BDS Marketing provides automotive marketing and professional services to connect car companies, dealers, and customers. This includes internet lead management, business process outsourcing, retail merchandising, and direct assisted selling to enhance sales and improve the consumer experience. BDS' services are designed to help dealership personnel implement new systems and processes through on-site support and training.

1. Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Automotive MarketingAutomotive Marketing
Professional ServicesProfessional Services
BDS Marketing
10 Holland
Irvine, CA 92618
phone: 949-472-6700

2. Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
BDS connects car companies, dealers and customers to
products and technology that make a difference!
Purchasing a new car is far more complex today than it's
ever been. Given that, manufacturers, dealers and
suppliers must evolve their go-to-market strategies in order
to address changing consumer expectations. Those who do
will have a significant edge over the competition.
bds mktg is uniquely positioned to deliver marketing
solutions that drive results at the last three feet of retail.
The outcomes: enhanced sales, market growth and a
better consumer experience.
drive change.drive change.

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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Circle of Services
Automotive
Marketing
Professional
Services
Internet Lead ManagementInternet Lead Management
Business Process OutsourcingBusiness Process Outsourcing
BDS UniversityBDS University
Human Resource DevelopmentHuman Resource Development
Unsold & Sold Follow-upUnsold & Sold Follow-up
Business Process OutsourcingBusiness Process Outsourcing
Retail MerchandisingRetail Merchandising
& Floor planning Setups& Floor planning Setups
Performance MetricsPerformance Metrics
Collection & AnalyticsCollection & Analytics
National Program DevelopmentNational Program Development
Dealer Network Roll-outDealer Network Roll-out
Direct Assisted SellingDirect Assisted Selling
In-DealershipIn-Dealership
People & ProcessPeople & Process

4. Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Direct Assisted Selling Services
from
BDS Marketing
Automotive Division

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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Direct Assisted Selling
produces measurable lift,
while training dealership personnel
• Services designed to get your dealer network
“up and running” on new systems and processes
from start to finish. Includes onsite retail process development
and implementation, as well as all associated Training and
Consulting Services.
• In-Dealership programs feature direct selling of vehicles and
accessories to dealer prospects as part of our Learn-To-Earn
approach in training automotive retail sales people.

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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
• BDS Field Implementation Teams
• Remote Services – BDS Assistance Center
• On-Site Services – BDS Marketing Professionals
• BDS University – Certified Classroom Trainers
and Automotive Retail Consultants
Direct Assisted Selling

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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Direct Assisted Selling Services

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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
• The Implementation Process – Dealership Site Survey
•Performed by highly trained retail marketing professionals
•Performed prior to shipment of Point Of Sale (POS) materials
•Dealer Action Plan prepared during site survey
•Allows dealers time to perform preparation requirements
•Review time table and key milestones by dates and requirements
Direct Assisted Selling Services

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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
What Does This Mean For Car
Companies and Dealers?
BDS Provides:
• Successful Ramp-Up – retail marketing field resources ensure
successful installation and launch of retailing initiatives
• Minimal Disruption – dealer personnel gain valuable hands-on
experience and minimize their downtime by learning while doing
• Manufacturer Compliance – BDS field staff understand how to
assure compliance with new or upgraded selling systems
• On-Going Support and Training – through award-winning
support teams and Certified Field Trainers
• Accountability – one call does it all… we will be there for you
Direct Assisted Selling Services

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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Targeted Market Segments
OEM Programs
& Endorsements
OEM Suppliers
of Accessories
Enterprise Level
Dealer Groups
Individual Dealers &
Regional Groups
• Car Companies and adjacent market
manufacturers have a need for in-dealership
deployment of assisted selling programs
• Certified and OEM branded marketing
programs result in multi-level enrollment of
dealers and open up potential co-funding
• Inability to place feet in the street at dealer
network level curtails accessory manufacturers
from getting traction at dealership retail level
• Enterprises such as UAG, AutoNation, etc. are
consistently looking for project assistance with
national roll-outs and process implementation

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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Business Development
Automotive Division
• Use established contacts and networking
to create awareness of BDS and collect survey
results on where greatest needs are positioned
within each channel
• Develop Retail Process Outsourcing capabilities
within BDS organizational structure, then build to
spec with first OEM or Enterprise by leveraging
unique HR development capabilities
• Target West Coast OEM’s based on need, then
leverage contacts to get proof of concept funding
• Build multiple funding models that provide
revenue participation from both OEM and
dealership levels based on enrollment and
performance… Use BDS field for enrollments
Identify Greatest
Opportunities
Develop OEM
Endorsements
Proof of Concept
by Brand & Channel
Drive Multi-Channel
Revenue Streams

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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Portfolio of Services
• Business Development Center, CSI Team,
Internet Sales, etc. Recruiting, Hiring and Staffing
• Retail Marketing Best Practices Consulting
delivered at OEM, dealer and classroom venues
• PerformanceTARGETTM
Retailing Assessment prepared by
BDS Marketing Professionals onsite at dealerships
• ProfitSOURCETM
: Retail marketing and CRM profit center
implementation of Call Centers, BDC’s and Internet Sales
• Direct Assisted Selling (DAS) for immediate action from
showroom sales, CSI and profit results
• Business Process Outsourcing that utilizes highly trained
BDC staff to fill in the gaps while dealers develop in-house

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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
bds mktg engages retailers and consumers with our clients' brands at
retail. We become the voice of the brand by building mindshare with
sales representatives and tapping into consumer emotions to deliver a
relevant brand experience and generate sales.
Channel Planning
• Customized Retailer Coverage Models
• Benchmarking & Analysis
• Channel Marketing Calendar
•
Retail Sales Education
• Platform Development
• Brand Advocates
• Education Tools & Incentives
• Informal & Formal Training
• Online & Certification
• Special Events & Road Shows
• Merchandising
• Retail Coordinating
• Visual Merchandising
• Collateral Deployment Demo-Readiness
• Shelf Compliance, Audits
Assisted Sales & Acquisition
Sales Process Development
Sales Force Augmentation
Demo Days & Retailtainment
Sales Tools & Incentives
Market Intelligence
Competitive Investigation
Consumer Insights
Sales Associate Perceptions
Employee Assessment

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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Committed to excellence. At bds, it's a way of
life. We start with a clean slate and a simple
goal: make sure our client's have superior
execution on the retail floor. Our process smacks of six-sigma, yet
remains uniquely bds by inspiring creativity within discipline. We've
long spoken of closed-loop management processes. Today, that's not
enough. It must add up to results.
We deliver proven results via a bold innovative approach combining
the best of retail marketing practices, our client's brand and consumer
insights. Our operating model flexes to address seasonality,
customer, promotional and retailer needs and offers an increased span
of control. Request case studies that show how we drive awareness,
capture mindshare, generate sell-through and contribute to retail best
practices!