Engro Foods is Pakistan's leading FMCG company with 12 brands and over 1200 employees. It produces milk, dairy, and ice cream products under brands such as Olper's, Omore, and Dairy Omung. Olper's is Engro's premier milk brand, launched in 2006, while Omore is its ice cream brand launched in 2009 featuring cones, cups, sticks and tubs. Engro aims to improve quality of life through affordable, nutritious products while maximizing stakeholder value. It faces competition from brands like Nestle, Wall's and Igloo but maintains competitive advantages through aggressive marketing, research, and strong supplier relationships.

2. The local flavor with the global visio

3. Content:
•Introduction
•History
•Some Facts.
•Mission and Vision Statement
•Product line
•Competitors Analysis
•SWOT Analysis
•Two Main Products
of Engro Food

4. Introduction of Engro
Foods

5. Engro Foods Limited is one of
the leading FMCG company of
Pakistan.
Pakistan’s premier food
Company delivering Top
Quality Product infuse with a
local flavor with a global vision.
Best Selling brands including
Olper’s, Omore, Dairy Omung
and Tarang

6. History

7. Engro Foods Limited is
subsidiary of Engro
Corporation.
Engro was formerly Exxon
Chemical Pakistan Limited
until 1991
Engro Foods started its
business operations in 2005-
06.

8. Quick Facts About Engro
Food Limited

9. 12 Brands
1200+ Employees
Shares is floating in Pakistan and across
the globe
18th Largest Customer of Tetra Pak World
Wide
2nd Largest Company of Milk
900 Milk Collection Centers within Pakistan
2 Milk Processing Plants

10. Mission Statement:

11. “Build branded food business to improve quality
of life by offering tasty, affordable and high
nutritional products to our consumers while
maximizing stakeholder’s value. ”

12. Vision Statement:

13. “To be the premier Pakistani enterprise with
a global reach, passionately pursuing value
creation for all stakeholders”

17. In every sip comes only with the
rich creamy thickness of
Olper's. Give your day a fresh
start with Olper's!
Embrace the lighter side of milk
and feel years lighter with our
low-fat milk Olper's lite, for a
guilt-free existence!
Enhance the culinary experience with
Olper's Cream - a rich celebration of
life at its creamy best

18. Olper's Lassi is a refreshing liquid
snack that combines the goodness of
milk & yoghurt. available in four
flavours, Sweet, Salty Strawberry &
Mango.
A dash of Tarrka in your favorite
cuisine is all it takes to bring out the
flavor of your food and leave you
craving for more.
Dairy Omung is great for drinking, tea
creaming, & desert-making and thus
provides great value for money

19. Get nutrition and the best
value for money with omung
dobala.
"Y" is the most important
alphabet. Want to know 'Y'?
Exactly 'Y'! Because it represents
the juicy curiosity ripening in
various fruity colours all
through your brain.

21. The simple joy of dessert!
Explore the variety of Omore
sticks; you are sure to find one
that suits you perfectly!

22. The irresistible pleasure of
delicious biscuit and creamy
dessert! Omore cones are a treat
for all.
For those who love to share
happy moments and dessert

24. How to gain competitive advantage over the
competitors:
Product design
Segmentation
Target market
Advertising
 Research & development
Introduction of new product before their
competitors. Costumer feed back

25. Major competitors

27. Core Competitive
Advantage
over your competitor
Aggressive style
Discount rate
Targeting the audience
Covering channels

28. MARKETING STRATEGIES
Success of their brands
Market Shares

29. SWOT ANALYSIS

30. ENGRO’S BACK
PR WITH FARMER
STRONG CONSUMER
& PRODUCT RESERCH
Strengths

31. FLAT QUALITY OF
MILK
MILK COLLECTION &
DISTRIBUTION COSTS
NARROW PRODUCT
LINE
Weaknesses

32. INCREMENT IN FUNDING
BY GOVERNMENT
AWARENESS
SUPPORT FROM FOREIGN
INVESTORS
Opportunities

33. COMPETITION
ECONOMY
NO ENTRY
BARRIER
Threats

34. Two main products
of
Engro Food Limited

36. Olper’s Milk
 Launched on March 20,2006.
 Olper’s milk is EFL’s standardized and homogenized pure UHT
(Ultra heat treated) milk.
 It is EFL’s premier brand.
 It is available in easy-to-open packing.

37. Shopping Units
 1 litre (1000 ml): 12 packs per carton
 ½ litre (500 ml): 12 packs per shrink-wrapped tray
 ¼ litre (250 ml): 27 packs per shrink-wrapped tray

38. Other Products of Olper’s
Opler’s cream
Opler’s lassi
Opler’s juices
Opler’s milkshakes

39. Competing Products
a. Nestle Milk Pack
b. Good Milk
c. Tarang

40. Milk Pak
 A perception Oplers milk falls in the
challenger.
 Milk Pak by Nestle have the dairy market
fourth highest milk producing country for
nearly two decades.

42. OMORÉ
 OMORÉ is an ice cream
brand in Pakistan, manufactured by Engro
Foods Limited.
 OMORÉ was launched in March and formally launched
on April 6, 2009.
 The brand started with 24 different formats
and flavors.

43. Shopping Units
Evergreen Cones 30-100ml
Evergreen Cups 100ml
Teens Cones 110ml
Evergreen Sticks 57-95ml
Multi server Tubs 800-1000ml and 900ml
Multi server Bricks 450ml,
800ml &900ml
KIDS sticks, cups and ice lollies
Indulgence Sticks 800ml
Indulgence Tubs 800ml

44. Competing Products
 Walls
 Igloo
 Gourmet

45. Wall’s
 A perception Omore ice cream falls in the
challenger.
 Walls is a UK based company.
 Wall’s advent of Omore, Walls market share
declined from 70% to 60% but sales have increase
by almost 70% due to category expansion.

46. Conclusion
•Engro is going to be a market leader due to
different reason like its financial position, product
quality, market share, sales growth etc.
•Company has planned to make Omore world class
premier quality.
•Consumer is aware now, there is need to maintain
the quality of products
•In short Engro Foods should grow and maintain its
position.

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