Difference between mission and vision A mission statement describes the *present*state of a person or organization:Who are you?Why are you here?Why do you exist?" The vision statement describes *future* state:Who do I want to be?Where do we want to go?"
Mission• It describes what the organization does (current capabilities), who it to serve (stakeholders), and what makes the organization unique (justification for existence).• A mission statement is simply an organizations reason for existing• think: managing with greatness and untamed strength, improving everything daily.• think: leading with inspiration and courage, obsessed with future possibility, in a love affair with change.
mission statement Farm fresh company To become the number one produce store inMain Street by selling the highest quality, freshestfarm produce, from farm to customer in under 24hours on 75% of our range and with 98% customersatisfaction
Vision• Vision statement identifies where the organization intends to be in the future or where it should be to best meet the needs of stakeholders• The vision should be inspirational and slightly out of reach. Typically, it is a person or organizations vision that provides a framework for planning.
Examples of visions1. McDonald’s - We are committed To doing what is right. To being a good neighbour and partner in the community To conduct our business with the environment in mind2. Ford – our company delivers excellent products and services and strives to make the world a better place.