$424k DCLT
Sep 2003
$25M $21.1M BKK:MACO
Tech for Traditional Advertising > Exit Outlook > Public Companies

Public companies (2/2)
51
Performance indicators of public companies in Tech for Traditional Advertising
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
May 2001
EN
Feb 1994
Manufacturer and designer of display solutions using LED
Technology
$349M $587M 63.55 NASDAQ:DAKT
The ad management and distribution platform across TV and online
media
$15.7M STO:ZETA
Tech for Traditional Advertising > Exit Outlook > Public Companies

Notable Acquisitions (1/7)
52
Notable Acquisitions in Tech for Traditional Advertising
Tech for Traditional Advertising > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Go-Jek
Promogo (2016, Jakarta)
Platform facilitates in placing advertisement on
vehicles
Acquirer: JCDecaux Deal: $830M
Acquirer: oOh Media Deal: $424M
Acquirer: Amobee Deal: $101M
Acquirer: SEII
OOB Media (2012, Shanghai)
Digital OOH advertising in bus stations
2018 YTD
Acquirer: Pandora Deal: $145M
Acquirer: AUO Optronics
ComQi (2005, New York City, $28M)
Digital Signage Solutions
Acquirer: Ocelot Partners Limited
Ocean Outdoor (2007, London, $11.6M)
Premium digital OOH network
Acquirer: Hanover Investors Deal: $49.1M
Escher Group (1989, Boston)
Digital point of service software
Acquirer: CLEAN TECH SOLUTIONS
LIMITED
Touchmedia (2003, Shanghai, $16.2M)
Interactive touchscreen advertising and marketing
2017
Acquirer: Global
AudioHQ (2014, New York City)
Premium audio advertising network
Acquirer: Taptica Deal: $50M
Tremor Video (2017, New York City)
Demand side platform for programmatic video
advertising
Acquirer:
M4B (2005, Warsaw)
Cloud-based interactive digital signage solutions for
offline retailers
Acquirer: Verimatrix
Genius Digital (2012, Bath)
TV Ad Analytics company
Acquirer: OUTFRONT Media Deal: $94.4M
Dynamic Outdoor (2014, Toronto)
Digital billboard advertising company

53
2017
Acquirer: STRATACACHE
REAL DIGITAL MEDIA (2002, Sarasota, $5.5M)
Digital signage software for distribution of place-
based targeted messages
Acquirer: Bell Media
Cielsok Media (1990, Toronto, $15M)
Canada based outdoor advertising company
2016
Acquirer: Comcast
Watchwith (2012, San Francisco, $23M)
Interactive Video solutions
Acquirer: AT&T
INVIDI Technologies (2000, Princeton, $125M)
Targeted TV Advertising
Acquirer: Sports Media Technology
Acquirer: Inflexion Private Equity
Group IMD (1996, London)
Cloud based TV commercial delivery platform
Acquirer: STRATACACHE
Scala (1987, Malvern)
Digital Solutions for customer engagment
Acquirer: Mediaocean
INVISION (1993, New York City, $35M)
Multi-platform advertising sales software
2016
Acquirer: Oi Media
Adclever (2014, Pune)
Web platform for advertising avenues connecting
advertisers & agencies
Acquirer: Dentsu Aegis Network
Liveposter (2011, London)
Dynamic out-of-home Advertising
Acquirer: Francisco Partners Deal: $400M
Acquirer: CIVIQ Smartscapes
elevate DIGITAL (2010, Chicago, $11.2M)
elevate DIGITAL creates interactive street-level
technology that connects everyone.
Acquirer: TBI
Axwave (2012, San Francisco, $800k)
Media monitoring solutions for businesses

54
2016
Acquirer: Bell Media
Cogeco Metromedia (2011, Toronto)
Transit advertising company
2015
Acquirer: Eletromidia
DMS Midia (2012, Sao Paulo)
OOH advertising in subway metro
Acquirer: comScore Deal: $768M
company.
Acquirer: Cross MediaWorks
BlackArrow (2005, San Jose, $59.8M)
Advertising Solutions for TV Platforms
Acquirer: Comcast
This Tech (2006, New York City, $7.5M)
Dynamic Ad Insertion technology
Acquirer: The E.W. Scripps
Midroll (2013, Los Angeles)
Podcast producer and advertising network
Acquirer: AllOver Media
Prime Point Media (2002, Atlanta)
Offers phone-kiosk outdoor advertising network
2015
Acquirer: Watchfire Signs
Aerva (2005, Cambridge)
Cloud-based digital signage campaign manager
Acquirer: ProSiebenSat.1 Digital
RapidApe (2013, Berlin)
Real-time TV Monitoring & Analytics
Acquirer: Vista Equity Partners
Deal: $720M
Acquirer: Sidewalk Labs
Titan (1999, New York City)
Transit advertising company
Acquirer: Comcast
Visible World (2000, New York City, $41M)
End to End programmatic TV ad sell side platform.
Acquired by Comcast.

55
2015
Acquirer: Ocean Outdoor
MediaCo Outdoor (2009, Birmingham, $3M)
Manchester based DOOH ad network
Acquirer: Cisneros
Audio (2014, Coral Gables, $2M)
Digital Audio Advertising Network in Latin America
Acquirer: Vector Capital
Triton Digital (2006, Sherman Oaks)
Programmatic Media Buying Across Radio
Acquirer: Dubsat
FastChannel (1993, Needham)
Press display advertising management
Acquirer: GTCR
Fairway Outdoor (1935, Duncan)
Outdoor advertising company
2014
Acquirer: Victoria Capital Partners
Deal: $44.4M
Elemidia (2003, Sao Paulo)
Digital outdoor advertising company
Acquirer: Ocean Outdoor
Signature Outdoor (2003, Birmingham)
Out of home media advertising network
Acquirer: ECN Australia
ECNlive (2009, London)
Digital display network
Acquirer: WideOrbit
Abacast (2000, Vancouver, $500k)
Digital Radio Streaming Provider
Acquirer: Rockbridge Growth Equity
Gas Station TV (2006, Detroit, $50M)
Hyper-local targeting down to the station level
Acquirer: America Online
PrecisionDemand (2005, Seattle, $15.5M)
Audience targeting and ROI measurement
2014
Acquirer: The Beekman Group
Brite Media (1999, New York City)
Offers hand-to-hand campaign management
solutions
Acquirer: ARRIS
SeaWell Networks (2008, Mississauga, $17M)
Multiscreen and targeted advertising platform
Acquirer: Gilbarco
Outcast Media (2003, Santa Monica)
Digital OOH advertising in fuel stations

56
2013
Acquirer: Harland Clarke Deal: $1.8B
businesses
Acquirer: Radionomy
TargetSpot (2007, New York City, $20.2M)
Advertising for streaming audio
Acquirer: Clarion Capital Partners
Acquirer: H.I.G. Capital
Eletromidia (1993, Sao Paulo)
Brazil based outdoor media network
Acquirer: Sysorex
Shoom (1996, Encino)
Ad network for print advertising
Acquirer: Platinum Equity Deal: $225M
2013
Acquirer: Twitter
Bluefin Labs (2008, Boston, $19.2M)
Social TV analytics platform
Acquirer: IMD Global
eBUS (2005, Singapore)
Digital video content management for the
advertising and media industries
2012
Acquirer: FountainVest Partners
Deal: $3.7B
Focus Media (2003, Shanghai, $12.5M)
Digital Out Of Home advertising
Acquirer: CORUM DIGITAL
MediaTile (2002, San Francisco, $996k)
Provider of cellular digital signage and SaaS-based
solutions
Acquirer: TiVo Deal: $20M
TRA Global (2007, New York City, $31.7M)
Media & Marketing research company
Acquirer: Fairway Outdoor
Olympus Media (2004, Alpharetta)
Offer billboard advertising

57
2011
Acquirer: AllOver Media
AllOver Media (2011, Minneapolis)
AllOver Media has established itself as the leader in
the ever changing Out-Of-Home media industry.
#OOH
Acquirer: Ströer Media AG
ECE flatmedia (2008, Hamburg)
Digital screen advertising in shopping centers
Acquirer: Brite Media
TargetCast Networks (2001, San Ramon,
$26.8M)
Technology platform for Advertising on TV sets in
venues
2010
Acquirer: Intel Deal: $30M
CognoVision (2014, Markham)
Real time audience measurement platform for OOH
advertising
Acquirer: Rediff Deal: $3.4M
Vubites (2007, Mumbai)
Local TV advertising network
Acquirer: Shamrock Capital Advisors
Screenvision (1999, New York City)
OOH video and cinema advertising network
2009
Acquirer: TargetCast Networks
Ripple (2006, El Segundo)
On-location advertising for lifestyle media
Acquirer: Triton Digital
Ando Media (2004, Quincy)
Measure, Manage, Monetize Audio

58
Before 2008
Acquirer: Tamedia
Zattoo (2005, Zurich, $10M)
Provides live TV on demand
Acquirer: Microsoft Deal: $200M
Acquirer: Cisco
Tivella (2001, Half Moon Bay)
Digital signage solutions provider
Acquirer: GTN LTD Deal: $15M
Radiate Media (2008, Philadelphia, $35.4M)
Content connected advertising
Acquirer: Gannett
Captivate (1997, New York City, $24M)
DOOH advertising in elevators
Acquirer: Spring Capital Partners
Monster Media (2004, Orlando)
Digital and interactive content solutions for Digital
OOH
Acquirer: Clean House
Taxitube (2014, London)
Manage Location-based OOH Advertising

Most Active Acquirers
59
Tech for Traditional Advertising > Exit Outlook > Most Active Acquirers

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
60
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Tech for Traditional Advertising > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Tech for Traditional Advertising; Last 5 years (Sep 2013 - Aug 2018)
Index of Most Active VC & PE Investors
SEED STAGE
London Co-Investment Fund (2 Investments)
Golden Ventures
Project 11 Ventures
Kibo Ventures
VTF Capital
Ascension Ventures
Bertelsmann Digital Media Investments
Edge Investment Management
Force Over Mass Capital
GMG Ventures
Winter Capital
DominateFund
Sigma Prime Ventures
Credo Ventures
Episode 1 Ventures
EARLY STAGE
Ambition VC
Draper Associates
MDC Ventures
Union Grove Venture Partners
Madrona Venture Group
Insight Venture Partners
Jump Capital
360 Capital Partners
Partech
West Coast Capital
ITOCHU Technology Ventures
Serena
Canaan Partners
TL Ventures
A Plus Finance
LATE STAGE
New Science Ventures
Spire Capital

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
63
Incubators
Other Notable Investors
Debt Investors

Tech for Traditional Advertising > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Tech for Traditional Advertising; Q2 2013 - Q2 2018
Index of Ecosystem Investors
INCUBATOR
Techstars (4 Investments)
500 Startups (3 Investments)
10K
Accelerator Centre
Curious Minds
DEV Korea
German Accelerator
GnB Accelerator
HardGamma Ventures
Idealab
MassChallenge
Nielsen Innovate Fund
Plug and Play Tech Center
Quarizon
Rev1 Ventures
OTHER NOTABLE INVESTORS
Accomplice (3 Investments)
Internet Initiatives Development Fund (2
Investments)
Interpublic (2 Investments)
A Ventures
A+E Networks
AMIDI GROUP
Apadmi
Avery Dennison
Bank of Ireland
Beringea
BNP Paribas
BOSS
Bpifrance
CanopyBoulder
Capital Southwest
DEBT INVESTORS
Hercules Capital (2 Investments)
Western Technology Investment (2
Investments)
Advantage Capital
The Carlyle Group
InnoVen Capital
KKR
Oaktree Capital Management
Siparex

Techstars
65
Portfolio in Tech for Traditional Advertising | Exits | Funds Link | Website | LinkedIn | Twitter
Tech for Traditional Advertising > Investors > Techstars
People
Investments
[Minicorn] TPS Engage (2013, Bucharest, $20k, Seed)
Tech for Traditional Advertising Notable Portfolio
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DigitalOcean (2011, New York City, $134M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] DataRobot (2012, Boston, $125M, Series C)
Automated machine learning platform for data science applications
[Soonicorn] Outreach (2013, Seattle, $125M, Series D)
SaaS based Lead Engagement Tools
[Soonicorn] Sphero (2010, Boulder, $108M, Series D)
Smartphone controlled robotic gaming toy for kids
[Soonicorn] Placester (2008, Cambridge, $101M, Series D)
Real Estate Marketing platform
[Soonicorn] Latch (2014, New York City, $96M, Series B)
Smart locks for homes, offices and apartment buildings
[Soonicorn] Degreed (2012, San Francisco, $85.6M, Series C)
e-Portfolio assessment
[Soonicorn] SendGrid (2009, Boulder, $80.5M, Public)
Email delivery and analytics
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Brad Feld
Co-Founder
David Brown
Co-Founder and co-
CEO
David Cohen
Founder and co-CEO
Geographical Spread Stage of Entry
Feb 2018
Romanian digital screens platform gets Middle East
funding, Romania Insider
Oct 2017
Boulder entrepreneur raises $3M for college advertising
software - BusinessDen, BusinessDen
Jun 2015
Announcing the 10 Companies for the Boulder 2015
Class, Techstars
Mar 2014
Xconomy: ADstruc Lands $2,000,000 New Round,
Xconomy
Mar 2014
Big promise in big data as TVbeat secures $2MN funding |
News | Rapid TV News, Rapid TV News
Sep 2010
ADstruc, A Marketplace For Outdoor Advertising, Closes
$1.1 Million Series A Round, TechCrunch
Aug 2010
TechStars Boulder Launches 11 More Startups, Tech
Cocktail
None
1 1 1
2
2013 2014 2015 2016 2017 2018
Follow On New Investments
-
-
-
-
6
Undisclosed
Series C+
Series B
Series A
Seed3
3
-
-
-
US
Europe

500 Startups
66
Tech for Traditional Advertising > Investors > 500 Startups
People
Investments
[Minicorn] Zapr (2012, Gurgaon, $10.8M, Series B)
[Editor's Pick] ResultsOnAir (2014, Mountain View, Seed)
Predictive analytics and attribution for TV advertising
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Gitlab (2014, San Francisco, $146M, Series D)
Code collaboration tool
[Unicorn] Canva (2012, Surry Hills, $82.6M, Series B)
Online design platform
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Carousell (2012, Singapore, $172M, Series C)
P2P listing platform for multi-category pre-owned products
[Soonicorn] Smule (2008, San Francisco, $144M, Series F)
Developer of social music creation and sharing apps
[Soonicorn] Flywire (2009, Boston, $137M, Series D)
Global money transfer in local currency
[Soonicorn] Breather (2012, Montreal, $120M, Series D)
On-demand Private Room Reservation
[Soonicorn] Ipsy (2011, San Mateo, $107M, Series B)
Subscription for beauty products
[Soonicorn] Life360 (2008, San Francisco, $89.7M, Series C)
Mobile app that connects family members and close friends
Top Exits
Dave McClure
Founder, Partner
Feb 2018
Enplug and Syncromatics Showcase Transit Digital
Signage Partnership at Digital Signage Expo 2018, PRWeb
Mar 2017
Hotstar ties up with Zapr Media Labs for mobile audience
analytics, Livemint
Jan 2017 Enplug and FunWall Announce Partnership, PR Newswire
Jan 2016
Media-tech startup ZAPR raises funding led by Flipkart, to
bridge the gap between TV and mobile for advertisers,
YourStory Media
None
2
2013 2014 2015 2016 2017 2018
1
-
-
-
2
Undisclosed
Series C+
Series B
Series A
Seed2
1
-
-
-
US
India

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
67
Incubators
Debt Investors

Accomplice
68
Tech for Traditional Advertising > Investors > Accomplice
People
Investments
[Unicorn] DataXu (2009, Boston, $64.1M, Series C)
[Editor's Pick] Clypd (2012, Cambridge, $29.8M, Series B)
Supply-Side Platform For TV Advertising
[Unicorn] Snapchat (2011, Los Angeles, $2.6B, Public)
Multimedia messaging application
[Unicorn] DraftKings (2012, Boston, $703M, Series E)
Fantasy sports gaming
[Soonicorn] Secret Escapes (2010, London, $153M, Series D)
Online member's club offering heavy discounts on luxury hotels
[Soonicorn] DataRobot (2012, Boston, $125M, Series C)
Automated machine learning platform for data science applications
[Soonicorn] Patreon (2013, San Francisco, $107M, Series C)
Crowdfunding for musicians, artists & content creators.
[Soonicorn] Hopper (2007, Montreal, $100M, Series C)
Provides flight booking recommendations based on when to find the
cheapest fares
[Soonicorn] Threat Stack (2012, Boston, $72.2M, Series C)
Intrusion detection platform for cloud, hybrid-cloud, and on-premise
environments
[Soonicorn] Currency Cloud (2012, London, $63.5M, Series D)
Cross-border payment services provider
[Soonicorn] SecurityScorecard (2013, New York City, $62.1M,
Series C)
Security awareness and risk level intelligence scoring of third party
[Soonicorn] Captricity (2011, Oakland, $49M, Series C)
Data from paper as a service for various industries including Insurance
Top Exits
Ryan Moore
Co-Founder & Partner
Chris Lynch
Co-Founder & Partner
Jun 2018
dataxu Appoints TV Veteran Gary Savoy as Vice President
of Media, GlobeNewswire
May 2018
dataxu doubles down on global custom brand safety with
Grapeshot integration, GlobeNewswire
Apr 2018
dataxu Announces TotalTV for Media Companies,
Citybizlist
Feb 2018
dataxu promotes Tiffany Mosher to Chief People Officer,
Sector Publishing Intelligence
Dec 2017
dataxu Launches Open AI for Ads Initiative,
GlobeNewswire
Nov 2017
dataxu’s TouchPoint™ technology brings home two global
awards, GlobeNewswire
Oct 2017
TAG Awards dataxu Four Certifications Around Fraud,
Inventory Quality, and More , GlobeNewswire
Sep 2017
RhythmOne And Dataxu Tussle Over Unpaid Bills And
Hidden Fees, AdExchanger
Aug 2017 dataxu Appoints Peter Kosmala VP, Citybizlist
May 2017
DataXu Launches Self-Serve TV-Buying Platform,
MediaPost
None
11
2013 2014 2015 2016 2017 2018
2
-
1
-
-
Undisclosed
Series C+
Series B
Series A
Seed3
-
-
-
-
US

Bank of Ireland
69
Tech for Traditional Advertising > Investors > Bank of Ireland

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
70
Incubators
Debt Investors

Hercules Capital
71
Tech for Traditional Advertising > Investors > Hercules Capital

Western Technology Investment
72
Tech for Traditional Advertising > Investors > Western Technology Investment

73
Tech for Traditional Advertising > Investors > Abacus Finance Group

Advantage Capital
74
Tech for Traditional Advertising > Investors > Advantage Capital

The Carlyle Group
75
Tech for Traditional Advertising > Investors > The Carlyle Group

76
Tech for Traditional Advertising > Investors > Crescent Capital Group

KKR
77
Tech for Traditional Advertising > Investors > KKR

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
78
Recent News

Recent News (1/2)
80
Tech for Traditional Advertising > News > Recent News
Sep 2018
Adomni and AdMobilize partner to integrate audience data into
DOOH, Digital Signage Today
Sep 2018
Akamai, SpotX and Yospace team up to Go Live with addressable
advertising at scale, PR Newswire
Sep 2018
CTL Releases New NoviSign Digital Signage Hardware for EdTech &
Business Applications, PR Newswire
Sep 2018
dataxu Announces TotalTV for Advertisers, Spanning Linear,
Connected and Addressable TV, GlobeNewswire
Sep 2018 New in Winmo: TV Ad Buy and Airing Intel From iSpot, ePRNews
Sep 2018
Ireland gets digital audio ad exchange from AdsWizz, Communicorp
deal, RAIN News
Sep 2018
Go-Jek acquires Indonesian adtech startup Promogo, introduces Go-
Vend and Go-Ice, E27
Sep 2018
Screenvision Media Debuts First-Ever Nationwide Xbox Advertising
Campaign Using MX4D® Technology, PR Newswire
Sep 2018
Midroll: 50% of podcast ad revenue is from national brands
(Webinar), RAIN News
Sep 2018
U.S. and Latin America for June 2018, Business Wire
Sep 2018
clypd Collaborates with Industry Consortium ATSG to Define
Standards for Advanced Audience Targeting in TV; Nielsen Among
First to Adopt, Business Wire
Sep 2018 SonyLIV partners with Amagi to grow OTT ad revenues, InsideSport
Sep 2018
GSTV Launches OCTANE, Providing End-to-End Insights, Targeting,
and Attribution Capabilities for Data-Driven Advertisers, PR
Newswire
Sep 2018
Triton Digital Integrates Adform’s DSP with the a2x® Programmatic
Marketplace, Business Wire
Sep 2018
Stitcher is taking over Midroll Media in branding refresh, Fast
Company
Sep 2018 Visix updates AxisTV digital signage software, Digital Signage Today
Sep 2018
JCDecaux :Update on JCDecaux's proposed acquisition of APN
Outdoor in Australia, GlobeNewswire
Sep 2018
Kaltura Announces Advanced Advertising Solution Together with
Yospace and SpotX, GlobeNewswire
Sep 2018
MediaLogic: WRAP Delivers Instant Reports With Nielsen Live +1
Stream, Newswire
Sep 2018
Spot Trender Launches Reimagined Brand Tracking and Ad Testing
Technology, PR Newswire
Sep 2018
Jovem Pan Selects Triton Digital and Omny Studio for Podcast
Distribution and Monetization, Business Wire
Sep 2018
ZetaDisplay: QYN in the Netherlands has signed additional orders
worth SEK 5.9 million, GlobeNewswire
Sep 2018
Visix Releases AxisTV Signage Suite v.1.9 with Support for EMS
Platform, PRWeb
Sep 2018
Extreme Reach Monitors Audio Loudness With Minnetonka, TV
Technology

Recent News (2/2)
81
Tech for Traditional Advertising > News > Recent News
Sep 2018
LUMO Digital Outdoor Chooses Ayuda for DOOH Business
Operations, PRWeb
Sep 2018
HowStuffWorks partners with DAX for UK ad representation, RAIN
News
Sep 2018
Triton Digital’s latest client for Tap and a2x is a Brazilian radio
group, RAIN News
Aug 2018 WPP sells Ooh!Media stake for $66.5m, AdNews
Aug 2018
Mvix Launches Annual Digital Signage Champion Awards, PR
Newswire
Aug 2018
TV Square Japan provides real-time advertising effectiveness
analytics as one of the world's largest television advertising market,
Business Wire
Aug 2018
ComQi integrates interactive platform Engage with Pixlee's
marketing platform, Digital Signage Today
Aug 2018
Adaptive Semi-Annual Report Increases Revenue by 89% Year to
Year, PR Newswire
Aug 2018
Extreme Reach Wins Bronze in Two Categories of 2018 Stevie
International Business Awards, Citybizlist
Aug 2018
TVSquared Japan Brings Real-Time Campaign Performance
Analytics to One of World’s Largest TV Ad Markets, Business Wire
Aug 2018
Global Large Screen Splicing System Market Size & Share 2018-
2023: Christie, Samsung, Daktronics, Mitsubishi, DeltaElectronics,
Talk Daily News
Aug 2018
Amobee Completes Acquisition of Videology, Expands Advanced TV
and Video Advertising Capabilities, Business Wire
Aug 2018
U.S. and Latin America for May 2018, Business Wire
Aug 2018
Valassis Data Hygiene Process Earns Patent, Drives Best-in-class
Data, Business Wire
Aug 2018
Grupo Acir Renews and Expands Relationship with Triton Digital to
Measure Their Digital Audio Audience, Business Wire
Aug 2018
APN Outdoor's 'high strike rate' helps company turnaround
performance, AdNews
Aug 2018 APN's Warburton says industry 'really needs to grow up', AdNews
Aug 2018
NoviSign Digital Signage and ViewSonic Reveal New Partnership to
Provide Exquisite Digital Signage Software & Display Solutions for
Education and Restaurant Applications, Newswire
Aug 2018 Watchdog won’t oppose outdoor ad acquisitions, InsideRetail
Aug 2018
Vivo India Appoints Posterscope, Laqshya Solutions As Its OOH
Agencies, Adgully
Aug 2018
Daktronics Deploys New Generation Of Narrow Pixel Pitch Product
Line, GlobeNewswire
Aug 2018
Global LED Display Screen Market Outlook 2018: Daktronics, Barco,
Mitsubishi Electric, Absen, Unilumin, Liantronics, truthweek.com
Aug 2018
Daktronics misses Wall Street's fiscal 1Q forecasts due to timing of
large projects, Proactive Investors

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
82
Explore more on Tracxn Platform
Index of Top companies by Market
Funded Deadpooled Companies

Explore more on Tracxn Platform
84
Companies
Companies Covered
Unicorns
Public Companies
Acquired Companies
Funded Companies
Investment Trends
Recent Investments
Mega Investments
Investment Trend
Markets
BlueBox
Taxonomy
News
Key News
Recent News
Company Stage
Angel Funded
Seed Funded
Early Stage (Series A/B)
Late Stage (Series C+)
Acqui-hires
DeadPooled
Investors Acquirers
Unicorn Investors
Most Active VC &PE Investors
Portfolio of Top Investor
Most Active Acquirer
Tech for Traditional Advertising > Appendix > Explore Sector on Tracxn Platform

Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Tech for Traditional Advertising
Index of Top companies by Market (1/9)
85
Tech for Traditional Advertising > Appendix > Index of Top companies by Market
TV
Creatives - Interactive Ads
Stage: Acquired
Pilot House Ventures, Highland Capital Partners,
Himalaya Capital and 1 Other Investors
Watchwith (2012, San Francisco, $23M)
Interactive Video solutions
Stage: Acquired
Rogers Venture Partners, Samsung, ARRIS and 4
Other Investors
Demand Side Platform
FastPay, Tennenbaum Capital Partners, New
Ad Network
Channels
Emerald Media, Premji Invest, Mayfield and 8 Other
Investors

86
TV
Supply Side Platform
Visible World (2000, New York City, $41M)
End to End programmatic TV ad sell side platform.
Acquired by Comcast.
Stage: Acquired
Adams Street Partners, Comcast Ventures,
Dawntreader and 9 Other Investors
Clypd (2012, Cambridge, $29.8M)
Supply-Side Platform For TV Advertising
Editor's Pick. Stage: Series B
RTL Group, Data Point Capital, Duke University and
9 Other Investors
Data Management Platform
DataXu (2009, Boston, $64.1M)
Unicorn. Stage: Series C
Sky, Atlas Venture, Flybridge Capital Partners and 7
Other Investors
Ad Insertion
INVIDI Technologies (2000, Princeton, $125M)
Targeted TV Advertising
Stage: Acquired
DIRECTV, GV, GroupM and 9 Other Investors
BlackArrow (2005, San Jose, $59.8M)
Advertising Solutions for TV Platforms
Stage: Acquired
Time Warner Cable, NDS Group, Comcast Ventures
Soonicorn. Stage: Acquired
Escalate Capital, Comerica, Hercules Capital and 11
Other Investors

87
TV
Ad Insertion
AdSparx (2012, Pune, $600k)
Offers dynamic ad insertion for OTT platforms
Indian Angel Network, Mumbai Angels, GrowX
Venture Management and 2 Other Investors
Canoe Ventures (2008, Denver)
Advertisement insertion for linear television
IPO Date - Mcap -
IPO Mcap -
- - P/E -
Enabler
Digital Video Advertising Distribution.
Soonicorn. Stage: Series E
Village Ventures, Greycroft Partners, Spectrum
Equity and 8 Other Investors
Stage: Acquired
Vista Equity Partners, Steamboat Ventures, New
INVISION (1993, New York City, $35M)
Multi-platform advertising sales software
Stage: Acquired
Wellington Financial, Silicon Valley Bank, ABS
Capital and 1 Other Investors
Enabler
TRA Global (2007, New York City, $31.7M)
Media & Marketing research company
Stage: Acquired
Intel Capital, WPP, Kodiak Venture Partners and 1
Other Investors
Stage: Acquired
Sequoia Capital, Ascend Technology Ventures,
Kardan and 4 Other Investors
TVTY (2009, New York City, $13.6M)
Platform for advertisers to synchronize their digital
advertisement campaigns with offline moments
Minicorn. Stage: Series B
360 Capital Partners, Partech, Serena

88
TV
Enabler
Minicorn. Stage: Series B
Star India, Flipkart, Micromax Informatics and 12
Other Investors
iQ media (2010, Conshohocken, $9M)
Cloud based media intelligence provider
Honeycomb (2014, London, $5.8M)
Provides video ad delivery solutions
Editor's Pick. Stage: Series A
Beringea, ProVen VCTs
ResultsOnAir (2014, Mountain View)
Predictive analytics and attribution for TV
advertising
500 Startups, Startup Wise Guys
Enabler
Spotwatch (2014, Maisach)
Offers TV tracking and visitor tracking reporting
suite
Abacus Finance Group, Crescent Capital Group,
Stellus Capital Management and 1 Other Investors
company.
Stage: Acquired
Out of Home
Digital OOH
Interactive display with a gesture recognition
feature for advertising and customer engagement.
Menlo Ventures, Mobius Venture Capital, Thomas
Weisel Venture Partners and 2 Other Investors
Gas Station TV (2006, Detroit, $50M)
Hyper-local targeting down to the station level
Stage: Acquired
Wayne Fueling Systems, Beringea
ComQi (2005, New York City, $28M)
Digital Signage Solutions
Stage: Acquired
Amadeus Capital, Wellington Partners Venture
Capital, Ithmaar Bank and 2 Other Investors

89
Out of Home
Digital OOH
TargetCast Networks (2001, San Ramon,
$26.8M)
Technology platform for Advertising on TV sets in
venues
Stage: Acquired
DFJ, Claremont Creek Ventures
Captivate (1997, New York City, $24M)
DOOH advertising in elevators
Stage: Acquired
ABS Capital, OVP Venture Partners, Advent
International and 4 Other Investors
Tagkast (2013, Chicago, $8.6M)
Event marketing platform to share branded photos,
videos and content.
New Enterprise Associates, Lightbank
Digital OOH
Data Call Tech (2002, Friendswood, $3.8M)
IPO Date Feb 2006 Mcap $424k
IPO Mcap -
- DCLT P/E -
EverThere (2013, Tel Aviv, $1.8M)
Advertising network for events
Elevator, Start Capital
MintM (2012, Bangalore, $571k)
Customer engagement solutions for offline retailers
Times Internet, Channelplay, Ajit Surana and 24
Other Investors
Riky (2016, Pune, $150k)
OOH media advertising platform for Auto-rickshaw
commuters
Digital OOH
Techstars
Tivella (2001, Half Moon Bay)
Digital signage solutions provider
Minicorn. Stage: Acquired
Adonmo (2017, Hyderabad)
In-transit cab advertising
Minicorn. Stage: Unfunded
Ozzy (2017, Palo Alto)
Traditional OOH advertising network for in-transit
cab advertising
Minicorn. Stage: Funded
500 Istanbul, NewDo Venture, Vela Partners

90
Out of Home
Digital OOH
Adsnovation (2015, Miami)
Face recognition based advertising system
Adzipod (2005, Bangalore)
Motion controlled advertisements
Cliques Labs (2015, Boston)
Outdoor Retail Ad Exchange
FaceMedia (2015, Bratislava)
Facial recognition based DOOH advertising
Karta (2016, Jakarta)
Out of home in-transit advertising platform
Digital OOH
M4B (2005, Warsaw)
Cloud-based interactive digital signage solutions for
offline retailers
Runicom, Futuris
ScreenBox (2015, London)
Digital Out of Home advertising solutions using
Dropbox and Chromecast
SlyRide (2017, Mahe)
In-vehicle ad campaign platform
Stage: Acquired
Digital OOH
IPO Date Nov 2011 Mcap -
IPO Mcap $7.4M
KLSE AMEDIA P/E -
Manufacturer and designer of display solutions
using LED Technology
IPO Date Feb 1994 Mcap $349M
IPO Mcap -
NASDAQ DAKT P/E 63.55
Stage: Acquired
KKR
IPO Date May 2001 Mcap -
IPO Mcap -
- EN P/E -

91
Out of Home
Digital OOH
Supplier of outdoor and indoor advertising
solutions.
IPO Date Dec 2014 Mcap -
IPO Mcap -
EURONEXT ALPRI P/E -
IPO Date Jun 2015 Mcap $231M
IPO Mcap $1.3B
ASX QMS P/E 17.65
IPO Date - Mcap -
IPO Mcap -
STO ZETA P/E -
Traditional OOH
oOh Media (1989, Sydney, $20M)
IPO Date Dec 2014 Mcap $870M
IPO Mcap $238M
ASX OML P/E 23.08
Wrapify (2015, San Diego, $6.3M)
Crowdsourced advertising platform connecting
drivers and brands to create on-vehicle advertising
Avery Dennison, Ludlow Ventures, Social Capital
Cash Ur Drive (2008, Noida)
Provider of in-vehicle and on-vehicle advertising
services
8hoarding (2015, Bangalore)
End to End OOH advertising management solutions
Traditional OOH
IPO Date May 2009 Mcap -
IPO Mcap -
- NGAFROMEDIA7 P/E
-
Stage: Acquired
Quadrant Private Equity
IPO Date Sep 2003 Mcap -
IPO Mcap $25M
BKK MACO P/E -
IPO Date Mar 2014 Mcap -
IPO Mcap -
WSE OUT P/E -

92
Audio
Ad Network
Jelli (2008, San Mateo, $37M)
Programmatic adnetwork for radio advertising
Soonicorn. Stage: Series C
First Round Capital, Intel Capital, Relay Ventures
TargetSpot (2007, New York City, $20.2M)
Advertising for streaming audio
Stage: Acquired
Union Square Ventures, Bain Capital Ventures, CBS
Radio and 3 Other Investors
A Million Ads (2015, London, $3M)
A dynamic creative optimization tool for audio ads
GMG Ventures, Edge Investment Management,
Bertelsmann Digital Media Investments and 5 Other
Investors
Stage: Acquired
Ad Network
F Sharp (2012, New York City)
Audio ad network for deploying online music ads
Venture Collective, Space Pirates
Print Media
Ad Network
Gladifi (2009, Chesterbrook, $1.5M)
Ad management solution for publishers
IPO Date - Mcap $200
IPO Mcap -
- ADST P/E -
businesses
Unicorn. Stage: Acquired

93
Multi Channel
Ad Network
Radiate Media (2008, Philadelphia, $35.4M)
Content connected advertising
Stage: Acquired
Level Equity, Crescendo Ventures, Greycroft
Partners and 5 Other Investors
The Media Ant (2012, Bangalore)
Offline media discovery platform
AdEasy (2017, Kuala Lumpur)
Online listing platform for traditional advertising
channels
The ad management and distribution platform
across TV and online media
IPO Date - Mcap -
IPO Mcap -
- - P/E -
Enabler
Axwave (2012, San Francisco, $800k)
Media monitoring solutions for businesses
Minicorn. Stage: Acquired
BootUp Ventures
Spot Trender (2011, Mountain View)
Ad testing, reporting and analytics platform

Funded Deadpooled Companies
94
Excludes all details for Chinese companies
Tech for Traditional Advertising > Appendix > Funded Deadpooled Companies
View all 161 Deadpooled companies on Tracxn Platform
Funding Company Location
$101M Spot runner Los Angeles
$21.1M SeeSaw Networks San Francisco
$10M Zadspace Norwalk
$9.5M NextMedium Los Angeles
$8.2M rVue Elmhurst
$1.5M InPlace Milano
$1M Addon Beverly Hills
$788k Viviso Sunnyvale
$500k ChasingSavings.com Alpharetta
$450k AdViz Pittsburgh
$300k Knowta Shaker Heights
$250k Evergreen Digital
Media Corporation
Lakewood
$225k ScribeStorm Fairfield
$200k T-Advert Bangkok
$100k CatchTheEye Asker
$50k AdScoot Mumbai
$40k Luqit Santiago
$40k StudioSnaps Santiago
$21k Enventum Santa Monica
Funding Company Location
Wireless Ronin
Technologies
Minneapolis
AudioTag San Francisco
EatAds Singapore
Clip Sure Dublin
Media Matchmaker Genoa
Ariel Way Washington D.C.
AdVentureTV London
Adbiddr Sydney
Eko Medias Montreal
Crowder App London
Inkba New York City
Streamr Sunnyvale
Sign On Media New York City
Index of Deadpooled companies in Tech for Traditional Advertising

Vedanth HN
Manager - Sector Specialist
Siddharth Razdan
Senior Analyst
Team
95
For research queries write to us at myanalyst@tracxn.com

Any and all information either accessed from the website www.tracxn.com or having otherwise originated from Tracxn Technologies Private Limited including but not limited to the
information contained herein ("Data") is the sole property of Tracxn Technologies Private Limited (hereinafter "Tracxn"). You shall not recirculate, distribute, transmit, publish, or sell the
Data or any portion thereof in any form or by any means, either for commercial or non-commercial use, or permit any third party to use or distribute the Data or any portion thereof; to any
other party, except with the prior written consent of Tracxn. You may however incorporate insubstantial portions, extracts, abstracts or summaries from the Data into analysis, presentations
or tools for your customers or for your internal use, so long as Tracxn is clearly and visibly identified as the source of information.
For further information please refer to our Terms of Use at www.tracxn.com

Tracxn - Tech for Traditional Advertising Startup Landscape

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Tracxn - Tech for Traditional Advertising Startup Landscape

Similar to Tracxn - Tech for Traditional Advertising Startup Landscape (20)

More from Tracxn

More from Tracxn (20)

Recently uploaded

Recently uploaded (20)

Tracxn - Tech for Traditional Advertising Startup Landscape