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Strategic management
1. Presented By: Group No. 1.
BIKRANJIT SHARMA
SHREYA SAHA
NEHAN
KSHITIJ
CHANDRA RAM
NIKHILESH
2. What is a good mission statement?
It does not answer: What are we good at in the good days? Nor
does it answer: How can we describe out business so that no
particular unit or division or senior executive gets pissed off?
It basically answers one question: How do we intend to win in
this business?
3. Google’s mission is to organize the world’s information and
make it universally accessible and useful.
At McDonald’s, we strive to be more than just a restaurant –
we’re a first job for many, a community partner, a model for
other restaurants around the world, and a company seeking
new ways to fulfill our brand promise of
Quality, Service, Cleanliness, and Value.
4. At Microsoft, our mission and values are to help people and
businesses throughout the world realize their full potential.
Our Roadmap starts with our mission, which is enduring. It
declares our purpose as a company and serves as the standard
against which we weigh our actions and decisions.
• To refresh the world…
• To inspire moments of optimism and happiness…
• To create value and make a difference
5. Values describe the behavior that will get the mission achieved
Values are “how” of the mission
Values should support mission
Define specific behaviors
Values and mission has to be mutually reinforcing.
6. GE leaders “face reality” and “live excellence” and “feel
ownership” (1981)
“Act in a boundary less fashion” and “Be intolerant of
bureaucracy” and “See change for the growth opportunity
it brings.” (1991)
7. Unyielding integrity
Commitment to performance
Thirst for change.
http://www.ge.com/annual01/values/index.html
8. Passion for our customers
Meritocracy
Every person, every idea counts
Playing offense
Embracing speed and excellence
Living the hallmarks of GE leadership.
9. Value: ‘‘we treat customer the way we wanted to be treated’’
Its behaviour:
• Give customer a good and fair deal,
• Communicate daily with your customers
• Try to built enduring relationship with customers
Value: ‘‘We strive to be the lowest cost provider through
efficient operations’’.
Its behaviour:
• Leaner is better
• Operation should be fast and simple
• Value each others time.
• Invest in infrastructure.
10. In the most Common scenario, A company’s mission and its
values rupture due to the little crisis of daily life in
Business…..
That’s how happened with Arthur Andersen and Enron
11. This Chapter opens with an observations that people in
business talk a lot about mission and values
But there is too much to lose by not getting your mission
straight and by not making your values concrete
Defining a good mission and developing the values that
support it takes time and enormous commitment
Mission and values can’t be vague and generic….Take
time…..Spend the Energy…Make them Real……. !!!!