Business environment

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Business Environment
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Purpose of different types of business organizations 3
1.2 Extent to which Vodafone meets its objectives........................................................4
1.3 Responsibilities of Vodafone and strategies which met objectives...................... 5
TASK 2............................................................................................................................................5
2.1 Three economic systems which allocate resources................................................5
2.2 Impact of fiscal and monetary policy on Vodafone..................................................6
2.3 Evaluating the impact of UK competition policy.......................................................7
TASK 3............................................................................................................................................8
3.1 Explaining the way in which market structure determine pricing and output
decision................................................................................................................................. 8
3.2 Illustrating the ways in which market forces shape organization 8
3.3 Business and cultural environment of Vodafone..................................................... 9
TASK 4......................................................................................................................................... 10
4.1 Importance of international trade for Vodafone..................................................... 10
4.2 Three global factors that have their impact on Vodafone.................................... 10
4.3 Evaluating the impact of EU policies....................................................................... 11
CONCLUSION............................................................................................................................ 11
REFERENCES............................................................................................................................12

INTRODUCTION
An organization is affected by external and internal factors such as employees,
customers, management as well as supply and demand which influence the
environment of business. It is important for the organization to make sure that all the
factors that affect the firm negatively are identified, and appropriate steps are taken to
overcome them (Clemmensen, Black, and Skov, 2010). The present report is about
Vodafone which is one of the largest British telecommunication which provides wider
range services. This report covers the different type of purposes that an organization
play at diverse sectors. Further, it covers strategies that are implemented by cited firm
to achieve their goals and objectives. Moreover, it covers the impact of monetary and
facial policy over the organization. Lastly, it also includes the importance of international
trade for Vodafone.
TASK 1
1.1 Purpose of different types of business organizations
Vodafone contains total revenues with roller coaster journey from the day of inception.
They officially live with the base station to make mobile call and dial network as first
commercial call done by the new network. The organization can determine by achieving
the goal where the group of people works together (Cantwell, Dunning, and Lundan,
2010). There are 107,667 employees work in the cited firm. There are different divisions
such as Vodafone Enterprise and Vodafone Ghana. In this context, organization
achieves success, and they receive lots of profit. So they expand their business in a
different place such as Ireland, Romania, Egypt. The main purpose of cited firm to make
sure that they earn huge profit and deliver their customers with high-quality services.
There are three types of business organization that is considered such as private, public
and charitable Organisation they are as follows:
Private Organisation – In this company, it consists of very small organizations.
The requirement of capital is less, owners of this business make development a per the
capital that they have. The purpose of an organization is to earn a maximum profit by
interacting more peoples, understanding their needs and providing them services

accordingly (Elliot, 2011). One of the best examples for the private organization is
Iceland Ltd. That aims at delivering their customers with high-quality services.
Public Organisation – These organizations issue securities which ensure the
welfare of people. They identify the exact value of the entire company through daily
transactions and trading of business. Their purpose is to focus on making sure that
betterment of society is possible and to deliver employment opportunity. They provide
opportunities to employers for well-being or the society (Moutinho, 2011). They conduct
programs for the welfare of people which provide opportunities for their employees.
TESCO is an example of limited public organization.
Charitable organization: These organizations makes sure that proper support is
provided to people whether it may be for mental or physical. Example for this is Caner
Research UK; this firm makes sure that people are provided with proper information
regarding about cancer so that they can be safe.
Vodafone is considered as a Public limited company which is leading a large
sector of telecommunication in the UK. They achieve success through aggressive
acquisition strategy.
1.2 Extent to which Vodafone meets its objectives
Employees of an organization are considered as the most obvious internal
stakeholders. They are the one who makes sure that all the services and products are
delivered to service users effectively and efficiently. Further, there are different
stakeholders involved like directors, board members, customers, suppliers, employees,
etc. (Tang and Musa, 2011). In external stakeholder, they are indirectly connected to an
organization such as the policy of the government, media, news organization and much
more which gives more effect. The business of Vodafone is affected with stakeholders
including employees, suppliers, NGOs, agents work under a government which is
detailed below:
Employees – This is an important individual which focus on understanding
mindset and requirement of the customer (Teece, 2010). They have direct interaction
with customers and provide adequate information to them. It is important for the
organization to make sure that they deliver their workers with all type of equipment so

that they will be delivering their services effectively. The growth of a business depends
on the performance of employees.
Customers – They help to determine their quality to improve or not whether they
are getting satisfaction with services of Vodafone. The customer determines their
demand as well as the growth of an organization. The company provides a high
standard of service which they perform their work effectively.
Shareholders – This is one of the stakeholders who invest in the organization as
capital. They are an essential factor for the growth of Vodafone which builds a strong
relationship. They expect to achieve greater returns and decrease the value of the
share as capital.
Local Community – They participate as local, national and international
committees which aggressively decrease the impact of business on the environment.
Vodafone works on recycling activities where waste reduces and save energy (Trkman,
2010). They provide all facilities such as talk time loan, general knowledge skills and
tips for beauty so people were aware of plans and they consume these scheme
according to their needs.
They individually work with stakeholders such as by conducting the meeting
which denotes bullet points. They maintain their position by attaining strategies and
initiatives. The cited firm work continuously by the interacting relationship with all keys
of stakeholders (Ahi and Searcy, 2013). The objectives of Vodafone which met
influence of stakeholders by working on pricing policies, the safety of products, equal
opportunities for employees as well as reward and recognition. The cited firm believes
on working continuously on feedback.
1.3 Responsibilities of Vodafone and strategies which met objectives
Staff members of Vodafone perform their work with the dedication which fulfill the
objectives of an organization. Following are responsibilities that should be considered
by Vodafone:
Management Responsibilities – Vodafone considers their responsibilities
through management by controlling business and overlooking day to day trading. The
members who manage and control these responsibilities are like CEO and Executive

Board where both of them have their duty to ensure operations of the company within
limited period. CEO of the cited firm take an important decision in meeting with
Executive Board. Executive Board regulates entire business and develops their target
according to the demand of customers.
Social Responsibilities – Cited firm refers this authority to business practices
where benefits for society is considered. Vodafone primarily focuses on the environment
which reduces the issues that are faced by the organization as well as society.
Employees were treated fairly in an organization. Vodafone attends official events with
sincerity where they express issues of society and steps are taken to overcome them.
Environment Responsibilities – It is considered as a legal duty which affects
the environment to run along business. Responsible for cited firm includes promoting
business with socially as well as environmentally which provides the direction of
success in business for a long term in Vodafone.
TASK 2
2.1 Three economic systems which allocate resources
There are three economic systems where an organization is affected by the decisions
that are country takes over the resources. Different countries follow the diverse set of
the economic market like command economies, market economies, and traditional
economies.
Traditional Economic System – This can be determined by the type of
economic system in which price of the commodity is fixed, and there are not changes
make in it. This type of system is very helpful for the organization as the price is
determined by the government and there are not changes made. In this context, this
system is followed in Poland. (Boons and Lüdeke-Freund, 2013). When Vodafone
follows this type of economy, then it becomes easy for the organization to determined
the price. Equal opportunity s provided to other firms as well.
Market Economies System– As per this economy system all the decision is
taken by customers. On the other hand, government does not tolerate any interference
for allocation of resources. In this context, it can be stated that the decision with related
to products and services are made as per the buying pattern of customers. This type of

system is beneficial for Vodafone as they will understand the perception of customers
and change their pricing strategies accordingly. Singapore follows this type of economy.
Command economic system – As this economy, the government makes all the
decisions in respect to allocation of resources. This is highly effective as it helps to have
effective competition among organization (Grant, 2016). As a result, companies provide
their customers with high-quality services so as top develop a strong customer base.
This type of economic system is followed by Cuba, China, North Korea, etc.
2.2 Impact of fiscal and monetary policy on Vodafone
Before fiscal and monitory policy has the high impact over the growth and
performance of the organization. Changes in the policies have the negative impact on
the pricing strategies. Below given are the impact of the fiscal and monitory policy to
Vodafone:
Tax rates: Different countries have a diverse set of policies that are implemented
by them over tax rates. It is essential for the firm to make sure that tax is covered (Kor
and Mesko, 2013). In case changes take place in tax rates, then the price of the product
or services that are delivered by Vodafone is to be changed. In case the tax rate
increases, then the price will also raise. On the other hand, when tax rate decreases,
then price will also decrease. Frequent changes in tax rates affect the business
performance of Vodafone.
Exchange rate: Different countries have a diverse rate of exchange. In case the
rate of exchange is high, then the business operations get affected (Rosenbusch,
Rauch and Bausch, 2013). On the other hand, when the exchange rate is low, then this
is beneficial for Vodafone as they will be able-able to deliver their services effectively
and efficiently.
2.3 Evaluating the impact of UK competition policy
Competition Policy is a type of process in which organization has effective
competition. Specially for those organizations which deliver their customers with similar

products are services. There are a different set of impact over the companies due to this
policy which is as follows:
High quality: the Ultimate aim of any firm is to gain maximum profit. This is only
possible when they will be able to deliver their customers with high-quality services. To
compete with each other effectively, firmly makes sure that they deliver services which
are of high quality.
Low price: Price can be determined as one of the effective sources that change
the buying behavior of customers when the quality that is provided by the firm is high,
and the price is also high them customers will prefer to make use of services that are of
the low price. However, with the help of competition policy, the pricing that is used is
effective enough to make sure that there are not many changes in pricing.
Data protection act: as per this policy, it is important to make sure that personal
information of customers is not conveyed to anyone (Zott, Amit, and Massa, 2011). In
addition to this, it should not be misused and used for the purpose of the organization
only. Moreover, all the data of customers should be destroyed after a certain set of the
period. There needs to have a proper system in which data is collected and stored.
Innovation: Due to competition policy, innovation within the organization take
place (Competition Policy in Markets and Industries, 2015). To be better from others,
they make sure that all type of services are delivered, and customers requirements are
identified and are fulfilled.
TASK 3
3.1 Explaining the way in which market structure determine pricing and output decision
Market structure plays an important part in an organization. In the company, managers
have a responsibility to increase their sales for product and services according to needs
and demands of the customer. They focus on a feature that makes the firm competitive
in nature (Economics Online, 2016). There are a different type of marketing structure,
and organizations fall under thee structure as per the type of services and products that
they deliver. In this context, below given are the different type of marketing structure:
Perfect Competition – This is a type of market in which there are a large
number of buyers and sellers in the market. Customers have the wide range of products

and services that they can choose (Black, Clemmensen and Skov, 2010). The main
focus on the organization is over the quality of the product. When the quality that is
provided by the firm is high, then customers will shift on to that product. Vodafone does
not fall under this market as there are much organization which exists in the particulate
market structure.
Monopoly – In this type of market, there is a single seller with a single product.
The decision related to the price of product and services is taken by organization
themselves (Elliot, 2011). Changes in price are made by the organization, and when
there is any change implemented in the price, then it will not have that impact on the
customers as they do not have any other substitute to it. Vodafone does not fall under
this market as their many other organization that delivers their customers with similar
services.
Oligopoly market: As per this market structure, there few organizations
that provide their customers with similar products and services. Vodafone falls under
this market and slit changes in price affect the customer's perception. In this context, it
is important that the organization make sure that price of the product is kept low when
compared with other firms as it has high influence over customers.
3.2 Illustrating the ways in which market forces shape organization
The effect on price and providing service in market economy is one of the factors
of market forces. The activity where buyers and sellers form changes in price without
being the authority of government which maintains their image in the market is market
forces (Moutinho, 2011). The factors which influenced in market forces such as follows:
Price – Vodafone promise not to increase their price or customer will not pay any
increases in their monthly rent. They ensure monthly mobile cost will remain same for
contract term as it may be over than 24 months. The cited firm reserve their rights to
amend price for a bundle of charges.

Competitive Advantages – The second largest mobile operator that revealed
income and sales by regulation in the quarter. By rising competition, they were going on
recession among Europe. Still, Vodafone is on the track which met their full targets with
profit.
Demand and supply – In the modern era, Vodafone causes fluctuation due to
an economic condition which effects on profitability. For that, they decide to implement
in strategies which increase purchasing power of raw materials (Tang and Musa, 2011).
According to customer requirement firm should provide their services. These
changes are highly effective on demand and supply in an organization which enhances
business in the market.
3.3 Business and cultural environment of Vodafone
There are a different set of factors that affects the environment of business and this
negatively affects the business. In this context, below given are factors that affect the
business:
Educational Development – As per this factor, there are cases in which people
do not have proper information about the services that are delivered by Vodafone, and
so this affects the business negatively (Teece, 2010). On the other hand, if people have
proper information about the type of services that are provided by the firm, then it helps
to develop growth and business.
Demographic factors – They focus on increasing their usage rate. When a
market has a high population, then it helps the organization as they can attract more
and more customers. On the other hand, when there is fewer people or population in a
market then the amount the incomes that will be generated will be less.
Political factor – There are a different set of fiscal and monitory policy that are
followed at diverse countries, and it is important for the firm to follow them. When the
rate of these policies is high, then it affects the firm negatively. On the other hand, when
the rate of the policies are low, then it acts positively.

TASK 4
4.1 Importance of international trade for Vodafone
International trade can be defined an effort that is make by the organization to
make their business reach to new markets. There are a different type of benefits, and
negative impact on the firm like Vodafone gets, and they are as follows:
Reaching new customers: Different people have a diverse set of wants and
expectations. Firm gets to reach out new and potential customers who are high helpful
to contribute effectively towards the growth of the organization (Trkman, 2010).
However, it is important that Vodafone conducts market research so that they will be
able to identify the requirements and proper steps can be taken.
High competition: This can be determined as a negative factor that firm has to
face. In international markets, there are many organizations that deliver similar products
and services. In this context, proper steps should be taken, and competitive plan should
be made so that strong customers base can be developed and company achieves their
desired goals and objectives.
Different tax rates: There are changes in tax rates that are implemented in
different countries (Boons and Lüdeke-Freund, 2013). As per the changers, the firm has
to make changes in the services and their price. There are cases in which business face
problems when they are not able to get a market in which tax rates are not stable.
4.2 Three global factors that have their impact on Vodafone
Globalization refers growth which spread all over the world that approaches to graze of
international goods to the consumer. A continuous flow of stuff as well as products in
the domestic area. This trade of market explores up to the higher degree of an
organization. There are three factors which have their impact on Vodafone which are as
follows:
Financial – to perform any activities, it requires proper financial support for the
organization. In case, Vodafone is not able to get proper financial support, then the

activities that are listed out by them, will not be achieved effectively (David and David,
2016).
Economic – This factor has a high impact on the business. In this context, it
includes inflation, recession, etc. It negatively affects performance as service users fail
to spend over the services that are delivered by Vodafone.
Technical – Changes in technology taken place frequently. It is essential for the
organization to make sure that they make use of new or updated technology so that
they will be able to deliver high-quality services (Grant, 2016). When a change in
technology implementation should be done so that competitive advantage can be
achieved.
4.3 Evaluating the impact of EU policies
The European Union operates according to a system which they work
independently where the decision was negotiable. They developed a single market
through increasing quality of laws that are applied (Zott, Amit, and Massa, 2011). Their
policies aim to ensure proper services are delivered to countries. Below given are the
impact of EU policies:
Working condition – This makes sure that all the organization can have a prper
working condition with different markets.
Welfare – They consider an opportunity for performing well which emerge from a
small company to large which is enhanced. They governed as per principle which
represents democracy and Council of EU.
According to policy, Commission of remuneration which manages execution of
Vodafone. The percentage of accompaniment to Remuneration report which
stockholder expand annually. The governance of Vodafone applies grade by metrics
which results in rank entire the world.

Conclusion
From the findings, it can be stated that employees are the face of the
organization as they have direct interaction with customers. They are the one who
presents products and services to customers. It is important for the firm to make sure
that all they of services are delivered to the workers so that they put their full efforts to
support the organization. Moreover, before entering into the new market, there should
be proper research conducted so that they will be able to understand the needs and
requirement and accordingly services should be delivered.

References
Books and Journals
Ahi, P. and Searcy, C., 2013. A comparative literature analysis of definitions for green
and sustainable supply chain management. Journal of Cleaner Production. 52.
pp.329-341.
Black, D., Clemmensen, N. J. and Skov, M. B., 2010. Pervasive Computing in the
Supermarket: Designing a Context-Aware Shopping Trolley. International Journal
of Mobile Human Computer Interaction (IJMHCI). 2(3). pp.31-43.
Boons, F. and Lüdeke-Freund, F., 2013. Business models for sustainable innovation:
state-of-the-art and steps towards a research agenda. Journal of Cleaner
Production. 45. pp.9-19.
Cantwell, J., Dunning, J. H. and Lundan, S. M., 2010. An evolutionary approach to
understanding international business activity: The co-evolution of MNEs and the
institutional environment. Journal of International Business Studies. 41(4).
pp.567-586.
David, F. and David, F. R., 2016. Strategic Management: A Competitive Advantage
Approach, Concepts and Cases.
A Sample Report on Business Environment
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